Pace

Name

Pace

Legal name

Pace Foods

Website

https://pacefoods.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Salsa and Mexican Sauces

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Salsa and sauces
• Mexican condiments
• Picante sauce
• Tex-Mex foods
• Shelf-stable dips

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Salsa and Sauce Sales: Pace generates revenue through the sale of prepared food products including salsas, picante sauces, nacho cheese, queso, and enchilada sauces through retail grocery channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pace Foods produces and sells a portfolio of Mexican-inspired shelf-stable condiments, including chunky salsa, smooth picante sauce (with Chipotle variant), nacho cheese sauce, queso dip, enchilada sauce, and a Signature Sauces line featuring flavors like Hot Honey Chipotle and Cilantro Jalapeño Lime. The products are sold to U.S. consumers through retail grocery and supermarket channels under a 74+ year heritage brand originally formulated by founder David Pace.

Product overview

Pace is a portfolio of Mexican-inspired condiment and salsa products owned by Campbell's Company. The product line consists of seven core offerings: Chunky Salsa (available in mild), Picante Sauce (smooth and saucy format with chipotle variant), Signature Sauces (specialty line including Hot Honey Chipotle and Cilantro Jalapeño Lime), Nacho Cheese sauce, Queso dip, Enchilada Sauce, and a new limited Trailblazer Balsamic Strawberry Jalapeño Salsa. The products serve home cooks preparing Tex-Mex and weeknight dinner recipes, positioning as quick-and-easy meal solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Chunky Salsa Traditional salsa with chunky texture, available in mild heat level, sold to home cooks for use in Tex-Mex and Mexican-inspired recipes.
• Picante Sauce Smooth and saucy condiment available in multiple heat levels including medium, used as a dip or ingredient in Mexican and Tex-Mex dishes.
• Chipotle Picante Sauce Smooth and saucy Picante Sauce variant in a rich and smoky Chipotle flavor, targeted at home cooks seeking new Mexican-inspired flavor options.
• Signature Sauces Specialty sauce line featuring bold flavor combinations including Hot Honey Chipotle and Cilantro Jalapeño Lime, designed for home cooks preparing Tex-Mex and globally-inspired meals.
• Nacho Cheese Cheese sauce product for nachos and other dishes, featuring smooth cheese flavor, sold through U.S. grocery retailers.
• Queso Cheese dip product including Salsa Con Queso Dip variety, sold to home consumers for snacking and Tex-Mex meals.
• Enchilada Sauce Sauce specifically formulated for enchilada preparation and Mexican-inspired dishes, sold to home cooks through U.S. grocery retailers.
• Trailblazer Balsamic Strawberry Jalapeño Salsa Limited edition salsa featuring a unique combination of balsamic strawberry with jalapeño, positioned as an innovative flavor in the salsa category for adventurous home cooks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• La Costeña: La Costeña is a Mexican-owned manufacturer of salsas, sauces, peppers, and canned vegetables. It overlaps with Pace in shelf-stable Mexican salsas distributed through US grocery channels.
• Old El Paso (General Mills): Old El Paso is General Mills' Mexican/Tex-Mex brand offering taco kits, salsas, and sauces. It overlaps with Pace in shelf-stable salsa and Mexican sauce categories targeting weeknight family meals.
• Chi-Chi's: Chi-Chi's is a Mexican food brand offering salsas, taco sauces, and queso products. It competes directly with Pace in retail salsa and cheese-sauce SKUs.
• Tostitos (Frito-Lay / PepsiCo): Tostitos is PepsiCo's flagship Mexican-aisle brand covering salsas, dips, and tortilla chips. It directly competes with Pace for shelf space, shopper occasions, and value-tier positioning across US grocery.
• Rosarita (Vesta Foodservice): Rosarita is a Mexican food brand specializing in taco shells, refried beans, enchilada sauce, and Mexican sauces. It competes with Pace's enchilada sauce and broader Mexican-sauce assortment.
• Herdez: Herdez is a leading Mexican salsa and sauce brand with strong Hispanic-authenticity positioning. It is one of Pace's closest direct competitors in the shelf-stable salsa and Mexican sauce segments.

Emerging players

• Newman's Own: Newman's Own produces refrigerated and shelf-stable salsas under a profit-for-charity brand. It competes with Pace at the mid-premium tier of the salsa category.
• Hatch Valley Chile Co. Hatch focuses on New Mexican green chile-based salsas and sauces. It is a regional specialty competitor whose fire-roasted/green-chile innovation style shares conceptual overlap with Pace's flavor-extension strategy.
• Green Mountain Gringo: Green Mountain Gringo offers salsas and Mexican dipping sauces targeting natural and specialty retail channels. It is an adjacent competitor with overlapping Mexican-condiment positioning to Pace.
• Desert Pepper Trading Company: Desert Pepper Trading produces salsas and Southwestern sauces with bold and specialty flavors. It overlaps with Pace's innovation sub-lines such as Hot Honey Chipotle and Balsamic Strawberry Jalapeño.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCt_4ina6x5ydhB-QUEttBVA
• Instagraminstagram.com/pacesalsaandsauces
• Pinterestpinterest.com/pacesalsa
• TikToktiktok.com/@pacesalsa?lang=en
• Xx.com/pacesalsa
• Facebookfacebook.com/pacesalsaandsauces

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pace