KBM Motor Vehicles

Automotive Dealership Serviceskbm.de

KBM Motor Vehicles is an authorized Mercedes-Benz dealer group operating 20 passenger and commercial vehicle dealerships plus service centers across western Germany (Hessen, Rheinland-Pfalz, Saarland), serving retail, fleet, and corporate customers with new/used vehicle sales, financing, parts, and authorized after-sales service.

Company typePrivate
Founded1914
HeadquartersNeuwied, Germany
Headcount501–1,000
GTM typeB2B and B2C
OfferingServices

What KBM Motor Vehicles does

KBM Motor Vehicles operates an authorized Mercedes-Benz passenger and commercial vehicle dealership platform in western Germany, with operational data describing a network of 20 owned locations spanning the states of Hessen, Rheinland-Pfalz, and Saarland. The business represents the full Mercedes-Benz brand portfolio — including Mercedes-AMG, Mercedes-Maybach, the EQ electric family, and smart electric vehicles — alongside a commercial vehicle lineup of vans (Citan, Vito, Sprinter) and trucks (Atego, Actros, Arocs, Unimog, Econic).

Revenue is generated across five streams: one-time vehicle sales to retail and fleet customers; recurring after-sales service and bodywork; sale of genuine parts, wheels and tires; subscription-based leasing and financing (e.g., V-Klasse from €549/month with full service); and dedicated fleet and corporate account management with volume pricing from the first unit. Distribution is exclusively through the physical dealership network — no online vehicle sales — supported by digital touchpoints including the website, online service appointment booking, vehicle configurator, and charging-solution advisory services.

The company has been operating for approximately 110 years, employing 501–1,000 staff, and is privately held with no disclosed institutional investors or parent entity. Revenue figures are not publicly disclosed. Forward activity in 2026 centers on expanded electric model availability (new S-Class, electric C-Class, electric CLA, electric GLC) plus charging infrastructure advisory, positioning the dealer group to participate in the manufacturer's EV transition within its regional footprint.

KBM Motor Vehicles firmographics

Firmographics

Name: KBM Motor Vehicles
Legal name: Merbag Holding GmbH
Website: https://kbm.de
Company type: Private
Founded year: 1914
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: KBM Motor Vehicles is an authorized Mercedes-Benz dealer group operating 20 passenger and commercial vehicle dealerships plus service centers across western Germany (Hessen, Rheinland-Pfalz, Saarland), serving retail, fleet, and corporate customers with new/used vehicle sales, financing, parts, and authorized after-sales service.
Ownership category
akta.pro rank

Where KBM Motor Vehicles is headquartered

Location

Headquarters

HQ city: Neuwied
HQ country: Germany
HQ region: Europe

Offices20 records

Markets served

KBM Motor Vehicles business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Vehicle Sales: New and pre-owned Mercedes-Benz passenger vehicles and commercial vehicles (vans, trucks). Revenue generated from direct vehicle sales to retail and fleet customers.
After-Sales Service and Maintenance: Workshop services including maintenance, repairs, bodywork (Karosserie), and emergency roadside assistance (Pannen- & Unfallhilfe).
Parts and Accessories: Sale of genuine Mercedes-Benz parts and accessories, wheels and tires.
Vehicle Financing and Leasing: Financing solutions including leasing options such as the V-Klasse starting at €549/month with full service included.
Fleet and Corporate Services: Dedicated fleet management and corporate customer services with attractive fleet pricing from the first vehicle.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Vehicle Leasing - V-Klasse

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

KBM Motor Vehicles product offering

Product offering

Core offering

KBM Motor Vehicles (Merbag Holding GmbH) operates an authorized Mercedes-Benz dealership group across 20 locations in Hessen, Rheinland-Pfalz, and Saarland, Germany. The company sells new and certified pre-owned Mercedes-Benz passenger and commercial vehicles, provides manufacturer-authorized workshop maintenance and repairs, and offers fleet management, leasing, and financing services to retail and corporate customers.

Product overview

KBM Motor Vehicles operates as a multi-brand automotive dealership group representing Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and smart. The portfolio consists of passenger vehicles (A-Klasse through S-Klasse, GLA through GLS, CLA, CLE, EQ electric models, and smart electric vehicles) and commercial vehicles (Citan, Vito, Sprinter vans, Atego, Actros, Arocs, Unimog, and Econic trucks). Services include vehicle sales, maintenance and repair, fleet management, vehicle configuration, test drives, charging solutions, warranty programs, and certified pre-owned vehicles. The company operates 20 dealership locations across Hessen, Rheinland-Pfalz, and Saarland regions.

Differentiator

Problem solved

Functional benefit

Brands

Mercedes-Benz: Mercedes-Benz passenger vehicles including compact cars, sedans, SUVs, coupes, convertibles, vans, and electric models such as EQA, EQB, EQE, EQS.
Mercedes-AMG
smart

