Coppercraft Distillery
Coppercraft Distillery is a Michigan-based craft spirits producer founded in 2012 that distills, blends, and ages small-batch bourbon, rye, gin, vodka, rum, applejack, and canned cocktails, distributing through ~1,300 Michigan retailers, nationwide wholesale partners, and sports venue sponsorships to craft spirits enthusiasts.
- Company typePrivate
- Founded2012
- HeadquartersHolland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coppercraft Distillery does
Coppercraft Distillery is a privately held craft spirits producer founded in 2012 in Holland, Michigan, operating as a brand within the CraftCo portfolio of craft brands. The company distills, blends, and ages a portfolio of premium small-batch spirits including Straight Bourbon Whiskey (with offerings aged 7-11+ years), Rye Whiskey, Gin, Vodka, Citrus Vodka, Holland to Holland Rum, and Applejack made from Michigan apples. Production relies on copper pot still distillation and brandy-style blending techniques developed with Master Blender Nancy Fraley of the American Distilling Institute, with some products blending Coppercraft-distilled and sourced aged whiskies to achieve consistent flavor profiles. The company extends its bottled spirits line with seven premium canned ready-to-drink cocktails at 6-10% ABV.
Coppercraft generates revenue through a multi-channel model: wholesale distribution via Great Lakes Wine & Spirits (Michigan) and Total Beverage Solution (nationwide) into ~1,300 retail locations, direct-to-consumer e-commerce on coppercraftdistillery.com, two company-owned tasting rooms (Holland and Saugatuck, Michigan) that also serve food and cocktails, $20-per-person distillery tours, branded merchandise via craftcogear.com, and on-premise sales through multi-year sports sponsorships with the Detroit Tigers (Comerica Park), Detroit Lions (Ford Field), and Orlando Magic (Amway Center). Exclusive co-branded SKUs such as Social 416 Gin and 407 Bourbon are used to activate venue partnerships. The primary customer segment is craft spirits enthusiasts seeking premium, award-validated American-made spirits, with no disclosed enterprise or institutional concentration.
The company has no disclosed funding rounds, no venture capital or private equity investment, and no parent company disclosed beyond the CraftCo portfolio umbrella. Headcount sits in the 11-50 range and revenue is not publicly disclosed. Operating milestones include being one of Michigan's first licensed distillers (2012), a Double Gold at the 2020 San Francisco World Spirits Competition, ongoing award recognition through 2026, and the production of ~10,000 gallons of donated hand sanitizer during the COVID-19 pandemic in March 2020.
Coppercraft Distillery firmographics
Firmographics- Name
- Coppercraft Distillery
- Legal name
- Coppercraft Distillery
- Website
- https://coppercraftdistillery.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coppercraft Distillery is a Michigan-based craft spirits producer founded in 2012 that distills, blends, and ages small-batch bourbon, rye, gin, vodka, rum, applejack, and canned cocktails, distributing through ~1,300 Michigan retailers, nationwide wholesale partners, and sports venue sponsorships to craft spirits enthusiasts.
- Ownership category
- akta.pro rank
Coppercraft Distillery industry classification
Industry- Product category
- Craft Distilled Spirits
- NAICS
- Distilleries (312140), Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilleries (Tasting Rooms) (THAFALAG), Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where Coppercraft Distillery is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coppercraft Distillery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Spirits Sales (Bottled): Direct and retail sales of bottled spirits including bourbon, rye, gin, vodka, citrus vodka, rum, applejack, and canned cocktails to consumers through e-commerce, tasting rooms, and retail distribution.
- Canned Cocktail Sales: Premium canned ready-to-drink cocktails (Gin & Tonic, Whiskey Lemonade, Pink Bubbles, Moscow Mule, Rum Punch, Black Cherry Whiskey, Iced Tea & Lemonade) sold through retail and on-premise channels.
- Tasting Room & Tours: The Social House tasting room in Holland offers food, cocktails, and spirits tastings. Distillery tours are offered at $20 per person.
- Merchandise: Branded merchandise sold through craftcogear.com and at tasting rooms, including apparel and drinkware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Distillery Tours |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels6 records
Coppercraft Distillery product offering
Product offeringCore offering
Coppercraft Distillery produces and sells premium small-batch craft spirits, including bourbon whiskies, rye whiskey, gin, vodka, citrus vodka, rum, applejack, and a line of ready-to-drink canned cocktails. The company sells products directly to consumers through its e-commerce site, two company-owned tasting rooms in Holland and Saugatuck, Michigan, and through wholesale distribution in nearly 1,300 retail locations across Michigan and nationwide.
Product overview
Coppercraft Distillery is a Michigan-based craft spirits producer offering a portfolio of premium small-batch spirits including whiskeys (Rye Whiskey, multiple Bourbons), gin, vodka, citrus vodka, rum ('Holland to Holland'), and applejack. The company operates as a unified craft distillery brand with two primary product lines: (1) bottled spirits sold in standard 750ml format at retail locations across Michigan and nationally, and (2) premium canned ready-to-drink cocktails including Gin & Tonic, Whiskey Lemonade, Pink Bubbles, Black Cherry Whiskey, Moscow Mule, Rum Punch, and Iced Tea & Lemonade. All products are produced in small batches and Made in the USA. The company also offers distillery tours and tasting experiences at its Holland, MI location.
Differentiator
Problem solved
Functional benefit
Brands
- Social 416 Gin: Limited-release gin crafted in partnership with the Detroit Tigers, made with 13 botanicals and blades of bluegrass from Comerica Park.
