MEDmart

What MEDmart does

MEDmart is a privately held, founder-led integrated marketing and business development consulting firm headquartered in Maadi, Cairo, Egypt, founded in 2016. The company positions itself as an "outsourced marketing department" for small and medium enterprises (SMEs), while also serving enterprise clients across pharmaceuticals, retail, agriculture, food and beverage, healthcare, and professional services. Named enterprise clients include Novartis, AbbVie, Spinneys Egypt, Lulu Egypt, Minapharma, EIC Systems, and UAE-based Global Pharma.

The firm's offering is organized around four service pillars: Marketing (consultations, strategy, annual plans, branding, graphic design), Advertising & PR (ATL/billboard, radio, press conferences, media relations), Digital (SEO, social media management, web design and development, iOS/Android mobile app development, web management), and Events (full-service event organization, booth design, ushering). MEDmart also owns and operates a portfolio of recurring proprietary event properties — the Egypt Honey Festival (now in its 8th edition), Cairo International Dates Festival (5th edition in 2026), Egypt Cheese Festival, Egypt Olive Festival, AlexFood, LANDSCAPE CAIRO FAIR, and the Pyramids IOOC & IOC competition — which function as both revenue assets and demand-generation platforms.

Revenue is generated through project-based and multi-year consulting engagements priced per scope, with no publicly disclosed pricing. The firm claims 8 years of service, 100+ completed projects, 70+ active clients, and an 85% client retention rate. It is accredited by the European Bank as an SME marketing consultant. The team consists of approximately 9-15 professionals (per firmographics 11-50) led by Executive Director Christine Medhat and Marketing & BD Consultant Dr. Mahmoud Hassan. No external funding, parent company, or acquisition activity has been disclosed.

Name

MEDmart

Legal name

MEDmart

Website

https://medmart.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MEDmart is a Cairo-based, founder-led integrated marketing and business development consulting firm founded in 2016. It serves SMEs and enterprise clients across pharmaceuticals, retail, agriculture, F&B, and healthcare through marketing strategy, branding, digital, advertising/PR, and proprietary event properties including the Egypt Honey Festival.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Marketing consulting
• Brand development
• Digital marketing services
• Event management
• Public relations

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Consulting Services: Strategic and integrated marketing and communication consulting services provided to businesses across various industries. Revenue generated through consulting fees for marketing strategy development, business development advisory, and ongoing marketing support.
2. Branding & Creative Services: Brand development services including logo design, brand identity creation, corporate identity guidelines, and marketing collateral design.
3. Digital Services: Web design & development, mobile app development, social media management, SEO & content marketing services.
4. Event Management & Organization: Organizing and executing events, festivals, conferences, and exhibitions including booth design, production, and event logistics.
5. Advertising & PR Services: ATL advertising (billboard, radio), public relations, press conference organization, media relations, and press release writing and distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

MEDmart is an integrated marketing and business development consulting agency that provides strategic marketing, branding, digital, advertising/PR, and event services to businesses. Positioned as an 'outsourced marketing department' primarily for SMEs, the firm delivers marketing consultations, brand identity development, web and mobile development, social media management, ATL/BTL advertising, and end-to-end event organization including proprietary annual festivals.

Product overview

MEDmart is an integrated marketing and business development consulting agency offering a comprehensive portfolio of services organized around four core pillars: Marketing (consulting, strategy, planning, branding, and graphic design), Ads & PR (billboard, radio, and public relations services), Digital (web design, development, management, social media marketing, and mobile app development for iOS and Android), and Events (organization, booth design, and ushering services). The company also owns and manages several flagship event properties including the Egypt Honey Festival, Cairo International Dates Festival, Egypt Cheese Festival, Egypt Olive Festival, AlexFood, LANDSCABE CAIRO FAIR, and Pyramids IOOC & IOC competitions. MEDmart positions itself as an 'outsourced marketing department' for SMEs, providing strategic and integrated marketing solutions rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy & Planning
• Branding & Graphic Design
• Web Design & Development
• iOS and Android App Development
• Social Media Management & Marketing
• Digital Strategy & SEO
• Web Management
• ATL & Radio Advertising
• Public Relations Services
• Events Organization & Execution
• Booth Design & Production
• Ushering Services
• Egypt Honey Festival
• Cairo International Dates Festival
• Egypt Cheese Festival
• Egypt Olive Festival
• Product Development and Barcode Services

Quantifiable outcome

• 85% client retention rate demonstrating high satisfaction and continued partnerships
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• European BankcoreStrategic or Co-development PartnerMEDmart has been accredited by the European Bank as a marketing consultant for small and medium size enterprises. This accreditation validates MEDmart's expertise in serving the SME market and enables the company to provide marketing consulting services to SME clients supported by the bank.
• Alexandria Businessmen Association - Business Development CentercoreStrategic or Co-development PartnerConstructive cooperation between the Business Development Center of the Alexandria Businessmen Association and MEDmart. Jointly conducted a training course titled 'Marketing Strategies from Idea to Success' for young entrepreneurs, with Dr. Mahmoud Hassan serving as trainer alongside other experts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Grey Group MENA:

Broad incumbents

• BBDO Egypt: Omnicom-owned global creative network with Egyptian operations serving consumer, retail, and healthcare brands. Comparable to MEDmart on creative-led integrated marketing and on the enterprise healthcare and FMCG client mix.
• Publicis Egypt: Egyptian operations of the global Publicis network, providing full-service advertising, digital, and media solutions. Direct overlap with MEDmart on the integrated marketing, branding, and digital service lines for Egyptian enterprise clients.
• Leo Burnett MENA: Publicis-owned global creative network with significant MENA operations spanning creative, digital, and media services. Comparable on the integrated agency model and on the kind of brand-building work MEDmart delivers for SMEs and large enterprises.
• JWT (J. Walter Thompson) MENA: WPP-owned global agency brand with longstanding MENA presence spanning creative, digital, and content. Comparable to MEDmart in serving both multinational enterprise and local Egyptian brands with integrated marketing solutions.
• Ogilvy MENA: WPP-owned global creative network with a deep MENA presence across advertising, PR, digital and branding. Competes with MEDmart for enterprise healthcare, retail, and F&B clients in Egypt and the wider region.
• Wunderman Thompson MENA: WPP's global creative, data and technology agency with a sizeable MENA presence. Comparable to MEDmart in offering strategy, creative, digital, and CRM/tech-enabled marketing to enterprise clients across the region.

Direct peers

• Tarek Nour Group: One of Egypt's largest and longest-established integrated marketing and advertising groups, offering strategy, creative, digital, and event services to enterprise and consumer clients — directly comparable to MEDmart's full-service agency model in the Cairo market.
• FP7 McCann Egypt: Egyptian arm of the McCann Worldgroup network, providing creative, digital, PR, and event services to major regional brands. Comparable to MEDmart in offering an integrated agency stack with strong pharma and FMCB client bases.

Regional players

• Serviceplan Group MENA: Europe's largest independent agency group with growing MENA footprint, providing full-service creative, digital, and media solutions. Comparable to MEDmart on the integrated service model and on the cross-border enterprise client work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medmart.me?mibextid=LQQJ4d
• LinkedInlinkedin.com/company/medmart.me

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDmart