Jakemans
Jakemans is a 1907-established UK menthol confectionery brand selling throat and chest lozenges through major supermarkets, pharmacies, and international distributors. It is wholly owned by Lanes Health (G. R. Lane Health Products Ltd).
- Company typePrivate
- Founded1907
- HeadquartersBoston, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jakemans does
Jakemans is a UK-based menthol confectionery manufacturer founded in 1907 in Boston, Lincolnshire, specialising in throat and chest lozenges formulated with menthol crystals and natural flavourings. The product portfolio comprises ten SKUs across flavours including Cherry, Honey & Lemon, Throat & Chest, Peppermint, Blackcurrant, Menthol & Eucalyptus, Blueberry, sugar-free variants, and limited editions, sold in 41g, 73g, and 160g pack sizes with biodegradable twist wraps. The company's underlying technology is its menthol crystal formulation process — natural menthol blended with flavourings (including eucalyptus, aniseed, and fruit extracts) to produce a soothing vapour action for respiratory relief.
The business operates as a wholly-owned subsidiary of G. R. Lane Health Products Ltd (Lanes Health), a private health products group that acquired Jakemans in 2007. Jakemans generates revenue through classic CPG wholesale-to-retail channels: products are distributed through major UK supermarkets (Tesco, Sainsbury's, ASDA, Waitrose, Morrisons), pharmacy chains (Boots, Superdrug, Lloyds Pharmacy), discount retailers (Home Bargains, B&M), and Amazon UK. International distribution is managed via regional partners across Europe, Asia, Africa, and North America. The company's own website functions solely as a brand information portal directing consumers to retail partners; it does not transact sales. Marketing is conducted through TV advertising (including a 2023 'Fortune Teller' creative), active social media (Instagram, Facebook, TikTok), and a multi-year sponsorship of Boston United FC including stadium naming rights.
Jakemans firmographics
Firmographics- Name
- Jakemans
- Legal name
- G. R. Lane Health Products Ltd.
- Website
- https://jakemans.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jakemans is a 1907-established UK menthol confectionery brand selling throat and chest lozenges through major supermarkets, pharmacies, and international distributors. It is wholly owned by Lanes Health (G. R. Lane Health Products Ltd).
- Ownership category
- akta.pro rank
Jakemans industry classification
Industry- Product category
- Throat Lozenges / Menthol Confectionery
- NAICS
- Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)
- akta.pro secondary industry
- Chewing Gum & Mints (CRADABAC)
Keywords
Where Jakemans is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Jakemans business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Confectionery Product Sales: Sale of menthol lozenge products through retail partners including supermarkets, pharmacies, discount retailers, and online marketplaces. Consumer packaged goods model with products available in various sizes (41g, 73g, 160g).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Retail pricing through third-party partners |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels6 records
Jakemans product offering
Product offeringCore offering
Jakemans manufactures and sells a heritage range of menthol-based throat and chest soothing lozenges across ten flavour variants, including standard and sugar-free versions, available in 41g, 73g, and 160g pack sizes. The brand operates as a wholesale consumer packaged goods business, distributing through UK supermarkets, pharmacies, discount retailers, online marketplaces, and international regional distributors, while its own website functions purely as an informational portal.
Product overview
Jakemans is a menthol confectionery brand specializing in throat and chest soothing lozenges. The product line consists of ten distinct flavors including Cherry, Honey & Lemon, Throat & Chest, Peppermint, Blackcurrant, Menthol & Eucalyptus, Blueberry, Summer Berries Sugar Free, Throat & Chest Sugar Free, and a limited-edition Spiced Cola. Most products are available in multiple package sizes (41g, 73g, and 160g). The portfolio includes both standard sugar-based lozenges and sugar-free alternatives. All products contain menthol crystals as the active ingredient and are marketed for their soothing vapor action to ease throat and chest passages. The company was established in 1907 in Boston, England, and joined the Lanes Health family in 2007.
Differentiator
Problem solved
Functional benefit
Products and services
- Cherry Menthol Lozenges Cherry-flavoured menthol lozenges made with menthol crystals for soothing throat and chest discomfort, available in 41g, 73g, and 160g packages. Marketed as a best seller.
- Honey & Lemon Menthol Lozenges Honey and lemon-flavoured menthol lozenges with soothing properties, available in 41g, 73g, and 160g package sizes. Marketed as a best seller.
- Throat & Chest Menthol Lozenges Menthol lozenges formulated with aniseed and eucalyptus oils to soothe throat and chest congestion. Marketed as a best seller.
- Peppermint Menthol Lozenges Peppermint-flavoured menthol lozenges with peppermint oil for a refreshing taste and throat-soothing benefits.
- Blackcurrant Menthol Lozenges Blackcurrant-flavoured menthol lozenges with eucalyptus oil, coloured with purple carrot juice concentrate.
- Menthol & Eucalyptus Lozenges Menthol lozenges combining menthol crystals, eucalyptus oil, peppermint oil, and lemon oil for respiratory comfort.
