liberal arts
Frifag märwil ag is a Swiss poultry meat producer operating a vertically integrated chicken and turkey production chain — from feed and farming through processing to direct delivery — serving butchers, specialty retailers, large distributors, and restaurants across Switzerland, with ~90% share of Swiss-origin turkey.
- Company typePrivate
- Founded1987
- HeadquartersMärwil, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What liberal arts does
Frifag märwil ag is a privately held Swiss poultry meat producer headquartered in Märwil, Thurgau, founded in 1987. The company operates a fully vertically integrated production chain spanning proprietary feed (sourced from parent Obermühle Boswil), BTS-compliant animal housing and RAUS free-range turkey farming across approximately 130-150 Swiss farms, slaughter and processing in Märwil, and direct nationwide distribution via its own delivery fleet and regional branches in Bern and Central Switzerland. Frifag holds roughly 90% market share of Swiss-origin turkey meat and ranks among the three leading poultry producers in Switzerland, supported by FSSC 22000, ISO 22000, Suisse-Garantie, SQS and GFSI certifications.
Its core product offering centers on fresh and marinated chicken (Poulet) and turkey (Trute) meat, available as whole birds, cuts, and specialty articles (hearts, stomachs, necks, carcasses). Sub-brands include Natura Güggeli for natural-quality poultry and the Captains Club sports sponsorship initiative under the "Ostschweizer Power" banner. The company sells B2B on a transactional per-kilogram basis to butchers, specialty food retailers, large Swiss distributors, and specialty restaurants, with the product catalog additionally accessible via the external hogashop.ch platform. Pricing for specialty articles starts at Fr. 3.00/kg (chicken carcasses) and reaches Fr. 6.90/kg (chicken hearts/stomachs), with minimum 5 kg orders and next-day pickup.
Revenue is generated almost entirely through direct B2B product sales within Switzerland, with an internal company store providing additional transactional volume. There is no public revenue disclosure, no external funding history, no M&A activity, and no disclosed AI or technology platform beyond food-safety management systems. Leadership is led by CEO Andi Schmal, supported by a broad management team covering production, animal health, quality, hygiene, processing, packaging, sales, HR, finance, and IT functions across the headquarters and two regional branches.
liberal arts firmographics
Firmographics- Name
- liberal arts
- Legal name
- frifag märwil ag
- Website
- https://www.frifag.ch
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frifag märwil ag is a Swiss poultry meat producer operating a vertically integrated chicken and turkey production chain — from feed and farming through processing to direct delivery — serving butchers, specialty retailers, large distributors, and restaurants across Switzerland, with ~90% share of Swiss-origin turkey.
- Ownership category
- akta.pro rank
liberal arts industry classification
Industry- Product category
- Poultry Meat Production
- NAICS
- Poultry Processing (311615), Turkey Production (112330), Broilers and Other Meat Type Chicken Production (11232), Poultry and Poultry Product Merchant Wholesalers (42444)
- SIC
- Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Poultry Wholesale (Whole Birds, Parts) (AFAIADAC)
- akta.pro secondary industries
- Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)
Keywords
Where liberal arts is headquartered
LocationHeadquarters
- HQ city
- Märwil
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
liberal arts business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Poultry Product Sales: Sale of chicken and turkey meat products (fresh, marinated, specialty cuts, carcasses, and offal) to butchers, specialty stores, large distributors, and specialty restaurants throughout Switzerland through direct delivery and regional branches.
- Company Store Sales: Internal company store offering employees and potentially external customers access to products at special prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Turkey heart (as grown) - Fr. 4.00/kg |
| Unit Pricing | Pay-as-you-go | Chicken stomach - Fr. 6.90/kg |
| Unit Pricing | Pay-as-you-go | Chicken heart - Fr. 6.90/kg |
| Unit Pricing | Pay-as-you-go | Turkey neck without skin - Fr. 4.00/kg |
| Unit Pricing | Pay-as-you-go | Chicken neck without skin - Fr. 4.00/kg |
| Unit Pricing | Pay-as-you-go | Chicken carcasses - Fr. 3.00/kg |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
liberal arts product offering
Product offeringCore offering
Frifag märwil ag produces and distributes fresh Swiss chicken (Poulet) and turkey (Trute) meat through a fully integrated value chain spanning proprietary feed, controlled breeding on Swiss farms, processing, and direct delivery to butchers, specialty stores, large distributors, and specialty restaurants across Switzerland. The portfolio includes fresh whole birds, cuts (nature or marinated), and specialty articles such as offal and carcasses, supported by BTS, RAUS, FSSC 22000, ISO 22000, and Suisse-Garantie certifications.
Product overview
Frifag märwil ag is a leading Swiss poultry meat producer operating an integrated production chain from animal feed to delivery. The company offers a unified product portfolio centered on Swiss chicken (Poulet) and turkey (Trute/Poulet dinde) meat, available as fresh whole birds, cuts (nature or marinated), and specialty articles. Products are sold under the Frifag main brand with sub-brands including Natura Güggeli, while the company also operates the Captains Club sponsorship program. The complete product selection is accessible through an external product catalog (hogashop.ch), and special articles (offal, carcasses) are available for wholesale orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Chicken and Turkey Meat (Poulet- und Trutenfleisch) Fresh Swiss poultry meat products including chicken (Poulet) and turkey (Trute/Poulet dinde) in various cuts, both natural and marinated, produced from the company's own farms through controlled breeding, feeding, processing, and delivery. Sold primarily to butchers, specialty stores, large distributors, and specialty restaurants across Switzerland.
- Specialty Articles (Spezialartikel) Specialty products including chicken carcasses, offal (hearts, stomachs), and turkey parts (turkey hearts, turkey necks) for holistic animal utilization, available in minimum 5 kg orders for next-day pickup at the Märwil headquarters. Priced per kilogram in Swiss Francs.
- Natura Güggeli A branded product line under the Natura Güggeli label, representing the company's commitment to natural, high-quality Swiss poultry. A dedicated sub-brand with its own website and product administration.
Quantifiable outcome
- 90% market share in Swiss-origin turkey production
- +1 more outcomes
Companies that use liberal arts
Customer profileSegments5 records
Ideal customer profiles4 records
liberal arts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
liberal arts partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Obermühle BoswilcoreParent company (Mutterhaus) supplying all feed for poultry breeding. Feed is precisely adapted to animal needs, purely vegetable-based, and free from genetically modified raw materials. This vertical integration ensures complete control over the first stage of the production chain.
- Captains Club PartnersminorSports sponsorship initiative bundling partnerships with Swiss Eastern athletes and sports teams under the 'Ostschweizer Power' branding. Includes various sports teams and athletes from Eastern Switzerland supported through the frifag Captains Club.
- Suisse-GarantieminorSwiss certification program guaranteeing Swiss origin and production standards for agricultural products.
- FSSC (Global Food Safety Initiative)coreInternational food safety certification program providing framework for FSSC 22000 certification that frifag maintains.
- Agenturkoch.chminorSwiss digital agency responsible for website concept, design, and programming services for frifag.ch.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
liberal arts competitors and assessment
Company assessmentDirect peers
- Micarna: Micarna is a major Swiss poultry and meat processor owned by the Migros cooperative, producing chicken, turkey, and other meat products for the Swiss market. It is the most direct competitor to frifag in Switzerland and one of the three leading poultry producers named alongside it.
- Bell Food Group: Bell Food Group is one of the largest meat and poultry processors in Switzerland and Europe, supplying retailers, butchers, and foodservice customers. As one of the three leading Swiss poultry producers and a broad meat category incumbent, it competes directly with frifag across the same customer base.
