MainPlace
MainPlace is a single regional shopping mall in Santa Ana, CA, owned by Centennial Real Estate Management L.L.C., hosting 30+ tenant retailers anchored by Macy's and JCPenney, with revenue from tenant leases, advertising, and events.
- Company typePrivate
- Founded2003
- HeadquartersSanta Ana, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MainPlace does
MainPlace is a single-asset regional shopping mall located at 2800 N Main St, Santa Ana, California, owned by Centennial Real Estate Management L.L.C., a Colorado LLC. The property is anchored by Macy's and JCPenney and hosts over 30 tenant retailers across apparel (H&M, Abercrombie & Fitch, Victoria's Secret, Express), athletic (Foot Locker, Finish Line, Vans), specialty (Kay Jewelers, LensCrafters), children's apparel (The Children's Place, Hot Topic), dining, and entertainment (Picture Show movie theater). The mall operates as a traditional brick-and-mortar retail destination with extended hours (10am-9pm on weekends) and runs community events and promotional campaigns such as The Great Summer Dash loyalty challenge.
MainPlace generates revenue primarily through tenant lease revenue, supplemented by mall media and advertising opportunities and community events/sponsorship. The property's digital presence (shopmainplacemall.com) is operated by Mallfinder Network LLC d/b/a Placewise Digital, providing an online marketplace aggregating in-stock products from tenant retailers, a store directory, events listings, hours, and leasing information. The Placewise platform uses Adeptmind for product search. The website is WCAG 2.0 and 2.1 AA compliant and supports email newsletter sign-ups for exclusive offers.
MainPlace is a private entity with no public listing, no disclosed funding rounds, no subsidiaries, and no founding year disclosed. It serves two primary customer segments: general consumer shoppers (families, young adults, value seekers) and retail brand tenants seeking storefront space in the Santa Ana/Southern California market. The mall employs a direct-to-consumer GTM focused on physical retail operations and tenant leasing, with no enterprise sales motion. Marketing channels include email newsletters, content/blog marketing, event marketing, seasonal promotions, the online marketplace, and community partnerships. The company's relationship with Placewise is a core technology and operational partnership.
MainPlace firmographics
Firmographics- Name
- MainPlace
- Legal name
- Centennial Real Estate Management L.L.C.
- Website
- https://shopmainplacemall.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MainPlace is a single regional shopping mall in Santa Ana, CA, owned by Centennial Real Estate Management L.L.C., hosting 30+ tenant retailers anchored by Macy's and JCPenney, with revenue from tenant leases, advertising, and events.
- Ownership category
- akta.pro rank
MainPlace industry classification
Industry- Product category
- Shopping Mall Operations
- NAICS
- Department Stores (4551), General Merchandise Retailers (455)
- SIC
- Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)
Keywords
Where MainPlace is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MainPlace business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Tenant Lease Revenue: MainPlace generates primary revenue through leasing retail space to tenant retailers including department stores (Macy's, JCPenney), apparel brands (H&M, Abercrombie & Fitch, Express), specialty retailers (Kay Jewelers, LensCrafters, Victoria's Secret), athletic retailers (Finish Line, Foot Locker, Vans), and other retail tenants. Rent is paid by tenants for physical storefront space in the mall.
- Mall Media & Advertising: The mall offers mall media and advertising opportunities to brands and tenants, enabling promotional placements within the shopping center property.
- Events & Promotions: The mall organizes community events and promotional campaigns (such as The Great Summer Dash) that drive foot traffic and create engagement opportunities with retailers and community partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MainPlace product offering
Product offeringCore offering
MainPlace is a single-location shopping mall in Santa Ana, California, operated as a commercial retail property. It leases physical storefront space to 30+ tenant retailers (department stores, apparel brands, specialty retailers, dining), generates advertising revenue through mall media placements, and drives consumer foot traffic through community events and seasonal promotions. The mall also operates a digital marketplace via shopmainplacemall.com that aggregates in-stock products from tenant retailers for online browsing and trip planning.
Product overview
MainPlace operates a single integrated shopping mall platform combining an online store directory, a marketplace for browsing in-stock products from mall retailers, and event programming. The platform is built on Placewise Digital technology with Adeptmind powering product search. The core offering connects shoppers to physical retail stores at MainPlace mall in Santa Ana, CA, along with related services including mall hours information, directions, community partnerships, and accessibility accommodations.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Storefront Leasing
- Shop Now Online Marketplace
- Mall Media & Advertising
- Mall Events & Entertainment Programming
Companies that use MainPlace
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
MainPlace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MainPlace partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Placewise (Mallfinder Network LLC)corePlacewise (operating as Mallfinder Network LLC, d/b/a Placewise Digital) is the digital platform operator powering MainPlace's website and online shopping marketplace. Placewise provides the technology infrastructure for the digital shopping experience, including product aggregation from tenant retailers, directory services, event listings, and consumer engagement features.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
MainPlace competitors and assessment
Company assessmentBroad incumbents
- Simon Property Group: Largest US mall REIT with a national portfolio of enclosed malls including many Macy's/JCPenney anchors. Comparable in mall operations and tenant mix but at materially greater scale and geographic diversification.
- Brookfield Properties (Retail): Major owner-operator of enclosed malls in the US (formerly Rouse Properties, GGP). Comparable traditional mall format and anchor tenant base, owned by a large alternative asset manager.
- Unibail-Rodamco-Westfield (US assets): International owner/operator of Westfield-branded malls including US properties. Comparable enclosed mall asset class and anchor tenant mix, though operating at greater scale and with global capital backing.
- Taubman Centers (now Simon): Operator of upscale and traditional enclosed malls; acquired by Simon Property Group in 2021. Comparable enclosed mall asset class, though Taubman's portfolio skewed toward higher-end malls versus MainPlace's mid-tier positioning.
Direct peers
- Macerich: Public mall REIT operating enclosed regional malls in dense US markets, many anchored by Macy's and JCPenney. Directly comparable business model and tenant base, though Macerich operates a multi-property portfolio versus MainPlace's single asset.
- CBL & Associates Properties: Public mall REIT operating enclosed regional and super-regional malls, many with Macy's and JCPenney anchors in mid-tier US markets. Closely comparable asset class and tenant composition.
- Centennial Real Estate Management L.L.C. Parent company of MainPlace, a private retail real estate operator managing the Centennial Collection of mall properties. Directly comparable as the operator of MainPlace and any sister mall assets in the same portfolio.
- Kimco Realty: Public REIT operating open-air shopping centers and malls across the US. Comparable retail real estate landlord business model and tenant mix (national apparel, footwear, and dining chains).
Emerging players
- Phillips Edison & Company: Public REIT focused on grocery-anchored neighborhood shopping centers. Adjacent retail landlord model; comparable tenant leasing dynamics but a different physical format and typically lower-traffic locations than a mid-tier enclosed mall.
Regional players
- RPT Realty: Public REIT focused on open-air and grocery-anchored shopping centers in select US markets. Comparable retail landlord model, but operating a different physical format (open-air vs enclosed) and generally higher-end tenant base.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MainPlace social profiles
Digital presenceMainPlace compliance and trust
Trust signalCompliance1 record
MainPlace financial estimates
Financial estimateRevenue estimate
Valuation estimate
MainPlace leadership team
Management profileNumber of profiles
MainPlace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MainPlace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MainPlace
What does MainPlace do?
MainPlace is a single-location shopping mall in Santa Ana, California, operated as a commercial retail property. It leases physical storefront space to 30+ tenant retailers (department stores, apparel brands, specialty retailers, dining), generates advertising revenue through mall media placements, and drives consumer foot traffic through community events and seasonal promotions. The mall also operates a digital marketplace via shopmainplacemall.com that aggregates in-stock products from tenant retailers for online browsing and trip planning.
Is MainPlace a public or private company?
MainPlace is a private company. It is classified as corporate owned and is currently operating.
When was MainPlace founded?
MainPlace was founded in 2003. It employs 11 to 50 people.
Where is MainPlace based?
MainPlace is headquartered in Santa Ana, United States, in the North America region.
How does MainPlace make money?
Three revenue lines are on record. Tenant Lease Revenue is the primary driver. The others are mall Media & Advertising and events & Promotions.
Who are MainPlace's main competitors?
Broad incumbents on record are Simon Property Group, Brookfield Properties (Retail), Unibail-Rodamco-Westfield (US assets) and Taubman Centers (now Simon). Direct peers are Macerich, CBL & Associates Properties, Centennial Real Estate Management L.L.C. and Kimco Realty. Phillips Edison & Company is listed as an emerging player. RPT Realty is listed as a regional player.
Does MainPlace have an API?
No public API is recorded for MainPlace.
What industry is MainPlace in?
MainPlace's product category is Shopping Mall Operations. Its primary akta.pro industry code is CRAGACAH, Mid-Tier Department Stores (Mall-Based Chains). Its NAICS code is 4551 and its SIC code is 5311.