AramHuvis

What AramHuvis does

AramHuvis Co., Ltd. is a South Korea-based manufacturer founded in 2002 that designs, produces, and distributes AI-powered skin, scalp, and hair diagnostic analyzers for global cosmetics brands, professional beauty salons, dermatology clinics, and direct-to-consumer markets. The company operates through three business divisions — the Analyzer Business Division, the Cosmetic Business Division, and the Health Care Business Division — and reaches more than 70 countries through enterprise sales and an authorized distributor network, serving enterprise customers that include L'Oréal Group, Procter & Gamble, Amorepacific, and LG Household & Health Care.

The company's core product platform comprises five diagnostic hardware series (ASM, APM PRO, API, ASL, ASW) equipped with proprietary interchangeable lenses spanning X1 to X500 magnification, supported by a software stack including Solutionist, Solutionist+, Solutionist PRO, Wizard, and Aram Viewer. At the center of the offering is AI-ScalpGrader (AISG), a deep neural network engine trained on 100,000+ scalp data records that classifies 10 scalp types and 7 symptom categories and generates personalized product recommendations from a library of 2,000,000+ formulation variations. The AISG platform was co-developed with Seoul National University Bundang Hospital and is clinically validated, and the company has secured Korean, Russian, and US business model patents plus AI-specific scalp diagnosis patents.

The company monetizes through hardware device sales to enterprise and professional buyers, OEM/ODM customization services for global beauty brands, direct-to-consumer sales of personalized cosmetics via the lilai.ai and atolian.kr e-commerce platforms (with sub-brands including lilai for custom scalp care, Atolian for ceramide baby skincare, Ellapiel for personalized beauty, and BebeScan for pediatric home health monitoring), and a 2022-launched subscription-based AI scalp diagnostic service. The Flexible Manufacturing System (FMS) connects AI diagnostics to on-demand custom shampoo and serum formulation production. Pricing for analyzers is quote-based for enterprise buyers; the company does not publish device pricing.

Name

AramHuvis

Legal name

Aram Huvis Co., Ltd. (아람휴비스(주))

Website

https://aramhuvis.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

AramHuvis is a South Korean manufacturer of AI-powered skin, scalp, and hair diagnostic analyzers, serving global cosmetics brands like L'Oréal and P&G, professional beauty salons, clinics, and direct-to-consumer channels across 70+ countries with proprietary hardware, AI diagnostics, and on-demand personalized cosmetics manufacturing.

Ownership category

akta.pro rank

Product category

Skin and Hair Diagnostic Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG)

Keywords

• Skin diagnostic devices
• Hair analysis systems
• AI scalp analysis
• Customized cosmetics manufacturing
• Beauty diagnostic equipment

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Skin and Hair Analyzer Device Sales: Sale of professional diagnostic hardware devices (ASM, APM Pro, ASL, ASW, API series) to enterprise clients, beauty salons, clinics, and retail environments globally. Devices range from handheld portable analyzers to professional-grade mirror display systems.
2. AI-ScalpGrader Subscription and Service Platform: AI-driven scalp analysis platform providing 1:1 personalized shampoo and serum formulation recommendations. Revenue generated through the lilai.ai platform where analysis leads to purchase of customized products.
3. Customized Cosmetics (lilai, Atolian, Elapiel): Direct-to-consumer sales of personalized cosmetics through lilai.ai (customized scalp care), atolian.kr (ceramide-based skincare for sensitive/baby skin), and elapiel (personalized beauty) brands.
4. OEM/ODM Customization Services: Brand customization services covering hardware design, software interface, packaging, and accessories for global beauty and healthcare brands seeking integrated AI scalp diagnostic solutions.
5. Bebescan Health Care Device Sales: Sales of the Bebescan baby healthcare device — a multi-functional home health monitoring tool combining body temperature, ear/nose/mouth/teeth imaging, skin moisture measurement, and environmental monitoring with ICT & IoT technology.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

AramHuvis manufactures and sells AI-powered skin, scalp, and hair diagnostic analyzer hardware (ASM, APM PRO, API, ASL, ASW, lilai View, BebeScan) and develops the AI-ScalpGrader software engine that classifies scalp conditions and generates personalized cosmetic formulations. The company also operates a flexible manufacturing system to produce 1:1 customized shampoos, scalp serums, and skincare products sold via its own e-commerce platforms (lilai.ai, atolian.kr) and supplied to global cosmetics brands.

Product overview

AramHuvis is a global leader in skin, scalp, and hair diagnostic technology operating across three divisions: the Analyzer Business Division (diagnostic hardware and software), the Cosmetic Business Division (customized cosmetics), and the Health Care Business Division. The core product portfolio spans five hardware analyzer series — ASM (portable all-in-one with built-in screen), APM PRO (professional touchscreen analyzer), API (compact wireless), ASL (portable wireless), and ASW (high-magnification wireless) — all supporting X30–X500 magnification imaging for skin, scalp, and hair analysis. AI-ScalpGrader (AISG) is the award-winning AI engine that powers automated scalp type classification (10 types) and personalized product recommendations, deployed across the lilai 1:1 Scalp Solution platform and lilai View home-use device. The cosmetics sub-brands include Atolian (EWG-grade baby skincare) and Ellapiel. The software layer includes Solutionist PRO, Solutionist+, Solutionist, Wizard, and Aram Viewer applications. The ecosystem connects diagnostic hardware to personalized manufacturing via the lilai platform, enabling end-to-end analysis-to-product customization.

Differentiator

Problem solved

Functional benefit

Brands

• lilai (릴라이): 1:1 personalized scalp solution brand offering customized cosmetics tailored to individual scalp and hair needs.
• Atolian (아토리엔)
• AI-ScalpGrader (AISG)
• BebeScan
• Ellapiel

Products and services

• ASM (Aram Skin Mirror) All-in-one portable skin, scalp, and hair diagnostic analyzer with built-in 5.5-inch FHD display, Android OS, octa-core processor, swappable X30/X60/X200/X500 lenses, and UV disinfection lamp. Designed for professional beauty brands, salons, and clinics.
• APM PRO Professional-grade all-in-one analyzer with integrated touchscreen, Android OS, octa-core processor, dual camera sensor, swappable lenses, and color tone sensor for skin, scalp, hair, and color tone analysis in enterprise and clinical environments.
• API (API-100/202) Compact, ergonomic skin and hair diagnostic analyzer with fixed-magnification lens, multi-OS support (Android/iOS/Windows/Mac), Wi-Fi wireless MJPEG video streaming, and remote control functionality for professional and retail use.
• ASL (Aramo Smart Lite) Portable skin, hair, and scalp analyzer with swappable lens system (X30/X60/X200), Wi-Fi connectivity, wireless MJPEG streaming, and multi-platform support, paired with the Solutionist Plus analysis application.
• ASW Wireless skin, hair, and scalp diagnostic device with Wi-Fi video streaming, auto-focus lens system (X1/X30/X60/X200/X500), UV disinfection lamp, and USB connectivity, paired with the Wizard analysis application for professional environments.
• AI-ScalpGrader (AISG) Award-winning AI-powered scalp and hair analysis system that identifies 10 scalp types and 7 symptoms using computer vision trained on 100,000+ data points, generating personalized shampoo and scalp serum formulations for beauty brands, salons, clinics, and consumer platforms.
• lilai View Compact, portable AI-powered scalp analyzer for home use that leverages AI-ScalpGrader technology to analyze hair thinning, erythema, inflammation, and hair loss, providing 10 scalp type classifications and generating personalized shampoo and serum formulations for individual consumers.

