Patrika
Patrika Group is a privately held, family-controlled Indian Hindi media conglomerate founded in 1956 in Jaipur, operating 38 print editions across 8 states, a digital news portal (39.7M unique visitors), an 18-station FM radio network, and adjacent education, events, OOH and publishing businesses.
- Company typePrivate
- Founded1956
- HeadquartersJaipur, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Patrika does
Patrika Group (Rajasthan Patrika) is a privately held, family-controlled Indian media conglomerate founded in 1956 by Karpoor Chandra Kulish and headquartered in Jaipur, Rajasthan. It is one of India's largest Hindi media houses, operating 38 print editions across 8 states with a readership of 2.59 crore per WAN-IFRA (ranking 26th among the top 50 paid newspapers worldwide and 5th largest in India per AMIC UNESCO), and serving an audience that includes roughly 50% of India's Hindi-speaking population.
The Group's product surface is a multi-platform ecosystem anchored by the Patrika.com digital news portal (39.7M unique visitors, 135M+ page views), the Patrika mobile app on Android and iOS, the ePatrika digital edition, Patrika TV YouTube channel (4.5M subscribers), and the FM Tadka radio network (18 stations across 5 states and 1 Union Territory). Beyond news distribution, the Group operates Planet Outdoor (500+ licensed OOH assets across Rajasthan), Patrika Events (1,250+ mega events including Jaipur Shopping Festival and the PIE School Olympics), Patrika in Education (vocational courses plus The Kulish School K-12 institution inaugurated by the Vice President of India), Patrika Publication (650+ titles in Vedic, management and cultural literature), the Patrika Foundation social-impact arm, and Patrika Investments, a Hybrid Investment Office managing the Group's wealth across listed equity, PE/VC, debt and offshore vehicles. Distribution relies on a correspondent network spanning every Rajasthan district and tehsil plus major metros (Delhi, Lucknow, Chandigarh, Chennai, Bengaluru, Ahmedabad, Kolkata, Mumbai, Surat).
The business model is multi-revenue-stream: print and ePaper subscription revenue, digital advertising on Patrika.com and Patrika TV, radio advertising on FM Tadka, OOH advertising through Planet Outdoor, event sponsorship and ticketing through Patrika Events, tuition and course fees through PIE and The Kulish School, book sales through Patrika Publication, and internal capital allocation income through Patrika Investments. The Group's go-to-market combines a high-reach Hindi mass-market editorial brand with bundled advertiser solutions across owned platforms. Leadership remains anchored by second-generation Editor-in-Chief Dr. Gulab Kothari; no external institutional shareholders, public listing or change-of-control event is disclosed.
Patrika firmographics
Firmographics- Name
- Patrika
- Legal name
- Rajasthan Patrika Group
- Website
- https://patrika.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Patrika Group is a privately held, family-controlled Indian Hindi media conglomerate founded in 1956 in Jaipur, operating 38 print editions across 8 states, a digital news portal (39.7M unique visitors), an 18-station FM radio network, and adjacent education, events, OOH and publishing businesses.
- Ownership category
- akta.pro rank
Patrika industry classification
Industry- Product category
- Hindi News Media
- NAICS
- Publishing Industries (513), Periodical Publishers (51312), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), All Other Publishers (513199)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Photo Books & Art Books Print-on-Demand (Coffee Table, Portfolios) (MPAJANAE)
- akta.pro secondary industries
- Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK), Territory & Language Rights (International, Dubbing/Subtitling) (MPADALAH)
Keywords
Where Patrika is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Markets served
Patrika business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Go-to-market motion1 record
Patrika product offering
Product offeringCore offering
Patrika (Rajasthan Patrika Group) is a diversified Indian Hindi-language media conglomerate that publishes and broadcasts news across print (Rajasthan Patrika newspaper, 38 editions across 8 states), digital (Patrika.com news website, mobile apps, ePaper), radio (FM Tadka, 18 stations across 5 states and 1 UT), and YouTube (Patrika TV with 4.5 million subscribers). The group also operates OOH advertising (Planet Outdoor), event management (Patrika Events), K-12 education (The Kulish School), vocational courses (Patrika in Education), book publishing (Patrika Publication), and wealth management (Patrika Investments).
