Din.Co.Il

What Din.Co.Il does

Din.Co.Il (operated by Traffico Ltd., טראפיקו בע"מ) is an Israeli online legal directory and information portal founded in 2006 and headquartered at Dizengoff Street 69, Tel Aviv. The platform serves as a two-sided marketplace connecting Israeli consumers seeking legal information and representation with approximately 5,574 lawyers across 18+ practice areas, including criminal defense, personal injury, family law, labor law, real estate, and military law. Its core products comprise a searchable lawyer directory, approximately 200 community-managed legal forums hosting 341,324 questions and answers, a content library of 17,490 legal articles and court ruling summaries, a video channel with 524+ legal explainer videos, an expert directory of 108 ancillary professionals (medical experts, accountants, translators, engineers), and a review system with 14,334 verified client testimonials.

The platform is built on a standard web-based architecture supporting lawyer profile management, specialty and geographic search, forum moderation, and multimedia content delivery, with a YouTube channel (LawGuide1) and Facebook page extending distribution. There is no disclosed proprietary technology, AI, or API layer; the underlying asset is the accumulated Hebrew-language legal content and the network of lawyer profiles. The platform also offers a Lawyer Match service (a contact-request form) that connects prospective clients directly with attorneys.

Din.Co.Il monetizes through three primary streams: recurring subscription fees from lawyers for profile creation and maintenance, advertising and featured-listing placements in search results and category pages, and affiliate/referral fees from lead generation connecting users with lawyers. There is no public pricing. Customer segments are horizontal: individual Israeli consumers seeking legal information and attorney referrals (primary) and Israeli lawyers and law firms seeking client acquisition and online visibility (primary), with a secondary segment of legal support professionals. The company is privately held with no disclosed investors, funding rounds, M&A activity, or leadership changes, operating exclusively within Israel.

Name

Din.Co.Il

Legal name

Traffico Ltd. (טרפיקו בע"מ)

Website

https://din.co.il

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Din.Co.Il is an Israeli online legal directory and information portal, founded in 2006 and operated by Traffico Ltd., that connects Israeli consumers with approximately 5,574 lawyers across 18+ practice areas via searchable listings, ~200 legal forums, 17,490 articles, and 524+ videos, monetizing through lawyer subscriptions, featured placements, and referral fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Lawyer Profile Advertising: Lawyers pay to create and maintain enhanced profiles on the platform to attract potential clients searching for legal services
2. Featured Listings and Promotional Placement: Premium placement and featured advertising slots for lawyers seeking increased visibility in search results and category pages
3. Expert Service Referrals: Referral service connecting users directly with lawyers for personal legal consultation, generating leads for legal professionals

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Din.Co.Il is an Israeli online legal information portal and lawyer marketplace that lets consumers search a directory of 5,574 lawyers by specialty and location, ask legal questions anonymously in expert-moderated forums, access articles and video explainers, and request referrals to attorneys. Lawyers pay for enhanced profile listings, featured placements, and client referrals, while the general public accesses legal content and search functionality free of charge.

Product overview

Din.Co.Il is a comprehensive Israeli legal information platform and lawyer directory featuring multiple integrated products: a directory of 5,574 lawyers, approximately 200 legal forums hosting 341,324 Q&A, a legal news section with tens of thousands of articles, a video channel with hundreds of legal videos, an expert database of 108 professionals, and a client review system. The platform also offers a Lawyer Match service for direct lawyer contact. Founded in 2006, the site serves as a legal information resource for the Israeli public.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawyer Directory A searchable directory of 5,574 lawyers across Israel covering 18 legal practice areas including criminal defense, personal injury, family law, labor law, real estate, and more; users can search by specialty, city, or region.
• Legal Forums Approximately 200 legal forums managed by practicing lawyers covering various legal specialties; users can ask questions anonymously and receive professional answers, with over 341,324 answered questions hosted.
• Legal News and Articles A database of 17,490 legal guides, court ruling summaries, and news articles across multiple legal domains, providing practical legal information for the Israeli public.
• Legal Video Channel A video platform featuring 524 legal informational videos by lawyers covering topics in criminal law, personal injury, family law, labor law, real estate, medical malpractice, and more.
• Expert Directory A directory of 108 professionals including medical experts, accountants, translators, engineers, and appraisers who provide expert opinions for legal proceedings.
• Lawyer Match Service A contact request service that connects prospective clients with lawyers; users fill out a form describing their legal matter and lawyers contact them directly.
• Client Reviews A review system with 14,334 client recommendations and ratings for lawyers listed on the platform.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Avvo: Avvo is a US-based online legal directory connecting consumers with lawyers, offering lawyer profiles, Q&A forums, and reviews. Directly comparable to Din.Co.Il in business model (lawyer subscription + advertising), customer segments (consumers/lawyers), and core product (searchable lawyer directory with content).
• Justia: Justia is a US legal information portal offering free case law, codes, and lawyer directories. Similar to Din.Co.Il in its content-driven SEO model, free legal information for consumers, and lawyer marketing services.
• Nolo: Nolo is a US legal information publisher offering plain-language legal articles, forms, and lawyer directories. Similar to Din.Co.Il's content-rich approach with legal articles and guides serving as a top-of-funnel for lawyer referrals.
• Martindale-Hubbell: Martindale-Hubbell is a long-established US legal directory providing lawyer listings, peer reviews, and ratings. Directly comparable to Din.Co.Il's directory and review system with similar customer base (lawyers and consumers seeking legal services).
• Lawyers.com: Lawyers.com is an attorney directory and legal information resource operated by Martindale-Hubbell. Compares to Din.Co.Il through its consumer-facing lawyer search, legal guides, and lawyer profile subscription model.
• FindLaw: FindLaw is a US legal information and lawyer directory platform owned by Thomson Reuters. Compares directly to Din.Co.Il through its combination of lawyer directory listings, legal articles, and consumer-facing legal information resources.

Broad incumbents

• LegalZoom: LegalZoom is a major US legal services platform offering document preparation, attorney consultations, and business formation. Operates in the broader legal services marketplace where Din.Co.Il competes, though with a different primary offering (transactional services vs. directory).
• Rocket Lawyer: Rocket Lawyer is an online legal services platform providing legal documents, attorney access, and advice. Compares to Din.Co.Il as a broader legal services platform rather than a pure directory, but addresses the same consumer need for accessible legal help.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/LawGuide1
• Facebookfacebook.com/din.co.il

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Din.Co.Il