Heirs Today Ltd

What Heirs Today Ltd does

Heirs Today Ltd is a privately held UK company, registered in England and Wales (company number 11509023) and headquartered in Ferndown, United Kingdom, that operates a direct-to-consumer web platform for digital legacy planning. The service functions as a secure personal digital filing cabinet where individual subscribers store important documents, financial account information, insurance details, final wishes, funeral preferences, and personal media (photos, videos, audio messages) intended to be accessed by nominated heirs either on a specified date or at the point of the subscriber's death. The platform's distinguishing functional mechanism is a delayed release system that withholds stored information from nominated contacts until the user-defined event occurs, eliminating the need for heirs to hold passwords or sensitive credentials during the subscriber's lifetime.

The underlying technology is a web-based application protected by 256-bit AES encryption and Two Factor Authentication via emailed codes, with each account provisioned 1GB of initial storage that can be expanded. The product surface consists of a core platform plus modular features including Memory Boxes for media uploads and a Funeral Preferences module for documenting end-of-life wishes. The company maintains UK-based servers, marks its website copyright as 2022, and operates without disclosed mobile applications, APIs, or SDKs.

Heirs Today generates revenue through a tiered subscription model: a first-year registration fee of $39.99 USD (typically $59.99) and an annual renewal of $7.99 USD or £6.99 GBP thereafter, auto-renewed but cancellable at any time. After 12 months without subscription, editing privileges lapse to view-only, requiring renewal to restore edit access. The company targets adults planning their legacy, individuals with assets, and family-oriented consumers through a horizontal segmentation approach, distributed exclusively via its self-serve website and supported by word-of-mouth referrals rather than paid acquisition channels.

Name

Heirs Today Ltd

Legal name

Heirs Today Ltd

Website

https://heirs.today

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Heirs Today Ltd operates a direct-to-consumer web platform that lets individuals securely store documents, financial details, funeral preferences, and personal media for nominated heirs to access upon a user-defined date or point of death, monetized via low-ARPU annual subscriptions.

Ownership category

akta.pro rank

Product category

Digital Legacy Planning Software

NAICS

Trusts, Estates, and Agency Accounts (52592), Trust, Fiduciary, and Custody Activities (523991)

SIC

Finance Services (6199)

akta.pro primary industry

Estate Planning, Trust Structuring & Governance (FSAAADAF)

akta.pro secondary industries

Personal & Family Trust Services (FSAAANAA), Family Office Trust & Fiduciary Services (FSAEAKAF)

Keywords

• Digital legacy planning
• Inheritance management
• Estate planning software
• Digital vault services
• Legacy information storage

Headquarters

HQ city

Ferndown

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Subscription - First Year: One-time registration fee providing access to the platform for the first year, priced at $39.99 USD (usually $59.99). This includes account creation and initial storage capacity.
2. Subscription - Annual Renewal: Annual subscription fee of $7.99 USD (or £6.99 GBP) for subsequent years, auto-renewed annually. Provides full access to the website and editing facilities. Users can cancel at any time.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Heirs Today operates a secure web-based digital platform that functions as a personal digital filing cabinet for legacy and inheritance planning. Users store important information — including final wishes, funeral preferences, financial details, insurance policies, and personal messages — which is released to their nominated heirs only upon a specified date or at the point of death. The service operates on a subscription basis with 1GB of included storage, 256-bit AES encryption, and Two Factor Authentication for security.

Product overview

Heirs Today is a single unified web-based platform serving as a personal digital filing cabinet for legacy planning. The core Heirs Today Platform enables users to securely store and organize critical information for their heirs, with key modules including Memory Boxes for uploading photos, videos, and audio messages to share later, and Funeral Preferences for documenting final wishes. The platform uses 256-bit AES encryption and Two Factor Authentication for security, offering subscription-based access with 1GB of initial storage (expandable) and annual editing privileges after the first year free period.

Differentiator

Problem solved

Functional benefit

Products and services

• Heirs Today Platform A web-based personal digital filing cabinet that allows individual users to securely store and organize legacy information, final wishes, and important documents for their nominated heirs. Information is encrypted and only released to heirs at a specified event such as a chosen date or point of death. Includes 1GB of initial storage for documents, images, videos, and audio files.

Quantifiable outcome

• Eliminates lost legacies by providing heirs with a complete list of what and where to look
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cake (joincake.com): Cake is a direct competitor in the end-of-life planning space, offering free online tools to document final wishes, funeral preferences, and legacy information, and connecting users with end-of-life services — overlapping heavily with Heirs Today's core use cases.
• Everplans: Everplans is a direct competitor in digital estate planning, providing a secure platform for individuals to organise and share end-of-life information with family members, including financial accounts, legal documents, and personal messages.
• GoodTrust: GoodTrust is a direct competitor offering digital legacy planning, estate organisation, and posthumous data management for individuals, with a similar self-serve subscription model and focus on helping heirs locate accounts and wishes after death.
• Trust & Will: Trust & Will is a direct competitor offering online estate planning products including wills, trusts, and legacy planning tools to consumers, with a focus on simplicity and accessibility — competing for the same end-of-life planning customer.

Broad incumbents

• LegalZoom: LegalZoom is a broad incumbent in online legal services including wills, estate planning, and power of attorney, offering overlapping legacy-planning capabilities as part of a much wider consumer legal product suite.
• Legacy.com: Legacy.com is a broad incumbent in the online death-and-legacy space, primarily known for obituary hosting but also offering memorial and legacy services, making it a wider-portfolio competitor to Heirs Today's more focused inheritance-information offering.
• Apple Digital Legacy: Apple's Digital Legacy program is a built-in free feature allowing iCloud users to designate legacy contacts who can access data after death — a free, native competitor to Heirs Today's paid storage-and-handover service, though limited to the Apple ecosystem.
• Google Inactive Account Manager: Google's Inactive Account Manager is a free native feature that shares account data with designated contacts after a period of inactivity, providing a default-on digital legacy capability that competes with Heirs Today's paid value proposition for Google-account holders.

Emerging players

• 1Password: 1Password is a password manager that has added family and inheritance features (e.g. family organiser and recovery) that partially overlap with Heirs Today's information-handover use case, though 1Password is optimised for credentials rather than legacy-and-wishes documentation.
• Afterhoo: Afterhoo is an emerging digital end-of-life planning platform that helps users record final wishes and pass information to loved ones — an early-stage direct competitor with similar consumer positioning to Heirs Today.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/heirstoday
• LinkedInlinkedin.com/company/heirs-today-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heirs Today Ltd