What AGS does

AGS (legal name Atlantic Growth Solutions) is a privately held B2B revenue system consultancy founded in 2012 and headquartered in New Brunswick, Canada, with a US office in Holmdel, New Jersey. The firm integrates outbound lead generation, B2B sales recruitment, HubSpot CRM implementation, Sandler sales training, and revenue operations into a single diagnostic-driven service offering, positioning itself as a revenue system partner rather than a component vendor. AGS owns and operates Sandler Atlantic, applying the Sandler methodology — including the BAT Triangle, Up-Front Contracts, and Negative Reverses — as the embedded execution layer inside client revenue systems rather than as a standalone training program.

The underlying technology stack combines a proprietary Revenue System Assessment diagnostic (delivered as a 6-page Revenue Health Report within 48 hours) with RevHelix, an AI-integrated lead generation tool for data gathering, pattern recognition, and account prioritization, alongside HubSpot CRM architecture design aligned to real deal progression. AGS makes money through professional services engagements sold on a quote-based, custom-scoped basis to growth-stage B2B companies, B2B SaaS firms, and organizations with broken revenue systems, primarily across Canada with selective US expansion. The go-to-market is sales-led and consultative, targeting founders, CEOs, and sales leaders, and uses a free Revenue System Assessment as the top-of-funnel entry point that converts into paid implementation work. The firm also produces thought-leadership content (whitepapers, benchmark reports, blog) to support inbound demand generation.

The business is founder-led, with Mark Haines Lacey as Partner & CEO, founder Chris Cummins as Partner, Tera Gillen as Vice President Operations & Growth, Tosin Ajibola as Senior Director Business Intelligence, and Eric Fry as Managing Director/Owner of Sandler Atlantic. AGS is bootstrap with no disclosed external funding and no reported revenue, and its named customers include MetOcean Telematics, Opportunities New Brunswick, and Nautel. The firm competes through an integrated systems approach — diagnosing the primary revenue constraint before prescribing a multi-service implementation — rather than selling standalone lead gen, training, recruiting, or CRM services.

Name

AGS

Legal name

Atlantic Growth Solutions

Website

https://atlanticgrowthsolutions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

AGS is a B2B revenue system consultancy serving growth-stage companies across Canada and the US, integrating outbound lead generation, Sandler sales training, HubSpot implementation, sales recruitment, and revenue operations into a single diagnostic-driven service offering anchored by Sandler Atlantic.

Ownership category

akta.pro rank

Product category

B2B Sales & Revenue Operations Consulting

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• B2B lead generation
• Sales training
• Revenue operations
• HubSpot consulting
• Sales recruitment

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Revenue System Consulting and Implementation: AGS provides revenue system diagnosis and execution services, helping B2B companies identify constraints limiting growth and install the structure required to fix them. Services include pipeline creation, sales execution improvement, sales hiring, leadership discipline, and revenue operations alignment.
2. Sandler Sales Training: B2B sales training programs that integrate Sandler sales methodology into a broader revenue system. Programs include sales process design and standardization, coaching cadence, and leadership enablement aligned to pipeline and forecasting.
3. HubSpot Implementation Services: HubSpot CRM consulting and implementation services including CRM architecture, pipeline design, reporting, forecasting models, and workflow optimization. Typically 4-12 weeks implementation timeline.
4. B2B Sales Recruitment: Full-cycle sales recruitment aligned to revenue systems. Supports SDR hiring, Account Executive recruitment, and sales leadership hiring with role definition, candidate sourcing, evaluation, and onboarding alignment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AGS is a B2B revenue system consultancy that diagnoses and fixes broken revenue systems for growth-stage companies. Its portfolio combines outbound Lead Generation, Sandler Sales Training, HubSpot CRM Implementation, B2B Sales Recruitment, and Revenue Operations, anchored by a free Revenue System Assessment diagnostic that identifies the single primary constraint limiting growth. The firm owns and operates Sandler Atlantic and uses the RevHelix AI-assisted tool to blend data-driven execution with human-led strategy.

