Alqvimia

What Alqvimia does

Alqvimia (legal entity EL TALLER DE ALQUIMIA, SL) is a Spanish premium holistic cosmetics and aromatherapy brand founded in 1984 by Idili Lizcano and headquartered in Tortellà, Girona. The company formulates facial care, body care, essential oils, nutricosmetics, and ritual gift sets using 100% pure natural essential oils combined via a proprietary 15-day maceration-in-darkness alchemical process. Its portfolio is organized into themed sub-collections (Reina de Egipto, Eternal Youth, Body Sculptor, Busto, Sensuality, Wellaging, Essentially Masculine, Silueta, Bienestar, Vitalidad) with retail prices ranging from €29 to €268 per SKU.

Alqvimia operates a hybrid go-to-market model: direct-to-consumer e-commerce through a multilingual alqvimia.com site (Spanish, English, Catalan), three owned ALQVIMIA Store & Spa locations in Barcelona, Lleida, and Zagreb (Croatia), and an authorized reseller network covering Spain, EU markets, Croatia and the UAE. The company runs a three-tiered ALQVIMIA Universe loyalty program (Essential/Supreme/Divine at €0-500/501-999/1000+ spend thresholds), an ALQVIMIA Academy education vertical selling online and in-person courses on aromatherapy, natural cosmetics and spagyric medicine at €59.90-€150, and a retreat venue at Masía Can Camps. B2B revenue is generated via the "ALQVIMIA en tu Centro" professional channel and luxury hotel partnerships including JW Marriott, Thyssen, Royal River, and Vivood.

The company serves four primary segments: conscious beauty consumers (predominantly women seeking holistic, natural wellness), beauty professionals and spas (B2B resellers and treatment providers), luxury hotels and resorts (spa and amenity partnerships), and wellness practitioners/students. Following founder Idili Lizcano's death in 2024, his daughter Drolma Lizcano assumed the CEO role. The business is privately held with no disclosed institutional investors, funding rounds, or revenue figures.

Name

Alqvimia

Legal name

EL TALLER DE ALQUIMIA, SL

Website

https://alqvimia.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Alqvimia is a Spanish premium holistic cosmetics and aromatherapy brand founded in 1984, selling 100% natural essential-oil-based skincare, body care, and spa rituals via DTC e-commerce, three owned Store & Spa locations, and an EU/UAE reseller and luxury-hotel network, with education through its Academy.

Ownership category

akta.pro rank

Product category

Holistic Natural Cosmetics and Aromatherapy

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

akta.pro secondary industries

Aromatherapy & Essential Oil Body Treatments (HSALAFAI), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Aromatherapy Massage (HSALAEAM)

Keywords

• Holistic natural cosmetics
• Luxury aromatherapy products
• Essential oil body care
• Natural facial skincare
• Spa rituals and treatments

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Cosmetics and Essential Oils: Sale of holistic cosmetic products including body oils, facial care, emulsions, tonics, exfoliants, perfumes, and essential oils. Premium pricing with products ranging from €29 to €268. Revenue from direct online sales and physical store sales.
2. SPA Treatments and Rituals: Revenue from therapeutic treatments, rituals, massages, facial treatments, body treatments, and energy therapies offered at ALQVIMIA Store & Spa Barcelona and Lleida. Reservations managed through Treatwell platform.
3. Education and Training - ALQVIMIA Academy: Online and in-person courses on natural cosmetics, aromatherapy, Egyptian cosmetics and perfumery, alchemical aromatherapy, breast care, and spagyric medicine. Online courses priced from €59.90 to €150. Additional revenue from space rental for events.
4. Loyalty Program and Subscriptions: ALQVIMIA Universe loyalty program with points accumulation (1€ = 1 point) and tiered benefits (Essential, Supreme, Divine tiers). Newsletter subscriptions for marketing communications.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Alqvimia manufactures and sells premium holistic natural cosmetics and aromatherapy products formulated with 100% pure essential oils using a proprietary 15-day maceration process rooted in alchemical techniques. The portfolio spans body oils, facial care, essential oils, nutricosmetics, and ritual gift sets, complemented by owned spa treatments, academy courses, and a luxury hotel/spa B2B channel.

Product overview

ALQVIMIA is a holistic natural cosmetics and luxury aromatherapy brand founded by Idili Lizcano in 1984. The company operates as a multi-category beauty brand with body care products (body oils, emulsions, tonics, exfoliants, body washes), facial care lines (day/night creams, serums, eye contour, tonics, masks), aromatherapy products (essential oils, prepared blends), nutricosmetics, and ritual gift sets. The product portfolio is organized into signature sub-brands including Reina de Egipto (Egyptian-inspired golden glow collection), Eternal Youth (anti-aging), Body Sculptor (body contouring), Busto (chest care), Sensuality (intimate care), Wellaging (facial rejuvenation), Essentially Beautiful/Masculine, Silueta (body shaping), Bienestar (wellness), and Vitalidad (energy). Featured ingredients include Bio-Retinol, Retinal, Hyaluronic Acid, Vitamin C, Antioxidants, and Holistic Ingredients. The company also operates physical ALQVIMIA Store & Spa locations in Barcelona, Lleida, and Zagreb, the ALQVIMIA Academy educational platform offering online courses on cosmetics and aromatherapy, La Masía Can Camps retreat venue in Girona, and the ALQVIMIA Universe loyalty program with tiered membership levels.

