Bangkok Airways
Bangkok Airways Public Co., Ltd. is a Thai regional airline that operates scheduled flights from Bangkok to hand-picked domestic destinations (Phuket, Samui, Krabi, Trat) and select international routes (Laos, Singapore), serving primarily leisure travelers via direct booking channels, code-share airline partners, and its FlyerBonus loyalty program.
- Company typePublic
- Founded1968
- HeadquartersBangkok, Thailand
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bangkok Airways does
Bangkok Airways Public Co., Ltd. is a Thai regional airline incorporated and headquartered in Bangkok that operates scheduled passenger flights under the "Asia's Boutique Airline" brand. It serves a primarily leisure-oriented customer base traveling to a curated set of hand-picked destinations: domestic Thai routes to Phuket, Samui, Krabi, and Trat, plus a narrow set of international routes to Luang Prabang (Laos) and Singapore. The company's customer segments include leisure travelers (primary), business travelers, and FlyerBonus loyalty members, distributed across individual consumers rather than enterprise accounts.
The product and technology platform centers on a proprietary airline reservation and booking system exposed through the bangkokair.com website, native iOS and Android mobile applications, a call center (1771 / 02 270 6699), and a PG Live Chat web chat for customer assistance. Core product capabilities include flight search and booking, itinerary and e-ticket lookup, mobile check-in, and the FlyerBonus frequent flyer program for points accrual and redemption. Ancillary offerings span hotel booking via Trip.com integration, additional services through SmackOne, and digital content properties such as the Fah Thai in-flight e-magazine and Boutique Journey travel publication. Distribution is reinforced by code-share partnerships with five major international carriers — Cathay Pacific, Etihad Airways, Japan Airlines, Jet Airways, and Qatar Airways — which extend the airline's reach without proportional fleet expansion.
Bangkok Airways generates revenue primarily through passenger air transportation on domestic and international routes (transaction-based fares publicly disclosed from 1,200 THB on Krabi to 3,500 THB on Samui–Singapore), ancillary services such as hotel and add-on bookings intermediated through partners (transaction fees), and its FlyerBonus loyalty program (subscription/recurring component via membership and partner relationships). The go-to-market motion is direct-to-consumer via the website, mobile apps, and call center, with channel/reseller leverage through the code-share airline partners. Marketing spans a branded travel blog, email newsletter, LINE social presence, and in-flight multimedia content. In 2025 the carrier received Skytrax recognition as "World's Best Regional Airline" and "Best Regional Airline in Asia," reinforcing its boutique brand positioning.
Bangkok Airways firmographics
Firmographics- Name
- Bangkok Airways
- Legal name
- Bangkok Airways Public Co.,Ltd.
- Website
- https://bangkokair.com
- Company type
- Public
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bangkok Airways Public Co., Ltd. is a Thai regional airline that operates scheduled flights from Bangkok to hand-picked domestic destinations (Phuket, Samui, Krabi, Trat) and select international routes (Laos, Singapore), serving primarily leisure travelers via direct booking channels, code-share airline partners, and its FlyerBonus loyalty program.
- Ownership category
- akta.pro rank
Bangkok Airways industry classification
Industry- Product category
- Regional Passenger Airline Services
- NAICS
- Scheduled Passenger Air Transportation (481111)
- SIC
- Air Transportation, Scheduled (4512)
- akta.pro primary industry
- Island & Remote Region Regional Airlines (THABACAL)
- akta.pro secondary industry
- Network Airlines (Full-Service, Flag & Regional) (TLAFAAAA)
Keywords
Where Bangkok Airways is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Bangkok Airways business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Passenger Air Transportation: Core revenue from selling airline tickets for domestic and international flights across Asia, operating routes to hand-picked destinations including Thailand, Laos, Singapore, and other regional destinations
- Additional Services: Revenue from ancillary services including hotel bookings, additional services, and add-on offerings through the airline's platform and partner integrations
- Frequent Flyer Program (FlyerBonus): Loyalty program generating revenue through membership and partner relationships, offering points-earning and redemption opportunities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Domestic Thailand Flights - Phuket |
| Transaction based/ take rate | Pay-as-you-go | Domestic Thailand Flights - Samui |
| Transaction based/ take rate | Pay-as-you-go | Domestic Thailand Flights - Krabi |
| Transaction based/ take rate | Pay-as-you-go | Domestic Thailand Flights - Trat |
| Transaction based/ take rate | Pay-as-you-go | International Routes - Singapore |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Bangkok Airways product offering
Product offeringCore offering
Bangkok Airways operates scheduled passenger air transportation across a curated network of hand-picked domestic Thai destinations (Phuket, Samui, Krabi, Trat) and select international routes (Luang Prabang in Laos, Singapore). The airline sells flight tickets directly via its website, iOS/Android mobile applications, and call center, complemented by ancillary services such as hotel bookings and the proprietary FlyerBonus loyalty program.
Product overview
Bangkok Airways operates as a boutique airline offering a unified platform of travel services centered around its core flight booking and check-in capabilities. The product portfolio includes the Bangkok Airways Mobile Application (iOS/Android) for flight search, booking, and check-in; the FlyerBonus frequent flyer program for loyalty rewards; and additional services such as hotels and travel packages. Supporting offerings include digital publications like Fah Thai Magazine and Boutique Journey, as well as a network of hand-picked domestic and international destinations. The airline also partners with external platforms like SmackOne and Trip.com for extended booking capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- FlyerBonus: Frequent flyer program of Bangkok Airways
Products and services
- Bangkok Airways Mobile Application Native iOS and Android application enabling passengers to search flights, book tickets, manage bookings, and perform mobile check-in.
