Texas Nameplate Company

What Texas Nameplate Company does

Texas Nameplate Company is a third-generation, family-owned custom manufacturer of metal nameplates, labels, panels, and identification tags, headquartered in a 5.5-acre facility in Lancaster, Texas. Founded in 1946 by Roy Crownover, Tom Hampton, and Wallace Steineger, the company has been led since 1989 by Dale Crownover as President and CEO, with his son Dan Crownover serving as President. Texas Nameplate serves B2B customers across the United States in eight primary verticals — equipment manufacturers, oil and gas, aerospace, medical, utilities, government and military, energy and power generation, and transportation — producing durable identification products engineered to withstand harsh indoor and outdoor conditions.

The company manufactures on aluminum, stainless steel, and brass substrates using chemical etching, laser cutting, screen printing, digital printing, and forming. Its technical differentiation rests on the proprietary MetalPhoto® process, which embeds photographic imagery directly into the anodic layer of aluminum for machine-readable barcodes, serialized data, and anti-counterfeit applications, and on the patent-pending iScrubber™ substrate cleaning system (US Patent 9,839,942). A second granted patent (US 8,540,285) covers a method of etching 2D matrix codes onto metal. The company holds ISO 9001:2015 and ISO 14001:2015 certifications, is a UL Authorized Supplier, and is the only two-time Malcolm Baldrige National Quality Award recipient among small businesses (1998 and 2004).

Revenue is generated through custom, quote-based, one-time orders placed via direct sales account managers, phone inquiries (214.428.8341), and website quote requests, with no public price list and no disclosed pricing tiers. There is no indication of resellers or distributors; distribution is direct and domestic, with occasional international trade show exposure (ADIPEC, OTC, Design 2 Part, Permian Basin International Oil Show). The company operates a sales-led GTM supported by a multi-channel digital presence (website, LinkedIn, Facebook, Instagram, Twitter, YouTube) and by content partnerships such as Gemba Academy. Texas Nameplate has no subsidiaries, no external funding, no parent company, and remains privately held under the Crownover family.

Name

Texas Nameplate Company

Legal name

Texas Nameplate Company, Inc.

Website

https://nameplate.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Nameplate Company is a third-generation, family-owned custom manufacturer of metal nameplates, labels, panels, and identification tags serving B2B customers in oil and gas, aerospace, medical, government, and other industrial verticals across the United States.

Ownership category

akta.pro rank

Product category

Custom Metal Nameplates and Industrial Identification Products

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Sheet Metal Work Manufacturing (332322)

SIC

Coating, Engraving & Allied Services (3470), Sheet Metal Work (3444)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industry

Engraving, Laser Marking & Personalization (Production) (CRAKAIAH)

Keywords

• Custom metal nameplates
• Industrial identification products
• Metal tags manufacturing
• Etched metal labels
• Equipment identification panels

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Metal Nameplate Manufacturing: Design and manufacture of custom metal nameplates, labels, tags, panels, and identification products. Products are sold as one-time custom orders based on customer specifications with defect-free and on-time delivery guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Texas Nameplate Company designs and manufactures custom metal nameplates, labels, tags, panels, and identification products using materials such as aluminum, stainless steel, and brass. The company employs chemical etching, laser cutting, screen printing, digital printing, and forming processes, alongside proprietary MetalPhoto® imaging technology, to serve equipment manufacturers and industrial customers across the United States.

Product overview

Texas Nameplate Company offers a unified portfolio of metal nameplate manufacturing products. The core offering includes stainless steel, aluminum, and brass nameplates, along with blank nameplates for customers with in-house marking systems. Additional products include industrial labels (polycarbonate, Lexan, Mylar, vinyl), custom control panels and faceplates, and specialized Metal Photo® technology for high-resolution imaging applications. The company also produces Digital Nameplate® products. All products are manufactured with a focus on environmental sustainability and quality, utilizing processes including chemical etching, laser cutting, screen printing, and digital printing.

Differentiator

Problem solved

Functional benefit

Brands

• Metal Photo®: A specialized photographic imaging process that creates high-resolution graphics on aluminum nameplates, ideal for machine-readable barcodes, serialized data, and anti-counterfeit security applications.

Products and services

• Aluminum Nameplates Custom anodized aluminum nameplates that are extremely durable, lightweight, and highly resistant to oxidation, rust, and corrosion for industrial identification applications.
• Stainless Steel Nameplates Custom stainless steel nameplates and tags that are lightweight and well-suited for harsh indoor and outdoor conditions, retaining sheen in all environments.
• Brass Nameplates Brass nameplates used in high-end commercial applications due to their sharp cosmetic appearance, with high copper content for corrosion resistance.
• Blank Nameplates High-quality durable blank metal nameplates available in stainless steel, aluminum, brass, anodized material, or other material types in thicknesses from .005" to .125" and sizes up to 48" x 48" for customers with in-house marking systems.
• Industrial Labels High-quality durable industrial labels and tags, including chemically resistant metal labels that withstand extreme outdoor conditions, available in Polycarbonates, Lexan, Mylar, and Vinyl.
• Custom Panels Custom equipment control panels and industrial faceplates with tight tolerance parts meeting exact specifications, available in stainless steel, aluminum, and brass.
• MetalPhoto® Nameplates Specialized nameplates, labels, and control panels produced by exposing aluminum impregnated with silver compound to light through film negatives, creating high-resolution graphics ideal for machine-readable barcodes, serialized data, and anti-counterfeit security applications.

Quantifiable outcome

• 100% defect-free and on-time delivery guarantee
• +1 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Gemba AcademyminorStrategic or Co-development Partner · 1 January 2018Gemba Academy visited Texas Nameplate in May 2018 to create educational video content about the company's sustainable manufacturing practices and journey toward becoming an environmentally conscious business.
• Texas High School Bass Association (THSBA)minorOthers · 1 January 2016Texas Nameplate Company partnered with THSBA to be the 'Official Measuring Board' for the 2016-2017 THSBA season. TNC provides customized measuring boards with logos and branding for tournament use.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Brady Corporation: Large publicly traded identification solutions company offering labels, signs, safety products and specialty printing globally. Highly comparable broad incumbent operating in industrial identification adjacent to TNC's nameplate and label business, but at vastly greater scale.
• 3M Company: Multinational conglomerate whose industrial adhesives, specialty films, and labelstock divisions address similar durable identification markets. Broad incumbent with analogous application areas though different primary substrate focus.
• Metalcraft Inc. Manufacturer of metal identification products including nameplates, barcode labels, RFID tags, and custom signage. Comparable broad incumbent with overlapping metal identification offering and stronger RFID/digital positioning.
• Avery Dennison: Global materials science company producing industrial labels, identification, and specialty tape products. Comparable broad incumbent with overlapping label and identification capability, though anchored in pressure-sensitive materials rather than etched metal.

Direct peers

• Industrial Nameplate: Custom manufacturer of metal nameplates, tags, panels, and industrial labels serving OEMs. Direct competitor offering the same core custom metal identification product set as Texas Nameplate for similar end-markets.
• Crown Nameplates: Custom manufacturer of etched, anodized, and printed metal nameplates, panels, and labels. Direct peer competing head-to-head with TNC in custom metal identification for OEM and industrial customers.
• Custom Brand Identification: Specialty custom manufacturer of nameplates, labels, overlays, and decals for product branding and identification. Direct comparable peer operating in the same custom identification manufacturing space as TNC.
• Hughes Identification: Custom manufacturer of precision metal nameplates, etched labels, and industrial identification products. Direct competitor in the same custom metal etching/nameplate niche with overlapping industry verticals.
• Identification Products Corporation: Producer of custom metal and plastic nameplates, serial tags, and identification products for OEM manufacturers. Direct peer offering comparable custom identification solutions to industrial customers.
• Plate & Panel Manufacturing: Custom fabricator of industrial panels, nameplates, and control faceplates in metal. Direct peer with closely comparable custom sheet-metal identification and panel product set used for industrial equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/texasnameplate
• YouTubeyoutube.com/channel/UCFge1Raw1FoUcuZela0Qy0Q
• Facebookfacebook.com/texasnameplate
• LinkedInlinkedin.com/company/texas-nameplate
• Instagraminstagram.com/texasnameplate/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Nameplate Company