Product overview
Patrika (Rajasthan Patrika Group) operates a diversified media and education conglomerate rather than a single unified product. The flagship digital offering is Patrika.com — a Hindi news website drawing over 135 million page views and 39.7 million unique visitors — which is paired with the Patrika mobile app (Android/iOS) and the Rajasthan Patrika ePaper (ePatrika). The digital news platform is complemented by Patrika TV (YouTube news channel with 4.5 million subscribers) and FM Tadka (18-station radio network). The group's sub-brands extend beyond news: Planet Outdoor handles OOH advertising, Patrika Events runs 1,250+ mega events (including the Jaipur Shopping Festival and PIE School Olympics), Patrika in Education (PIE) delivers vocational courses and the Patrika Igniters / PIE School Olympics programs, The Kulish School operates as a K-12 institution, Patrika Publication publishes 650+ titles in Vedic literature and management, and the Patrika Foundation runs social-impact campaigns. Patrika Investments manages the group's hybrid investment portfolio. Together these form an integrated ecosystem where Patrika.com is the digital hub linking all news, video, and short-form content; FM Tadka extends reach via radio; and the non-media ventures diversify revenue while reinforcing the Patrika brand across Rajasthan, Madhya Pradesh, and Chhattisgarh.
Differentiator
Problem solved
Functional benefit
Brands
- The Kulish School: Co-educational K-12 school named after founder Karpoor Chandra Kulish, offering 21st-century experiential, multidisciplinary curriculum.
- FM Tadka
- Planet Outdoor
- Patrika in Education (PIE)
- Patrika Events
- Patrika Publication
- Patrika Foundation
- Patrika Investments
- Patrika TV (Rajasthan Patrika TV)
- Concerned Communicator Award
- Karpoor Chandra Kulish Awards (KCK Award)
Products and services
- Patrika.com (Digital News Website) Hindi digital news portal covering national, state, business, entertainment, sports, technology, lifestyle and regional news across Indian states. Reports over 135 million page views and engages more than 39.7 million unique visitors.
- Patrika Mobile App Native mobile application for Android (via Google Play, package com.vserv.rajasthanpatrika) and iOS (via App Store, id 6471367685) providing Patrika's Hindi news content to mobile users.
- Rajasthan Patrika ePaper (ePatrika) Digital edition of the Rajasthan Patrika print newspaper accessible via epatrika.com, providing the print edition in an online, browseable format with subscription-based access.
- FM Tadka Radio Network Radio network operating 18 FM stations across 5 states and 1 Union Territory in India, delivering Bollywood chartbusters, pop hits, club mixes and timeless classics to mass-market audiences.
- Patrika TV (YouTube News Channel) Hindi news channel on YouTube with 4.5 million subscribers covering politics, current affairs, social issues, entertainment, sports and regional news, with correspondents in Delhi, Lucknow, Chandigarh, Chennai, Bengaluru, Ahmedabad, and Kolkata.
- The Kulish School Co-educational K-12 school under the Patrika Group offering a forward-thinking curriculum emphasizing experiential, multidisciplinary learning with cutting-edge labs, personalized evaluation, and Vedic-wisdom integration.
- Planet Outdoor (OOH Advertising) Out-of-home (OOH) advertising solution operating across Rajasthan with over 500 licensed and strategically located media options including Gantries, FOB, Unipole, Bus Queue Shelters, and Hoardings for brand advertisers.
- Patrika Events Event management division running exhibitions, fairs, and B2C/B2C expos such as Diwali Carnival, New Year Carnival, Mega Trade Fair, Dubai Business Fair, Auto Expo, Wedding Exhibition and National Book Fair across India and overseas.
- Patrika in Education (PIE) Education wing offering specialized and vocational courses, seminars, workshops, summer camps and the PIE School Olympics across Rajasthan, Madhya Pradesh and Chhattisgarh, including programs in digital marketing, robotics, AI tools, Vedic maths, skating, dance, and graphic design.
- Patrika Publication Book publishing division focused on Vedic literature, language and management works, with over 650 titles in multiple languages spanning Spiritual Research, Vedic Science, Art, Culture, Management and Career Guides.
- Patrika Investments Hybrid Investment Office specializing in comprehensive wealth management across asset classes including Listed Equity, Private Equity, Alternative PE/VC Funds, Structured Debt, Venture Debt, Private Credit and offshore investments for the Group and associated entities.
Companies that use Patrika
Customer profileIdeal customer profiles4 records
Patrika technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Patrika partnerships and signals
Strategic signalRecent moves10 records
Expansion highlights6 records
Patrika competitors and assessment
Company assessmentBroad incumbents
- Network18 (TV18 / ETV): Large Indian media conglomerate with national Hindi and regional news channels plus digital platforms (News18). Competes with Patrika in Hindi digital news and video, with substantially larger resources.
