Adler

What Adler does

Adler is a Colombian manufacturer of electrical cable management and channeling systems, operating as a registered brand of Arneses y Gomas S.A., a privately held Sociedad Anónima founded in 1986 and headquartered in Bogotá D.C. The company has operated for more than 40 years and specializes in cable routing, conduction, protection, and fastening solutions for residential, commercial, and industrial electrical installations.

Its product portfolio is organized into two primary lines. The canalization (channeling) line includes smooth plastic channels (Canaleta Plástica Lisa) made from 100% self-extinguishing PVC across multiple dimensions, slotted channels (Canaleta Ranurada) for electrical panels and control cabinets, floor channels (Canaleta de Piso) for pedestrian and light vehicular traffic, flexible nitrile rubber floor channels branded CANALFLEX, and horizontal/vertical rack cable organizers for telecom and data center applications. The boxes (cajas) line includes universal mechanism boxes (CU32/CU40), IP65-rated 10x10 junction boxes, and large-format 15x20 junction boxes for high-density electrical and telecom infrastructure. Complementary accessories include angles, unions, T-derivations, end caps, Fortiflex corrugated conduit, insulating and self-fusing tapes, and RJ45 connectors.

The business model is hardware sales through a network of authorized distributors spanning Colombia and various international markets. The company holds ISO 9001:2015 certification (Certificate CO24.08162) for production processes and RETIE certification (Certificados 2523 and 2367, CERTECNICA) for electrical products. Pricing is not publicly disclosed, and the company offers online payment options through Colombian banking channels (BanColombia, PSE, Banco de Bogotá). Target segments are diversified across residential contractors, commercial buildings, industrial facilities, data centers, and telecommunications infrastructure.

Name

Adler

Legal name

Arneses y Gomas S.A.

Website

https://adlertec.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Adler, a 40+ year Colombian brand of Arneses y Gomas S.A., manufactures electrical cable management products (PVC channels, floor channels, junction boxes, rack organizers) distributed through authorized channels across residential, commercial, industrial, and data center segments in Colombia and international markets.

Ownership category

akta.pro rank

Product category

Electrical Cable Management Products

NAICS

Wiring Device Manufacturing (33593), Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Cable Management & Raceway Systems (conduits, trunking, cable trays, ducts, fittings) (IMAGAEAD)

akta.pro secondary industry

Cable Management & Pathways (Racks/Panels/Trays/Conduits/Organizers) (HDAFALAH)

Keywords

• Electrical cable management
• PVC cable channels
• Floor cable protection
• Electrical junction boxes
• Rack cable organizers

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Channeling Products: Manufacture and sale of electrical cable management products including plastic channels, floor channels, slotted channels, cable organizers, and junction boxes for residential, commercial, and industrial applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Adler manufactures and sells electrical cable management hardware, including smooth and slotted PVC surface channels, rigid and flexible floor channels, rack cable organizers, universal and step-through junction boxes, corrugated protective conduit, and electrical installation accessories (insulating tape, self-fusing tape, RJ45 jacks). The portfolio targets residential, commercial, and industrial electrical installations, with RETIE- and ISO 9001:2015-certified products built from self-extinguishing PVC and nitrile rubber.

Product overview

Adler, a brand of Arneses y Gomas S.A., offers an integrated portfolio of electrical cable management solutions organized into two main categories: canalización (channeling/cable routing) and cajas (boxes/junction enclosures). The canalización line includes smooth plastic channels (Canaleta Plástica Lisa) for surface installations, slotted channels (Canaleta Ranurada) for electrical panels, floor channels (Canaleta de Piso) for high-traffic areas, flexible floor channels (CANALFLEX) for uneven surfaces, and complementary accessories (angles, unions, T-derivations, end caps). The cajas line includes universal mechanism boxes (Caja Universal CU32/CU40) and large-format junction boxes (Caja de Paso 10×10 and 15×20). Additionally, rack cable organizers provide professional cable management for data centers and telecommunications cabinets. All products are manufactured with 100% self-extinguishing PVC, certified under RETIE for electrical safety and ISO 9001:2015 for quality management.

