Alexander Swan Insurance Services

What Alexander Swan Insurance Services does

Alexander Swan Insurance Services is a privately held UK insurance advisory firm headquartered in Royal Wootton Bassett, England, founded in 1996. Per the firmographic record, it provides insurance expert advice and individual services, operating in the traditional insurance brokerage model where the firm acts as an intermediary/advisor arranging cover on behalf of clients rather than underwriting risk itself.

The firm is a sub-10-employee operation with no disclosed office locations beyond its Royal Wootton Bassett base, no disclosed customer accounts, no product line detail, no pricing model, and no management team in the input. The public website (alexanderswan.com) returned only a verification/loading page at the time of data capture, yielding no substantive product, technology, or commercial information. Consequently, the core technology, GTM motion, distribution channels, and value proposition are not documented in the available material. There is no evidence of proprietary platforms, digital distribution, or technology partnerships.

The business model is consistent with that of an independent UK retail/SME insurance broker: commission or fee income on policies arranged for individual and/or small commercial clients, with relationship-driven local distribution and renewal-cycle retention. However, no revenue, ARR, premium volume, customer count, or commission rate data is disclosed, so the scale and economics cannot be verified from the input.

Name

Alexander Swan Insurance Services

Website

https://alexanderswan.com

Company type

Private

Founded year

1996

Headcount range

1–10 employees

Short description

Alexander Swan Insurance Services is a privately held UK insurance advisory firm founded in 1996 and based in Royal Wootton Bassett, providing insurance expert advice and individual services to clients through traditional brokerage channels.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance advisory
• Insurance brokerage
• Personal insurance
• Commercial insurance
• Risk advisory

Headquarters

HQ city

Royal Wootton Bassett

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Alexander Swan Insurance Services is a UK-based insurance brokerage founded in 1996 that provides insurance expert advice and individual insurance services to clients. Operating out of Royal Wootton Bassett with a small team of 1-10 employees, the firm delivers personalised insurance advisory and broking services.

Product overview

No product information available. The source content consisted only of a website loading/verification page.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Advisory and Broking Services Insurance expert advice and individual insurance services delivered by a UK-based insurance brokerage in Royal Wootton Bassett.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Howden Insurance Brokers (UK): Large UK insurance intermediary group with a broad retail and commercial brokerage footprint. Comparable as a UK insurance brokerage, though materially larger and more diversified than Alexander Swan.
• Hastings Direct: UK personal-lines insurer and broker focused on price-sensitive home and motor customers via direct/online channels. Comparable on product and customer base; differs in scale and digital-first distribution.
• Liverpool Victoria (LV=): UK mutual insurer and broker with a large personal-lines book (home, motor, life). Comparable in the personal-lines retail brokerage space, though significantly larger and carrier-owned rather than independent.
• Admiral Group: UK-listed personal-lines insurance group (Admiral, Elephant, Diamond, etc.) focused on home and motor via direct and aggregator channels. Comparable in product/customer; far larger and direct-to-consumer.
• Markerstudy: UK insurance group operating personal-lines MGA, broker, and carrier businesses (including Castle Cover). Comparable as a UK personal-lines intermediary platform; broader portfolio than Alexander Swan.

Emerging players

• SimplyHealth: UK health-insurance intermediary providing individual health cover and related advisory. Adjacent peer — comparable as a UK retail insurance/health advisory provider, though product focus is narrower.

Direct peers

• Swinton Insurance: Long-established UK high-street insurance broker focused on personal lines (home, motor, commercial vehicle). Directly comparable on customer base (UK consumers), product focus, and high-street advisory model.
• A-Plan Insurance: UK high-street personal-lines insurance broker with a network of branches serving individuals and small businesses. Highly comparable to Alexander Swan as a UK retail insurance brokerage providing face-to-face advisory on home, motor, and related personal lines.
• Castle Cover: UK retail broker historically focused on home and motor personal lines via telephone and online channels. Comparable on product mix and target customer, though Castle Cover operates a more centralized/online model.

Regional players

• Saga (insurance): UK insurer/broker focused on personal lines for the over-50s segment. Comparable on UK personal-lines retail focus; differs by serving a defined demographic segment at national scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/ASwan_Ins
• Facebookfacebook.com/alexanderswaninsurance
• LinkedInlinkedin.com/company/alexander-swan-insurance-services-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexander Swan Insurance Services