Pro Food
Pro Food is a German-founded global food trading and distribution company, supplying meat, seafood, vegetables, casings, and feed raw materials under its own brands through owned cold storage facilities across six countries.
- Company typePrivate
- Founded2000
- HeadquartersRecklinghausen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pro Food does
Pro Food is a privately held global food trading and distribution company founded in 2000 and headquartered in Recklinghausen, Germany. The company sources, packages, and distributes meat (pork, beef, poultry), seafood, vegetables, casings, and raw materials for animal feed production under its own brands Pro Food and Nyama Royale. Its core infrastructure consists of owned warehouse and cold storage facilities with a minimum capacity of 3,000 tons in Germany and the Netherlands, enabling in-house packaging, freezing, and continuous product supply. Pro Food operates through a wholly-owned subsidiary network spanning six countries — Germany, the Netherlands, Zambia, the Philippines, South Africa, and Namibia — supporting cross-continental international trading with end-to-end services including logistics, financing, customs clearance, and multi-currency transaction processing.
The company runs a B2B sales-led go-to-market model targeting four primary customer segments: the food processing industry, wholesalers, the catering sector (hotels, restaurants, catering companies), and end consumers. Revenue is generated through transaction-based product sales with integrated trade services bundled into the offering. The company's 'Nose to Tail' philosophy and deep cultural knowledge of varied export market requirements enable meaningful utilization of all animal parts across different regional markets, which the company positions as a core value driver. Adam Safitz is the Founder, and Pro Food GmbH, Profood Netherlands B.V., and Zeimex Protein GmbH are identified as core operating entities.
Pro Food is a founder-owned private company with no disclosed external institutional investors, parent holding companies, or public listing. It maintains a digital presence through its website (profood.org) and social media channels, participates in industry exhibitions, and has supported the Hauz Hayag educational charity in the Philippines with €60,000 annually since 2014. No revenue, headcount, funding, or acquisition history is publicly disclosed in the source data.
Pro Food firmographics
Firmographics- Name
- Pro Food
- Legal name
- Pro Food GmbH
- Website
- https://profood.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pro Food is a German-founded global food trading and distribution company, supplying meat, seafood, vegetables, casings, and feed raw materials under its own brands through owned cold storage facilities across six countries.
- Ownership category
- akta.pro rank
Pro Food industry classification
Industry- Product category
- Meat and Seafood Trading
- NAICS
- Seafood Product Preparation and Packaging (31171), Animal Slaughtering and Processing (3116), Food Manufacturing (311)
- SIC
- Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)
- akta.pro secondary industry
- Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)
Keywords
Where Pro Food is headquartered
LocationHeadquarters
- HQ city
- Recklinghausen
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Pro Food business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Food Product Trading and Distribution: International trading of meat, seafood, and vegetable products. The company combines global trading expertise with in-house production and packaging capabilities, distributing products under their own brands (Pro Food, Nyama Royale). Revenue is generated through product sales with logistics, financing, and customs clearance services integrated into the offering.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Pro Food product offering
Product offeringCore offering
Pro Food is an international food trading and distribution company that sources, packages, freezes, and distributes meat (pork, beef, poultry), seafood, vegetables, casings, and raw materials for animal feed. The company operates its own packaging and cold storage facilities in Germany and the Netherlands with at least 3,000 tons capacity, distributing products under its proprietary brands (Pro Food, Nyama Royale) to global customers. End-to-end services including logistics, financing, and customs clearance are integrated into the supply chain offering.
Product overview
Pro Food is a food trading and distribution company, not a software platform. Their offering consists of physical food products—primarily meat (pork, beef, poultry), seafood, vegetables, casings, and raw materials for animal feed production—traded globally. They operate their own packaging and cold storage facilities in Germany and the Netherlands with a minimum 3,000-ton warehouse capacity. Their product portfolio centers on two own brands: Pro Food and Nyama Royale, which are distributed from their own facilities. Beyond product trading, they offer logistics, financing, and customs clearance services.
Differentiator
Problem solved
Functional benefit
Brands
- Pro Food: Own brand for packaged and frozen food products distributed from company's own warehouse.
- Nyama Royale
Products and services
- Pro Food Brand (Meat, Seafood & Vegetable Products) Own-brand packaged and frozen meat, seafood, and vegetable products distributed from the company's warehouse facilities in Germany and the Netherlands. Supplies bulk meat (pork, beef, poultry), seafood, vegetables, casings, and raw materials for animal feed to food processors, wholesalers, and the catering sector worldwide.
- Nyama Royale Brand Premium meat brand distributed alongside Pro Food products from the company's own warehouse facilities in Germany and the Netherlands, targeting premium segments of the meat market with consistent supply and quality control.
