decor metall

What decor metall does

decor metall GmbH is a German custom point-of-sale (POS) display manufacturer headquartered in Bad Salzuflen, operating since 1963 with more than 180 employees. The company designs and produces sales displays, shelf integrations, shop-in-shop solutions, brand stores, and full store build-outs for brand owners across eight verticals: Body & Healthcare, Convenience, DIY, Fashion, Living, Media, Mobility, and Outdoor & Leisure. Its core technical capability combines in-house metal processing (laser cutting, bending, stamping, welding) and powder coating with digital media integration, including digital signage, sensor technology, LED installations, digital price labeling, and AR/VR display visualization. Beyond branded displays, it offers contract manufacturing (Lohnfertigung) of metal parts and coated components for third-party customers using its modern machinery park and trained workforce.

The company sells via direct enterprise field sales to brand owners and manufacturers in Germany and abroad, with quote-based project pricing and multi-year contract cadence. Marketing relies on major trade fairs such as Euroshop, the company website with interactive digital brochures and a virtual showroom, and PACT Group social media channels following the June 2026 acquisition. In June 2026, PACT Group (Austria; operations in Germany, Switzerland, Slovakia) acquired selected assets of decor metall; the entity continues to operate, with reorders routed through PACT Group and a strategic positioning that combines decades of custom manufacturing heritage with newer digital and immersive retail technologies.

Name

decor metall

Legal name

decor metall GmbH

Website

https://decor-metall.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

decor metall GmbH is a Bad Salzuflen-based custom POS display manufacturer (founded 1963, 180+ employees) designing sales displays, shelf integrations, shop-in-shop solutions, brand stores, and store fixtures for brand owners across eight retail verticals, with in-house metal processing, digital signage, AR/VR visualization, and contract manufacturing services.

Ownership category

akta.pro rank

Product category

Point-of-Sale Display Manufacturing

NAICS

Ornamental and Architectural Metal Products Manufacturing (33232), Sheet Metal Work Manufacturing (332322), All Other Fabricated Metal Product Manufacturing (33299)

SIC

Miscellaneous Fabricated Metal Products (3490), Miscellaneous Furniture & Fixtures (2590), Sheet Metal Work (3444)

akta.pro primary industry

Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)

akta.pro secondary industry

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)

Keywords

• Point-of-sale displays
• Retail merchandising solutions
• Shop-in-shop concepts
• Custom metal fabrication
• Brand store construction

Headquarters

HQ city

Bad Salzuflen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom POS Display Solutions: Design, development and production of custom point-of-sale displays, shelf integrations, shop-in-shop solutions, brand stores, and store fixtures. Project-based custom solutions for brand owners.
2. Contract Manufacturing (Lohnfertigung): Metal processing services including laser cutting, bending, stamping, welding, and powder coating for external customers using modern machinery and skilled workforce.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

decor metall GmbH designs, develops, and manufactures custom point-of-sale (POS) displays, shelf integrations, shop-in-shop solutions, brand stores, and store fixtures for brand manufacturers across multiple industries. The company combines various materials, graphic elements, and interactive digital systems (digital signage, sensors, LED, AR/VR) to deliver comprehensive retail presentation solutions. In addition, decor metall offers contract manufacturing (Lohnfertigung) services for metal processing including laser cutting, bending, stamping, welding, and powder coating.

Product overview

decor metall is a market-leading provider of comprehensive point-of-sale (POS) solutions, offering an integrated portfolio of sales display products and retail merchandising services. The core product suite includes Verkaufsdisplays (Sales Displays), Regalintegrationen (Shelf Integrations), Shop-in-Shop solutions, Marken-Stores (Brand Stores), and Ladenbau (Store Construction), all designed for brand presentation at retail locations. The portfolio is augmented by Digital Signage/Sensorik/LED/Digital Pricing technology for digital media integration and AR/VR display capabilities for interactive product visualization. The company also offers Lohnfertigung (Contract Manufacturing) services for metal processing including laser cutting, bending, punching, welding, and powder coating. All solutions emphasize customer-specific customization, innovative design with mixed materials, graphic elements, and interactive systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Verkaufsdisplays (Sales Displays) Custom-designed sales displays for point-of-sale presentation, combining various materials, graphic elements, and interactive systems to create impressive product presentations at retail locations. Targeted at brand manufacturers seeking differentiated POS product presentations.
• Regalintegrationen (Shelf Integrations) Shelf integration solutions that seamlessly blend branded displays into existing retail shelving systems for targeted product merchandising at the point of sale.
• Shop-in-Shop Solutions Complete shop-in-shop solutions that create dedicated brand spaces within larger retail environments, enabling comprehensive brand experiences for retailers and brand owners.
• Marken-Stores (Brand Stores) Full-scale branded retail store concepts and implementations for complete brand immersion at point of sale, designed and built for brand owners.
• Ladenbau (Store Construction) Complete retail store construction and build-out services for creating branded retail environments, from concept through installation.
• Digital Signage / Sensorik / LED / Digital Pricing Digital media solutions including digital signage displays, sensor technology for interactive experiences, LED installations, and digital price labeling integrated into brand presentations at POS.
• Lohnfertigung (Contract Manufacturing) Metal processing services including laser cutting, bending, punching, welding, and powder coating offered to third parties using modern machinery and trained specialists.

Quantifiable outcome

• Captures consumer attention within seconds at point of sale

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PACT GroupcoreStrategic or Co-development Partner · 1 June 2026PACT Group, headquartered in Austria with locations in Germany, Switzerland, and Slovakia, has acquired selected assets of decor metall including the business operations. Reorders are now possible and new developments should be directed to [email protected].

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Umdasch Shop Fitting: Austria-based shopfitting group providing custom retail concepts, store fixtures, and POS displays across Europe — a directly comparable full-service shopfitting peer with similar customer profile and integrated offering.
• Wanzl: German manufacturer of retail and shop solutions including product displays, store equipment, and shop fittings — overlapping customer base of retailers and brand owners with comparable custom metal fabrication capabilities.
• Gondella: Belgian shopfitting and retail display producer serving European retailers and brand owners — comparable custom display manufacturing model with similar multi-vertical retail customer mix.
• MKF Metzger GmbH: German POS display manufacturer producing custom point-of-sale presentations and retail merchandising solutions — directly comparable mid-sized custom display producer targeting brand owners.

Broad incumbents

• Vitra: Global design and furniture company producing workplace, retail, and shopfitting solutions — adjacent competitor with much broader portfolio and international footprint, useful for benchmarking on design-led retail environments.
• Haworth: Global furniture and workspace manufacturer with adjacent retail environment and brand-space capabilities — broader incumbent providing scale benchmarks and a reference for international expansion paths.
• Steelcase: Global workplace and interior solutions company whose retail and brand-experience work overlaps with decor metall's custom environment offerings — useful comparable for digital-and-physical integration trends.
• Kesseböhmer: German metal fittings manufacturer with broader product portfolio spanning kitchen storage, retail fixtures, and shop equipment — overlapping in retail fixture and metal-fabrication capabilities but operating at greater scale and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCV_h5dzDiISmw94dIA15ilw
• Instagraminstagram.com/pact_group
• LinkedInlinkedin.com/company/decor-metall-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about decor metall