Claytons
Claytons (Aust) Pty Ltd is a Truganina, Victoria-based B2B manufacturer that designs, makes, supplies and installs kitchens, stone benchtops, outdoor kitchens and wardrobes for Australian home builders and renovators, operating since 1982 as part of the Anmar Group.
- Company typePrivate
- Founded1982
- HeadquartersTruganina, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Claytons does
Claytons (Aust) Pty Ltd, founded in 1982 and headquartered at a 15,000 square metre purpose-built facility in Truganina, Victoria, designs, manufactures, supplies and installs kitchens, stone benchtops, outdoor kitchens and wardrobes for the Australian building and renovations industry. The company operates as a subsidiary of the diversified Anmar Group (which also includes Marbut Stone, InstallAUS and Style by Choice) and runs a B2B go-to-market in which builders enter separate builder terms and conditions, register for protected portal access, and draw on credit accounts governed by the Privacy Act and Privacy (Credit Reporting) Code 2014.
The core product set comprises residential kitchens, stone benchtops, wardrobes, and an outdoor kitchens range marketed under the registered Claytons Alfresco sub-brand, which is sold through a dedicated e-commerce site with a BBQ Configurator App supporting the Urban Living Range and Lifestyle Range. Manufacturing is concentrated at the Truganina facility using imported machinery and software for accuracy, quality and speed to market, with a large on-site showroom supporting builder and consumer engagement. There is no disclosed AI, API, or SaaS layer; product configuration is delivered through web tools rather than AI-driven design.
Claytons monetises primarily through quote-based, one-off project transactions with builders (with pricing set out in contracts) and through recurring builder credit relationships, complemented by direct consumer-facing outdoor kitchen sales via Claytons Alfresco. Distribution combines direct enterprise sales to registered builders, a Truganina showroom, and a branded outdoor-kitchen e-commerce storefront, nationally serving the Australian building industry.
Claytons firmographics
Firmographics- Name
- Claytons
- Legal name
- Claytons (Aust) Pty Ltd
- Website
- https://claytonsgroup.com.au
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Claytons (Aust) Pty Ltd is a Truganina, Victoria-based B2B manufacturer that designs, makes, supplies and installs kitchens, stone benchtops, outdoor kitchens and wardrobes for Australian home builders and renovators, operating since 1982 as part of the Anmar Group.
- Ownership category
- akta.pro rank
Claytons industry classification
Industry- Product category
- Custom Joinery and Kitchen Manufacturing
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (33711)
- SIC
- Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE), Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)
Keywords
Where Claytons is headquartered
LocationHeadquarters
- HQ city
- Truganina
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Claytons business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Kitchen and Joinery Manufacturing and Installation: Design, manufacture, supply and installation of kitchens, stone benchtops, outdoor kitchens and wardrobes to builders and the Australian building and renovations industry. Primarily B2B transactions with builders, with products installed as part of new home builds or renovations.
- Credit Services: Claytons offers credit accounts to customers and conducts credit checks. The company shares credit-related personal information with credit reporting bodies (QBE Insurance, Equifax) as part of its credit operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based custom pricing |
| Other | — | Builder account pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Claytons product offering
Product offeringCore offering
Claytons designs, manufactures, supplies and installs kitchens, stone benchtops, outdoor kitchens and wardrobes for the Australian building and renovations industry. The company operates a 15,000 sqm state-of-the-art manufacturing facility in Truganina, Victoria, and primarily supplies residential home builders through B2B contracts, complemented by the Claytons Alfresco consumer sub-brand for outdoor living products.
Product overview
Claytons is a manufacturer that designs, manufactures, supplies, and installs kitchens, stone benchtops, outdoor kitchens, and wardrobes of the highest quality for the Australian building and renovations industry. The company's product portfolio centers on core offerings in residential joinery (kitchens, wardrobes) and stone solutions (benchtops), complemented by its Claytons Alfresco sub-brand for outdoor living. Claytons Alfresco encompasses two product lines: the Urban Living Range (compact 4 burner BBQ for small outdoor areas) and the Lifestyle Range (4, 5, or 6 burner BBQ with extensive customisation options). The company operates a 15,000 square meter state-of-the-art facility and primarily supplies builders through a B2B model, with nationwide customer service.
Differentiator
Problem solved
Functional benefit
Brands
- Claytons Alfresco: Outdoor living and entertainment solutions, including outdoor kitchens and BBQs. Features Urban Living Range (4 burner compact solution) and Lifestyle Range (4, 5, or 6 burner BBQ with custom cabinetry options). Products are Australian Made and have won multiple HIA Outdoor Kitchen awards.
