Circolo Golf Ugolino

What Circolo Golf Ugolino does

Circolo Golf Ugolino is a private, member-owned Italian golf club (circolo sportivo) operating since 1934 from a single 18-hole championship course in Impruneta, on the Chianti hills south of Florence. The course, designed by Cecil Blandford and Peter Gannon, sits inside a protected 1930s art deco clubhouse designed by Ghirardo Bosio; the on-site pool was designed by Pier Luigi Nervi. The club serves three primary personas: members (full access to course, pool, gym, tennis, restaurant, and Pro Shop), junior golfers (a structured Junior Club with ~100 youth members, several on Italian national teams), and visiting golfers (day and tourist play, including FIG-registered players and Tuscan club members). A Golf Academy offering individual and group lessons is led by Head Pro Federica Dassò (six LET wins, former Italian national women's team coach), supported by Massimiliano Secci, Simone Rosi, and Alessandro Pissilli, and uses Trackman, K-vest, Sam puttLab, and Explanar for instruction.

Revenue is generated through usage-based green fees (€130 per 18 holes, €80 per 9 holes, with discount tiers for FIG and Tuscan club members), subscription-based multi-round packages (5-round €520, 10-round €1,040, plus 9-month and quarterly subscriptions), recurring and one-off instruction fees (€170–€200 beginner packages, €150–€180 'Golf è Donna' packages), equipment rentals (carts, trolleys, clubs), Pro Shop retail operated by partner Golf'us, restaurant operations under core partner Cucinamo, and competition entry fees (€22 standard, €12 juniors and 9-hole). Distribution is direct-to-consumer at the club premises, supplemented by referral partnerships with luxury Tuscan hotels (Four Seasons, Villa Olmi, Villa La Massa, Plaza Hotel Lucchesi, Brunelleschi) and agriturismi, plus online discovery via Leading Courses. Member management and bookings run on the Chronogolf platform; competitive event management runs on GesGolf. No revenue, funding, or headcount growth figures are disclosed.

Name

Circolo Golf Ugolino

Legal name

Circolo Golf Ugolino

Website

https://www.golfugolino.it

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

Circolo Golf Ugolino is a private, member-owned Italian golf club operating since 1934 a single 18-hole championship course in Impruneta near Florence, serving members, visiting golfers, and a Junior Club through green fees, subscriptions, instruction, equipment rentals, and on-site F&B and retail.

Ownership category

akta.pro rank

Product category

Golf Club & Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club services
• Golf course operations
• Golf instruction
• Sports club membership
• Leisure hospitality

Headquarters

HQ city

Impruneta

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees: Revenue from daily green fees for 18-hole and 9-hole rounds, with varying rates for members, FIG-registered players, Tuscan club members, and juniors.
2. Membership Subscriptions: Seasonal and multi-play ticket packages including 5 and 10 greenfee subscriptions, 9-month subscriptions for specific age groups, and quarterly passes for non-residents.
3. Pro Shop Sales: Retail sales of golf equipment, apparel, shoes, bags, balls, and accessories through the on-site Pro Shop managed by Golf'us.
4. Golf Instruction: Revenue from group and individual golf lessons, beginner packages, and specialized programs. Fees include practice ground entry for lessons and multi-lesson packages.
5. Equipment Rentals: Rental of golf carts, electric trolleys, manual trolleys, and club sets.
6. Competition Fees: Entry fees for club competitions, junior competitions, and 9-hole competitions.
7. Restaurant Operations: Restaurant on first floor of clubhouse operated by Cucinamo, serving members and visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Circolo Golf Ugolino operates an 18-hole championship golf course on the hills at the edge of Chianti near Florence, offering green fee access, golf instruction through its Golf Academy (using Trackman, K-vest, Sam puttLab, Explanar), a Junior Club youth development program, and ancillary leisure amenities including a swimming pool, gymnasium, tennis court, restaurant, and Pro Shop. The club also organizes competitions and senior activities for members and visiting golfers.

Product overview

Circolo Golf Ugolino operates as a golf club and leisure resort with a single integrated offering centered around its 18-hole championship golf course established in 1934. The club provides a comprehensive range of golf-related services including a Golf Academy with advanced training technologies (Trackman, K-vest, Sam puttLab, Explanar), a Junior Club with nearly 100 young members, practice facilities with multiple bays and greens, and tournament organization. Additional recreational amenities include a swimming pool designed by Pier Luigi Nervi, a golf-specific gymnasium, a tennis court, an on-site restaurant managed by Cucinamo, and a Pro Shop operated by Golf'us. The club also partners with nearby accommodations for member hospitality. All services are coordinated through the clubhouse, a 1930s Art Deco building designed by Ghirardo Bosio, with member management handled via the Chronogolf platform.

