Oliver Racing Parts

What Oliver Racing Parts does

Oliver Racing Parts, Inc. is a privately held precision manufacturer founded in 1983 and headquartered in a single facility at 5339 M66 North, Charlevoix, Michigan. The company designs and machines high-performance I-beam connecting rods for motorsports applications, using mill-certified E4340 AQ chromoly alloy heat-treated to a 100% martensite grain structure and shaped to its proprietary "Parabolic Beam" geometry. Supporting products include ARP-sourced custom connecting rod bolts (3/8" and 7/16", ARP 2000 / L19 / 3.5 / 625 grades) and AMPCO 45 wrist pin bushings. Manufacturing relies on GD&T processes, ZEISS Coordinate Measuring Machine inspection on a climate-controlled production line, in-process air gauging at .00002 tolerance, and a Sunnen SH-4000 electro servo honing machine; rod designs are continuously refined with feedback from professional engine builders competing at NASCAR venues and grassroots dirt tracks.

The product catalog covers eight engine families — Small Block Chevy, Big Block Chevy, Chevy LS, Ford Small Block, Ford Big Block, Chrysler, Duramax Diesel, and Mitsubishi Sport Compact — across five strength series (Standard Light, Ultra Light, Speedway, Max, Max Plus), with horsepower ratings documented up to 2500hp on the Ford 385 Big Block Max Plus series. Pricing is unit-based, ranging from roughly $221.25 to $2,810.15 per set of eight rods depending on series and configuration; bolt sets run $17.52–$60.00 per piece and wrist pin bushings $16.21–$20.09 per piece.

Revenue is generated exclusively via direct-to-consumer channels: the oliverracingparts.com e-commerce storefront for standard SKUs and phone-based sales (231-237-4515) for custom rod specifications and B2B technical inquiries. The customer base consists of professional racing teams (NASCAR, drag, endurance), independent professional engine builders, and high-performance street/track enthusiasts in the United States; the firm has explicitly stated a "USA only" served geography. The company is founder/independently owned with no disclosed external funding, acquisitions, or leadership changes in the data set, and operates with 11–50 employees.

Name

Oliver Racing Parts

Legal name

Oliver Racing Parts, Inc.

Website

https://oliverracingparts.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Oliver Racing Parts is a Charlevoix, Michigan-based precision manufacturer of high-performance "Parabolic Beam" I-beam connecting rods, ARP-sourced bolts, and wrist pin bushings, selling direct via e-commerce and phone to professional racing teams and engine builders across eight engine families.

Ownership category

akta.pro rank

Product category

High-Performance Connecting Rods

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)

SIC

Screw Machine Products (3451)

akta.pro primary industry

Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons) (IMACAHAB)

akta.pro secondary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• High-performance connecting rods
• Motorsports engine components
• Racing connecting rod bolts
• Precision machined rods
• Engine builder parts

Headquarters

HQ city

Charlevoix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Connecting Rod Sales: Primary revenue stream from manufacturing and selling high-performance connecting rods for various engine applications including Small Block Chevy, Big Block Chevy, Ford Small Block, Ford Big Block, Chevy LS, Chrysler, Duramax Diesel, and Mitsubishi Sport Compact engines. Products sold as individual rods or complete sets of eight.
2. Connecting Rod Bolts: Sales of premium connecting rod bolts including ARP 2000, ARP L19, and ARP 625 variants in 3/8" and 7/16" sizes. Custom designed to Oliver specifications.
3. Wrist Pin Bushings: Sales of wrist pin bushings made from AMPCO 45 high-strength alloy, priced per bushing for various applications including Small Block Chevy, Big Block Chevy, Import, and Ford Modular engines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Oliver Racing Parts designs, manufactures, and sells high-performance I-beam connecting rods for racing engines (Small Block Chevy, Big Block Chevy, LS, Ford, Chrysler, Duramax Diesel, and Mitsubishi Sport Compact). The company also sells connecting rod bolts sourced from ARP and wrist pin bushings made from AMPCO 45 alloy. Products are precision machined from E4340 AQ chromoly alloy using the proprietary Parabolic Beam design, manufactured in-house at Charlevoix, Michigan.

Product overview

Oliver Racing Parts is a manufacturer of high-performance connecting rods for the motorsports industry. The company's core product is its I-beam connecting rods featuring the proprietary Parabolic Beam design, precision machined from E4340 AQ chromoly alloy. The product portfolio spans multiple series (Standard Light, Ultra Light, Speedway, Max, and Max Plus) targeting different racing applications and power levels. Supporting products include ARP-sourced connecting rod bolts and wrist pin bushings. Applications cover domestic and import engines including Small Block Chevy, Big Block Chevy, Chevy LS, Ford Small Block, Ford Big Block, Chrysler, Duramax Diesel, and Mitsubishi Sport Compact. The company operates from Charlevoix, Michigan with a focus on American-made craftsmanship and precision manufacturing using GD&T processes, ZEISS CMM inspection, and Sunnen honing equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Parabolic Beam: Exclusive I-beam connecting rod design featuring parabolic beam technology that reduces beam stress and delivers high strength-to-weight ratio.

