ALPHA International Insurance Brokers

What ALPHA International Insurance Brokers does

ALPHA International Insurance Brokers S.r.l. is an independent Italian insurance brokerage firm headquartered in Florence with a second office in Arezzo, operating under R.U.I. registration B000014374 since May 1992. The firm is structured as a privately held S.r.l. (limited liability company) with a share capital of €100,000 i.v. (P.IVA IT04391890482, REA FI-445486), self-positioned as a leader among independent brokerages in the Tuscany region.

The company's service portfolio is organized into three primary lines: Servizi ad Aziende (corporate risk analysis, policy technical-economic analysis, insurance program placement, claims assistance, and international program management for multinational clients), Servizi ad Enti Pubblici (public-entity coverage review, insurance program management, and competitive bidding support), and Servizi a Persone (individual life, health, accident, disability, professional liability, property, and personal liability insurance). It also maintains a specialized professional liability suite — RC Commercialisti, RC Avvocato, RC EDP, and Solo Visto di Conformità — alongside convention products for D&O, Cyber Risk, and INARSIND engineers/architects. Distribution is conducted via direct enterprise field sales through the two Tuscan offices, complemented by channel partnerships with Confindustria Firenze (SME multi-risk) and INARSIND (engineering/architecture professional liability).

The business model is commission-based: as an independent broker registered on the Italian R.U.I., ALPHA earns transaction commissions from primary Italian and international insurance carriers for placing and managing client coverage. Pricing is quote-based (not publicly disclosed) with annual billing, and policy coverage limits for professional liability products range from €250,000 to €3,000,000+. Geographic reach is concentrated in Tuscany with stated Italian-wide subsidiary/affiliate presence and international network partners for clients with foreign operations. No proprietary technology platform, AI/ML capabilities, or mobile applications are disclosed.

Name

ALPHA International Insurance Brokers

Legal name

Alpha International Insurance Brokers S.r.l.

Website

https://alphabroker.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

ALPHA International Insurance Brokers S.r.l. is an independent Italian insurance brokerage founded in 1992, headquartered in Florence with a regional office in Arezzo, serving corporate, public-entity, professional, and individual clients across Tuscany with commission-based placement and portfolio management.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAB

Commercial Lines Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAJ

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Insurance brokerage services
• Professional liability insurance
• Commercial insurance
• Risk management consulting
• Claims management services

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Brokerage Commissions: ALPHA earns commissions from insurance companies for placing and managing insurance policies for clients. As an independent broker registered with the Italian insurance register (R.U.I.), the company facilitates insurance coverage between clients and insurers, earning commission-based compensation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ALPHA International Insurance Brokers is an independent insurance brokerage firm that places and manages insurance policies for businesses, public entities, professionals, and individuals across Italy. The company provides risk analysis, policy technical-economic review, insurance program design, placement with primary Italian and international insurers, ongoing portfolio management, and claims assistance. It also delivers specialized professional liability coverage for accountants, lawyers, engineers, architects, data processing companies, and compliance reviewers, along with D&O, cyber risk, and supplementary pension products.

Product overview

ALPHA International Insurance Brokers is an independent insurance brokerage company operating since 1992 in Tuscany with offices in Florence and Arezzo. The company offers a comprehensive portfolio of insurance brokerage services organized into two main categories: (1) Services for Businesses and Public Entities, including risk analysis and assessment, policy technical-economic analysis, insurance program management, claims handling, and international programs for multinational clients; and (2) Services for Individuals, covering life, health, accident, disability, professional liability, property, and liability insurance. The company specializes in professional liability insurance products for various sectors including accountants (RC Commercialisti), lawyers (RC Avvocato), data processing companies (RC EDP), and compliance reviewers (Solo Visto di Conformità). ALPHA also provides specialized conventions including D&O insurance for administrators, Cyber Risk coverage, and INARSIND professional liability for engineers and architects, all offered through partnerships with primary Italian and international insurance companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Servizi ad Aziende (Business Insurance Brokerage Services)

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Confindustria FirenzecoreGTM or Marketing PartnerALPHA collaborates with Confindustria Firenze to offer exclusive multi-risk insurance products tailored for small and medium-sized enterprises. The partnership provides group insurance rates with reduced costs, deductibles, and exclusions compared to traditional market policies. Coverage includes property damage (all risks), indirect damages, and civil liability.
• INARSINDcoreGTM or Marketing PartnerINARSIND convention provides professional liability insurance specifically designed for engineers and architects. ALPHA offers exclusive rates and questionnaire-based quote process for INARSIND member professionals.
• Primary Italian and International Insurance CompaniescoreOthersALPHA works with primary Italian and international insurance companies to place coverage for clients. The company collaborates with multiple insurers to offer competitive rates and comprehensive coverage options across all insurance lines offered.
• UNICO spaminorOthersUNICO spa is referenced as an insurance partner for the INARSIND professional liability insurance program for engineers and architects.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Howden Italy: Italian operations of Howden, an international broker expanding rapidly across Europe. Competes head-to-head with ALPHA in commercial insurance placement, professional liability, and specialty lines for Italian mid-market and enterprise clients.
• Assiteca S.p.A. One of Italy's largest independent insurance brokerage groups, listed on Euronext Growth Milan. Most directly comparable Italian peer to ALPHA — same broker model, similar commercial/specialty line mix, including professional liability, and competing for the same Italian enterprise and SME clients.
• Broker Italiani Riuniti (BIR): Italian independent insurance brokerage group serving corporate and SME clients across multiple regions. Comparable to ALPHA in independent broker model, multi-line offering, and focus on the Italian commercial insurance market with regional depth.
• Lockton Italy: Italian arm of Lockton, the world's largest independent insurance broker. Directly comparable business model — independent, non-carrier brokerage — overlapping with ALPHA in commercial and specialty insurance placement for Italian mid-market and enterprise accounts.

Broad incumbents

• Willis Towers Watson Italy: Italian operations of WTW, a global insurance and risk advisory firm. Directly comparable to ALPHA in commercial brokerage, professional indemnity, and multinational program servicing for mid-to-large enterprises.
• Arthur J. Gallagher Italy: Italian arm of Gallagher, a global insurance broker expanding across EMEA. Competes with ALPHA in commercial lines placement, specialty coverage, and risk management consulting for Italian corporate and public-sector clients.
• Marsh SpA: Italian arm of Marsh, the world's largest insurance broker. Operates broadly across all commercial and specialty lines in Italy, overlapping with ALPHA in commercial brokerage, professional liability, and multinational placements, but at materially greater scale and with a global carrier footprint.
• Aon SpA: Italian subsidiary of global broker Aon. Competes with ALPHA across commercial insurance brokerage, risk advisory, and reinsurance placement, with particular overlap in professional liability and D&O for enterprise and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alpha-international-insurance-brokers-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALPHA International Insurance Brokers