Differentiator

Problem solved

Functional benefit

Brands

• ALQVIMIA Academy: International reference in holistic beauty and natural cosmetics education. Offers online courses, in-person workshops, and retreats at Masía Can Camps in Tortellà, Girona, and at the ALQVIMIA Store & Spa Barcelona. Courses cover natural cosmetics, alchemical aromatherapy, Egyptian perfumery, spagyrics, and meditation.
• ALQVIMIA Universe
• Masía Can Camps

Products and services

• Holistic Body Oils Body care oils including sculpting, anti-stress, firming, bust care, and Reina de Egipto golden glow oils, ranging €29.71–€92.50, for consumers seeking holistic body wellness.
• Natural Facial Care Day creams, night creams, serums, tonics, masks, eye contour, and cleansers including the Eternal Youth Absolut Pro Aging line (€268) and Wellaging line, for holistic facial skincare.
• Aromatherapy Essential Oils Pure essential oils (e.g., Lavender 10ml at €53.30) and prepared essential oil blends (e.g., Reina de Egipto, intimate oil) ranging €51.70–€156.60, for aromatherapy users.
• Rituals and Gift Sets Ritual gift sets and experience boxes combining body rituals, facial rituals, aromatherapy rituals, and accessories for gifting and at-home holistic experiences.
• Nutricosmetics (Natural Internal Beauty) Natural nutricosmética supplements for internal beauty, supporting skin and body wellness from within as part of a holistic beauty routine.
• ALQVIMIA Store & Spa (Barcelona, Lleida, Zagreb) Owned physical retail locations in Barcelona (flagship), Lleida, and Zagreb offering spa treatments, rituals, workshops, product discovery, and ALQVIMIA Academy classroom space.
• Spa Treatments and Rituals Holistic spa services including body rituals and massages, facial treatments, body treatments, and energy therapies delivered at ALQVIMIA Store & Spa locations, booked via Treatwell.
• ALQVIMIA Academy Online Courses Online educational courses on natural cosmetics, alchemical aromatherapy, Egyptian perfumery, breast care, essential oils, spagyric medicine, and meditation, priced €59.90–€150 per course.
• Masía Can Camps Retreat Venue Retreat and event venue at the 14th-century Masía Can Camps farmhouse in Tortellà, Girona, accommodating up to 21 guests for wellness retreats, workshops, yoga, meditation, training, and corporate events.
• ALQVIMIA en tu Centro (Professional B2B Program) B2B program enabling beauty professionals and spa operators to offer ALQVIMIA products and treatments in their facilities, including professional training and certification.
• ALQVIMIA Universe Loyalty Program Three-tier customer loyalty program (Essential up to €500, Supreme €501–€999, Divine €1000+) offering points accumulation (€1 = 1 point), discounts, free shipping, exclusive event access, and VIP experiences.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Thyssen MuseumminorStrategic or Co-development PartnerPartnership referenced as 'Thyssen & JW Marriott' for Art & Wellness experiences, suggesting collaborative wellness events or spa services.
• JW MarriottminorStrategic or Co-development PartnerPartnership referenced as 'Thyssen & JW Marriott' for Art & Wellness experiences at luxury hotel properties.
• IntertekminorOthersQuality certification and testing partner. Listed among certifications on website footer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elemis: British luxury skincare brand combining natural ingredients with scientific formulations, strong spa and hotel partnerships. Comparable premium positioning and spa distribution model, though at much larger scale.
• Lush: Global handmade cosmetics brand with strong emphasis on natural ingredients, essential oils, and ethical sourcing. Comparable to ALQVIMIA's natural/holistic positioning but at significantly larger scale with broader retail footprint.
• Weleda: Swiss natural cosmetics pioneer founded in 1921, combining holistic philosophy with pharmaceutical-grade botanical formulations. Shares ALQVIMIA's holistic/natural approach and premium positioning, with much larger international scale.

Regional players

• O Boticário: Brazilian beauty conglomerate with holistic and aromatherapy lines, strong direct-sales model. Comparable natural cosmetics philosophy with extensive product range, though operating primarily in Latin American markets.

Emerging players

• REN Clean Skincare: British natural skincare brand with bio-active, clean formulation approach. Comparable in natural ingredient philosophy and premium positioning, though more focused on mainstream skincare than aromatherapy/holistic category.
• This Works: UK aromatherapy and natural skincare brand focused on sleep, stress, and wellness solutions. Comparable essential-oil-based product philosophy with similar premium positioning in natural beauty.

Direct peers

• Natura Bissé: Spanish luxury skincare brand founded in Barcelona in 1979, offering premium facial and body treatments with similar high-end positioning. Most direct geographic and category competitor to ALQVIMIA in Spain's luxury beauty segment.
• ESPA: British luxury spa brand offering natural aromatherapy-based products for face, body, and wellness, with strong hotel and spa partnerships. Closely matches ALQVIMIA's combination of premium products and spa/professional distribution.
• Aromatherapy Associates: UK-based luxury aromatherapy brand offering essential oil blends, bath and body products, plus spa partnerships with luxury hotels. Closely comparable business model with multi-channel distribution and essential oil focus.
• Dr. Hauschka: German natural cosmetics brand with holistic philosophy, rhythmic processing methods, and premium pricing. Most comparable peer in terms of alchemical/holistic formulation philosophy and natural ingredient focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ALQVIMIAofficial/featured
• LinkedInlinkedin.com/company/alqvimia
• Instagraminstagram.com/alqvimia_official
• Xx.com/alqvimia
• Facebookfacebook.com/alqvimia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alqvimia