Radio Nordseewelle

What Radio Nordseewelle does

Radio Nordseewelle GmbH & Co. KG is a private regional radio broadcaster headquartered in Norden, East Frisia, Germany. Operating under a German limited partnership structure (GmbH & Co. KG) with Radio Nordseewelle Verwaltungs GmbH as the personally liable general partner, the company runs two licensed radio programs — Radio Nordseewelle (contemporary format) and NORDSEEWELLE 2 (classic rock, pop, and disco from the 1970s–1990s). The stations are licensed by the Niedersächsische Landesmedienanstalt and broadcast simultaneously over UKW (FM) across Ostfriesland, Wilhelmshaven, Friesland, and the North Sea islands, over DAB+ across North-West Lower Saxony, Bremen, Bremerhaven, and Hamburg, and via online streaming through the station website, Radioplayer apps, and an Amazon Alexa skill.

Programming is anchored around named local shows (Morningshow, Feierabendshow, Martin Putz Show, Top 20 Hörercharts) and the Verkehrszentrale, a community-driven regional traffic reporting service reachable by phone and WhatsApp. The company supplements its on-air offering with a substantial regional events business, organizing and promoting concerts (Culcha Candela, Alvaro Soler, ABBAMANIA, Max Giesinger, Dieter Bohlen, Jan Delay, Sportfreunde Stiller, and others) and festivals (Friesenfestival, Internationales Drachenfest, Aurich Olé, Friesencross) across venues in the Nordwest region. Maik Neudorf serves as Geschäftsführer/Programmdirektor.

The business model is advertising-led and sales-driven. Revenue is generated through on-air advertising spots sold across UKW, DAB+, online, and smart-speaker channels; online/digital advertising on the website and app; and in-house creative production services (spots, jingles, trailers, voice talent) billed separately from airtime. A dedicated Mediaberater team acquires and develops business clients, with the Sommer-Angebot entry package lowering the SMB access threshold to 500 EUR. Primary customer segments are small and medium-sized regional businesses, advertisers targeting affluent consumers (>€5,500 household income households show 80%+ daily radio reach), and event promoters and cultural venues seeking regional media reach.

Name

Radio Nordseewelle

Legal name

Radio Nordseewelle GmbH & Co. KG

Website

https://radio-nordseewelle.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Nordseewelle is a private regional radio broadcaster in Norden, Germany, operating two FM/DAB+/streaming stations serving Ostfriesland, Wilhelmshaven, Friesland, and the North Sea islands with local news, music, traffic reporting, events, and advertising solutions for regional SMBs.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)

Keywords

• Regional radio broadcasting
• Radio advertising sales
• DAB+ digital radio
• FM radio station
• Audio streaming services

Headquarters

HQ city

Norden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Radio advertising (on-air spots): The primary revenue stream is the sale of on-air advertising spots played during programming on both UKW and DAB+ frequencies. Spots are sold in various dayparts and packages, with production support available.
2. Online/digital advertising: Internet-based advertising including banners and digital placements on the station's website and app, as well as sponsored content within online audio streams.
3. Spot, jingle, and content production services: The station offers in-house creative production for radio spots, jingles, trailers, and other audio content. Production services are billed separately from airtime.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Radio Nordseewelle operates a regional FM and DAB+ radio station serving East Frisia, Wilhelmshaven, Friesland, and the North Sea islands in Northwest Germany. It monetizes its broadcast audience primarily by selling on-air and digital advertising spots to local and regional businesses, with bundled in-house creative production services (spots, jingles, voice talent).

Product overview

Radio Nordseewelle GmbH & Co. KG operates as a regional radio broadcasting company based in Norden, East Frisia, Germany. The primary offering is Radio Nordseewelle, a full-service regional radio station covering Ostfriesland, Wilhelmshaven, Friesland, and the North Sea islands. The company also runs NORDSEEWELLE 2 as a sub-brand specializing in classic hits from the 70s, 80s, and 90s. Both programs are distributed via UKW (FM), DAB+ digital radio, online streaming (web player and Radioplayer), a proprietary Alexa Skill, and smartphone apps. Supporting programming includes named shows such as the Morningshow, Feierabendshow, Martin Putz Show, Top 20 Hörercharts, and the Verkehrszentrale (traffic service). The company also operates a regional events listing platform and sells radio advertising packages across all its broadcast channels with in-house audio production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Nordseewelle (Main Station) Primary regional radio program delivered via UKW (FM), DAB+, online streaming, and Alexa; reaches 92.3% audio usage among people aged 14+ and approximately 75% weekday listenership in the Nordwest region. Program content includes music, news, traffic updates, and event coverage.
• NORDSEEWELLE 2 Secondary radio station operated as a sub-brand of Radio Nordseewelle, targeting listeners of classic rock, pop, and disco hits from the 1970s–1990s; distributed online at nordseewelle2.de as a wholly owned adjacent subsidiary offering.
• Radio Advertising Services (Radiowerbung) B2B advertising solution sold to local and regional businesses, delivered across multiple distribution channels (UKW, DAB+, online, app, smart speakers); includes optional in-house creative production of spots and jingles.
• Sommer-Angebot (Summer Campaign Package) Entry-level seasonal radio advertising package aimed at small and medium-sized businesses, priced from 500 EUR with a 3-day on-air turnaround across Radio Nordseewelle and Radio Nordseewelle 2.

Quantifiable outcome

• 92.3% of people aged 14+ use audio offerings; ~75% listen on weekdays
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Radio Bremen: Radio Bremen is the public broadcaster for the city-state of Bremen, with FM and DAB+ services overlapping Nordseewelle's Bremerhaven and Bremen coverage — a broad incumbent competitor for listenership and regional ad share.
• RTL Radio Deutschland: RTL Radio Deutschland operates national and regional commercial radio stations via FM and DAB+ across multiple German states, including the same Lower Saxony market — a broad incumbent with portfolio-scale ad sales that competes with Nordseewelle for regional advertiser budgets.
• NDR (Norddeutscher Rundfunk): NDR is the public-sector broadcaster for Hamburg, Lower Saxony, Schleswig-Holstein and Mecklenburg-Vorpommern, operating NDR 1 Niedersachsen and several other regional stations that directly overlap with Nordseewelle's coverage area — a broad incumbent that competes for the same listeners and a portion of the local ad budget.

Emerging players

• Spotify: Spotify is the leading global digital audio streaming platform competing for the same listener hours and an increasing share of audio ad budgets; relevant as the structural competitor that pressures radio advertising share and over-the-air listenership over time.

Regional players

• Radio SAW: Radio SAW (Sachsen-Anhalt) is one of Germany's largest private regional radio stations, operating on FM, DAB+ and online with similar on-air programming, event sponsorship and SMB-led ad sales — directly comparable on business model though in a different geography.
• bigFM: bigFM is a German private youth/urban radio network broadcasting across multiple federal states; while geographically separate, it operates the same multi-platform (FM + DAB+ + online + app) commercial radio model as Nordseewelle.
• RPR1: RPR1 is a private commercial radio station serving Rhineland-Palatinate via FM and DAB+, running a comparable local-news-plus-music format with regional advertising sales; structurally the same kind of regional broadcaster as Nordseewelle, but in a different state.

Direct peers

• Radio Hamburg: Radio Hamburg is a private commercial radio station serving the Hamburg metropolitan area via FM and DAB+, directly adjacent to Nordseewelle's broadcast footprint — a close comparable on operating model and audience monetisation.
• Antenne Niedersachsen: Antenne Niedersachsen is a private commercial AC radio station licensed in Lower Saxony, broadcasting on FM and DAB+ across overlapping geography with Nordseewelle — a direct competitor for the same regional advertising spend and local listener hours.
• ffn: ffn (Funk und Fernsehen Niedersachsen) is the largest private commercial radio broadcaster in Lower Saxony, operating multiple FM frequencies and DAB+ across the same state where Nordseewelle is licensed — a direct competitor for regional SMB advertising budgets and listener share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nordseefm
• Facebookfacebook.com/radio.nordseewelle
• Instagraminstagram.com/radionordseewelle
• LinkedInlinkedin.com/company/radio-nordseewelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Nordseewelle