Pace
- Company typePrivate
- Founded1951
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Pace firmographics
Firmographics- Name
- Pace
- Legal name
- Pace Foods
- Website
- https://pacefoods.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pace industry classification
Industry- Product category
- Salsa and Mexican Sauces
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Condiments, Sauces & Dressings (CRADAAAB)
- akta.pro secondary industry
- Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)
Keywords
Where Pace is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pace business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Salsa and Sauce Sales: Pace generates revenue through the sale of prepared food products including salsas, picante sauces, nacho cheese, queso, and enchilada sauces through retail grocery channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Pace product offering
Product offeringCore offering
Pace Foods produces and sells a portfolio of Mexican-inspired shelf-stable condiments, including chunky salsa, smooth picante sauce (with Chipotle variant), nacho cheese sauce, queso dip, enchilada sauce, and a Signature Sauces line featuring flavors like Hot Honey Chipotle and Cilantro Jalapeño Lime. The products are sold to U.S. consumers through retail grocery and supermarket channels under a 74+ year heritage brand originally formulated by founder David Pace.
Product overview
Pace is a portfolio of Mexican-inspired condiment and salsa products owned by Campbell's Company. The product line consists of seven core offerings: Chunky Salsa (available in mild), Picante Sauce (smooth and saucy format with chipotle variant), Signature Sauces (specialty line including Hot Honey Chipotle and Cilantro Jalapeño Lime), Nacho Cheese sauce, Queso dip, Enchilada Sauce, and a new limited Trailblazer Balsamic Strawberry Jalapeño Salsa. The products serve home cooks preparing Tex-Mex and weeknight dinner recipes, positioning as quick-and-easy meal solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Chunky Salsa Traditional salsa with chunky texture, available in mild heat level, sold to home cooks for use in Tex-Mex and Mexican-inspired recipes.
- Picante Sauce Smooth and saucy condiment available in multiple heat levels including medium, used as a dip or ingredient in Mexican and Tex-Mex dishes.
- Chipotle Picante Sauce Smooth and saucy Picante Sauce variant in a rich and smoky Chipotle flavor, targeted at home cooks seeking new Mexican-inspired flavor options.
- Signature Sauces Specialty sauce line featuring bold flavor combinations including Hot Honey Chipotle and Cilantro Jalapeño Lime, designed for home cooks preparing Tex-Mex and globally-inspired meals.
- Nacho Cheese Cheese sauce product for nachos and other dishes, featuring smooth cheese flavor, sold through U.S. grocery retailers.
- Queso Cheese dip product including Salsa Con Queso Dip variety, sold to home consumers for snacking and Tex-Mex meals.
- Enchilada Sauce Sauce specifically formulated for enchilada preparation and Mexican-inspired dishes, sold to home cooks through U.S. grocery retailers.
- Trailblazer Balsamic Strawberry Jalapeño Salsa Limited edition salsa featuring a unique combination of balsamic strawberry with jalapeño, positioned as an innovative flavor in the salsa category for adventurous home cooks.
Companies that use Pace
Customer profileSegments1 record
Ideal customer profiles1 record
Pace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pace partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Pace competitors and assessment
Company assessmentDirect peers
- La Costeña: La Costeña is a Mexican-owned manufacturer of salsas, sauces, peppers, and canned vegetables. It overlaps with Pace in shelf-stable Mexican salsas distributed through US grocery channels.
- Old El Paso (General Mills): Old El Paso is General Mills' Mexican/Tex-Mex brand offering taco kits, salsas, and sauces. It overlaps with Pace in shelf-stable salsa and Mexican sauce categories targeting weeknight family meals.
- Chi-Chi's: Chi-Chi's is a Mexican food brand offering salsas, taco sauces, and queso products. It competes directly with Pace in retail salsa and cheese-sauce SKUs.
- Tostitos (Frito-Lay / PepsiCo): Tostitos is PepsiCo's flagship Mexican-aisle brand covering salsas, dips, and tortilla chips. It directly competes with Pace for shelf space, shopper occasions, and value-tier positioning across US grocery.
- Rosarita (Vesta Foodservice): Rosarita is a Mexican food brand specializing in taco shells, refried beans, enchilada sauce, and Mexican sauces. It competes with Pace's enchilada sauce and broader Mexican-sauce assortment.
- Herdez: Herdez is a leading Mexican salsa and sauce brand with strong Hispanic-authenticity positioning. It is one of Pace's closest direct competitors in the shelf-stable salsa and Mexican sauce segments.
Emerging players
- Newman's Own: Newman's Own produces refrigerated and shelf-stable salsas under a profit-for-charity brand. It competes with Pace at the mid-premium tier of the salsa category.
- Hatch Valley Chile Co. Hatch focuses on New Mexican green chile-based salsas and sauces. It is a regional specialty competitor whose fire-roasted/green-chile innovation style shares conceptual overlap with Pace's flavor-extension strategy.
- Green Mountain Gringo: Green Mountain Gringo offers salsas and Mexican dipping sauces targeting natural and specialty retail channels. It is an adjacent competitor with overlapping Mexican-condiment positioning to Pace.
- Desert Pepper Trading Company: Desert Pepper Trading produces salsas and Southwestern sauces with bold and specialty flavors. It overlaps with Pace's innovation sub-lines such as Hot Honey Chipotle and Balsamic Strawberry Jalapeño.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Pace social profiles
Digital presencePace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pace leadership team
Management profileNumber of profiles
Pace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pace
What does Pace do?
Pace Foods produces and sells a portfolio of Mexican-inspired shelf-stable condiments, including chunky salsa, smooth picante sauce (with Chipotle variant), nacho cheese sauce, queso dip, enchilada sauce, and a Signature Sauces line featuring flavors like Hot Honey Chipotle and Cilantro Jalapeño Lime. The products are sold to U.S. consumers through retail grocery and supermarket channels under a 74+ year heritage brand originally formulated by founder David Pace.
Is Pace a public or private company?
Pace is a private company. It is classified as corporate owned and is currently operating.
When was Pace founded?
Pace was founded in 1951. It employs 11 to 50 people.
Where is Pace based?
Pace is headquartered in San Antonio, United States, in the North America region.
How does Pace make money?
One revenue line is on record: salsa and Sauce Sales.
Who are Pace's main competitors?
Direct peers on record are La Costeña, Old El Paso (General Mills), Chi-Chi's, Tostitos (Frito-Lay / PepsiCo), Rosarita (Vesta Foodservice) and Herdez. Emerging players are Newman's Own, Hatch Valley Chile Co., Green Mountain Gringo and Desert Pepper Trading Company.
Does Pace have an API?
No public API is recorded for Pace.
What industry is Pace in?
Pace's product category is Salsa and Mexican Sauces. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of AFAKADAM, Dips, Salsas, Relishes & Chutneys Manufacturing. Its NAICS code is 311941 and its SIC code is 2030.