Name

did deutsch-institut

Legal name

did deutsch-institut GmbH

Website

https://did.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Language Schools (61163), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools (Multi-Language) (EDAIAEAA)

akta.pro secondary industries

Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD), Secondary School Exchange Programs (Academic Year/Semester) (EDAIAHAB)

Keywords

• German language courses
• Language school services
• Exam preparation courses
• Youth language programs
• Host family accommodation

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. German Language Courses: The company generates revenue primarily through offering German language courses for adults and youth/young learners. Course durations range from 1 week to 44 weeks, with pricing varying by location (Berlin, Frankfurt, Hamburg, Munich for adults; Augsburg, Berlin, Oberwesel, Vienna for youth programs), course type (intensive, standard, premium, exam preparation), and accommodation choices.
2. Accommodation Services: Revenue is generated through providing accommodation options including host family stays and residence courses. Accommodation pricing varies by room type (single/double), meal plan (breakfast only, breakfast and dinner), and season. Additional fees apply for high season (€35/week), winter holidays (€100 one-time), and extra nights (€40-60).
3. Exam Registration Services: The company serves as a telc authorized examination center and offers TestDaF and Goethe exam preparation courses, generating revenue through examination fees.
4. Ancillary Services: Additional revenue streams include visa services (€200 fee), airport/station transfers (€125-150), and insurance services (€12/week from 2024/2025).
5. School Attendance Program: The company offers a school attendance program where international students (ages 14-17) attend German schools while living with host families for periods of 2 months to one school year.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

did deutsch-institut is a German language school that delivers immersive German language education to international students at physical institutes in Berlin, Frankfurt, Hamburg, and Munich (adults 17+) and at youth camp locations across Germany and Austria. The school offers general courses (A1-C1 CEFR levels), exam preparation for TestDaF, telc, and Goethe, specialty courses for university and professional use, and online classes via Zoom/Teams. It complements coursework with accommodation (host families and residences), visa services, travel insurance, and airport transfers, functioning as a one-stop language travel provider.

Product overview

did deutsch-institut is a German language school offering a comprehensive portfolio of language learning products and services for adults (17+) and youth (8-17). The core offerings include year-round general German courses (A1-C1) and exam preparation (TestDaF, telc, Goethe) at four adult institutes in Berlin, Frankfurt, Hamburg, and Munich, plus youth programs including summer courses, winter camps, school exchange programs, and online German courses across multiple locations in Germany and Austria. The company provides accommodation options through host family stays and residence camps, along with supplementary services such as visa assistance, travel insurance, and airport transfers. The product portfolio is delivered through both in-person instruction and online platforms via video conferencing tools.

Differentiator

Problem solved

Functional benefit

Products and services

• German Courses for Adults (Deutschkurse für Erwachsene) German language courses for adults aged 17+ offered year-round at institutes in Berlin, Frankfurt, Hamburg, and Munich, with durations ranging from 1 to 44 weeks. Targets international adults seeking German for academic, professional, or personal reasons.
• General German Courses (Allgemeine Deutschkurse) General German language courses for adults covering levels A1 to C1, with intensive and standard course options. Targets international learners seeking structured progression through CEFR levels.
• Exam Preparation (Prüfungsvorbereitung) Preparation courses for internationally recognized German language proficiency exams including TestDaF, telc, and Goethe. Offered at adult institutes for students seeking certification for university admission or professional credentials.
• German for University Studies (Deutsch für das Studium) German language courses preparing students for studying at German universities and Studienkolleg, including exam preparation for university admission.
• German for Professional Use (Deutsch für den Beruf) Business German courses for professional communication in the workplace, targeting professionals and career-focused learners.
• Online German Course (Deutschkurs Online) Online German language courses for adults offering flexible remote learning options via Zoom video conferencing for those unable to travel.
• Special Programs (Spezialprogramme) Specialized German language programs for specific target groups with tailored content beyond the general and exam preparation tracks.
• Summer Courses for Youth (Sommerkurse) Summer German language courses for youth aged 8-17 with accommodation options including host family stays and residence camps at Augsburg, Berlin, Frankfurt, Munich, Oberwesel, and Vienna.
• Winter Camp (Deutsch-Wintercamp) Winter camp programs for youth offering German language instruction combined with winter activities.
• School Attendance Program (Schulbesuch in Deutschland) Long-term school exchange program allowing students aged 14-17 to attend German secondary schools for 2-11 months while living with host families.
• Online German for Youth (Deutsch Online für Jugendliche) Online German language courses specifically designed for young learners aged 8-17.
• Group Stays (Gruppenaufenthalte) Group language programs for school classes traveling together for immersive German learning experiences.
• German at Teacher's Home (Deutsch beim Lehrer) Intensive one-on-one German instruction at the teacher's residence for personalized learning.
• did deutsch-institut Sprachreisen (Language Travel Packages) Language travel packages combining German courses with accommodation options including host families, residences, and apartments at multiple German and Austrian locations.
• Visa Service (did-Visa-Service) Visa support service for international students requiring visa documentation to enter Germany, including invitation letter issuance for €200.
• Travel Insurance (Reiseversicherung) Optional travel insurance packages for international course participants, with liability, accident, and health coverage at €12 per week from 2024/2025.
• Airport Transfer (Flughafentransfer) Airport and train station transfer services for arriving and departing course participants (FRA airport €150, main station €125).
• Host Family Accommodation (Gastfamilienunterkunft) Accommodation services placing students with German host families for cultural immersion during their language course, with single or double room options and breakfast or half-board meal plans.
• Residence Accommodation (Residenzunterkunft) Accommodation in student residences at various course locations including Berlin-Park, Frankfurt, Munich, Oberwesel, and Vienna.
• Online Placement Test (Online-Einstufungstest) Free online German language proficiency test available at sprachtest.de to help prospective students determine their CEFR level before enrollment.