- International Trading and Logistics Services End-to-end supply chain services bundled with product trading, including international logistics, multi-currency transaction processing, financing, and customs clearance. Enables global delivery of meat, seafood, and vegetable products to customers across multiple continents.
- Cold Storage and Packaging Services Own warehouse and cold storage operations in Germany and the Netherlands with a minimum capacity of 3,000 tons. Enables packaging, freezing, and inventory buffer capabilities that guarantee continuous product supply and balance against market fluctuations.
Companies that use Pro Food
Customer profileSegments4 records
Ideal customer profiles3 records
Pro Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pro Food partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hauz HayagcoreEducational charity project in the Philippines that enables children and young people from difficult circumstances to escape poverty by providing school diplomas, vocational training, or university degrees. Pro Food supports this project with €60,000 annually since 2014, demonstrating their commitment to long-term social responsibility.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pro Food competitors and assessment
Company assessmentBroad incumbents
- Danish Crown: Danish farmer-owned cooperative that slaughters, processes, and exports pork and beef worldwide—competes with Pro Food in international meat trading and packaged protein distribution.
- Tönnies Group: Germany's largest meat company, slaughtering, processing, packaging, and distributing pork and beef globally with own brands—overlaps with Pro Food on packaged/frozen meat distribution, but at materially larger scale.
- JBS: Brazilian-headquartered global meat and food company with operations across beef, pork, poultry, and value-added protein products—a broad incumbent competitor in international meat trading and packaged protein distribution.
- Tyson Foods: US-based global protein giant producing, packaging, and distributing beef, pork, poultry, and prepared foods worldwide—operates in many of the same protein categories and geographies as Pro Food, though at vastly larger scale.
Direct peers
- Vion Food Group: Dutch meat processor with production and packaging operations in the Netherlands and Germany, supplying pork, beef, and other protein products to European and international markets—an immediate geographic and operational peer to Pro Food.
- PHW Group: German poultry and meat group (Wiesenhof brand) with production, packaging, and distribution across Europe—closely comparable mid-sized European meat processor with own brands and B2B distribution channels.
- Plukon Food Group: European poultry processor with own packaging and cold-chain operations in the Netherlands, Germany, and other EU countries, supplying retailers and foodservice—closely comparable to Pro Food on packaged protein distribution in the DACH/Benelux region.
- Interfood Group: Dutch-headquartered international food trader specializing in dairy, meat, and seafood trading with global sourcing and distribution—directly comparable business model to Pro Food's meat, seafood, and vegetable trading activities.
- Westfleisch: German meat cooperative and processor headquartered in Münster that produces, packages, and distributes beef, pork, and sausage products to wholesalers, retailers, and foodservice across Europe—directly comparable to Pro Food's packaged and frozen meat business.
- Bell Food Group: Swiss-headquartered meat and convenience-food processor with European production and packaging operations, supplying retailers and foodservice—a comparable mid-sized branded meat business serving European B2B customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pro Food social profiles
Digital presencePro Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Food leadership team
Management profileNumber of profiles
Profiles2 records
Pro Food subsidiaries and ownership
Company hierarchySubsidiaries6 records
Pro Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Food
What does Pro Food do?
Pro Food is an international food trading and distribution company that sources, packages, freezes, and distributes meat (pork, beef, poultry), seafood, vegetables, casings, and raw materials for animal feed. The company operates its own packaging and cold storage facilities in Germany and the Netherlands with at least 3,000 tons capacity, distributing products under its proprietary brands (Pro Food, Nyama Royale) to global customers. End-to-end services including logistics, financing, and customs clearance are integrated into the supply chain offering.
Is Pro Food a public or private company?
Pro Food is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pro Food founded?
Pro Food was founded in 2000. It employs 11 to 50 people.
Where is Pro Food based?
Pro Food is headquartered in Recklinghausen, Germany, in the Europe region.
How does Pro Food make money?
One revenue line is on record: food Product Trading and Distribution.
Who are Pro Food's main competitors?
Broad incumbents on record are Danish Crown, Tönnies Group, JBS and Tyson Foods. Direct peers are Vion Food Group, PHW Group, Plukon Food Group, Interfood Group, Westfleisch and Bell Food Group.
Does Pro Food have an API?
No public API is recorded for Pro Food.
What industry is Pro Food in?
Pro Food's product category is Meat and Seafood Trading. Its primary akta.pro industry code is AFAKACAG, Frozen Meat, Poultry & Seafood Manufacturing, with a secondary code of CRADACAK, Refrigerated Meat & Seafood (Processed/Packaged). Its NAICS code is 31171 and its SIC code is 2013.