Products and services

• Connecting Rods Oliver I-beam connecting rods featuring the exclusive Parabolic Beam design that reduces beam stress and delivers the highest strength-to-weight ratio. Precision machined from premium mill-certified aircraft-quality E4340 chromoly alloy heat treated to produce 100% martensite grain structure. Available in multiple series (Standard Light, Ultra Light, Speedway, Max, and Max Plus) for Small Block Chevy, Big Block Chevy, Chevy LS, Ford Small Block, Ford Big Block, Chrysler, Duramax Diesel, and Mitsubishi Sport Compact engines. Sold as individual rods or sets of eight.
• Connecting Rod Bolts Premium connecting rod bolts including ARP 2000, ARP L19, ARP 3.5, and ARP 625 variants in 3/8" and 7/16" sizes. All bolts are custom designed to Oliver specifications meeting AS9100/ISO9001 standards.
• Wrist Pin Bushings Wrist pin bushings made from AMPCO 45 high-strength alloy for various engine applications including Small Block Chevy, Big Block Chevy, Import, and Ford Modular engines. Priced per bushing.

Quantifiable outcome

• 55% increase in area from housing bore to bolt spot face corner for Big Block Max Plus series
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• ARP (Automotive Racing Products)coreTechnology or IntegrationARP has been the key supplier to Oliver with the highest quality connecting rod bolts for the last 20 years. ARP is a family owned and run American company manufacturing products to the highest quality standards meeting AS9100/ISO9001 standards. All Oliver bolts are custom designed to Oliver specifications. ARP 3.5 and 625 bolts are designed to ultra high standards over 260 min tensile strength.
• ZEISScoreTechnology or IntegrationOliver uses ZEISS Coordinate Measuring Machine (CMM) for ultimate dimensional information directly on the production line. The climate-controlled facility enables CMM to perform within the production line through tightly controlled atmospheric pressure and climate.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Callies Performance Products: Callies produces forged I-beam and H-beam connecting rods and crankshafts for the performance racing market, competing head-to-head with Oliver in premium engine internal components for drag racing, NASCAR and forced induction applications.
• Eagle Specialty Products: Eagle Specialty Products is one of the most established aftermarket I-beam connecting rod manufacturers for performance V8 engines, directly overlapping with Oliver's core product offering across Small Block Chevy, Big Block Chevy, Ford and LS platforms.
• Brian Crower Industries: Brian Crower manufactures connecting rods, pistons and valvetrain components targeted at sport compact and domestic V8 performance markets, with overlapping coverage on Oliver's Mitsubishi sport compact and Chevrolet product lines.
• Scat Enterprises: Scat Enterprises manufactures Pro Series I-beam and H-beam connecting rods for small and big block performance engines, directly competing with Oliver's Speedway and Max series rods in NASCAR, drag racing and street performance segments.
• Manley Performance: Manley produces Sport Series and Extreme Series I-beam connecting rods alongside pistons and valves for racing and high-performance applications, making it a direct peer in the engine-builder aftermarket where Oliver competes.
• K1 Technologies: K1 Technologies designs and manufactures forged and billet connecting rods for Chevrolet, Ford and Mopar performance engines, competing directly with Oliver across small block, big block and modular engine families.
• Automotive Racing Products (ARP): ARP is the dominant manufacturer of connecting rod bolts, head studs and main studs and is Oliver's key bolt supplier; while partly a partner, ARP also sells rod bolts directly to engine builders in the same premium segment Oliver competes in for complete rod packages.

Broad incumbents

• Wiseco Performance Products: Wiseco is a large incumbent in the performance engine components space offering pistons, rod kits and full rotating assembly packages that bundle or substitute for standalone connecting rod purchases.
• JE Pistons: JE Pistons manufactures forged pistons and matched rod/piston combinations for racing and high-performance builds, intersecting Oliver's market via complete rotating assemblies sold to engine builders.
• CP-Carrillo Pistons: CP-Carrillo provides pistons and connecting rods for professional motorsports and OEM customers, representing a broader incumbent with deeper product breadth that competes with Oliver in the high-end racing engine internal components category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oliverracingparts
• LinkedInlinkedin.com/company/oliver-racing-parts-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliver Racing Parts