Quantifiable outcome

• Students can progress from complete beginner (A1) to upper-intermediate (B2) in 36 weeks of instruction
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Partnerships

One partnership is on record.

• telc gGmbHcoreStrategic or Co-development Partnerdid deutsch-institut is an authorized telc examination center. The company administers telc language proficiency exams and sends examinee data (name, date of birth, contact details, exam results) to telc for certification and archival purposes. telc issues internationally recognized German language certificates that are important for university admissions and professional purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sprachcaffe Languages Plus: Sprachcaffe is an international language travel operator offering German courses in Germany alongside other languages globally. Overlaps directly with did's adult course and youth summer program offerings and the cross-border language travel market.
• Kapito Sprachschule: Kapito is a German language school operating in multiple German cities with intensive courses and exam preparation. Comparable in adult course structure, urban footprint, and target customer base.
• Carl Duisberg Centren: Carl Duisberg Centren operates German language schools in multiple German cities, offering adult courses, exam preparation, and professional/corporate language training. Comparable in scale, multi-location model, and B2B/B2C mix to did deutsch-institut.
• Humboldt-Institut: Humboldt-Institut runs intensive German language courses in multiple German cities with strong exam preparation and youth programs. It overlaps directly with did's intensive course offering and testing center positioning.
• DeutschAkademie: DeutschAkademie operates German language schools in Berlin, Munich, Hamburg, and other German cities, focusing on intensive and exam preparation courses. It is a direct competitor in the same urban adult student segment.
• Eurocentres: Eurocentres is an international language school network with centers in Germany and Austria, offering German courses for adults and exam preparation. Comparable in multi-city European model and adult CEFR-graded course portfolio.
• GLS Sprachzentrum Berlin: GLS is a Berlin-based German language school offering year-round adult courses, exam preparation, and youth programs with similar product structure and customer base. It directly competes with did's Berlin adult institute for international students.

Broad incumbents

• Goethe-Institut: The Goethe-Institut is the official German cultural institute and the largest German language school network globally, offering German courses, teacher training, and cultural programs. It is the most direct large-scale competitor in adult German language education and TestDaF preparation, with a much broader global footprint.
• EF Education First: EF is a global education company offering language courses, study abroad, and academic programs including German courses in Berlin and other German cities. While much broader in scope, it competes for the same international language travel customers.

Others

• ESL Language Schools Abroad: ESL is one of Europe's largest language travel agencies that places students in language schools across Germany and other countries. It is a key referral channel for did, and as a competing distributor, it shapes the acquisition landscape the school operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/germancourses
• Facebookfacebook.com/did.deutsch.institut
• Instagraminstagram.com/did.deutsch.institut
• LinkedInlinkedin.com/company/did-deutsch-institut

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about did deutsch-institut