Products and services

Mercedes-Benz Passenger Cars Full range of new Mercedes-Benz passenger vehicles including compact cars (A-Klasse, B-Klasse), sedans (C-Klasse, E-Klasse, S-Klasse), SUVs (GLA, GLB, GLC, GLE, GLS, G-Klasse), coupes and convertibles (CLA, CLE, SL), and vans (V-Klasse, T-Klasse), sold and serviced through the dealership network.
Mercedes-Benz Commercial Vehicles Mercedes-Benz commercial vehicle lineup including vans (Citan, Vito, Sprinter), trucks (Atego, Actros, Arocs, Econic), and special trucks (Unimog) for business and fleet operations.
EQ Electric Vehicle Line Mercedes-Benz EQ family of fully electric vehicles including EQA, EQB, EQE, EQS, EQT, and EQV models featuring electric powertrain technology.
Mercedes-AMG Performance Vehicles High-performance Mercedes-AMG models including AMG GT 4-door coupe and AMG-badged variants of standard models.
Mercedes-Maybach Luxury Vehicles Ultra-luxury Mercedes-Maybach models representing the pinnacle of Mercedes-Benz luxury and craftsmanship.
smart Electric Vehicles smart brand electric vehicles including smart #1, smart #3, and smart #5, offering compact electric mobility solutions.
Used and Certified Pre-Owned Vehicles Certified pre-owned and used vehicles including demonstrator and certified used cars with guaranteed Mercedes-Benz quality.
Vehicle Maintenance and Repair Services Authorized Mercedes-Benz workshop services including maintenance, repairs, body work (Karosserie), and parts replacement using genuine Mercedes-Benz parts.
Fleet and Business Customer Services Specialized fleet management solutions and business customer services with attractive fleet pricing starting from the first vehicle.
Test Drive Services Arrangement of test drives for Mercedes-Benz vehicles at authorized dealership locations, with online appointment booking.
Charging Solutions Electric vehicle charging solutions and infrastructure guidance for Mercedes-Benz EQ electric vehicle owners.
Warranty Services Mercedes-Benz warranty programs providing coverage for new and certified pre-owned vehicles.
Roadside and Accident Assistance Emergency roadside assistance and accident support (Pannen- & Unfallhilfe) for Mercedes-Benz customers.

Companies that use KBM Motor Vehicles

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

KBM Motor Vehicles technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

KBM Motor Vehicles partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Mercedes-Benz (Daimler AG)coreChannel Partner/ Reseller/ DistributorAuthorized dealership relationship for Mercedes-Benz passenger vehicles, commercial vehicles (vans, transporters, trucks), and smart vehicles. Merbag represents the complete Mercedes-Benz brand portfolio including Mercedes-AMG, Mercedes-Maybach, and the EQ electric vehicle series. As an authorized dealer, Merbag has access to genuine parts, diagnostic systems, factory training, and manufacturer support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

KBM Motor Vehicles competitors and assessment

Company assessment

Emerging players

AUTO1 Group SE: Digital used-car platform operating Autohero and Auto1 brands in Europe. Competes for the certified pre-owned and used-vehicle portion of Merbag/KBM's retail revenue and exemplifies the digital-first retail model the traditional dealer lacks.
Tesla: Direct-to-consumer EV manufacturer with no traditional dealer network. Competes for the same affluent EV buyers Merbag/KBM serves via its EQ franchise and demonstrates the direct-sales model that traditional OEMs (including Mercedes-Benz) are increasingly piloting.

Direct peers

Beresa GmbH & Co. KG: Authorized Mercedes-Benz dealer group headquartered in Münster with multiple locations across Nordrhein-Westfalen. Operates the same authorized sales, service, and parts model for passenger and commercial Mercedes-Benz vehicles.
Hahn Gruppe: Large multi-brand German automotive retail group with multiple full-service dealership locations. Comparable as a similarly scaled authorized German dealer group competing for the same retail and fleet customers.
Lueg Gruppe: Major German automotive retail group with Mercedes-Benz among its core brands, operating dozens of locations across multiple states. Closely comparable scale and authorized-dealer model to Merbag/KBM.
Senger Gruppe: One of Germany's largest authorized Mercedes-Benz dealer groups, operating multiple passenger-car and commercial-vehicle locations across several German states. Direct comparable as a multi-location authorized Mercedes dealer with full brand portfolio.
Dürrwang GmbH & Co. KG: Authorized Mercedes-Benz partner with passenger and commercial vehicle sales, service, and parts operations. Comparable multi-location authorized Mercedes dealer with similar full-service positioning.

Broad incumbents

Mercedes-Benz AG: The parent manufacturer and brand owner. Not a direct competitor in the same retail channel, but the OEM controls pricing, allocation, model launches, and increasingly the customer relationship via direct/agency sales pilots that could compress dealer economics.
Volkswagen AG: Mass-market and premium German OEM (Audi, Porsche, VW, MAN) with an extensive authorized dealer network. Comparable OEM whose commercial-vehicle and passenger-car retail channel dynamics directly affect Merbag's addressable market.
BMW Group: Competing German luxury OEM with its own dealer network. Relevant as a strategic alternative for customers and a comparable OEM whose dealer channel economics shape the broader premium-auto retail environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

KBM Motor Vehicles financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KBM Motor Vehicles leadership team

Management profile

Number of profiles

KBM Motor Vehicles funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KBM Motor Vehicles M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KBM Motor Vehicles

What does KBM Motor Vehicles do?

Is KBM Motor Vehicles a public or private company?

KBM Motor Vehicles is a private company. It is classified as family owned and is currently operating.

When was KBM Motor Vehicles founded?

KBM Motor Vehicles was founded in 1914. It employs 501 to 1,000 people.

Where is KBM Motor Vehicles based?

KBM Motor Vehicles is headquartered in Neuwied, Germany, in the Europe region.

How does KBM Motor Vehicles make money?

Five revenue lines are on record. Vehicle Sales are the primary driver. The others are after-Sales Service and Maintenance, parts and Accessories, vehicle Financing and Leasing and fleet and Corporate Services.

Who are KBM Motor Vehicles's main competitors?

Emerging players on record are AUTO1 Group SE and Tesla. Direct peers are Beresa GmbH & Co. KG, Hahn Gruppe, Lueg Gruppe, Senger Gruppe and Dürrwang GmbH & Co. KG. Broad incumbents are Mercedes-Benz AG, Volkswagen AG and BMW Group.

Does KBM Motor Vehicles have an API?

No public API is recorded for KBM Motor Vehicles.