Differentiator

Problem solved

Functional benefit

Products and services

• Canaleta Plástica Lisa Smooth (solid-wall) plastic surface cable channels for routing and protecting electrical wiring along walls and ceilings in residential, commercial, and industrial installations. Targeted at electrical contractors and installers.
• Canaleta Ranurada Slotted (finger/duct) cable channels designed for organizing wiring inside electrical control panels and distribution boards, allowing wires to be inserted and removed laterally. Targeted at panel builders and electrical installers.
• Accesorios de Canaleta Accessories for the surface channel product line, including angles, joints, end caps, and fittings used to complete and finish cable channel installations.
• Canaleta de Piso Rigid floor cable channels designed to protect and route cables across floor surfaces in commercial and industrial environments where pedestrian or light traffic is expected.
• Canaleta de Piso Flexible (CANALFLEX) Flexible floor cable channel designed to protect cords and cables across floors where a curved, soft-edged profile is needed. Targeted at offices, exhibitions, and indoor commercial spaces.
• Organizadores de Cable para Rack Cable organizers for 19-inch server and network racks used in data centers and telecom rooms to manage and structure copper cabling. Targeted at IT infrastructure installers and data center operators.
• Caja Universal Universal junction box (IP65-rated) for electrical splices, terminations, and device mounting in residential, commercial, and industrial installations. Targeted at electrical installers and contractors.
• Caja de Paso 10x10 100x100 mm step-through/pull junction box for routing and accessing electrical wiring between sections of conduit or channel. Targeted at electrical contractors.
• Caja de Paso 15x20 150x200 mm step-through/pull junction box for higher-capacity wiring access and junction points in commercial and industrial installations. Targeted at electrical contractors.
• Coraza Fortiflex Flexible corrugated protective conduit (nitrile rubber) for mechanical protection of electrical wiring in residential, commercial, and industrial installations. Targeted at electrical installers.
• Cinta Aislante Electrical insulating tape for joint insulation, wire bundling, and basic electrical finishing tasks. Targeted at electrical installers and end users.
• Cinta Autofundente Self-fusing silicone tape used to create moisture-resistant, airtight insulation seals on cable splices and connections. Targeted at electrical installers.
• Conector y Jack RJ45 RJ45 connectors and jacks for terminating Cat 5e/Cat 6/Cat 6A twisted-pair cabling in structured cabling and telecom installations. Targeted at network installers and IT infrastructure teams.

Quantifiable outcome

• IP65 water and dust tightness for junction boxes
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Schneider Electric: Global electrical equipment major with broad cable management, wiring devices, and electrical distribution portfolio; serves as a broad incumbent competitor across all of Adler's segments, especially in commercial and industrial projects in Colombia and the region.
• ABB: Swiss-Swedish electrical equipment conglomerate with extensive wiring accessory and cable management product lines (including legacy Thomas & Betts), competing with Adler in industrial and infrastructure applications globally.
• Southwire: US-based wire and cable manufacturer with a growing cable management and tools portfolio; comparable as a North American electrical infrastructure incumbent whose product range increasingly overlaps with Adler's channel and accessory lines.
• Hubbell: US electrical products manufacturer covering wiring devices, junction boxes, and cable management — broadly competes with Adler across residential, commercial, and industrial electrical installations.
• 3M Electrical: Diversified manufacturer with an electrical products division covering cable accessories, splices, and termination products — overlaps with Adler's add-on accessories category (insulating tape, self-fusing tape, RJ45 connectors) and competes in adjacent categories.

Direct peers

• Atkore: US manufacturer of raceway, cable tray, and electrical infrastructure products, including PVC conduit and fittings — directly competes with Adler's plastic channel and floor channel offerings in Latin American and export markets.
• HellermannTyton: Global cable management, identification, and connectivity specialist serving industrial, automotive, and telecom markets — competes with Adler in cable routing, protection, and fastening categories across Latin America and globally.
• Wiremold (Legrand brand): Wiremold is Legrand's specialized surface raceway brand, offering cable channels, floor tracks, and poke-through devices — the closest direct analog to Adler's canaleta and floor channel product lines in the global market.
• Panduit: US-based specialist in network infrastructure and cable management for data centers, with rack organizers, fiber routing, and patch panels — directly comparable to Adler's Organizadores de Cable para Rack product line.
• Legrand: French multinational with broad electrical wiring devices and cable management portfolio, including raceway systems, junction boxes, and cable organizers — directly competitive with Adler across residential, commercial, and data center segments globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/adlertec

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adler