Korea Sports Promotion Foundation

Name

Korea Sports Promotion Foundation

Legal name

국민체육진흥공단

Website

https://kspo.or.kr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Public Sports Promotion and Welfare Services

NAICS

Sports Teams and Clubs (711211), Racetracks (711212), Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Sports promotion fund
• Sports lottery betting
• Olympic legacy management
• Athlete welfare programs
• Public sports facilities

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sports Toto (sports lottery/betting): KSPO operates Sports Toto betting platform (Betman) as the primary revenue-generating mechanism for the National Sports Promotion Fund
2. KCYCLE (cycling betting): KSPO operates KCYCLE (경륜) cycling betting as a fund-generating mechanism
3. KBOAT (boat racing betting): KSPO operates KBOAT (경정) motorboat racing betting as a fund-generating mechanism
4. National Sports Promotion Fund: Government-supported fund generated from lottery/betting revenues, redistributed as subsidies to sports organizations, athletes, facilities, and sports industry development

Distribution channels5 records

Marketing channels8 records

Core offering

KSPO generates revenue through regulated sports betting — Sports Toto (sports lottery via the Betman platform), KCYCLE (cycling racing), and KBOAT (boat racing) — and redistributes proceeds as the National Sports Promotion Fund, supporting elite athletes, sports facilities, sports organizations, and sports industry development. It also directly operates seven professional sports teams, manages Seoul 1988 Olympic legacy assets (Olympic Park, museums, golf course, hotels), and delivers national sports welfare programs to Korean citizens (Sports Class Voucher, National Fitness 100, Citizens' Health Gymnastics).

Product overview

The Korea Sports Promotion Foundation (KSPO/국민체육진흥공단) operates a diverse portfolio of sports-related products and services. The core revenue-generating operations include Sports Toto (a sports betting platform via the Betman system), KCYCLE (cycle racing betting), and KBOAT (boat racing betting). The foundation supports public fitness through programs like 국민체력100 (National Physical Fitness 100), 스포츠강좌이용권 (Sports Class Voucher), and 국민건강체조 (Citizens' Health Gymnastics). KSPO also manages sports facilities including 에콜리안 Golf Course, Olympic Park, and various museums (Seoul Olympic Memorial, National Sports Museum, Soma Art Museum). The foundation operates professional sports teams in cycling, marathon, fencing, canoeing, women's football, diving, and disabled skiing. The comprehensive product ecosystem is funded by the 국민체육진흥기금 (National Sports Promotion Fund), which has distributed approximately 20.65 trillion KRW from 1989 to 2025 across sports promotion activities.

Differentiator

Problem solved

Functional benefit

Brands

• Sports Toto: Sports lottery and betting platform operated by KSPO through the Betman system
• KCYCLE
• KBOAT
• 국민체력100
• 스포츠강좌이용권
• 스포츠산업금융지원
• 국민건강체조
• 투르드코리아
• 체육인복지
• 국립스포츠박물관
• 소마미술관
• 에콜리안골프장
• 백호돌이

Products and services

• Sports Toto (스포츠토토) A sports lottery/betting platform offering wagering on domestic and international sporting events, operated as a regulated betting product by KSPO to generate funds for the National Sports Promotion Fund.
• Betman Platform The primary digital channel for Sports Toto betting, providing real-time odds, betting interfaces, and online/mobile wagering functionality serving millions of users nationwide in South Korea.
• KCYCLE (KCYCLE 경륜) Cycling racing betting product operated by KSPO offering wagering on professional cycling competitions and events, serving as a fund-generating mechanism.
• KBOAT (KBOAT 경정) Boat racing betting product operated by KSPO offering wagering on professional boat racing competitions, providing a third regulated betting revenue stream for the sports promotion fund.
• National Physical Fitness 100 (국민체력100) National fitness measurement and promotion program providing standardized physical fitness testing and certification for citizens across a network of certified centers in South Korea.
• Sports Class Voucher (스포츠강좌이용권) Voucher program that subsidizes sports and exercise classes for Korean citizens, providing free or discounted access to partner sports facilities.
• Citizens' Health Gymnastics (국민건강체조) National health exercise program promoting physical activity and wellness routines for the general Korean public.
• Ecolian Golf Course (에콜리안골프장) Golf course operated by KSPO as part of its sports industry support facilities within the Olympic Park ecosystem.
• Spowell Athlete Welfare Portal (체육인복지지원포털) Comprehensive online portal providing welfare services, career support, and benefits for sports professionals and athletes, accessible via the Spowell platform.
• KSPO Sports Teams (KSPO 스포츠단) Seven professional/elite sports teams operated by KSPO across cycling, marathon, fencing, canoeing, women's football, diving, and disabled skiing, competing at national and international levels.
• Olympic Park and Misagyeongjeong Park (올림픽공원/미사경정공원) Parks and recreational facilities managed by KSPO as part of the 1988 Seoul Olympic legacy, offering sports venues and cultural amenities.
• Seoul Olympic Memorial Hall (서울올림픽기념관) Museum dedicated to the 1988 Seoul Olympics, preserving and exhibiting Olympic heritage artifacts and memorabilia to the public.
• National Sports Museum (국립스포츠박물관) National museum dedicated to Korean sports history and heritage, showcasing sports artifacts, memorabilia, and educational exhibitions.
• Soma Art Museum (소마미술관) Art museum operated within the Olympic Park complex, featuring visual art exhibitions and cultural programs.
• Sports Value Center (스포츠가치센터) Research center dedicated to investigating and promoting the societal value and impact of sports.
• Korea Sports Science Institute (한국스포츠과학원) Research institute focused on sports science, providing scientific research, analysis for athletic performance, and sports policy development support.
• Sports Industry Comprehensive Support Center (스포츠산업종합지원센터) Center providing comprehensive support services for the sports industry including business development, consultation, financing referral, and industrial advancement.