Product overview

AGS (Atlantic Growth Solutions) is a B2B lead generation agency and revenue system partner that offers a unified portfolio of services designed to diagnose and fix broken revenue systems. The core offering centers on the Revenue System Assessment diagnostic tool, which identifies where the revenue system breaks and isolates the primary constraint. This is supported by RevHelix, an AI-integrated generation tool that automates data gathering and initial engagement while enabling human-led strategy. The service portfolio comprises Lead Generation, Sandler Sales Training, HubSpot Services, B2B Sales Recruitment, and Revenue Operations—all positioned as interconnected components of a single revenue system rather than standalone offerings. AGS's differentiation lies in viewing pipeline creation, sales execution, hiring, leadership discipline, and revenue operations as outputs of the same system, addressing the underlying constraint rather than treating symptoms in isolation.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenue System Assessment
• Lead Generation B2B lead generation service that builds repeatable, targeted, and ICP-aligned opportunity flow through structured outbound processes and qualification standards; for growth-stage B2B companies needing predictable pipeline.
• Sandler Sales Training Sales training programs that integrate Sandler sales methodology (BAT Triangle, Up-Front Contracts, Negative Reverses) to standardize qualification, deal progression, and coaching cadence; for B2B sales teams seeking higher win rates.
• HubSpot Services HubSpot CRM implementation and consulting that aligns CRM structure, sales process, and reporting with how revenue is actually generated, including pipeline design, forecasting models, and workflow optimization; typical 4-12 week implementation.
• B2B Sales Recruitment Full-cycle sales recruitment aligned to revenue systems, supporting SDR, Account Executive, and sales leadership hiring with role definition, candidate sourcing, evaluation, and onboarding alignment.
• Revenue Operations Revenue operations service that designs and implements systems for reliable data and forecasting, including CRM architecture, pipeline standardization, and leadership accountability systems.
• RevHelix AI-integrated lead generation service that combines AI-led execution with human judgment for precision pipeline generation, automating high-volume data gathering and initial engagement while humans focus on high-stakes qualification.

Quantifiable outcome

• Qualified Pipeline: 2.1x increase; Meeting-to-Opportunity Conversion: 38% to 62%
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sandler AtlanticcoreStrategic or Co-development PartnerAGS owns and operates Sandler Atlantic, integrating Sandler sales training methodology as the execution layer inside client revenue systems. This is a flagship differentiator allowing AGS to combine system diagnosis with proven sales methodology implementation. Sandler principles (BAT Triangle, Up-Front Contracts, Negative Reverses) are applied across all service offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Force Management: Force Management is a B2B sales transformation consultancy that combines sales methodology (Forceful Selling, Command of the Message) with revenue operations enablement, very comparable to AGS's Sandler-backed 'revenue system install' approach for mid-market and enterprise B2B companies.
• Vengreso: Vengreso is a B2B sales transformation firm combining sales training, social selling, and consulting for sales teams, comparable to AGS's integrated revenue system and sales training approach.
• Predictable Revenue: Predictable Revenue is a B2B sales consulting and outbound lead generation agency that helps companies build scalable outbound sales processes and SDR teams, directly comparable to AGS's lead generation and sales system design offering.
• Belkins: Belkins is a B2B lead generation agency specializing in appointment setting and outbound pipeline building for SaaS and B2B firms, overlapping with AGS's core lead generation service line and similar growth-stage B2B target segment.
• Winning by Design: Winning by Design is a B2B sales and revenue architecture consultancy delivering sales framework implementation, training, and RevOps enablement, directly comparable to AGS's revenue system diagnostic and architecture services.
• Sales Gravy: Sales Gravy provides sales training, recruiting, and consulting services to B2B sales organizations, with a methodology and process focus similar to AGS's Sandler-backed sales training and sales recruitment offerings.

Broad incumbents

• Sandler Training: Sandler Training is the parent franchise organization whose methodology AGS operates. As a broad incumbent, Sandler offers sales training and consulting globally through authorized partners, competing for similar enterprise training engagements and shaping the methodology AGS implements.
• Demandbase: Demandbase is a larger B2B account-based marketing and lead generation platform, overlapping with AGS's B2B lead generation and pipeline creation services but from a software-led incumbent position.
• Sales Hacker (Pavilion): Pavilion (formerly Sales Hacker) is the broader sales community and education platform for B2B sales and marketing leaders, adjacent to AGS's sales training and revenue system services for mid-market B2B executives.
• HubSpot Solutions Partners: HubSpot's Solutions Partner ecosystem includes numerous CRM implementation and RevOps consultancies that compete with AGS's HubSpot implementation and revenue operations offerings for similar mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/practical_pod
• Facebookfacebook.com/AtlanticGrowthSolutions
• LinkedInlinkedin.com/company/atlantic-growth-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGS