Oyster Property Group

What Oyster Property Group does

Oyster Property Group is a New Zealand-based commercial property investment manager and fund manager that acquires, develops, leases, and asset-manages commercial real estate on behalf of retail, wholesale, and institutional investors. Founded in 2004 in Auckland and operating a portfolio of 32 commercial and industrial properties with 400,000+ sqm of net lettable area and 379 tenants as at 31 March 2026, Oyster manages NZD 1.72B in assets under management across 21+ funds. The product suite comprises PIE-structured unlisted property funds including the Oyster Direct Property Fund (diversified commercial, NZD 10,000 minimum), Oyster Industrial Ltd (industrial portfolio), Oyster Large Format Retail Fund (large-format retail), the Oyster Credit Fund (real estate private credit), wholesale investments requiring NZD 50,000+ minimums, and institutional partnership/JV structures.

Oyster's go-to-market is sales-led and domestic-only, combining direct sales teams (retail and wholesale), inside sales, a self-service investor portal, and channel partnerships with financial advisors. The revenue model is predominantly recurring management fees on AUM, supplemented by property management fees, leasing commissions, and acquisition/asset management fees on joint ventures. Notable capital partners include Cromwell Property Group (50% owner, ASX-listed, ASX:CMW), KKR (Auckland Rail Operations Centre JV at Central Park), and William Pears Group (Dress Smart Christchurch JV). The company holds ESG certifications including Toitu and Green Star Performance and employs roughly 51-100 staff.

Notable tenants include Kathmandu, Hellers, Cardinal Logistics, Alto Packaging, NZ Defence Force, Fire and Emergency NZ, ASB, Westland Dairy, and Downer NZ. Governance is provided by a board chaired by Rob Percy (Cromwell CIO), with Mark Schiele as CEO and Rachel Barr as COO, and an independent director (Rachael Newsome) chairing the Audit and Risk Committee.

Name

Oyster Property Group

Legal name

Oyster Property Group

Website

https://oystergroup.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Oyster Property Group is a New Zealand commercial property and fund manager that acquires, leases, and asset-manages 32 properties and NZD 1.72B in AUM across 21+ funds, serving retail, wholesale, and institutional investors with diversified PIE-structured property and credit funds.

Ownership category

akta.pro rank

Product category

Commercial Property Fund Management

NAICS

Real Estate Property Managers (53131), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Real Estate (6500)

akta.pro primary industry

Office Real Estate Asset Management (BPAJAMAG)

Keywords

• Commercial property investment
• Property fund management
• Real estate investment funds
• Asset management services
• Commercial property leasing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fund Management Fees: Revenue generated from management fees charged to investors in managed property funds. Fees are typically calculated as a percentage of assets under management or fund NAV.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Oyster Property Group is a New Zealand commercial property investment management company that creates and manages unlisted property funds for retail, wholesale, and institutional investors. Its core offerings include diversified, industrial, large-format retail, and real estate credit funds, alongside wholesale investment products and institutional joint-venture partnerships, supported by end-to-end property acquisition, leasing, and asset management services.

Product overview

Oyster Property Group operates as a commercial property fund management company offering multiple unlisted property investment products. The core offering includes three PIE-structured multi-asset funds: the Oyster Direct Property Fund (diversified commercial), Oyster Industrial Ltd (industrial portfolio), and Oyster Large Format Retail Fund (retail). Additional products include the Oyster Credit Fund for private credit strategies, wholesale investment offerings for sophisticated investors, and institutional partnership programs. The company provides an Investor Portal platform for existing investors to manage their investments, along with a Secondary Market resale facility and Dividend Reinvestment Plan. The investment minimums range from $10,000 for retail funds to $750,000+ for wholesale offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Oyster Direct Property Fund: Diversified commercial property fund providing exposure to quality commercial property assets across retail, industrial, and office sectors in New Zealand.
• Oyster Industrial Ltd
• Oyster Large Format Retail Fund
• Oyster Credit Fund

Products and services

• Oyster Direct Property Fund A PIE-structured unlisted diversified commercial property fund that provides retail investors with monthly tax-effective income distributions and long-term capital growth potential through exposure to a portfolio of quality commercial, industrial, and retail properties in major New Zealand urban locations.
• Oyster Industrial Ltd An open-ended PIE-structured unlisted industrial property fund that provides investors with exposure to a diversified multi-asset industrial property portfolio comprising New Zealand industrial assets leased to quality tenants on long-term leases.
• Oyster Large Format Retail Fund An open-ended PIE-structured unlisted retail property fund targeting growth through acquisitions of large format retail real estate including supermarkets, DIY/hardware stores, and bulk retail centres throughout New Zealand.
• Oyster Credit Fund A real estate private credit fund offering investors income diversification through attractive returns at a consistent premium to cash or term deposit rates.
• Oyster Wholesale Investments Wholesale commercial property investment opportunities tailored for experienced and sophisticated investors willing to accept higher risk in pursuit of enhanced returns, typically with minimum investments of $750,000.
• Oyster Institutional Partnerships Partnership and joint-venture structures with private equity and institutional capital to create commercial property investment opportunities in New Zealand, delivering strategic investments with strong growth potential.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Centuria Capital Group: ASX-listed Australian unlisted property fund manager with NZ exposure (including the Augusta Capital acquisition). Closest trans-Tasman peer to Oyster's multi-vehicle unlisted fund platform and PIE-style fund structures.
• Stockland: ASX-listed diversified Australian property developer and fund manager with retail, office, industrial, and logistics. Comparable in scale and multi-sector commercial fund management approach, though primarily Australia-focused and larger than Oyster.
• Vital Healthcare Property Trust: NZX-listed healthcare and medical property investor. Comparable NZ unlisted/listed property fund structure serving wholesale and institutional investors with a sector-specialist mandate.

Broad incumbents

• Precinct Properties: NZX-listed NZ office and mixed-use property investor. Comparable to Oyster's office exposure (e.g., 33 Corinthian Drive for ASB) and serves a similar institutional tenant base in Auckland and Wellington.
• Argosy Property: NZX-listed industrial and commercial property investor with diversified NZ portfolio. Comparable to Oyster's industrial and diversified commercial strategies and competes for similar institutional and retail NZ property capital.
• Cromwell Property Group: ASX-listed diversified property investment and funds management group and 50% owner of Oyster. Operates a multi-sector commercial property platform with institutional and retail capital pools across Australia, NZ, and Europe — directly comparable to Oyster's diversified commercial fund model.
• Kiwi Property Group: NZX-listed owner/operator of NZ retail and office property (Sylvia Park, LynnMall). Comparable to Oyster's retail sub-strategy and provides a listed alternative for NZ investors seeking commercial property exposure.

Direct peers

• Goodman Property Trust: NZX-listed NZ industrial and business park property trust managed by Goodman Group. Directly comparable to Oyster's industrial sub-strategy (Oyster Industrial Ltd) in property type, investor base, and fund management structure within NZ.
• Investore Property Group: NZX-listed large-format retail and commercial property investor. Comparable to Oyster's Large Format Retail Fund strategy with similar tenant profiles (supermarkets, DIY/hardware) and NZ geographic footprint.
• Augusta Capital: NZ unlisted and listed property fund manager (now part of Centuria). Closest direct competitor to Oyster's model of raising pooled property funds for retail and wholesale NZ investors with similar minimum investment structures and fund vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oyster-property-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oyster Property Group