Irish Health Insurance

What Irish Health Insurance does

Irish Health Insurance is an independent financial advisory firm founded in Dublin in 2010 by Patrick Brennan and Philip Brennan, providing guidance on over 200 private health insurance plans available in the Irish market. The firm addresses a structurally complex buyer environment — multiple insurers, premium increases reported at up to 45%, and limited true independence — by offering objective, multi-carrier advice to both individual customers and corporate clients seeking health cover, employee benefits, and related financial planning. Revenue is generated through advisory fees and commissions on insurance product recommendations, with no binding to a single insurer, and the go-to-market is sales-led direct advisory delivered via website inquiry and email channels.

On 17 October 2024, NFP (an Aon company) acquired Irish Health Insurance, and on 1 September 2025 the firm rebranded to NFP, expanding its service surface from a health-insurance specialist to a multi-line brokerage offering corporate and personal health insurance, employee benefits, retirement, investment, protection, wealth, and commercial insurance solutions. The Irish team remains unchanged post-rebrand, but now operates with the backing of NFP's global platform, which has over 8,000 employees worldwide. The firm maintains a hybrid segmentation approach spanning corporate/business customers (primary) and individual/personal customers, and operates from a single Dublin headquarters with 11–50 employees.

Name

Irish Health Insurance

Legal name

NFP (formerly Irish Health Insurance)

Website

https://irishhealthinsurance.ie

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Irish Health Insurance is a Dublin-based independent financial advisory firm, founded in 2010, that helps individual and corporate clients navigate over 200 private health insurance plans in Ireland. Acquired by NFP (an Aon company) in October 2024, it rebranded to NFP in September 2025 and now offers multi-line health, employee benefits, and commercial insurance advisory.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Advisory

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAIAEAD

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident)

Financial & Insurance/Insurance — Life & Health/Individual Health Insurance

Keywords

• Health insurance advisory
• Employee benefits consulting
• Financial planning services
• Commercial insurance brokerage
• Independent insurance advice

Headquarters

HQ city

Clondalkin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: The company operates as an independent financial advisory firm providing expert advice on health insurance and related financial products. Revenue is generated through advisory fees and commissions from insurance product recommendations rather than being tied to a single insurer.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Irish Health Insurance (now operating as NFP, an Aon company) is an independent financial advisory firm that provides personalized advice across over 200 health insurance plans in the Irish market. It also offers employee benefits, financial planning, commercial insurance, and health and safety solutions to both corporate and individual customers.

Product overview

Irish Health Insurance, now rebranded to NFP, operates as an independent financial advisory firm specializing in health insurance and related financial services. The company offers a single integrated advisory service covering health insurance selection from over 200 available plans, supplemented by employee benefits consulting, financial planning, commercial insurance, and health and safety solutions. These offerings are designed to work together to provide comprehensive financial protection and business advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Advisory Tailored pensions and benefits strategies designed for businesses to support employee benefits packages.
• Financial Planning Advisory service to help individuals and businesses achieve financial goals through investment, protection, retirement, and wealth solutions.
• Commercial Insurance Insurance solutions tailored for businesses with complex commercial needs.
• Health and Safety Solutions Practical, straightforward and cost-effective health and safety advisory solutions for businesses.
• Health Insurance Advisory Independent advisory service providing guidance on over 200 health insurance plans available in the Irish market, helping customers navigate premium increases of up to 45%.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aon Ireland: Aon is the ultimate parent company of Irish Health Insurance's current owner NFP. Aon Ireland operates a broad risk, health, and benefits advisory platform serving both corporate and individual customers in Ireland - directly comparable in product breadth (employee benefits, pensions, commercial insurance, wealth) and target market, and a relevant benchmark for the firm's expanded scope post-NFP integration.
• Laya Healthcare: Laya Healthcare is the third of Ireland's principal private health insurers, offering individual and corporate plans that Irish Health Insurance advises on. Comparable as both a placement counterparty for the brokerage and as a direct-to-consumer alternative competing for the same end-customer relationship.
• VHI Healthcare: VHI is the largest Irish health insurer and a key counterparty in the Irish Health Insurance advisor's placement workflow. As a vertically integrated provider of direct health insurance, it represents both a partner and a competitor for advisory-led distribution - directly comparable on the customer-facing health-insurance decision that the firm facilitates.
• Willis Towers Watson Ireland: WTW Ireland operates a full-service insurance brokerage and benefits consulting practice covering commercial, health, and employee benefits in the Irish market. It is a comparable corporate-benefits-led advisory firm and benchmark for the integrated services stack Irish Health Insurance is now able to offer via NFP.
• Marsk Ireland (Marsh & McLennan): Marsh Ireland is a major global insurance broker and risk advisor with a strong Irish presence in commercial insurance placement, employee benefits, and health & benefits consulting. It competes for the same corporate benefits accounts that Irish Health Insurance targets and offers a comparable multi-line advisory model.
• Irish Life Health: Irish Life Health is one of the three main Irish private medical insurers (along with VHI and Laya) and is both a distribution partner and an alternative to the brokerage model. It is relevant as an incumbent in the same health-insurance value chain that Irish Health Insurance advises into, shaping the 200+ plan universe the broker navigates.

Direct peers

• O'Leary Life & Pensions: O'Leary Life & Pensions is an independent Irish advisory firm placing life cover, pensions, investments, and health insurance for individuals and corporate clients. It mirrors the founder-led, multi-product independent advisory model that Irish Health Insurance/NFP Ireland operates at smaller scale.
• Arachas Insurance Brokers (Ireland): Arachas is one of the largest independent insurance brokerages in Ireland, placing commercial and personal lines including health, employee benefits, and wealth products. Like Irish Health Insurance, it offers advisory across multiple insurers rather than underwriting its own products, making it a direct functional peer now that NFP has expanded the firm's scope beyond health.
• Boyle Financial Services: Boyle Financial Services is an independent Irish brokerage focused on health insurance, life cover, and mortgage/financial planning for individuals and SMEs. Comparable on independent advisory positioning, multi-carrier access, and the B2C/B2B hybrid GTM with a specific health-insurance focus.
• Cornmarket Insurance Brokers: Cornmarket is an Irish independent brokerage that specializes in placing corporate employee benefits, pension, and health insurance on behalf of employers and public-sector employees. It is one of the closest functional peers to Irish Health Insurance's Corporate/Business segment, with the same multi-carrier advisory model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/irish-health-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irish Health Insurance