Human Potential Center

What Human Potential Center does

The Human Potential Center is a 501(c)(3) nonprofit educational organization founded circa 1985 in Austin, Texas, that operates what it calls a "fitness center for the mind and heart." It delivers personal-growth programming to individuals and couples, including free and paid workshops on assertiveness, self-esteem, dreamwork, career testing, and "Getting Un-Stuck"; a Saturday-night Video Explorations series available in-person and on Zoom; a $20/month membership tier with member-only events and a 10% retail discount; on-site professional services (massage, counseling, hypnotherapy, guided imagery and music, and reiki); and ancillary offerings such as a Creativity Cove workspace, personal-growth library, and walking labyrinth. Revenues are diversified across membership dues, paid workshop admissions, professional-services fees, tax-deductible donations and grants, retail product sales (wellness oils, supplements, books, Dr. Emmett Miller audio/video media), charitable bingo at Capitol Bingo, and a $675/month RV/camper space rental on its 1.3-acre wooded south-central Austin campus.

The Center is governed by a Board of Directors, Board of Advisors, and Honorary Board, and has no parent company. It is the first and only organization endorsed by the international Association for Humanistic Psychology in that body's 50+ year history, with programming rooted in humanistic and transpersonal traditions associated with Carl Rogers, Abraham Maslow, and Virginia Satir. It operates a separately branded charitable subsidiary, GoodwheelChairs.org, which distributes mobility scooters and wheelchairs to low-income and uninsured individuals in Central Texas. Distribution is regional (South-Central Austin and Central Texas) and primarily direct/in-person at the 2007 Bert Avenue campus, supplemented by Zoom and a PayPal-backed retail storefront.

The Center runs a community-led, freemium go-to-market model: most workshops and events are free and open to the public with donations welcome, while paid membership, paid workshops, professional services, retail, bingo, and rental income monetize engagement. Marketing is carried out via a monthly email calendar, the website, in-person community events, Saturday Night Video Explorations, and word-of-mouth referrals. The organization's stated commitment to removing financial barriers includes financial assistance for those who cannot afford membership or services.

Name

Human Potential Center

Legal name

The Human Potential Center

Website

https://humanpotentialcenter.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

The Human Potential Center is an Austin-based 501(c)(3) nonprofit offering personal-growth workshops, counseling, reiki, hypnotherapy, and community events to individuals and couples seeking humanistic, transpersonal self-development, supported by memberships, donations, and on-campus services.

Ownership category

akta.pro rank

Product category

Personal Growth and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Personal growth workshops
• Humanistic psychology programs
• Wellness services
• Community building
• Holistic healing services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Dues: Monthly membership fees of $20 provide access to members-only workshops, discounts on paid workshops, retail products, and community events.
2. Donations and Grants: Tax-deductible donations from patrons, sponsors, and grant funding support the nonprofit educational mission.
3. Professional Services: Fees from personal growth sessions, massage, counseling, hypnotherapy, reiki, and other professional services offered on campus.
4. Product Sales: Sale of wellness-oriented books, tapes, CDs, videos, and wellness products with 10% discount for members.
5. Event Admission: Some events and workshops have admission fees, while most workshops are free with donations welcome.
6. Rental Income: RV/Camper space rental at $675/month plus utilities and membership, generating ongoing rental revenue.
7. Charitable Bingo: Revenue from charitable bingo operations at Capitol Bingo in Austin.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Human Potential Center is a nonprofit 'fitness center for the mind and heart' offering personal growth workshops, classes, and community events grounded in humanistic and transpersonal psychology. It also provides on-site professional wellness services (massage, counseling, hypnotherapy, reiki), retail wellness products, and RV/camper space rental on its Austin campus.

Product overview

The Human Potential Center is a nonprofit 501(c)(3) educational organization offering a comprehensive ecosystem of personal growth services centered on humanistic and transpersonal psychology principles. The core offerings include free workshops and classes (assertiveness, self-esteem, dreamwork, career testing), a membership program providing exclusive events and discounts, and Video Explorations featuring movie nights with facilitated discussions on personal growth themes. Professional services such as massage, counseling, hypnotherapy, guided imagery, and Reiki are available on-site. The Center also operates a retail component selling wellness products (massage oils, supplements, castor oil), audio/video media by practitioners like Dr. Emmett Miller, and personal growth books. Ancillary offerings include RV/camper space rental on their wooded Austin campus, access to the Creativity Cove workspace, a personal growth library, and a walking labyrinth for meditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Growth Workshops and Classes Free workshops covering topics such as self-esteem, assertiveness, dreamwork, and career testing designed to help individuals become more creative, loving, and empowered.
• Membership Program Monthly membership program at $20 per month providing access to members-only events, discounts on workshops and retail products, use of the Creativity Cove space, and participation in community building activities.
• Video Explorations Saturday night movie screenings followed by group discussions on personal growth themes such as love, courage, hope, family, career, and relationships. Available both in-person and via Zoom.
• Professional Services On-site professional services including massage therapy, counseling, hypnotherapy, guided imagery and music, and Reiki treatments provided by licensed practitioners.
• Drum Circle Community drum circle event featured in the Austin American-Statesman, providing a rhythmic and social wellness activity.
• Wellness Products Health and wellness products including massage oils (Aura Glow, Egyptian Oil), castor oil, supplements (Atomidine, Formula 636), and other holistic health items available for purchase with member discounts.
• Audio/Video Media Products Audio cassettes and CDs by Dr. Emmett Miller covering topics like stress management, healing, sleep improvement, and personal empowerment, along with videos on wellness practices.
• Books Collection of wellness and personal growth books including titles like 'Born To Heal', 'Deep Healing', 'Edgar Cayce On Healing Foods', and works by prominent holistic health authors.
• RV/Camper Space Rental RV/camper parking space on a 1.3-acre wooded campus in Austin's 78704 zip code at $675/month plus utilities, including access to campus amenities and community membership.
• Creativity Cove Creative workspace available to members for working on artistic and creative projects when not in use for other classes.
• Personal Growth Library Extensive library of personal growth books available for members to check out, supporting ongoing education and self-development.
• Labyrinth Walking labyrinth available for meditation and contemplative practice on the Center's campus.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/human-potential-center
• Xx.com/2Bgrowing
• Facebookfacebook.com/humanpotentialcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Potential Center