- Kneuss Fleischwaren AG: Kneuss is a Swiss meat and poultry processor serving butchers and retail in the same Swiss market, with overlapping product categories (fresh poultry, cuts, marinated items). It is a comparable domestic competitor in the mid-tier of Swiss meat processing.
Others
- Obermühle Boswil: Obermühle Boswil is frifag's parent company and feed supplier, producing compound poultry feed (vegetable-based, GMO-free). It is the upstream input partner that underpins frifag's vertical integration and quality differentiation.
Broad incumbents
- PHW Group (Wiesenhof): PHW Group is one of Europe's largest poultry producers under the Wiesenhof brand, operating across Germany and broader EU markets. It is a relevant incumbent comparable to frifag in scale of poultry processing, animal welfare programs, and certified supply chains, although it operates at significantly greater scale.
- Plukon Food Group: Plukon is a leading European poultry processor with operations in the Netherlands, Germany, Belgium, and other EU markets, supplying retail and foodservice with fresh and processed chicken products. It is comparable as a vertically integrated poultry player with multi-country European reach.
- Pini Group: Pini Group is one of Italy's largest poultry processors, supplying fresh chicken and turkey products under integrated production. It is comparable to frifag in vertically integrated poultry processing with strong regional/domestic market positioning.
- Amadori: Amadori is a leading Italian poultry producer with vertically integrated operations from feed to processing, supplying retail and foodservice primarily in Italy. It is comparable in vertically integrated poultry value chain, though operating at significantly greater scale and a different geography.
Emerging players
- Ponnath Die Meistermetzger: Ponnath is a German specialty poultry and meat producer focused on premium processed and convenience poultry products for retail. It is comparable to frifag in B2B supply to retail and specialty stores, though it operates in the German market rather than Switzerland.
- Groupe Doux: Groupe Doux is a French poultry processor with integrated production and supply across retail and foodservice in France and export markets. It is comparable to frifag in poultry processing and B2B distribution model, though at substantially larger European scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
liberal arts social profiles
Digital presenceliberal arts compliance and trust
Trust signalCompliance5 records
liberal arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
liberal arts leadership team
Management profileNumber of profiles
Profiles17 records
liberal arts subsidiaries and ownership
Company hierarchySubsidiaries2 records
liberal arts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
liberal arts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about liberal arts
What does liberal arts do?
Frifag märwil ag produces and distributes fresh Swiss chicken (Poulet) and turkey (Trute) meat through a fully integrated value chain spanning proprietary feed, controlled breeding on Swiss farms, processing, and direct delivery to butchers, specialty stores, large distributors, and specialty restaurants across Switzerland. The portfolio includes fresh whole birds, cuts (nature or marinated), and specialty articles such as offal and carcasses, supported by BTS, RAUS, FSSC 22000, ISO 22000, and Suisse-Garantie certifications.
Is liberal arts a public or private company?
liberal arts is a private company. It is classified as unknown and is currently operating.
When was liberal arts founded?
liberal arts was founded in 1987. It employs 51 to 100 people.
Where is liberal arts based?
liberal arts is headquartered in Märwil, Switzerland, in the Europe region.
How does liberal arts make money?
Two revenue lines are on record. B2B Poultry Product Sales are the primary driver. The others are company Store Sales.
Who are liberal arts's main competitors?
Direct peers on record are Micarna, Bell Food Group and Kneuss Fleischwaren AG. Obermühle Boswil is listed as an others. Broad incumbents are PHW Group (Wiesenhof), Plukon Food Group, Pini Group and Amadori. Emerging players are Ponnath Die Meistermetzger and Groupe Doux.
Does liberal arts have an API?
No public API is recorded for liberal arts.
What industry is liberal arts in?
liberal arts's product category is Poultry Meat Production. Its primary akta.pro industry code is AFAIADAC, Poultry Wholesale (Whole Birds, Parts), with a secondary code of AFANACAC, Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings). Its NAICS code is 311615 and its SIC code is 2015.