- 407 Bourbon
- Holland to Holland Rum
Quantifiable outcome
- Only Michigan-based distillery to win Double Gold at the San Francisco World Spirits Competition (2020)
- +1 more outcomes
Companies that use Coppercraft Distillery
Customer profileNamed customers4 records
Segments1 record
Coppercraft Distillery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Coppercraft Distillery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Orlando MagiccoreMulti-year sponsorship agreement with Orlando Magic featuring Coppercraft Bourbon Bar at Amway Center. Celebrated with exclusive 407 Bourbon product (407 bottles, named for Central Florida area code).
- Detroit LionscoreOfficial Partner of the Detroit Lions since August 2019, with six bar locations throughout Ford Field.
- Detroit TigerscoreBeverage sponsor since April 2019 with branded Coppercraft Distillery Bar at Comerica Park (right field Pepsi Porch). Partnership includes exclusive Social 416 Gin product made with bluegrass from Comerica Park.
- Great Lakes Wine & SpiritscoreMichigan-only distributor of all Coppercraft products, located at 373 Victor St., Highland Park, MI 48203. Also donated trucks and drivers to deliver 10,000 gallons of hand sanitizer during the COVID-19 pandemic.
- Total Beverage SolutioncoreNationwide distribution partner for Coppercraft products, enabling sales beyond Michigan. Located in Charleston, SC.
- Nancy Fraley (Master Blender)minorMaster Blender Nancy Fraley, director of research at the American Distilling Institute, developed the brandy blending and proofing techniques used in Coppercraft's Straight Bourbon Whiskey production.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Coppercraft Distillery competitors and assessment
Company assessmentDirect peers
- Castle & Key Distillery: Kentucky craft distillery producing bourbon, rye, gin, and vodka with a strong tasting-room/tourism component. Comparable craft peer combining aged spirits production with destination hospitality and DTC emphasis.
- Koval Distillery: Chicago-based craft distillery producing whiskey, gin, and specialty spirits. Comparable Midwestern craft producer with award-winning portfolio and similar DTC/distributor mix.
- Wilderness Trail Distillery: Kentucky craft distillery focused on bourbon and rye with scientific production approach. Comparable craft producer with award-winning aged bourbon portfolio targeting similar premium positioning.
- Journeyman Distillery: Michigan craft distillery producing whiskey, gin, vodka, and rum with on-site tasting room and restaurant. Most direct geographic and product peer, competing for the same Michigan retail doors and craft-spirits consumer.
- FEW Spirits: Evanston, Illinois craft distillery producing bourbon, rye, gin, and vodka. Comparable Midwestern craft peer competing in adjacent regional markets with similar small-batch, award-driven positioning.
- Rabbit Hole Distillery: Louisville, Kentucky craft distillery focused on bourbon and rye with innovative finishing and grain bills. Comparable premium craft bourbon/rye peer competing for similar on-premise and retail placements.
- Smooth Ambler: West Virginia craft distillery known for Old Scout bourbon and rye, plus gin and vodka. Comparable craft producer with award-winning small-batch spirits and overlapping distribution model.
- Valentine Distilling Co. Ferndale, Michigan craft distillery known for Mayor Vodka and Liberator Whiskey. Comparable Michigan craft producer with similar retail and on-premise distribution model.
Regional players
- New Holland Brewing: Holland, Michigan-based brewery and distillery sharing the same home city. Adjacent Michigan craft alcohol peer competing for the same local consumer and on-premise placement, though primarily beer-led.
Broad incumbents
- WhistlePig: Vermont-based craft rye whiskey brand that has scaled nationally. Larger craft peer with overlapping rye and aged bourbon portfolio, representing the scaled-out version of the craft positioning Coppercraft is pursuing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Coppercraft Distillery social profiles
Digital presenceCoppercraft Distillery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coppercraft Distillery leadership team
Management profileNumber of profiles
Coppercraft Distillery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coppercraft Distillery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coppercraft Distillery
What does Coppercraft Distillery do?
Coppercraft Distillery produces and sells premium small-batch craft spirits, including bourbon whiskies, rye whiskey, gin, vodka, citrus vodka, rum, applejack, and a line of ready-to-drink canned cocktails. The company sells products directly to consumers through its e-commerce site, two company-owned tasting rooms in Holland and Saugatuck, Michigan, and through wholesale distribution in nearly 1,300 retail locations across Michigan and nationwide.
Is Coppercraft Distillery a public or private company?
Coppercraft Distillery is a private company. It is classified as unknown and is currently operating.
When was Coppercraft Distillery founded?
Coppercraft Distillery was founded in 2012. It employs 11 to 50 people.
Where is Coppercraft Distillery based?
Coppercraft Distillery is headquartered in Holland, United States, in the North America region.
How does Coppercraft Distillery make money?
Four revenue lines are on record. Spirits Sales (Bottled) is the primary driver. The others are canned Cocktail Sales, tasting Room & Tours and merchandise.
Who are Coppercraft Distillery's main competitors?
Direct peers on record are Castle & Key Distillery, Koval Distillery, Wilderness Trail Distillery, Journeyman Distillery, FEW Spirits, Rabbit Hole Distillery, Smooth Ambler and Valentine Distilling Co.. New Holland Brewing is listed as a regional player. WhistlePig is listed as a broad incumbent.
Does Coppercraft Distillery have an API?
No public API is recorded for Coppercraft Distillery.
What industry is Coppercraft Distillery in?
Coppercraft Distillery's product category is Craft Distilled Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAG, Distilleries (Tasting Rooms). Its NAICS code is 312140 and its SIC code is 5180.