American Wire Rope & Sling

What American Wire Rope & Sling does

American Wire Rope & Sling operates the Bishop Lifting business, a comprehensive U.S. distributor and service provider of lifting, rigging, and fall-protection equipment. The company sells a broad catalog spanning wire-rope, synthetic, alloy-chain, and wire-mesh slings; rigging hardware (shackles, hooks, turnbuckles, blocks); hoists and winches; cranes; fall protection; arborist and logging gear; load-securement and vehicle-recovery products; and related safety and tool supplies. The product portfolio also includes a proprietary private-label brand, Bishop Lifting Products (BLP), covering eight wire-rope sling SKUs plus Cat Chokers. Distribution is carried out through 40+ U.S. branch locations, an e-commerce storefront at lifting.com (with quote request, credit/net-30 application, and Shopper Approved reviews totaling 12,611 verified reviews at 4.8/5), and field sales for enterprise customers.

The company's revenue model is multi-stream: (1) one-time product sales across 20+ categories; (2) custom sling fabrication and rigging solutions built to customer specifications; (3) recurring equipment rental across offshore and land-based industrial catalogs; (4) inspection, certification, and asset-management services delivered via the Tessalink digital portal; and (5) training programs through the Bishop Training Academy. Pricing is predominantly quote-based, with MSRP displayed on selected safety equipment ($170–$310) and slings ($22–$500), and free shipping offered on orders over $399. Customers are served across multiple horizontal use cases — industrial lifting/rigging, fall protection, arborist/tree care, load securement, and vehicle recovery — with no single vertical or named anchor customer disclosed.

Note on data integrity: firmographic metadata lists the entity as "American Wire Rope & Sling" with 1–10 employees in Fort Wayne at awrsling.com, while the substantive operational data describes Bishop Lifting (lifting.com), a 40+ branch distributor founded 1984 and headquartered in Houston. This discrepancy is unresolved in the source material and likely reflects either a parent/subsidiary relationship, a DBA structure, or a metadata error; the analysis above is grounded in the more detailed Bishop Lifting operational dataset.

Name

American Wire Rope & Sling

Legal name

Bishop Lifting

Website

https://awrsling.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

American Wire Rope & Sling (operating as Bishop Lifting) is a U.S. distributor of lifting, rigging, and fall-protection equipment, serving industrial, construction, arborist, logging, and vehicle-recovery customers across 40+ branches with product sales, custom fabrication, rentals, inspection, and training services.

Ownership category

akta.pro rank

Product category

Industrial Rigging & Lifting Equipment

NAICS

Other Fabricated Wire Product Manufacturing (332618), Spring and Wire Product Manufacturing (33261), Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Wire rope slings
• Lifting equipment
• Rigging hardware
• Chain slings
• Fall protection

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling lifting equipment, rigging hardware, slings (synthetic, wire rope, alloy chain), fall protection, and related supplies to industrial customers.
2. Custom Fabrication: Custom sling building and fabrication services to customer specifications.
3. Equipment Rentals: Rental services for lifting and rigging equipment including offshore and industrial rental catalogs.
4. Inspection & Certification Services: Inspection, certification, training, and asset management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

American Wire Rope & Sling (operating as Bishop Lifting) manufactures, fabricates, and distributes industrial lifting and rigging equipment — including slings, wire rope, alloy chain, hoists, blocks, fall protection, and rigging hardware — alongside custom sling fabrication, inspection and certification, training, and equipment rental services. The company supplies industrial customers in construction, manufacturing, energy, logging, arborist, and vehicle recovery markets through an e-commerce platform and 40+ U.S. branch locations.

Product overview

American Wire Rope & Sling (operating as Bishop Lifting) is a comprehensive lifting and rigging equipment supplier offering a unified portfolio of products and services. The core product portfolio includes multiple categories of slings (synthetic/nylon/polyester slings, wire rope slings, alloy chain slings, wire mesh slings), extensive rigging hardware (shackles, hooks, turnbuckles, swivels, wire rope fittings), hoists and pullers, blocks and pulleys, fall protection equipment, wire rope and cabling, rigging devices (spreader beams, lifting clamps, load measuring), arborist/tree gear, cranes and winches, chain products, load securement, logging supplies, rope and cordage, safety supplies, winch lines, vehicle recovery equipment, and tools. The company complements its product sales with value-added services including custom sling fabrication, inspection and certification (via Tessalink portal), training through Bishop Training Academy, equipment rentals (offshore and industrial), asset management, cable spooling, and Corelube lubrication services. The company operates with 40+ branch locations and serves customers through an e-commerce platform with over 12,600 verified reviews.

Differentiator

Problem solved

Functional benefit

Brands

• Bishop Lifting Products (BLP): Private label brand for wire rope and rigging products including BLP-100 Eye + Eye Wire Rope Slings, BLP-102 Thimbled Eye Wire Rope Slings, BLP-104 Oval Master + Hook Wire Rope Slings, BLP-138 Sliding Choker Wire Rope Slings, BLP-200 Two Leg Bridle Wire Rope Slings, BLP-300 Triple Leg Bridle Wire Rope Slings, BLP-400 Quad Leg Bridle Wire Rope Slings, and Cat Chokers.

Products and services

• Wire Rope Slings

Quantifiable outcome

• 40+ branch locations serving customers across the US
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Crosby Group: Crosby Group is a global manufacturer of rigging hardware including shackles, hooks, blocks, and lifting devices sold under the Crosby, Van Beest, and Skookum brands. It competes directly with American Wire Rope & Sling in the fabricated rigging hardware category and serves many of the same industrial customers.
• Bishop Lifting: Bishop Lifting is a US-based lifting and rigging equipment distributor with 40+ branch locations, serving industrial customers with wire rope slings, chain slings, rigging hardware, hoists, and fall protection. It directly competes with American Wire Rope & Sling in the same product categories and customer base, though at materially larger scale.
• Liftex Inc: Liftex Inc manufactures synthetic slings including nylon and polyester round slings and web slings for industrial lifting applications. It competes directly with American Wire Rope & Sling in the synthetic sling category and serves a similar industrial customer base.
• Peerless Industrial Group: Peerless Industrial Group manufactures chain products including Grade 100 alloy chain, stainless steel lifting chain, and transport chain. It is a direct competitor in the lifting chain and chain sling category that overlaps with American Wire Rope & Sling's product portfolio.
• Mazzella Companies: Mazzella Companies is a US distributor of overhead lifting equipment, rigging products, and crane services with multiple locations across the country. It competes in the same product categories (slings, rigging hardware, hoists) and serves overlapping industrial and construction customers.

Emerging players

• REID Lifting: REID Lifting is a UK/US-based manufacturer of lifting gantry systems and related portable lifting equipment. It focuses on specialized gantry and below-the-hook lifting solutions that intersect with American Wire Rope & Sling's rigging devices category.
• Modulift: Modulift manufactures modular spreader beams and lifting beams for industrial applications. It competes in the specialized rigging devices category adjacent to American Wire Rope & Sling's product range, particularly for engineered lifting solutions.

Broad incumbents

• Gunnebo Industries: Gunnebo Industries is a Sweden-based global manufacturer of lifting and rigging equipment including chain, slings, hoists, and crane components. While it operates at much larger scale and broader scope, its products directly overlap with American Wire Rope & Sling's offerings in the chain sling and rigging hardware categories.
• Harrington Hoists: Harrington Hoists is a US-based manufacturer of hoists, cranes, and lifting equipment including lever chain hoists, hand chain hoists, and electric chain hoists. It competes in the hoists category adjacent to American Wire Rope & Sling's product offerings.
• Columbus McKinnon: Columbus McKinnon is a large US-listed manufacturer of hoists, cranes, and material handling products. Its rigging and lifting product portfolio overlaps with American Wire Rope & Sling's offerings (CM chain hoists, lever hoists, rigging components), though it competes across a much broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights3 records

Customer concentration

• YouTubeyoutube.com/@bishoplifting7379/videos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Wire Rope & Sling