- FlyerBonus Frequent Flyer Program Loyalty rewards program enabling members to earn points on Bangkok Airways flights and redeem them across partner airlines and services.
- Route Network Hand-picked network of scheduled passenger flight routes covering domestic Thailand (Phuket, Samui, Krabi, Trat) and international destinations (Luang Prabang, Singapore).
- Add-on Services Supplementary travel services including hotel bookings and travel packages, delivered through partnerships with SmackOne and Trip.com.
- Check-in Services Multi-channel check-in options for Bangkok Airways and code-share partner flights, including itinerary lookup, e-ticket lookup, and frequent flyer lookup.
Companies that use Bangkok Airways
Customer profileSegments3 records
Ideal customer profiles3 records
Bangkok Airways technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Bangkok Airways partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Cathay PacificcoreCode-share partnership allowing Cathay Pacific passengers to book and travel on Bangkok Airways flights, expanding route network accessibility for both carriers' customers
- Etihad AirwayscoreCode-share alliance enabling Etihad Airways customers to access Bangkok Airways routes and vice versa, enhancing connectivity between Middle East and Asia
- Japan AirlinescoreCode-share partnership providing Japan Airlines passengers access to Bangkok Airways' Southeast Asian destinations and routes
- Jet AirwaysminorCode-share arrangement extending route coverage for both airlines in South and Southeast Asian markets
- Qatar AirwayscoreStrategic code-share partnership expanding Qatar Airways' Asian network through Bangkok Airways' regional routes
- Trip.comminorHotel booking partnership integrated into Bangkok Airways' additional services, enabling customers to book accommodations through Trip.com platform
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Bangkok Airways competitors and assessment
Company assessmentBroad incumbents
- AirAsia Group: Regional LCC leader with extensive pan-Asian network including Thailand, Singapore, and Laos — directly overlapping Bangkok Airways' destinations with significantly larger scale and lower cost base.
- Malaysia Airlines: Regional full-service carrier with comparable Southeast Asian scheduled passenger network, serving similar leisure and corporate travelers with overlap on regional city pairs.
- Singapore Airlines: Premier Asian full-service carrier operating Singapore services (a route Bangkok Airways also serves) and competing for premium corporate and leisure travelers across Southeast Asia.
- Garuda Indonesia: Indonesian flag carrier with regional full-service operations and ASEAN route network, comparable in market positioning to Bangkok Airways as a Southeast Asian national/regional scheduled passenger airline.
Direct peers
- Thai AirAsia: Low-cost carrier operating extensive domestic Thai routes and regional flights from Bangkok's Don Mueang, directly competing with Bangkok Airways on price-sensitive leisure travelers across the same island destinations.
- Thai Airways International: Thailand's flag carrier operates scheduled domestic and international passenger services from the same Bangkok hub, directly competing for corporate and leisure travelers on overlapping domestic routes (Phuket, Krabi, Samui) and Southeast Asian destinations.
- Nok Air: Thai domestic low-cost carrier serving similar Thai secondary cities (Krabi, Trat) and competing for the same price-sensitive domestic leisure segment that Bangkok Airways targets.
- Lao Airlines: Laos' national carrier with scheduled domestic and limited regional routes including Luang Prabang, directly competing with Bangkok Airways on the Luang Prabang service and Laos connectivity.
Regional players
- VietJet Air: Vietnamese low-cost carrier rapidly expanding across Southeast Asia, competing for leisure travelers on intra-ASEAN routes and pressuring regional carriers like Bangkok Airways on price.
- Cebu Pacific: Philippines-based LCC with growing Southeast Asian network, competing for regional leisure travelers and intra-ASEAN traffic in markets adjacent to Bangkok Airways' route footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Bangkok Airways social profiles
Digital presenceBangkok Airways financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bangkok Airways leadership team
Management profileNumber of profiles
Bangkok Airways funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bangkok Airways M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bangkok Airways
What does Bangkok Airways do?
Bangkok Airways operates scheduled passenger air transportation across a curated network of hand-picked domestic Thai destinations (Phuket, Samui, Krabi, Trat) and select international routes (Luang Prabang in Laos, Singapore). The airline sells flight tickets directly via its website, iOS/Android mobile applications, and call center, complemented by ancillary services such as hotel bookings and the proprietary FlyerBonus loyalty program.
Is Bangkok Airways a public or private company?
Bangkok Airways is a public company. It is classified as public and is currently operating.
When was Bangkok Airways founded?
Bangkok Airways was founded in 1968. It employs 1,001 to 5,000 people.
Where is Bangkok Airways based?
Bangkok Airways is headquartered in Bangkok, Thailand, in the Asia region.
How does Bangkok Airways make money?
Three revenue lines are on record. Passenger Air Transportation is the primary driver. The others are additional Services and frequent Flyer Program (FlyerBonus).
Who are Bangkok Airways's main competitors?
Broad incumbents on record are AirAsia Group, Malaysia Airlines, Singapore Airlines and Garuda Indonesia. Direct peers are Thai AirAsia, Thai Airways International, Nok Air and Lao Airlines. Regional players are VietJet Air and Cebu Pacific.
Does Bangkok Airways have an API?
No public API is recorded for Bangkok Airways.
What industry is Bangkok Airways in?
Bangkok Airways's product category is Regional Passenger Airline Services. Its primary akta.pro industry code is THABACAL, Island & Remote Region Regional Airlines, with a secondary code of TLAFAAAA, Network Airlines (Full-Service, Flag & Regional). Its NAICS code is 481111 and its SIC code is 4512.