Discount Marine
Discount Marine is a French e-commerce retailer selling marine electronics, safety equipment, navigation instruments, and boat accessories through its online storefront, serving French-speaking pleasure boaters, fishing enthusiasts, and light professional mariners.
- Company typePrivate
- Founded2007
- HeadquartersBoulogne-billancourt, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Discount Marine does
Discount Marine is a French e-commerce retailer specializing in marine electronics, safety equipment, navigation instruments, and boat accessories for the recreational boating market. Founded in 2007 and based in Boulogne-Billancourt, the company operates a single-country online storefront at discount-marine.com and serves French-speaking pleasure boaters, with secondary use cases in fishing and light professional maritime segments. The platform organizes roughly nine product families, including electronics (VHF radios, GPS chartplotters, fish finders, autopilots, radar), navigation instruments, energy systems, rigging and hardware, safety equipment (AIS, life jackets, life rafts), comfort products, dinghies and outboard motors, personal equipment, and marine literature, distributed via brands such as PLASTIMO, ICOM, LENCO, WICHARD, Tohatsu, and Minn Kota.
The underlying technology is a standard direct-to-consumer e-commerce build with an adjacent content layer: an editorial blog covering fish finder technology, VHF, AIS, and distress beacons; a community discussion forum; and a YouTube channel for product demonstrations, supplemented by Facebook and Twitter presence. The company runs a points-based loyalty program called Club Discount Marine and provides a custom B2B quotation service for business buyers, indicating an attempt to extend beyond pure consumer transactions. Pricing ranges from €4.90 entry-level accessories to €4,959 premium dinghies, with free shipping for mainland France orders over €250 and periodic destockage and promotional pricing.
The business model is straightforward B2C retail with a small B2B overlay: transactional revenue from product sales, modest contribution from periodic promotions, and retention driven by the loyalty program and community content. The company is privately held with no disclosed funding, no parent company, no institutional investors, and no public financial reporting. No M&A activity, leadership changes, geographic expansion, or funding events are documented in the available data, and revenue, headcount growth, and GMV figures are not publicly disclosed.
Discount Marine firmographics
Firmographics- Name
- Discount Marine
- Legal name
- Discount Marine
- Website
- https://discount-marine.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Discount Marine is a French e-commerce retailer selling marine electronics, safety equipment, navigation instruments, and boat accessories through its online storefront, serving French-speaking pleasure boaters, fishing enthusiasts, and light professional mariners.
- Ownership category
- akta.pro rank
Discount Marine industry classification
Industry- Product category
- Marine Electronics and Boating Equipment Retail
- NAICS
- Boat Dealers (441222)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industry
- Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)
Keywords
Where Discount Marine is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Discount Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: Direct consumer sales of marine electronics, safety equipment, navigation instruments, motors, dinghies, rigging hardware, and comfort items for pleasure boats. The company operates a B2C e-commerce model with pricing ranging from entry-level items (under 10€) to premium equipment (over 1,000€). They offer a loyalty points program and periodic promotions/destockage sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Discount Marine product offering
Product offeringCore offering
Discount Marine is a French online retailer selling marine electronics and equipment directly to boaters. Its catalog spans electronics (VHF, GPS, fish finders, autopilots, radar), navigation instruments, marine energy and batteries, rigging hardware, safety equipment (AIS, life jackets, life rafts), onboard comfort items, dinghies and outboard motors, personal equipment, and marine literature. Sales occur primarily through the discount-marine.com e-commerce storefront with phone-based customer support and a customer loyalty program (Club Discount Marine).
Product overview
Discount Marine is an e-commerce platform specializing in marine electronics and equipment for pleasure boating. The company offers a comprehensive portfolio of products organized into main categories: Electronics (VHF radios, GPS chartplotters, fish finders, autopilots, radar), Navigation instruments, Energy systems (power generation, batteries), Rigging and hardware, Safety equipment (AIS, life jackets, life rafts), Comfort products (lighting, water systems, refrigeration), Dinghies and engines, Personal equipment, and Marine literature. The platform operates a loyalty program called Club Discount Marine. The company sells products from major marine brands including PLASTIMO, ICOM, LENCO, WICHARD, Tohatsu, Minn Kota, and many others, serving both sailing and motorboat enthusiasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Marine Electronics (Electronique) Electronic equipment for boating including VHF radiocommunications, GPS chartplotters, combined GPS-sounder units, fish finders (Sondeur de pêche), autopilots, electronic cartography, radio and HiFi systems, navigation instruments, marine computers, radar, antennas and mounts, and GPS devices. Sold to individual boaters and fishing enthusiasts through the online storefront.
- Navigation Instruments (Navigation) Navigation instruments including compasses (compas de route), handheld instruments, wind vanes (girouette), weather stations and clocks, and rules and compasses, targeting skippers and pleasure boaters outfitting their vessels.
- Marine Energy Systems (Energie) Marine energy solutions including electrical protection, power generation, electrical distribution systems, and marine batteries, supplying boats with onboard power infrastructure.
