Positive Money
Positive Money is a UK-founded (2008) research and advocacy think tank that campaigns to redesign the monetary and banking system, operating through sister organizations in the UK, EU, and US. It produces policy research — including the Green Central Banking Scorecard and an early CBDC proposal — and is funded by charitable foundations and individual donations.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Positive Money does
Positive Money is a UK-based research and advocacy think tank founded in 2008 in the aftermath of the global financial crisis, with a mission to reform the monetary and banking system. The organization is registered as Positive Money Ltd (Company No. 07253015), a not-for-profit company limited by guarantee, and operates three sister entities: Positive Money (UK, London headquarters at 10 Salamanca Place), Positive Money Europe, and Positive Money US. Its work spans six thematic areas: macroeconomics, green finance, finance and democracy, housing, racial economic justice, and the future of money, with a flagship analytical product being the Green Central Banking Scorecard series and a notable early contribution being the 2016 'Digital Cash' CBDC proposal that is credited with influencing the Bank of England's subsequent work on the topic.
The organization produces no proprietary software or technology products; its output is research reports, policy briefings, videos, blog content, and campaign materials. Distribution is multi-channel: a website, an email program via Blue State Digital CRM, an ActionNetwork-managed petition infrastructure, social media accounts across Facebook, X, YouTube, LinkedIn, Instagram, TikTok, and Bluesky, and earned media placement in outlets including Politico Europe, Euractiv, BBC News, and Bloomberg. Coalition work is core, with strategic partnerships with WWF, Heinrich Böll Foundation, Veblen Institute, 38 Degrees (on the TaxTheBanks petition), and co-location with the New Economics Foundation.
Revenue is donation-based, drawn from charitable trusts and foundations and small contributions from a network of more than 65,000 supporters; no commercial pricing, products, or licensing exist. The go-to-market is community-led and policy-oriented: building a mass supporter base, producing rigorous research to inform policy debates, and engaging directly with policymakers, central banks, and EU institutions through briefings and consultations. Customer segments are personas rather than paying buyers — the general public, policymakers and legislators, journalists, and civil society organizations — with monetization occurring through grant capture and individual donations rather than fees for service.
Positive Money firmographics
Firmographics- Name
- Positive Money
- Legal name
- Positive Money Ltd
- Website
- https://positivemoney.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Positive Money is a UK-founded (2008) research and advocacy think tank that campaigns to redesign the monetary and banking system, operating through sister organizations in the UK, EU, and US. It produces policy research — including the Green Central Banking Scorecard and an early CBDC proposal — and is funded by charitable foundations and individual donations.
- Ownership category
- akta.pro rank
Positive Money industry classification
Industry- Product category
- Think Tank
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Social Impact & Inclusive Finance Funds (FSANAJAH)
Keywords
Where Positive Money is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Positive Money business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Charitable Foundations: Primary funding from charitable trusts and foundations that support economic reform and social justice work.
- Individual Donations: Small donations from a network of supporters and campaign participants.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Positive Money product offering
Product offeringCore offering
Positive Money is a research and advocacy organization that produces reports, policy proposals, and campaigns focused on reforming the monetary and banking system. The organization publishes original research (e.g., Digital Cash, Green Central Banking Scorecard, Beyond Dollar Dominance), educational videos, and policy briefings to influence central banks, policymakers, and the public. Outputs are distributed free of charge via the website and through coalition partners.
Product overview
Positive Money is a research and campaign organization focused on monetary reform, not a commercial product company. It does not offer software products, platforms, or technology services for sale. The organization produces publications, reports, videos, and educational resources advocating for changes to the monetary and banking system, including central bank digital currencies, green finance, and financial regulation reform.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Positive Money's CBDC proposals influenced Bank of England's exploration of the concept
- +1 more outcomes
Companies that use Positive Money
Customer profileSegments4 records
Ideal customer profiles4 records
Positive Money technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Positive Money partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- 38 DegreescoreCo-organized 'TaxTheBanks' petition campaign that gathered over 65,000 signatures, calling for windfall tax on bank profits.
- Institute for Green Transformation (Korea)minorJoint briefing on Bank of Korea's environmental strategy published with Institute for Green Transformation in 2026.
- WWFcorePartnership with WWF (World Wide Fund for Nature) on environmental and climate-related financial policy advocacy, including joint work on green central banking initiatives.