- Blueberry Menthol Lozenges Blueberry-flavoured menthol lozenges coloured with purple carrot juice concentrate for a natural berry taste.
- Summer Berries Sugar Free Menthol Lozenges Sugar-free menthol lozenges in mixed summer berries flavour, part of the reduced-sugar product line.
- Throat & Chest Sugar Free Menthol Lozenges Sugar-free version of the Throat & Chest lozenges, formulated with sweeteners instead of sugar for a low-sugar option.
- Spiced Cola Limited-Edition Menthol Lozenges Limited-edition spiced cola-flavoured menthol lozenges featuring a unique cola taste profile.
Quantifiable outcome
- Survey of 2,000 adults showed 86% adjust their voice in certain situations, and 54% only recognise the importance of their voice when losing it
Companies that use Jakemans
Customer profileSegments3 records
Ideal customer profiles2 records
Jakemans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jakemans partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Boston United Football ClubcoreMulti-year sponsorship extension of Boston United FC. The Jakemans Community Stadium has been at the heart of the Boston community since 2021. The relationship began in 2008 with stand sponsorship at York Street and has grown stronger every year since. Partnership reflects shared vision for community, wellbeing, and positive impact.
- Lanes HealthcoreLanes Health are leaders in providing alternative natural remedies to common ailments. Acquired Jakemans in 2007 due to dedication to quality natural ingredients. Lanes Health operates G.R. Lane Health Products Ltd, the parent company of Jakemans.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Jakemans competitors and assessment
Company assessmentBroad incumbents
- Strepsils: Reckitt-owned sore throat lozenge brand; the dominant pharmacy-channel throat remedy in the UK, overlapping with Jakemans' Throat & Chest functional positioning.
- Halls: Mondelez-owned global menthol lozenge and cough drop brand; competes head-to-head with Jakemans in UK grocery and pharmacy channels with significantly larger marketing and distribution scale.
- Rowntree's: Nestlé-owned UK heritage confectionery brand with fruit pastilles, randoms, and sweets; comparable in scale, heritage positioning, and UK grocery distribution, though broader category than Jakemans.
- Ricola: Swiss herbal lozenge brand with strong natural/heritage positioning; competes directly with Jakemans in the 'natural ingredients' menthol lozenge niche across UK and European markets.
- Vicks: P&G's menthol/eucalyptus respiratory brand (VapoRub, VapoDrops, lozenges); competes in the broader menthol respiratory care category and shares the 'soothing vapour' positioning with Jakemans.
Regional players
- Tunnock's: Scottish heritage confectionery brand (Caramel Wafers, Tea Cakes, Snowballs); operates in adjacent UK confectionery category with comparable heritage brand positioning and nationwide grocery distribution.
- Bassett's: Historic British confectionery brand (Liquorice Allsorts, Mints, Pear Drops) under Maynards; comparable as a UK heritage confectionery brand with nationwide grocery and pharmacy distribution.
Direct peers
- Fisherman's Friend: Lofthouse of Fleetwood's strong menthol lozenge brand sold globally; the most direct UK-based competitor to Jakemans in the menthol/throat lozenge category, with similar heritage positioning and broad retail distribution.
- Lockets: Mondelez UK heritage lozenge brand with a similar traditional menthol/throat care positioning; a direct competitor in the UK grocery and convenience channel.
Others
- Lanes Health: Parent company of Jakemans and broader natural remedies portfolio (Olbas, Kalms, etc.); provides strategic context for Jakemans as a subsidiary and shares the natural health positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Jakemans social profiles
Digital presenceJakemans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jakemans leadership team
Management profileNumber of profiles
Profiles5 records
Jakemans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jakemans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jakemans
What does Jakemans do?
Jakemans manufactures and sells a heritage range of menthol-based throat and chest soothing lozenges across ten flavour variants, including standard and sugar-free versions, available in 41g, 73g, and 160g pack sizes. The brand operates as a wholesale consumer packaged goods business, distributing through UK supermarkets, pharmacies, discount retailers, online marketplaces, and international regional distributors, while its own website functions purely as an informational portal.
Is Jakemans a public or private company?
Jakemans is a private company. It is classified as corporate owned and is currently operating.
When was Jakemans founded?
Jakemans was founded in 1907. It employs 11 to 50 people.
Where is Jakemans based?
Jakemans is headquartered in Boston, United Kingdom, in the Europe region.
How does Jakemans make money?
One revenue line is on record: confectionery Product Sales.
Who are Jakemans's main competitors?
Broad incumbents on record are Strepsils, Halls, Rowntree's, Ricola and Vicks. Regional players are Tunnock's and Bassett's. Direct peers are Fisherman's Friend and Lockets. Lanes Health is listed as an others.
Does Jakemans have an API?
No public API is recorded for Jakemans.
What industry is Jakemans in?
Jakemans's product category is Throat Lozenges / Menthol Confectionery. Its primary akta.pro industry code is CRADAMAD, Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges), with a secondary code of CRADABAC, Chewing Gum & Mints. Its NAICS code is 31134 and its SIC code is 2060.