Positive Money

What Positive Money does

Positive Money is a UK-based research and advocacy think tank founded in 2008 in the aftermath of the global financial crisis, with a mission to reform the monetary and banking system. The organization is registered as Positive Money Ltd (Company No. 07253015), a not-for-profit company limited by guarantee, and operates three sister entities: Positive Money (UK, London headquarters at 10 Salamanca Place), Positive Money Europe, and Positive Money US. Its work spans six thematic areas: macroeconomics, green finance, finance and democracy, housing, racial economic justice, and the future of money, with a flagship analytical product being the Green Central Banking Scorecard series and a notable early contribution being the 2016 'Digital Cash' CBDC proposal that is credited with influencing the Bank of England's subsequent work on the topic.

The organization produces no proprietary software or technology products; its output is research reports, policy briefings, videos, blog content, and campaign materials. Distribution is multi-channel: a website, an email program via Blue State Digital CRM, an ActionNetwork-managed petition infrastructure, social media accounts across Facebook, X, YouTube, LinkedIn, Instagram, TikTok, and Bluesky, and earned media placement in outlets including Politico Europe, Euractiv, BBC News, and Bloomberg. Coalition work is core, with strategic partnerships with WWF, Heinrich Böll Foundation, Veblen Institute, 38 Degrees (on the TaxTheBanks petition), and co-location with the New Economics Foundation.

Revenue is donation-based, drawn from charitable trusts and foundations and small contributions from a network of more than 65,000 supporters; no commercial pricing, products, or licensing exist. The go-to-market is community-led and policy-oriented: building a mass supporter base, producing rigorous research to inform policy debates, and engaging directly with policymakers, central banks, and EU institutions through briefings and consultations. Customer segments are personas rather than paying buyers — the general public, policymakers and legislators, journalists, and civil society organizations — with monetization occurring through grant capture and individual donations rather than fees for service.

Name

Positive Money

Legal name

Positive Money Ltd

Website

https://positivemoney.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Positive Money is a UK-founded (2008) research and advocacy think tank that campaigns to redesign the monetary and banking system, operating through sister organizations in the UK, EU, and US. It produces policy research — including the Green Central Banking Scorecard and an early CBDC proposal — and is funded by charitable foundations and individual donations.

Ownership category

akta.pro rank

Product category

Think Tank

NAICS

Grantmaking and Giving Services (81321)

SIC

Finance Services (6199)

akta.pro primary industry

Social Impact & Inclusive Finance Funds (FSANAJAH)

Keywords

• Monetary policy reform
• Central banking research
• Green finance advocacy
• Economic justice campaigns
• Public banking options

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Charitable Foundations: Primary funding from charitable trusts and foundations that support economic reform and social justice work.
2. Individual Donations: Small donations from a network of supporters and campaign participants.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Positive Money is a research and advocacy organization that produces reports, policy proposals, and campaigns focused on reforming the monetary and banking system. The organization publishes original research (e.g., Digital Cash, Green Central Banking Scorecard, Beyond Dollar Dominance), educational videos, and policy briefings to influence central banks, policymakers, and the public. Outputs are distributed free of charge via the website and through coalition partners.

Product overview

Positive Money is a research and campaign organization focused on monetary reform, not a commercial product company. It does not offer software products, platforms, or technology services for sale. The organization produces publications, reports, videos, and educational resources advocating for changes to the monetary and banking system, including central bank digital currencies, green finance, and financial regulation reform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Positive Money's CBDC proposals influenced Bank of England's exploration of the concept
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• 38 DegreescoreGTM or Marketing Partner · 1 January 2024Co-organized 'TaxTheBanks' petition campaign that gathered over 65,000 signatures, calling for windfall tax on bank profits.
• Institute for Green Transformation (Korea)minorStrategic or Co-development Partner · 1 January 2024Joint briefing on Bank of Korea's environmental strategy published with Institute for Green Transformation in 2026.
• WWFcoreStrategic or Co-development Partner · 1 January 2022Partnership with WWF (World Wide Fund for Nature) on environmental and climate-related financial policy advocacy, including joint work on green central banking initiatives.
• Heinrich Böll FoundationcoreStrategic or Co-development Partner · 1 January 2022Ongoing partnership with Heinrich Böll Foundation on economic reform and sustainability policy, combining research and advocacy efforts.
• Veblen InstitutecoreStrategic or Co-development Partner · 1 January 2022Collaboration with Veblen Institute on economic analysis and reform proposals, contributing to research publications and policy development.
• New Economics FoundationminorStrategic or Co-development Partner · 1 January 2022Co-hosting arrangement with New Economics Foundation, which provides office space at 10 Salamanca Place, London SE1 7HB.
• Positive Money EuropecoreStrategic or Co-development Partner · 1 January 2022Sister organization operating across EU, applying the same privacy policy and strategic approach to European economic reform advocacy.
• Positive Money UScoreStrategic or Co-development Partner · 1 January 2022Sister organization operating in the US, applying the same privacy policy and strategic approach to American economic reform advocacy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Finance Watch: European public-interest advocacy organization focused on financial reform, originally established to champion citizens' interests in EU financial regulation. Direct EU-based peer to Positive Money Europe's mandate.
• BankTrack: International tracking organization that monitors private-sector bank activities and advocates for responsible banking. Closely aligned with Positive Money's anti-financialization and pro-public-banking advocacy.
• Institute for New Economic Thinking (INET): Global research organization funding heterodox economics research on money, banking, and systemic reform. Shares Positive Money's focus on reforming the monetary and financial system from a public-interest perspective.
• Roosevelt Institute: US progressive economic think tank producing research on monetary policy, antitrust, labor, and economic democracy. Closest US analogue to Positive Money's mission of redesigning the economic system for social justice.
• New Economics Foundation: UK-based economic justice think tank focused on social and economic reform. Directly comparable to Positive Money in mission and operations — they literally co-locate at 10 Salamanca Place, London, with NEF providing office space to Positive Money.

Broad incumbents

• Bruegel: Leading European economic policy think tank covering monetary policy, finance, and macroeconomic reform. Operates with much broader scope and significantly larger resources than Positive Money Europe but covers overlapping subject matter.
• Center for Economic and Policy Research (CEPR): US-based economic policy think tank producing research on macroeconomic policy, inequality, and financial regulation. Overlaps with Positive Money on monetary and fiscal policy analysis but with a broader research portfolio.

Emerging players

• Tax Justice Network: Independent international network advocating for tax reform and against financial secrecy. Shares Positive Money's focus on systemic financial reform but concentrates on tax policy rather than monetary policy.

Others

• Global Financial Integrity: US-based think tank focused on illicit financial flows, trade misinvoicing, and global financial transparency. Adjacent to Positive Money's reform agenda with a focus on capital flows and dollar-system issues.

Regional players

• World Economy, Ecology & Development (WEED): German-based advocacy and research organization focused on sustainable economic and financial policy reform. Comparable mission to Positive Money but operates primarily in the German-speaking European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PositiveMoneyUK
• YouTubeyoutube.com/@PositiveMoneyUK
• Facebookfacebook.com/PositiveMoney
• LinkedInlinkedin.com/company/positive-money
• Instagraminstagram.com/positivemoney_uk
• TikToktiktok.com/@positivemoneyuk?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Money