- ABP Network (Ananda Bazar Patrika Group): Major Indian media conglomerate operating ABP News (Hindi news TV), ABP Ananda (Bengali newspaper), and ABP Majha (Marathi). Competes with Patrika TV on Hindi news video and shares the multi-language, multi-format regional media model.
- Zee Media Corporation: Broadcast and digital news network operating Hindi news channels (Zee News) and digital properties. Competes with Patrika TV for Hindi news video viewers and overlaps in digital Hindi news consumption.
- India Today Group (Living Media): Major Indian media house publishing India Today (English/Hindi) and Aaj Tak (Hindi news TV). Competes with Patrika for Hindi premium news audiences, advertisers, and digital subscriptions across formats.
- Times Group (Bennett, Coleman & Co.): India's largest media conglomerate operating Times of India, ET, Times Now, and several regional/digital properties. While primarily English-focused, its Hindi digital ambitions and scaled national ad-sales compete directly with Patrika for Hindi digital ad-budgets.
- HT Media (Hindustan Dainik / Hindustan Times): Listed media company publishing Hindustan Times (English) and Hindustan Dainik (Hindi). Competes with Patrika in Hindi print and digital, while also operating radio and digital classifieds. Larger and broader portfolio, but Hindi print and digital directly overlap.
Direct peers
- DB Corp (Dainik Bhaskar): DB Corp publishes Dainik Bhaskar, India's largest circulated Hindi daily across multiple states, along with Business Bhaskar and digital properties. It is the closest scaled competitor to Patrika in Hindi regional print and digital news, with overlapping geography in MP/CG/Rajasthan and similar multi-platform strategy.
- Jagran Prakashan (Dainik Jagran): Publisher of Dainik Jagran, India's highest-read Hindi newspaper, with a national edition footprint, digital portals, and radio (Radio City). Directly comparable to Patrika as a Hindi-language multi-platform news and radio group with significant regional reach.
- Dainik Bhaskar Digital / DB Digital: Digital arm of DB Corp, providing Hindi digital news at scale across states where Patrika also operates. Direct online competitor for Hindi digital readership and ad-spend, especially in MP, CG, and Rajasthan.
- Amar Ujala: One of India's largest Hindi dailies, Amar Ujala competes head-on with Patrika across North and Central India, with strong digital news traffic. Comparable as a privately held, multi-edition Hindi newspaper group targeting similar readership demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Patrika social profiles
Digital presencePatrika compliance and trust
Trust signalCompliance7 records
Patrika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patrika leadership team
Management profileNumber of profiles
Profiles3 records
Patrika subsidiaries and ownership
Company hierarchySubsidiaries10 records
Patrika funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patrika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patrika
What does Patrika do?
Patrika (Rajasthan Patrika Group) is a diversified Indian Hindi-language media conglomerate that publishes and broadcasts news across print (Rajasthan Patrika newspaper, 38 editions across 8 states), digital (Patrika.com news website, mobile apps, ePaper), radio (FM Tadka, 18 stations across 5 states and 1 UT), and YouTube (Patrika TV with 4.5 million subscribers). The group also operates OOH advertising (Planet Outdoor), event management (Patrika Events), K-12 education (The Kulish School), vocational courses (Patrika in Education), book publishing (Patrika Publication), and wealth management (Patrika Investments).
Is Patrika a public or private company?
Patrika is a private company. It is classified as family owned and is currently operating.
When was Patrika founded?
Patrika was founded in 1956. It employs 51 to 100 people.
Where is Patrika based?
Patrika is headquartered in Jaipur, India, in the Asia region.
Who are Patrika's main competitors?
Broad incumbents on record are Network18 (TV18 / ETV), ABP Network (Ananda Bazar Patrika Group), Zee Media Corporation, India Today Group (Living Media), Times Group (Bennett, Coleman & Co.) and HT Media (Hindustan Dainik / Hindustan Times). Direct peers are DB Corp (Dainik Bhaskar), Jagran Prakashan (Dainik Jagran), Dainik Bhaskar Digital / DB Digital and Amar Ujala.
Does Patrika have an API?
No public API is recorded for Patrika.
What industry is Patrika in?
Patrika's product category is Hindi News Media. Its primary akta.pro industry code is MPAJANAE, Photo Books & Art Books Print-on-Demand (Coffee Table, Portfolios), with a secondary code of MPACAFAK, Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights). Its NAICS code is 513 and its SIC code is 2721.