Radio Westphalia

Local Radio Broadcastingradiowestfalica.de

Radio Westfalica is a German local radio station serving the Minden-Lübbecke district in East Westphalia-Lippe with approximately 104,000 daily listeners. It distributes hyperlocal news, music, and traffic content via FM, DAB+, mobile app, web streaming, Alexa, and WhatsApp, monetizing through advertising.

Company typePrivate
Founded1991
HeadquartersBad Oeynhausen, Germany
Headcount11–50
GTM typeB2C
OfferingServices

What Radio Westphalia does

Radio Westfalica is a local private radio station serving the Mühlenkreis (Minden-Lübbecke district) in East Westphalia-Lippe, North Rhine-Westphalia, Germany. Founded in 1991, the broadcaster reaches approximately 104,000 daily listeners and self-identifies as the market leader in its coverage area. The station operates through a dual legal structure mandated by German broadcasting law (LMG NRW): a non-profit Veranstaltergemeinschaft (Veranstaltergemeinschaft für lokalen Rundfunk im Kreis Minden-Lübbecke e.V.) holds the broadcasting license and governs programming, while the commercial audio media service Produktionsgesellschaft mbH & Co. KG handles production and operations, headquartered at Niedernstraße 21-27 in Bielefeld.

The core product is hyperlocal radio programming distributed across FM, DAB+ digital radio, web streaming, a free mobile application (iOS/Android), an Amazon Alexa skill, and WhatsApp messaging. The technology stack relies on third-party infrastructure providers including Cloudflare (CDN), Podigee (podcast hosting), Tickaroo (live blog), AdsWizz (programmatic audio advertising), RMSi (ad targeting), INFOnline (audience measurement), Usercentrics (GDPR consent), and Superchat/SuperX (messaging aggregation). Supporting product lines include a Gutscheinbox discount voucher marketplace, 20+ original podcasts, and B2B audio production services. The Funkhaus (broadcasting house) is shared operationally with sister station Radio Herford, enabling infrastructure synergies.

Revenue is generated primarily through local radio advertising spots and digital advertising on the website/app. The mobile app is free and fully ad-financed with no subscription tier, although a Content Pass option (via Content Pass GmbH) allows users to opt into an ad-free experience. Secondary revenue comes from marketplace commission on Gutscheinbox transactions and fee-for-service audio production work for third-party advertisers. The station employs approximately 20-25 staff, including on-air presenters, news editors, sales managers, editorial assistants, and management, with leadership split between Uwe Wollgramm (Geschäftsführer of the operating company) and Anke Steinhauer (Chair of the Veranstaltergemeinschaft board).

Radio Westphalia firmographics

Firmographics

Name: Radio Westphalia
Legal name: Veranstaltergemeinschaft für lokalen Rundfunk im Kreis Minden-Lübbecke e. V. und audio media service Produktionsgesellschaft mbH & Co. KG
Website: https://radiowestfalica.de
Company type: Private
Founded year: 1991
Operating status: Operating
Headcount range: 11–50 employees
Short description: Radio Westfalica is a German local radio station serving the Minden-Lübbecke district in East Westphalia-Lippe with approximately 104,000 daily listeners. It distributes hyperlocal news, music, and traffic content via FM, DAB+, mobile app, web streaming, Alexa, and WhatsApp, monetizing through advertising.
Ownership category
akta.pro rank

Radio Westphalia industry classification

Industry

Product category: Local Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
akta.pro secondary industries: Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

Local radio broadcasting
Digital audio streaming
Regional news coverage
Radio advertising services
Podcast production

Where Radio Westphalia is headquartered

Location

Headquarters

HQ city: Bad Oeynhausen
HQ country: Germany
HQ region: Europe

Offices2 records

Markets served

Radio Westphalia business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Radio Advertising: Traditional radio commercial spots and sponsorships aired during programming. The website advertises 'Radiowerbung' (radio advertising) as a primary offering.
Digital Advertising: Online advertising through the website, mobile app, and streaming services including banner ads, pre-roll, and targeted digital campaigns.
Gutscheinbox Marketplace: Online voucher marketplace selling discounted gift cards and tickets from local Minden-area merchants. Revenue from transaction fees on sales.
Audio Production Services: Professional audio production services offered to advertisers and third parties through the 'Audioproduktion' service.

Pricing tiers

Model	Billing	Price
Freemium	Others	Free mobile application with advertising support
Other	Others	Radio and digital advertising packages

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Radio Westphalia product offering

Product offering

Core offering

Radio Westfalica operates a local radio station broadcasting live music, local news, traffic, weather, and community information to the Minden-Lübbecke district in East Westphalia-Lippe, Germany. Distribution spans FM, DAB+, web streaming, a free mobile app for iOS and Android, Amazon Alexa, WhatsApp, and an on-demand podcast library. The station monetizes primarily through radio and digital advertising, supplemented by a Gutscheinbox local voucher marketplace and professional audio production services.

Product overview

Radio Westfalica operates as a local radio station serving the Mühlenkreis (Minden-Lübbecke) region in East Westphalia-Lippe, Germany. The product portfolio centers on the core radio broadcasting service accessible through multiple distribution channels: the main radio broadcast via FM, DAB+ digital transmission, live web streaming through the website, the Radio Westfalica mobile app for iOS and Android, Amazon Alexa voice assistant integration, and WhatsApp communication service. Supporting offerings include an on-demand podcast platform featuring regional and topical content, the Gutscheinbox discount voucher marketplace, media advertising services (radio, digital, and audio production), and various web-based service features including news, weather, traffic alerts, and event information. The ecosystem is unified around the station's 'der beste Mix' (the best mix) programming concept, with the app serving as the primary digital hub connecting listeners to all services.

Differentiator

Problem solved

Functional benefit

Brands

Radio Westfalica: Local radio station broadcasting in the Mühlenkreis region with local news, music, and community content

Products and services

Radio Westfalica-App Free mobile app available on iOS and Android that streams the Radio Westfalica broadcast live, delivers local breaking news via push notifications, provides traffic and speed camera alerts, weather updates, and includes a wake-up alarm clock for listeners.
Webradio / Livestream Live audio streaming of the Radio Westfalica broadcast available through the website, accessible from any web browser worldwide.
DAB+ Digital Radio Digital audio broadcasting delivering interference-free, stable radio reception across the East Westphalia-Lippe (Ostwestfalen-Lippe) region.
Alexa Skill Amazon Alexa skill enabling voice-activated playback of Radio Westfalica's live program and web channels on Amazon Echo smart speakers.
WhatsApp Service Direct communication channel via WhatsApp allowing listeners to send text or voice messages to the Radio Westfalica studio, managed through the Superchat platform.
Podcasts On-demand audio podcast catalog covering zero waste living, medical professionals, boxing, local sports (Arminia Bielefeld), regional history, and other local lifestyle topics.
Gutscheinbox Digital voucher and ticket marketplace offering discounted coupons and tickets from local providers in the Minden area, with revenue earned through transaction commissions on sales.
Media Advertising Services Advertising solutions including radio commercial spots, digital banner and pre-roll advertising, recruiting ads, professional audio production, and podcast sponsorship sold to advertisers via the Werben bei uns portal.
Our Channels Multiple curated music channels and specialized programming streams available alongside the main radio broadcast.

Quantifiable outcome

104,000 daily listeners in the Minden-Lübbecke region

Companies that use Radio Westphalia

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Radio Westphalia technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Radio Westphalia partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Veranstaltergemeinschaft für lokalen Rundfunk im Kreis Minden-Lübbecke e. V.coreStrategic or Co-development PartnerThe Veranstaltergemeinschaft (program association) is the co-operator and governing body of Radio Westfalica, representing local interests in the Minden-Lübbecke district. Anke Steinhauer serves as the Chair of the Board (Vorstandsvorsitzende).
audio media service Produktionsgesellschaft mbH & Co. KGcoreStrategic or Co-development PartnerThe production company operates the website and technical infrastructure of Radio Westfalica from its offices at Niedernstraße 21-27, 33602 Bielefeld. Uwe Wollgramm serves as Managing Director (Geschäftsführer) of the operating company.
Radio HerfordminorStrategic or Co-development PartnerShared broadcast facilities (Funkhaus) with sister station Radio Herford located in Bielefeld, enabling operational synergies and shared infrastructure.
Euranet PlusminorStrategic or Co-development PartnerInternational radio network partnership providing European news coverage and content exchange across European radio stations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Radio Westphalia competitors and assessment

Company assessment

Emerging players

Spotify: Global audio streaming platform competing for the same listener ear-time, particularly among younger demographics. Does not offer hyperlocal content but captures the on-demand and music-discovery use cases that traditional local radio is losing share in.

Regional players

bigFM: Private commercial radio station targeting younger audiences in Baden-Württemberg and Rhineland-Palatinate. Comparable private commercial model with strong digital and event marketing focus.
RPR1. Private commercial radio station serving Rhineland-Palatinate with the same advertising-funded regional broadcaster model. Comparable in size, audience focus, and digital distribution strategy.
FFH (Hit Radio FFH): Leading private commercial radio station in Hesse, operated by Radio/Tele FFH. Same private commercial radio model with music, news, and digital distribution, but serving a different German state.
Antenne Bayern: Germany's largest private commercial radio station, broadcasting statewide in Bavaria. Closely comparable operating model (local/regional commercial radio with advertising-funded music, news, and digital distribution) but in a different geography.

Broad incumbents

1LIVE: WDR's youth-targeted radio channel competing for younger listeners in NRW. Represents the kind of well-funded public broadcaster competition Radio Westfalica faces within its own broadcast region.
NDR (Norddeutscher Rundfunk): Major German public broadcaster serving northern Germany with multiple radio channels. Represents the public-broadcaster competitive model that Radio Westfalica must contend with from WDR in its own region.
Radio NRW: Umbrella marketing and program distribution organization for all private local radio stations in North Rhine-Westphalia, including Radio Westfalica. Coordinates statewide advertising sales and program syndication across the 45+ local stations it represents.
WDR (Westdeutscher Rundfunk): Major public broadcaster for North Rhine-Westphalia, operating multiple radio channels covering the same region as Radio Westfalica. Public funding enables it to compete for the same listener time and ad budgets without commercial ROI constraints.

Direct peers

Radio Herford: Sister local commercial radio station also serving East Westphalia-Lippe under the same audio media service Produktionsgesellschaft. Shares broadcast facilities and infrastructure with Radio Westfalica, serving an immediately adjacent district with the same private commercial radio model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Radio Westphalia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Radio Westphalia leadership team

Management profile

Number of profiles

Profiles8 records

Radio Westphalia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Radio Westphalia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Westphalia

What does Radio Westphalia do?

Is Radio Westphalia a public or private company?

Radio Westphalia is a private company. It is classified as unknown and is currently operating.

When was Radio Westphalia founded?

Radio Westphalia was founded in 1991. It employs 11 to 50 people.

Where is Radio Westphalia based?

Radio Westphalia is headquartered in Bad Oeynhausen, Germany, in the Europe region.

How does Radio Westphalia make money?

Four revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising, gutscheinbox Marketplace and audio Production Services.

Who are Radio Westphalia's main competitors?

Spotify is listed as an emerging player. Regional players are bigFM, RPR1., FFH (Hit Radio FFH) and Antenne Bayern. Broad incumbents are 1LIVE, NDR (Norddeutscher Rundfunk), Radio NRW and WDR (Westdeutscher Rundfunk). Radio Herford is listed as a direct peer.

Does Radio Westphalia have an API?

No public API is recorded for Radio Westphalia.

What industry is Radio Westphalia in?

Radio Westphalia's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIACAB, Non-Interactive Digital Radio (Lean-Back Streaming). Its NAICS code is 51611 and its SIC code is 4832.