The Information Difference
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Information Difference firmographics
Firmographics- Name
- The Information Difference
- Legal name
- The Information Difference Ltd.
- Website
- https://informationdifference.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Information Difference industry classification
Industry- Product category
- Data Management Research and Consulting
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Competitive Intelligence & Benchmarking (BPAHALAB)
- akta.pro secondary industries
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Market Research & Consumer Insights (BPAHALAA), Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where The Information Difference is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Information Difference business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Research Reports and Publications: Sale of white papers, research reports, and vendor profiles through an online store. Customers can purchase individual items or subscribe to research products.
- Custom Consulting Services: Custom quotes developed for specific purposes by analysts, including consultancy, market research, IT strategy facilitation, and enterprise services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual research products sold via online store |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Information Difference product offering
Product offeringCore offering
The Information Difference is an analyst firm that produces and sells research products (vendor profiles, product profiles, visual landscape charts for Master Data Management, Data Quality, and Big Data Warehouse markets) and provides bespoke consulting services in data management and artificial intelligence strategy. Offerings are sold directly to enterprise clients and through a self-service online store.
Product overview
The Information Difference is an analyst firm specializing in data management and artificial intelligence research. The company offers a portfolio of research services including vendor profiles, product profiles, and market landscape reports (MDM Landscape, DQ Landscape, BDW Landscape). These are complemented by consulting services (Data Management Consultancy, IT Strategy Facilitation, Enterprise Services) and a published book on AI. The research is delivered through visual landscape charts, detailed written profiles, and a regularly updated blog covering AI topics. The firm does not offer a software product but rather provides analysis, assessments, and strategic guidance to enterprises evaluating data management and AI technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Vendor Profiles In-depth profiles of software vendors in the data management and AI space, providing detailed assessments of vendors, their technology, market position, and capabilities.
- Product Profiles Detailed evaluations of specific software products in the data management and AI market.
- MDM Landscape Visual bubble chart summarizing key players in Master Data Management, assessing their relative positions and technology capabilities.
- DQ Landscape Visual bubble chart showing the Data Quality Landscape, summarizing key players and assessing their relative positions.
- BDW Landscape Big Data Warehouse Landscape report summarizing key players in the data warehouse market.
- Data Management Consultancy Advisory services helping enterprises with data management strategy and implementation.
- Market Research Research services covering the data management and AI markets for enterprises.
- IT Strategy Facilitation Services helping organizations develop and execute IT strategy related to data management and AI.
- Enterprise Services Enterprise-level advisory and research services for large organizations.
- Product Evaluation Format Structured format for evaluating data management and AI products.
- Beyond the Hype, A realists guide to AI A practical guide to AI written by The Information Difference founder Andy Hayler, providing a realistic assessment of AI technology for business readers.
Companies that use The Information Difference
Customer profileSegments3 records
Ideal customer profiles2 records
The Information Difference technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Information Difference partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Information Difference competitors and assessment
Company assessmentBroad incumbents
- IDC: Global market intelligence firm covering data management, analytics, and AI markets. Competes in vendor benchmarking and market sizing, similar to The Information Difference's landscape reports, but with much broader coverage.
- Gartner: Largest IT research and advisory firm, covering data management, MDM, data quality, AI, and broader enterprise IT. Competes for the same enterprise buyer budgets but offers a far broader research portfolio and sales coverage.
- Forrester Research: Global research and advisory firm covering data strategy, AI, and enterprise technology. Overlaps directly with The Information Difference's buyer base but operates at much larger scale across multiple research streams.
- Gartner Peer Insights (via 451 Research / S&P Global): Enterprise technology research arm of S&P Global covering data, analytics, AI, and adjacent markets. Overlaps with The Information Difference's buyer base and research-driven advisory model at much larger scale.
Emerging players
- Constellation Research: Research and advisory firm focused on disruptive enterprise technologies including AI and data. Comparable in practitioner-led positioning but with a broader tech portfolio.
- Nucleus Research: Smaller analyst firm providing ROI-focused research on enterprise applications and data technologies. Overlaps in buyer persona and research-driven GTM, though with different methodology emphasis.
- Eckerson Group: Research and consulting firm focused on data analytics, data management, and BI. Comparable advisory/research model and category focus to The Information Difference, particularly around data quality and governance.
Regional players
- BARC (Business Application Research Center): European-based research and consulting firm focused on data, BI, and analytics. Comparable in size and category focus, with strong overlap in vendor benchmarking reports, but primarily serves European markets.
Direct peers
- Ventana Research (now part of ISG): Research and advisory firm focused on data, analytics, and business applications. Publishes vendor evaluations and market research that overlap directly with The Information Difference's MDM and DQ landscapes.
- KuppingerCole: Independent European-based analyst firm specializing in identity, security, data management, and AI. Closely comparable in size, structure, and category focus, offering research reports and advisory to enterprise buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Information Difference social profiles
Digital presenceThe Information Difference financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Information Difference leadership team
Management profileNumber of profiles
Profiles2 records
The Information Difference funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Information Difference M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Information Difference
What does The Information Difference do?
The Information Difference is an analyst firm that produces and sells research products (vendor profiles, product profiles, visual landscape charts for Master Data Management, Data Quality, and Big Data Warehouse markets) and provides bespoke consulting services in data management and artificial intelligence strategy. Offerings are sold directly to enterprise clients and through a self-service online store.
Is The Information Difference a public or private company?
The Information Difference is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Information Difference founded?
The Information Difference was founded in 2007. It employs 1 to 10 people.
Where is The Information Difference based?
The Information Difference is headquartered in London, United Kingdom, in the Europe region.
How does The Information Difference make money?
Two revenue lines are on record. Research Reports and Publications are the primary driver. The others are custom Consulting Services.
Who are The Information Difference's main competitors?
Broad incumbents on record are IDC, Gartner, Forrester Research and Gartner Peer Insights (via 451 Research / S&P Global). Emerging players are Constellation Research, Nucleus Research and Eckerson Group. BARC (Business Application Research Center) is listed as a regional player. Direct peers are Ventana Research (now part of ISG) and KuppingerCole.
Does The Information Difference have an API?
No public API is recorded for The Information Difference.
What industry is The Information Difference in?
The Information Difference's product category is Data Management Research and Consulting. Its primary akta.pro industry code is BPAHALAB, Competitive Intelligence & Benchmarking, with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 5416 and its SIC code is 8700.