- Boat Rigging and Hardware (Accastillage) Boat hardware including ropes (cordage), roller furlers and reelers, shackles, blocks and fairleads, deck panels and portholes, deck equipment, anchoring/moorings, maintenance products, rigging, windlasses, and fishing equipment, supplied to sailing and motorboat owners.
- Marine Safety Equipment (Sécurité) Marine safety equipment including AIS systems, life jackets, personal safety gear, life rafts, bilge pumps, regulatory equipment, alert and tracking devices (distress beacons), flags, recovery systems, and surveillance/location devices, for regulatory compliance and emergency preparedness.
- Onboard Comfort (Confort) Boat comfort products including lighting, cooking equipment, onboard water systems, coolers and refrigeration, ventilation and heating, wellness items, decoration, and tables and chairs, for cabin and onboard livability.
- Dinghies and Motors (Annexe et moteur) Inflatable dinghies, outboard motors, motorboating equipment, trailer accessories, and water sports equipment, serving tenders, fishing trips, and water sports for boat owners.
- Personal Equipment (Equipement Personnel) Personal items carried aboard including bracelets, knives and pliers, watches, bags and cases, headlamps, marine clothing, and folding bikes.
- Marine Literature (Librairie) Marine literature including nautical guides, instructional DVDs, maritime regulatory codes, and paper charts, for reference, training, and regulatory awareness.
- Club Discount Marine Loyalty Program Loyalty program allowing registered customers to collect points on each purchase, which can then be redeemed for discounts on future orders.
Companies that use Discount Marine
Customer profileSegments3 records
Ideal customer profiles2 records
Discount Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Discount Marine partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Discount Marine competitors and assessment
Company assessmentDirect peers
- West Marine: West Marine is the largest specialty marine retailer in the US, selling electronics, safety, rigging, comfort, and propulsion products across both stores and a mature e-commerce site. It is directly comparable to Discount Marine as a multi-category specialist serving leisure boaters with branded equipment, technical content, and a loyalty program.
- Defender Marine: Defender is a US-based pure-play online marine retailer offering electronics, safety gear, hardware, and accessories to recreational boaters. It mirrors Discount Marine's direct-to-consumer, brand-led, catalog-driven model without a large physical store footprint, making it the closest e-commerce comparable.
- SVB (Stern Versand Berndschein): SVB is one of the largest online marine retailers in Europe (Germany), selling electronics, navigation, safety, rigging, and dinghies/motors with deep technical content and a strong enthusiast community. It is directly comparable on geography, catalog breadth, target customer, and specialty e-commerce model.
- MarineMegastore: UK-based online marine retailer specializing in sailing equipment, electronics, safety gear, and chandlery products. Comparable to Discount Marine as a multi-category online chandlery targeting leisure boaters across Europe with broad branded assortments.
Others
- Plastimo: Plastimo is a French marine equipment manufacturer featured prominently across Discount Marine's product range (compasses, dinghies, life rafts, water tanks). It is an adjacent company rather than a peer: a key brand partner/supplier with overlapping product focus but different business model (manufacturer vs. retailer).
- Wichard: Wichard is a French manufacturer of marine hardware (shackles, blocks, knives, safety equipment) whose products are stocked by Discount Marine under the rigging, safety, and personal equipment categories. It is an ecosystem/supplier peer rather than a direct retail competitor.
- Icom (marine division): Icom France is the French distributor of Icom marine VHF and AIS equipment, brands that anchor Discount Marine's electronics category. Included as an ecosystem participant: a brand-side counterpart whose products Discount Marine resells, but is a manufacturer/distributor rather than a retail peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Discount Marine social profiles
Digital presenceDiscount Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discount Marine leadership team
Management profileNumber of profiles
Discount Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discount Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discount Marine
What does Discount Marine do?
Discount Marine is a French online retailer selling marine electronics and equipment directly to boaters. Its catalog spans electronics (VHF, GPS, fish finders, autopilots, radar), navigation instruments, marine energy and batteries, rigging hardware, safety equipment (AIS, life jackets, life rafts), onboard comfort items, dinghies and outboard motors, personal equipment, and marine literature. Sales occur primarily through the discount-marine.com e-commerce storefront with phone-based customer support and a customer loyalty program (Club Discount Marine).
Is Discount Marine a public or private company?
Discount Marine is a private company. It is classified as unknown and is currently operating.
When was Discount Marine founded?
Discount Marine was founded in 2007. It employs 1 to 10 people.
Where is Discount Marine based?
Discount Marine is headquartered in Boulogne-billancourt, France, in the Europe region.
How does Discount Marine make money?
One revenue line is on record: product Sales.
Who are Discount Marine's main competitors?
Direct peers on record are West Marine, Defender Marine, SVB (Stern Versand Berndschein) and MarineMegastore. Others are Plastimo, Wichard and Icom (marine division).
Does Discount Marine have an API?
No public API is recorded for Discount Marine.
What industry is Discount Marine in?
Discount Marine's product category is Marine Electronics and Boating Equipment Retail. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of CRAMAIAI, Docking, Anchoring & Mooring Equipment Retail. Its NAICS code is 441222 and its SIC code is 5961.