Punkt1
Punkt1 is Denmark's largest white goods and consumer electronics retail chain, founded in 1934 and headquartered in Glostrup. It sells electronics and home appliances to Danish households through a nationwide store footprint and online presence at punkt1.dk.
- Company typePrivate
- Founded1934
- HeadquartersKalundborg, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
Punkt1 firmographics
Firmographics- Name
- Punkt1
- Website
- https://punkt1.dk
- Company type
- Private
- Founded year
- 1934
- Headcount range
- 11–50 employees
- Short description
- Punkt1 is Denmark's largest white goods and consumer electronics retail chain, founded in 1934 and headquartered in Glostrup. It sells electronics and home appliances to Danish households through a nationwide store footprint and online presence at punkt1.dk.
- Ownership category
- akta.pro rank
Punkt1 industry classification
Industry- Product category
- Consumer Electronics & Home Appliance Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro industry
- Big-Box Electronics + Wearables & Personal Tech RetailConsumer Products & Retail/Consumer Electronics & Appliances Retail/Big-Box Consumer Electronics RetailNational Big-Box Mass MerchandisersConsumer Products & Retail/General Merchandise & Department Stores/General Merchandise Mass Merchandisers
Keywords
Where Punkt1 is headquartered
LocationHeadquarters
- HQ city
- Kalundborg
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Punkt1 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Punkt1 product offering
Product offeringCore offering
Punkt1 is Denmark's largest white goods chain, operating physical retail stores throughout the country that sell consumer electronics and home appliances to individual Danish consumers. Founded in 1934 and headquartered in Glostrup, the company provides in-store access to a wide range of electronics and white goods (hvidevarer) under the slogan 'Alt i elektronik og hvidevarer' (Everything in electronics and white goods).
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer Electronics
Companies that use Punkt1
Customer profileSegments1 record
Ideal customer profiles1 record
Punkt1 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Punkt1 competitors and assessment
Company assessmentDirect peers
- Power (Power International): Major Danish electronics and appliance retailer with national physical and online presence. Competes head-to-head with Punkt1 across the same product categories and customer segments.
- Elgiganten: Largest Nordic consumer electronics and home appliance big-box chain, with deep Danish store coverage. Directly competes with Punkt1 on electronics and white goods assortment, pricing, and store-based service.
- Skousen: Danish appliance retailer with stores across the country, focused on white goods, kitchen, and household appliances. Direct competitor to Punkt1 in physical appliance retail.
- Harald Nyborg: Danish discount retail chain that includes white goods and consumer electronics alongside a broader hardware/household assortment. Competes with Punkt1 on price-sensitive appliance buyers in Denmark.
- WhiteAway: Danish-focused online specialist in white goods and home appliances. Closely comparable to Punkt1 in core product focus (white goods) and Danish customer base, with a contrasting digital-first model.
Broad incumbents
- JYSK: Nordic retail chain selling household goods including selected small appliances. Overlaps with Punkt1 in Danish home goods retail but does not focus on major white goods.
- Bilka: Danish hypermarket chain (part of Salling Group) selling electronics and white goods alongside groceries and general merchandise. Competes with Punkt1 on appliance assortment within a much larger footprint.
- IKEA (Denmark): Global furniture and home furnishings retailer that sells major kitchen and laundry appliances in Denmark. Overlaps with Punkt1's appliance category within a much broader home furnishings portfolio.
Regional players
- MediaMarkt: Large European consumer electronics and appliance retailer with Danish operations. Comparable product mix and customer to Punkt1, but operates as a pan-European player with a Denmark-specific footprint.
- AO.com: UK-focused online specialist in major domestic appliances. Comparable white-goods category focus and digital-first retail model to where Punkt1's online operation competes, though operating in a different geography.
Market position
Customer concentration
Punkt1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Punkt1 leadership team
Management profileNumber of profiles
Punkt1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Punkt1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Punkt1
What does Punkt1 do?
Punkt1 is Denmark's largest white goods chain, operating physical retail stores throughout the country that sell consumer electronics and home appliances to individual Danish consumers. Founded in 1934 and headquartered in Glostrup, the company provides in-store access to a wide range of electronics and white goods (hvidevarer) under the slogan 'Alt i elektronik og hvidevarer' (Everything in electronics and white goods).
When was Punkt1 founded?
Punkt1 was founded in 1934. It employs 11 to 50 people.
Where is Punkt1 based?
Punkt1 is headquartered in Kalundborg, Denmark, in the Europe region.
Who are Punkt1's main competitors?
Direct peers on record are Power (Power International), Elgiganten, Skousen, Harald Nyborg and WhiteAway. Broad incumbents are JYSK, Bilka and IKEA (Denmark). Regional players are MediaMarkt and AO.com.
Does Punkt1 have an API?
No public API is recorded for Punkt1.
What industry is Punkt1 in?
Punkt1's product category is Consumer Electronics & Home Appliance Retail. Its primary akta.pro industry code is CRACAAAJ, Big-Box Electronics + Wearables & Personal Tech Retail, with a secondary code of CRAGABAA, National Big-Box Mass Merchandisers. Its NAICS code is 449 and its SIC code is 5399.