- Heinrich Böll FoundationcoreOngoing partnership with Heinrich Böll Foundation on economic reform and sustainability policy, combining research and advocacy efforts.
- Veblen InstitutecoreCollaboration with Veblen Institute on economic analysis and reform proposals, contributing to research publications and policy development.
- New Economics FoundationminorCo-hosting arrangement with New Economics Foundation, which provides office space at 10 Salamanca Place, London SE1 7HB.
- Positive Money EuropecoreSister organization operating across EU, applying the same privacy policy and strategic approach to European economic reform advocacy.
- Positive Money UScoreSister organization operating in the US, applying the same privacy policy and strategic approach to American economic reform advocacy.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Positive Money competitors and assessment
Company assessmentDirect peers
- Finance Watch: European public-interest advocacy organization focused on financial reform, originally established to champion citizens' interests in EU financial regulation. Direct EU-based peer to Positive Money Europe's mandate.
- BankTrack: International tracking organization that monitors private-sector bank activities and advocates for responsible banking. Closely aligned with Positive Money's anti-financialization and pro-public-banking advocacy.
- Institute for New Economic Thinking (INET): Global research organization funding heterodox economics research on money, banking, and systemic reform. Shares Positive Money's focus on reforming the monetary and financial system from a public-interest perspective.
- Roosevelt Institute: US progressive economic think tank producing research on monetary policy, antitrust, labor, and economic democracy. Closest US analogue to Positive Money's mission of redesigning the economic system for social justice.
- New Economics Foundation: UK-based economic justice think tank focused on social and economic reform. Directly comparable to Positive Money in mission and operations — they literally co-locate at 10 Salamanca Place, London, with NEF providing office space to Positive Money.
Broad incumbents
- Bruegel: Leading European economic policy think tank covering monetary policy, finance, and macroeconomic reform. Operates with much broader scope and significantly larger resources than Positive Money Europe but covers overlapping subject matter.
- Center for Economic and Policy Research (CEPR): US-based economic policy think tank producing research on macroeconomic policy, inequality, and financial regulation. Overlaps with Positive Money on monetary and fiscal policy analysis but with a broader research portfolio.
Emerging players
- Tax Justice Network: Independent international network advocating for tax reform and against financial secrecy. Shares Positive Money's focus on systemic financial reform but concentrates on tax policy rather than monetary policy.
Others
- Global Financial Integrity: US-based think tank focused on illicit financial flows, trade misinvoicing, and global financial transparency. Adjacent to Positive Money's reform agenda with a focus on capital flows and dollar-system issues.
Regional players
- World Economy, Ecology & Development (WEED): German-based advocacy and research organization focused on sustainable economic and financial policy reform. Comparable mission to Positive Money but operates primarily in the German-speaking European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Positive Money social profiles
Digital presencePositive Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positive Money leadership team
Management profileNumber of profiles
Profiles6 records
Positive Money subsidiaries and ownership
Company hierarchySubsidiaries1 record
Positive Money funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positive Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positive Money
What does Positive Money do?
Positive Money is a research and advocacy organization that produces reports, policy proposals, and campaigns focused on reforming the monetary and banking system. The organization publishes original research (e.g., Digital Cash, Green Central Banking Scorecard, Beyond Dollar Dominance), educational videos, and policy briefings to influence central banks, policymakers, and the public. Outputs are distributed free of charge via the website and through coalition partners.
Is Positive Money a public or private company?
Positive Money is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Positive Money founded?
Positive Money was founded in 2008. It employs 11 to 50 people.
Where is Positive Money based?
Positive Money is headquartered in London, United Kingdom, in the Europe region.
How does Positive Money make money?
Two revenue lines are on record. Charitable Foundations are the primary driver. The others are individual Donations.
Who are Positive Money's main competitors?
Direct peers on record are Finance Watch, BankTrack, Institute for New Economic Thinking (INET), Roosevelt Institute and New Economics Foundation. Broad incumbents are Bruegel and Center for Economic and Policy Research (CEPR). Tax Justice Network is listed as an emerging player. Global Financial Integrity is listed as an others. World Economy, Ecology & Development (WEED) is listed as a regional player.
Does Positive Money have an API?
No public API is recorded for Positive Money.
What industry is Positive Money in?
Positive Money's product category is Think Tank. Its primary akta.pro industry code is FSANAJAH, Social Impact & Inclusive Finance Funds. Its NAICS code is 81321 and its SIC code is 6199.