Differentiator

Problem solved

Functional benefit

Brands

• Junior Club: Youth golf academy program training young golfers with group sessions organized by age and ability levels
• Golf Academy
• Club dei Giovani / Youth Club

Products and services

• 18-Hole Championship Golf Course An 18-hole championship golf course (Par 71, 5,653m from white tees) designed by Cecil Blandford and Peter Gannon, situated on the hills of Via Chiantigiana in the Chianti region, offering technical challenges with small greens defended by bunkers and sloping fairways. Open to members and visiting golfers.
• Golf Academy (Golf Instruction) Comprehensive golf instruction program led by Head Pro Federica Dassù, featuring Trackman radar-based launch monitor, K-vest 3D motion analysis, Sam puttLab putting analysis, Explanar swing training, and other technologies. Offers beginner packages, individual lessons, and group sessions.
• Junior Club Youth development program training young golfers through age and ability-based groups (Top, Competitive, Pre-Competitive, Under 10), coaching nearly 100 young members, with some already part of Italian National Teams. Responsible instructor Massimiliano Secci since 2019.
• Practice Facilities Practice ground with 15 open bays and 7 covered bays, pitching green with two-level putting surface, practice bunker, chipping area, and additional putting greens near holes 1 and 4.
• Clubhouse & Locker Rooms Art deco clubhouse designed by Ghirardo Bosio in the 1930s, a listed building with management offices, locker rooms, bar, restaurant, lounge, terrace, card room, billiard room, and views of the 18th green.
• Restaurant (Cucinamo) Restaurant located on the first floor of the clubhouse managed by Cucinamo, offering bright spacious dining with panoramic terrace views of the Tuscan countryside for members and visitors.
• Pro Shop (Golf'us) Retail shop operated by Golf'us offering apparel, shoes, bags, balls, and sports equipment for members and visitors.
• Swimming Pool

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

31 partnerships are on record, tiered minor and core.

