Mac Edukacja

What Mac Edukacja does

MAC Edukacja (legally Grupa MAC Spółka Akcyjna) is a privately held Polish educational publishing group headquartered in Kielce, Poland, operating for over 35 years since its founding circa 1989-1990. The company provides comprehensive educational solutions across three core divisions: MAC Edukacja (textbooks and educational materials for preschool through grade 8), MAC Technologie (over 500 educational technology products including interactive whiteboards and classroom management systems), and MAC Dydaktyka (teaching aids, sensory tools, and modern furniture for schools and kindergartens). Its digital ecosystem centers on MAC Strefa, a unified teacher portal integrating lesson plans, methodology guides, diagnostic assessments (Diagnoza 4-8, Omnibus, Próbny Egzamin Ósmoklasisty), task generators, certificate and diploma generators, digital textbook replicas (flipbooks/multibooks), and interactive atlases.

The company serves approximately 1 million students and 11,000 teachers across all 16 Polish voivodeships, primarily targeting public schools and kindergartens purchasing through government MEN textbook subsidies (dotacja MEN). The go-to-market model relies on a direct field sales network of educational consultants covering every Polish voivodeship, supplemented by a customer service infolinia, an e-commerce bookstore (Księgarnia Edukacyjna), and digital channels (blog, e-conferences, webinars, YouTube, Facebook). Revenue is generated through textbook and exercise book sales (one-time/perpetual, funded by per-student government subsidies of 117.81-392.04 PLN depending on grade), hardware sales (technology products and furniture), and ancillary streams including premium e-conference content (19.90 PLN per unit) and teacher professional development services. The company holds official MEN textbook approval numbers (dopuszczenia) that make its publications eligible for government subsidy funding, and is positioning its product portfolio for Poland's Reform 2026 curriculum change. Wholly-owned subsidiaries include MAC Konsultanci Oświatowi Sp. z o.o. (educational consulting) and Wydawnictwo JUKA-91 Sp. z o.o. (publishing under the JUKA brand).

Name

Mac Edukacja

Legal name

Grupa MAC Spółka Akcyjna

Website

https://mac.pl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

MAC Edukacja is a Polish educational publishing group that provides textbooks, digital learning platforms, educational technology, and teaching aids to approximately 1 million students and 11,000 teachers across Polish public schools and kindergartens, funded primarily through government MEN subsidies.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710), Educational Services (611)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732), Services-Educational Services (8200)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Assessment-Integrated Curriculum & Practice Workbooks (EDAGAAAH), Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

Keywords

• Educational publishing
• School textbooks
• Educational technology
• Teacher training services
• Teaching aids and furniture

Headquarters

HQ city

Kielce

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Textbook and Exercise Book Sales: Sales of printed textbooks and exercise books to schools and kindergartens, primarily funded through Polish government textbook subsidies (dotacja MEN). The company holds official textbook approval numbers (numery dopuszczeń) from MEN, making its publications eligible for government funding. Orders are placed through dedicated forms for subsidy-funded procurement. The company offers comprehensive textbook sets for grades 1-8 across all subjects.
2. MAC Technologie — Educational Technology Hardware and Software: Sales of over 500 technology products including interactive whiteboards, classroom management systems, and multimedia equipment for preschools and schools. New products introduced annually to set industry trends.
3. MAC Dydaktyka — Teaching Aids and Furniture: Sales of didactic aids, creative educational materials, and modern furniture for equipping preschools, schools, and nurseries. Includes sensory tools, therapeutic programs, and specialized work cards for special educational needs.
4. Premium E-Conferences and E-Books: Premium e-conference content and e-books sold for 19.90 PLN per unit through the Educational Bookstore (Księgarnia Edukacyjna). Some e-conferences are free; premium versions provide permanent access to training materials.
5. Teacher Professional Development — Ośrodek Doskonalenia: Training and professional development services for teachers through the Ośrodek Doskonalenia (Training Center), including e-conferences, webinars, and live events. Some content is free with registration; premium content is paid.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

MAC Edukacja publishes and distributes MEN-approved textbooks, exercise books, and educational materials for Polish kindergartens and primary schools (grades 1–8), alongside educational technology products, teaching aids, and school furniture under the MAC Edukacja, MAC Technologie, and MAC Dydaktyka divisions. The portfolio is delivered through the MAC Strefa digital teacher platform, the Księgarnia Edukacyjna online bookstore, and a national field consultant network covering all 16 Polish voivodeships. Revenue is primarily driven by government textbook subsidies (dotacja MEN) supplemented by teacher professional development programs and e-conferences.

Product overview

MAC Edukacja (Wydawnictwo MAC) is one of Poland's largest educational publishing groups, operating as a platform-plus-modules architecture with three core divisions: MAC Edukacja (textbooks and educational materials), MAC Technologie (educational technology products with 500+ offerings), and MAC Dydaktyka (teaching aids and furniture). The portfolio covers preschool (Rośnij z nami, W przedszkolu naturalnie, I Love Boo, Fun Time), early elementary (Ale to ciekawe, Gra w kolory, Ja i moja szkoła na nowo, Be Happy, Owocna edukacja), and primary school 4-8 (Polish, mathematics, history, science, geography, chemistry, physics, music, art, technology, IT, civic education, and safety education). Digital extensions include MAC Strefa platform (teaching materials, generators, diagnostics), flipbooki (digital textbooks), e-konferencje/webinary (professional development), and specialized projects like Mały Miś (literacy) and Natalka i Antek (mathematics). The company serves 1,000,000 students, 11,000 loyal teachers, and reaches 1,500,000 annual website visitors.

Differentiator

Problem solved

Functional benefit

Brands

• JUKA: Educational publishing brand under Wydawnictwo JUKA-91 Sp. z o.o.
• DWUKROPEK

Products and services

• MAC Edukacja — Textbooks and Educational Materials

Quantifiable outcome

• 1,000,000 students learn from MAC Edukacja textbooks
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• MAC Konsultanci Oświatowi Sp. z o.o.coreOthersCapital-linked company affiliated with Grupa MAC S.A. Involved in data processing as a data processor under GDPR. The company is part of the MAC Group's corporate structure, sharing infrastructure and data processing responsibilities.
• Wydawnictwo JUKA-91 Sp. z o.o.coreOthersCapital-linked publishing company affiliated with Grupa MAC S.A. Part of the MAC Group ecosystem. Also involved in data processing as a data processor under GDPR. Offers publications under the JUKA brand, which is one of the textbook brands listed alongside MAC in the company's official materials.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pearson: Global educational publisher with Polish operations offering K-12 and higher-education textbooks and digital learning tools. While broader in scope, Pearson overlaps with MAC in MEN-approved foreign-language and core-subject materials for Polish schools.
• Oxford University Press: Global educational and academic publisher with a Polish presence, particularly in English-language learning materials and reference works. It competes with MAC's English-language series (e.g., Be Happy, Fun Time) at the premium and international-curriculum end of the market.

Direct peers

• Nowa Era: A leading Polish educational publisher serving K-12 schools with MEN-approved textbooks, digital learning platforms, and teacher resources. It is comparable to MAC in terms of curriculum coverage, MEN approval portfolio, and reliance on the government-subsidy procurement channel.
• Gdańskie Wydawnictwo Oświatowe (GWO): Polish K-12 educational publisher producing textbooks, workbooks, and digital learning materials for primary and secondary schools. Like MAC, it pursues MEN approvals and targets the dotacja MEN-funded procurement channel.
• WSiP (Wydawnictwa Szkolne i Pedagogiczne): One of Poland's largest and longest-standing educational publishers, offering MEN-approved textbooks and learning materials for primary and secondary schools. It is the most direct competitor to MAC Edukacja in the Polish K-12 textbook market and competes for the same dotacja MEN subsidy channel.
• Wydawnictwo Pedagogiczne OPERON: Polish educational publisher offering MEN-approved textbooks and learning materials for primary and secondary schools. It competes with MAC in the same subsidy-driven procurement channel and has a comparable focus on curriculum-aligned content.
• Wydawnictwo Greg: Polish publisher of textbooks, workbooks, and educational aids for primary and secondary schools. Comparable to MAC in serving the MEN-approval-driven, subsidy-funded K-12 textbook market in Poland.
• Wydawnictwo Szkolne PWN: Polish K-12 textbook and educational materials publisher, part of the PWN group. It offers MEN-approved titles across multiple subjects and grades, directly competing with MAC Edukacja for the same school adoption and subsidy-funded procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/macedukacja
• Xx.com/macedukacja

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mac Edukacja