Products and services
- Kitchens
Quantifiable outcome
- Multiple HIA Outdoor Kitchen Awards won consecutively from 2020-2024
- +1 more outcomes
Companies that use Claytons
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Claytons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Claytons partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Simonds HomescoreOngoing partnership where Claytons Director Glenn Earl participates in Chain Reaction Challenge charity cycling events with the Simonds Homes team. Claytons Alfresco outdoor kitchens are featured in Simonds Homes builds, including the Win A House program where Claytons contributed $5K towards the build.
- Ron Crouch TransportminorClaytons Group announced partnership with Ron Crouch Transport to bring specialist expertise to strengthen the logistics side of the business. This partnership supports the delivery and distribution of Claytons products to customers.
- Anmar Group Pty LtdcoreAnmar Group is the parent company of Claytons (Aust) Pty Ltd. Claytons is part of the Anmar Group of Companies which includes Marbut Stone, InstallAUS, Style by Choice, and other divisions.
- The Common GoodminorCharitable organization supported through Glenn Earl's participation in Chain Reaction Challenge. Funds support early intervention, medical care, research and essential support services for sick children and their families.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Claytons competitors and assessment
Company assessmentBroad incumbents
- Stegbar Windows & Joinery: Established Australian manufacturer of windows, doors, and joinery products serving the building industry. Comparable builder-channel go-to-market and Australian manufacturing footprint, though not a direct kitchen competitor.
- Caesarstone: Global engineered stone benchtop manufacturer with a major Australian presence and builder-channel distribution. Directly overlaps with Claytons' stone benchtop offering, though at scale and as a specialist rather than integrated kitchen manufacturer.
- Polytec: Major Australian manufacturer of decorative panels, laminates, and cabinetry surfaces. Serves the same kitchen-manufacturing ecosystem as an upstream materials supplier and competes in finished cabinetry products at scale.
- Laminex Australia: Australia's largest decorative surface and panel manufacturer (Fletcher Building). Supplies the board/panel substrate that kitchen manufacturers like Claytons use; a broader incumbent in the cabinetry materials supply chain rather than a direct bespoke-kitchen competitor.
Direct peers
- Kinsman Kitchens: Australian kitchen and joinery manufacturer serving builders and the renovation channel. Closely comparable business model and customer base to Claytons, with overlapping product categories in kitchens and custom cabinetry.
- Stone Ambassador: Australian engineered stone and natural stone benchtop fabricator serving builders and the renovation market. Direct peer to Claytons' stone benchtop business with similar customer base and product category.
- Freedom Kitchens: One of Australia's largest kitchen manufacturers, supplying kitchens through builder and showroom channels. Most directly comparable peer to Claytons in scale, channel mix, and product category, competing for the same Australian builder customers.
- Masport Outdoor Living: Trans-Tasman outdoor cooking and BBQ manufacturer with Australian distribution. Directly comparable to Claytons Alfresco for the outdoor kitchen and BBQ category, though without the integrated kitchen cabinetry scale.
- Tasman KB Joinery: Australian kitchen and joinery manufacturer with a similar B2B builder-channel model. Comparable in scale and operational approach to Claytons as a regional Australian kitchen manufacturing specialist.
- BeefEater BBQ: Iconic Australian BBQ brand owned by Westinghouse/Sharpe. Competes directly with Claytons Alfresco in the outdoor kitchen/BBQ category, with strong distribution in builders and retail channels across Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Claytons social profiles
Digital presenceClaytons compliance and trust
Trust signalCompliance3 records
Claytons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Claytons leadership team
Management profileNumber of profiles
Profiles3 records
Claytons subsidiaries and ownership
Company hierarchySubsidiaries3 records
Claytons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Claytons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Claytons
What does Claytons do?
Claytons designs, manufactures, supplies and installs kitchens, stone benchtops, outdoor kitchens and wardrobes for the Australian building and renovations industry. The company operates a 15,000 sqm state-of-the-art manufacturing facility in Truganina, Victoria, and primarily supplies residential home builders through B2B contracts, complemented by the Claytons Alfresco consumer sub-brand for outdoor living products.
Is Claytons a public or private company?
Claytons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Claytons founded?
Claytons was founded in 1982. It employs 51 to 100 people.
Where is Claytons based?
Claytons is headquartered in Truganina, Australia, in the Oceania region.
How does Claytons make money?
Two revenue lines are on record. Kitchen and Joinery Manufacturing and Installation is the primary driver. The others are credit Services.
Who are Claytons's main competitors?
Broad incumbents on record are Stegbar Windows & Joinery, Caesarstone, Polytec and Laminex Australia. Direct peers are Kinsman Kitchens, Stone Ambassador, Freedom Kitchens, Masport Outdoor Living, Tasman KB Joinery and BeefEater BBQ.
Does Claytons have an API?
No public API is recorded for Claytons.
What industry is Claytons in?
Claytons's product category is Custom Joinery and Kitchen Manufacturing. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAPAIAE, Countertop Fabrication & Installation (Stone/Quartz/Solid Surface). Its NAICS code is 33711 and its SIC code is 2511.