• Ottica FigucciaminorGTM or Marketing PartnerOptician in Florence, retail partner for club merchandise.
• Galleria Pananti Case D' AsteminorGTM or Marketing PartnerArt gallery and auction house in Florence's Palazzo Peruzzi De' Medici, sponsor of hole 3.
• La Pescaia ResortminorGTM or Marketing PartnerHotel partner located in Roccastrada, Grosseto. One of the hospitality partners recommending the golf club to their guests visiting the Tuscan region.
• Plaza Hotel LucchesiminorGTM or Marketing PartnerFour-star hotel on Lungarno della Zecca Vecchia in Florence, near the city center, partnering for guest recommendations.
• Villa Olmi FirenzeminorGTM or Marketing PartnerHistoric villa hotel in Bagno a Ripoli offering accommodation to club visitors, with shared sponsorship of holes 16.
• Four SeasonsminorGTM or Marketing PartnerLuxury five-star hotel in Florence, sponsor of hole 2, recommending club to guests.
• Boutique Hotel In Piazza Della SignoriaminorGTM or Marketing PartnerBoutique hotel near Piazza della Signoria in Florence, partnering for guest recommendations.
• Irene FirenzeminorGTM or Marketing PartnerRestaurant and bar at Hotel Savoy in Piazza della Repubblica, Florence. Part of Rocco Forte Hotels collection.
• Bar ArtemisiaminorGTM or Marketing PartnerBar at Hotel Savoy in Florence, part of Rocco Forte Hotels, collaborating restaurant partner.
• Fani GioielliminorGTM or Marketing PartnerJewelry store on Via de' Tornabuoni in Florence, sponsor of hole 18.
• Nencini SportminorGTM or Marketing PartnerSports retailer in Calenzano offering golf equipment, sponsor of hole 6.
• Leading CoursesminorGTM or Marketing PartnerOnline golf course directory and booking platform, service partner for course discovery.
• International MotorsminorGTM or Marketing PartnerLand Rover dealership in Florence, sponsor of hole 5.
• Serramenti FirenzeminorGTM or Marketing PartnerWindow and door company in Florence, sponsor of hole 7.
• PatcheuropeminorGTM or Marketing PartnerCompany in Bologna, sponsor of hole 4.
• Yes I dominorGTM or Marketing PartnerEvent planning company, sponsor of hole 1.
• Allianz BankminorGTM or Marketing PartnerFinancial services through Antonio Nuti advisor, sponsor of hole 10.
• John TaylorminorGTM or Marketing PartnerReal estate agency specializing in luxury properties, sponsor of hole 9.
• CucinamocoreImplementation/ SI/ Consulting PartnerRestaurant operator managing the club's first-floor restaurant and kitchen. Operated by Carolina, providing full dining service to members and visitors.
• Golf'uscoreChannel Partner/ Reseller/ DistributorPro Shop operator providing retail sales of golf equipment, apparel, shoes, bags, balls, and accessories on-site at the club.
• Silvi FirenzeminorGTM or Marketing PartnerService provider in Florence, sponsor of hole 14.
• Scarpi S.R.LminorGTM or Marketing PartnerCleaning services company in Florence, sponsor of hole 15.
• Villa La MassaminorGTM or Marketing PartnerVilla hotel in Candeli offering accommodation, sponsor of hole 11.
• Villa CasagrandeminorGTM or Marketing PartnerHotel venue, sponsor of hole 12.
• Brunelleschi HotelminorGTM or Marketing PartnerHistoric hotel in Florence, sponsor of hole 13.
• firenze est AssicuraminorGTM or Marketing PartnerInsurance agency in Florence, sponsor of hole 5.
• Maya Design ItalianominorGTM or Marketing PartnerDesign company, service partner.
• Casa BibiminorGTM or Marketing PartnerVacation rental in Greve in Chianti offering accommodation to club visitors.
• Ulivello in ChiantiminorGTM or Marketing PartnerVilla accommodation in Greve in Chianti near the club.
• Agriturismo La PresuraminorGTM or Marketing PartnerAgriturismo farm stay near the club offering accommodation and local experiences.
• Residence Poggio del GolfminorGTM or Marketing PartnerResidence in Impruneta closest to the club, offering accommodation for golfers.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marco Simone Golf & Country Club: Historic Italian golf club near Rome that hosted the 2023 Ryder Cup and is renowned for its tournament pedigree. Comparable as a heritage Italian championship venue with a clubhouse-driven hospitality model and active tournament hosting.
• Circolo del Golf di Roma Acquasanta: One of Italy's oldest golf clubs (founded 1900) operating as a private circolo with a member-golf model, practice facilities, and tournament hosting. Direct comparability as an historic Italian member-owned golf club in a major tourist region.
• Royal Park I Roveri: Italian private golf club near Turin hosting elite amateur and professional events including the Italian Open. Comparable as a championship Italian circolo with high-end instruction, member services, and tournament pedigree.
• Golf Club Crans-sur-Sierre: Swiss alpine championship venue that hosts the Omega European Masters. Comparable as a historic European mountain-region member club combining tournament prestige, instruction, hospitality partnerships, and tourism-driven green-fee revenue.
• Castelfalfi Golf Club: Tuscan golf and resort destination featuring a 27-hole course within a luxury hospitality estate. Comparable as a Tuscany-based golf operator leveraging regional tourism, hotel partnerships, and instruction/recreation amenities.
• Argentario Golf Club: Tuscan coastal resort golf club with on-site hospitality, academy, and tournament pedigree. Comparable as an Italian championship course combining golf with F&B, instruction, and tourism partnerships.

Regional players

• UNA Poggio dei Medici Golf Club: Tuscan golf club and resort near Florence/Scarperia offering 18-hole play, instruction, and on-site accommodation. Comparable as a competing central-Tuscany venue competing for the same visiting-golfer and member segments.
• Le Pavoniere Golf & Country Club: Tuscan golf club near Prato offering a championship course and academy in the greater Florence region. Comparable as a regional competitor for Florentine golfers and visiting tourism play.

Broad incumbents

• Verdura Resort (Rocco Forte Hotels): Italian luxury golf resort in Sicily combining two championship courses, instruction, F&B, and hotel under one operator. Comparable as a Southern European resort-golf operator that competes for international golf-tourism spend.
• Royal Troon Golf Club: Historic Scottish Open Championship links venue operating as a private member club with international tournament pedigree. Comparable as a heritage championship member club with global brand recognition and tourism-driven green-fee revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/golfugolino
• Facebookfacebook.com/golfugolino
• LinkedInlinkedin.com/company/golfugolino

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circolo Golf Ugolino