Backstage Productions

What Backstage Productions does

Backstage Productions is a UK-based private limited company (Backstage Productions Ltd, also trading as Backstage Productions Live Ltd) that operates as a niche live entertainment firm specializing in the promotion, production, and booking of Brazilian music artists across Europe and selectively in North America. The company's core product is a dual service offering: artist booking representation for renowned Brazilian MPB (Música Popular Brasileira) performers — including Zeca Pagodinho, Milton Nascimento, Roberto Carlos, Djavan, Lulu Santos, Ney Matogrosso, Jorge Aragão, and Martinho da Vila — and end-to-end concert and event production covering venue coordination, artist management, ticketing partnerships, and event logistics.

The business operates with a small team of approximately 1–10 employees, including Director Manitu Szerman, Director of Operations Cris Guimarães Szerman, an Events Manager/Booking Agent, and three production/road staff. Revenue is generated on a transaction-fee basis from ticket sales at venues including Barbican (London), Coliseu dos Recreios (Lisbon), Grand Rex (Paris), and other marquee European venues, with tickets distributed through SeeTickets, Ticketmaster, Eventbrite, Ticketone, and venue box offices. Marketing is led through the company website (backstageproductions.co.uk) and partner integrations including Spotify.

The customer base is a horizontal B2C segment of concert-goers and cultural event attendees seeking live Brazilian and world music performances. Geographic focus spans 10 European countries plus the USA and Canada. The company has no external institutional investors, no parent company, and no disclosed funding rounds; ownership appears founder/management-controlled. Its primary competitive position rests on long-standing artist relationships and cultural specialization in the European Brazilian music circuit, validated by a 2017 Brazilian Press Award in Event Production.

Name

Backstage Productions

Legal name

Backstage Productions Ltd

Website

https://backstageproductions.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Backstage Productions is a UK-based live entertainment firm that books and produces concerts featuring renowned Brazilian and world music artists across Europe and North America, selling tickets through major ticketing platforms and marquee venues.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Other Performing Arts Companies (71119)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• Live event production
• Concert promotion
• Artist booking
• Music tour production
• Brazilian music events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Concert and Event Production: Revenue generated from promoting and producing live concerts, theatre performances, and socio-cultural events featuring Brazilian artists across Europe.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Backstage Productions is a UK-based company that promotes and produces live concerts, theatre performances, and socio-cultural events, with a specialization in Brazilian music. The company operates as both a booking agent representing renowned Brazilian and world music artists for international tours and as a full-service event producer handling venue coordination, artist management, ticketing partnerships, and event logistics across European and North American cities.

Product overview

Backstage Productions operates as a dual-service entertainment company offering artist booking and event production services. The company specializes in Brazilian music, representing artists for live performances while simultaneously producing and promoting concerts and events across European venues. The portfolio consists of two interconnected service lines: artist representation for bookings and full event production services.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Modo Brasil: Brazilian music promoter operating in Europe with a similar artist-booking and event-production model aimed at the Lusophone diaspora.
• Movimento Brasil: European-based Brazilian music and culture event promoter. Comparable niche focus on MPB and Brazilian cultural events for the diaspora market.
• Sounds Brazil: UK-based promoter and producer dedicated to Brazilian music events. Most directly comparable to Backstage Productions in genre specialisation and target audience (Brazilian diaspora in Europe).

Emerging players

• Altafonte: Independent music distributor and label with operations across Latin America and Europe, working with Brazilian and Latin artists. An emerging player that provides adjacent services in the same artist ecosystem.

Broad incumbents

• CAA (Creative Artists Agency): Major global agency representing music artists across genres including world music and Latin acts. A broad incumbent that could poach or outbid Backstage Productions for premium Brazilian talent.
• WME (William Morris Endeavor): Global talent and entertainment agency representing artists worldwide, including Latin and Brazilian music acts. Broad incumbent competing for the same artist rosters with significantly greater scale.
• AEG Presents: Major global concert promoter and venue operator. Competes with Backstage Productions for headline Brazilian and world-music tours in European venues.
• Live Nation Entertainment: World's largest live entertainment company, promoting concerts and operating venues globally. A broad incumbent whose European touring infrastructure competes with smaller promoters like Backstage Productions.

Regional players

• Tudo Bem Events: Regional player producing Brazilian-themed events and concerts in specific European markets. Comparable genre focus but typically narrower geographic scope than Backstage Productions.
• Bossa Brazil Productions: Brazilian/Latin music promoter focused on the European festival circuit. Comparable offering (Brazilian/Latin live music events) but typically operating in a narrower geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BackstageProductionsUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backstage Productions