Quantifiable outcome

• 20.66 trillion KRW total fund support distributed from 1989–2025
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• SKL (Sports Leadership Institute)minorStrategic or Co-development Partner · 19 March 2025SKL inaugurated as a new sports leadership training facility under KSPO's ecosystem, opening in March 2025 to develop future sports leaders
• 국립암센터 (National Cancer Center Korea)minorStrategic or Co-development Partner · 18 March 2025MOU signed to collaborate on health promotion programs, linking KSPO's 국민체력100 physical fitness program with cancer prevention research
• UNICEF Korea (유니세프한국위원회)coreStrategic or Co-development Partner · 11 December 2023MOU signed for sports value diffusion and child rights realization, aligning KSPO's Olympic legacy mission with UNICEF's child welfare programs
• FISU (International University Sports Federation)coreStrategic or Co-development Partner · 31 August 2022KSPO signed an MOU with FISU on August 31, 2022, establishing a strategic partnership for university sports development and international sports exchange programs

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Singapore Pools: Singapore state-owned lottery and sports betting operator (owned by Tote Board) that channels surplus to community and sports causes. Directly comparable to KSPO's Sports Toto / Betman business model — a government-mandated lottery/betting entity whose profits fund public-purpose programs in Singapore.
• Hong Kong Jockey Club: Not-for-profit, statutory horse racing and sports charity operator that runs the largest sports-betting franchise in Asia and is Hong Kong's largest community benefactor. Comparable as a non-profit-style sports-betting-funded institution, though KSPO's mandate is narrower (sports-only, vs HKJC community-wide).
• Korea Racing Authority (KRA): Korean government horse racing operator under the Ministry of Agriculture, Food and Rural Affairs. Comparable as a Korean government-affiliated statutory entity running a regulated betting/levy business to fund a specific sector (rural/agricultural breeding). Distinct from KSPO's racing business (cycle/boat) but a useful benchmark for governance and government-betting-fund models in Korea.

Direct peers

• Sport Singapore (SportSG): Singapore statutory board under the Ministry of Culture, Community and Youth driving sports participation, elite sport development, and industry growth. Operates as a one-stop sports promotion agency with both welfare-facing and high-performance mandates, mirroring KSPO's multi-vertical structure in a comparable Asian city-state context.
• UK Sport: UK government body that invests in elite athlete and team performance funding for Olympic and Paralympic success. Directly comparable to KSPO's elite-athlete team operations (cycling, marathon, fencing, canoeing, diving, women's football, para-skiing) and high-performance funding mission via the National Sports Promotion Fund.
• Sport England: UK arm's-length government body that distributes National Lottery and government funds into grassroots sport, manages sports facilities, and supports athlete development. Comparable in mandate (welfare-to-elite spectrum, lottery-derived funding) and scale (manages a national sports promotion system analogous to KSPO's National Sports Promotion Fund).
• Sport Australia: Australian government agency leading sport policy, funding participation and high-performance sport (via the AIS), and supporting national sporting organizations. Comparable breadth of mandate (citizen-level fitness through elite pathways) and similar public-institution governance structure supervised by a national ministry.
• Agence Nationale du Sport (ANS): French National Sports Agency that consolidates state funding for elite sport, amateur sport, and sports investment from multiple ministries. Operates as a multi-stakeholder national sports promotion body with both performance and participation mandates, structurally analogous to KSPO's Ministry-supervised combined role.
• Japan Sport Council (JSC): Japanese government-affiliated sports promotion body that operates Japan's sports lottery (toto/big), manages the National Stadium and elite athlete support programs. Structurally the closest international counterpart to KSPO — both are statutory public institutions funding national sports through regulated sports lottery revenue and managing national sports facilities and teams.

Regional players

• National Sports Council of Malaysia (MSN): Malaysian statutory body under the Ministry of Youth and Sports that develops elite athletes and manages national sports facilities. Operates the Bukit Jalil sports complex and supports national sports associations — comparable in mandate (high-performance + participation in Asia) but smaller scale and primarily domestic focus like KSPO.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/kspo97
• Facebookfacebook.com/kspof
• Instagraminstagram.com/kspo.tiger
• TikToktiktok.com/@kspo88

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korea Sports Promotion Foundation