Quantifiable outcome

• 93% user satisfaction rate with AISG AI Scalp Grader system
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Seoul National University Bundang HospitalcoreStrategic or Co-development PartnerLong-term clinical research partnership for AI-ScalpGrader validation. Hospital dermatology department conducted clinical trials demonstrating 51% improvement rate and 97% satisfaction rate among 100 patients over 4 weeks. Medical experts provide ongoing consultation and examination support for scalp and skin analysis technology development. Co-developed AI diagnostic algorithms with medical-grade accuracy validation.
• L'Oréal Group (L'Oréal, Biotherm, HR, Kerastase, Lancôme, Redken, Kiehl's, Kérastase, Vichy, Yves Saint Laurent)coreStrategic or Co-development PartnerSupplying professional skin and hair analyzer devices to L'Oréal Group brands globally. First contract signed with Lancôme in December 2002. Multiple L'Oréal brands use AramHuvis systems for in-store diagnostics and personalized product recommendations. This is the company's flagship enterprise partnership spanning over 20 years.
• Procter & Gamble (P&G) (SK-II, Pantene, Head & Shoulders, Wella)coreStrategic or Co-development PartnerSkin and hair analyzer technology adopted by P&G brands for consumer diagnostics. Participated in P&G InnoAsia event in Beijing (2016). P&G brands use AramHuvis analysis systems for product matching and consumer consultation.
• Amorepacific (Iope, Laneige, Etude, Innisfree, Hera, Ayunche)coreStrategic or Co-development PartnerSkin and hair analysis systems deployed for Amorepacific brand portfolio to support personalized beauty consultations and product recommendations across their retail and salon networks.
• LG Household & Health Care (Beyond, sum37, and additional brands)coreStrategic or Co-development PartnerAnalysis systems adopted by LG H&H brands including Beyond and sum37, as well as Amway, Artistry, Aveda, Dior, Shiseido, Samsung, and Elizabeth Arden through LG's beauty distribution network.
• Samsung Electronics (S Health Partnership)coreTechnology or IntegrationS Health partnership established in 2015. Aram Viewer and Solutionist applications registered as S Health Partner apps, enabling integration with Samsung's health and wellness ecosystem for consumers.
• Alibaba Cloud and Ali HealthminorStrategic or Co-development PartnerMOU signed in 2018 under the Ministry of Science and ICT's Pyeongchang Forum for healthcare business cooperation, exploring technology and platform partnerships in the Chinese market.
• Progen Probe (USA)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for the US market. Located at 1501 Northpoint Parkway, Suite 100, West Palm Beach, FL 33407. Contact: Karyna Fields, [email protected].
• Ionto Health & Beauty GmbH (Germany, Austria)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Germany and Austria. Located at Greschbachstraße 3, D-76229 Karlsruhe, Germany.
• Medelink (Canada)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Canada. Located at 328-1 Rue de la Place du Commerce, Brossard, QC J4W 2Z7, Canada. Contact: Ebrahim Sahel, [email protected].
• Chemico Group (Thailand, Indonesia, Malaysia, Philippines, Vietnam, India, Myanmar)coreChannel Partner/ Reseller/ DistributorRegional distribution partner covering multiple Southeast Asian markets including Thailand (Chemico Inter Corporation), Indonesia (PT. Kemiko Indonesia), Malaysia (Chemico Asia Pacific), Philippines, Vietnam, India, and Myanmar.
• Derby (China)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for China. Located at 88-26 Zhuoyueyuejie, No.128 Yanji Road, North District, Qingdao, China. Contact: Jessie liu, [email protected].
• Skintronics (South Africa)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for South Africa. Located at 117 Virginia Avenue, Parkmore, Sandton, 2196, South Africa. Contact: Christina Bowman, [email protected].
• Beauty Academy of Korea (한국미용학회)minorStrategic or Co-development PartnerAcademic partnership for customized cosmetics consultant education programs. Korean Beauty Academy professors served as education targets for professional training at Bundang Seoul National University Hospital Healthcare Innovation Park. Conducted joint research including the 'Korea Skin Map Project'.
• Korea Institute of Industrial Technology Evaluation and Management (한국산업기술평가관리원)minorStrategic or Co-development PartnerDesignated as a Specialized SME in Materials, Components, and Equipment (Certification No. 26935). Conducted NIA government project for Korean scalp state AI learning data construction.
• Korea National IT Industry Promotion Agency (NIA) (한국지능정보사회진흥원)minorStrategic or Co-development PartnerGovernment project for constructing Korean scalp state AI learning data. AramHuvis served as the lead institution for this NIA-initiated research project in September 2020.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Perfect Corp: Taiwan-based provider of AI and AR beauty tech solutions, including skin diagnostics and product try-on for brands. Comparable in serving global cosmetics brands with AI-powered skin analysis SaaS, though primarily mobile/web-based versus dedicated hardware.
• HiMirror: Smart mirror with AI-powered skin analysis for home and retail use. Comparable in AI-driven skin diagnostics but focused on consumer/retail mirror form factor rather than professional clinical analyzers.

Broad incumbents

• Modiface (L'Oréal): L'Oréal-owned AR and AI skin diagnostic technology provider. Comparable as a skin analysis technology layer serving major cosmetics brands, but integrated into L'Oréal's proprietary stack rather than a neutral B2B platform.
• Shiseido: Japanese global cosmetics conglomerate with proprietary beauty-tech initiatives including IoT skin measurement. Adjacent in integrating diagnostic capabilities into cosmetics brand retail and product offerings.

Direct peers

• Scalar: Tokyo-based manufacturer of scalp and hair analysis devices widely used in Japanese hair salons and dermatology clinics. Directly comparable in scalp diagnostic hardware targeting the Asian salon and clinical market.
• Canfield Scientific: US-based leader in professional skin imaging systems (VISIA, Reveal). Directly comparable as a provider of clinical-grade skin/scalp diagnostic hardware and software to enterprise cosmetics brands, dermatology clinics, and aesthetic medicine practices.
• FotoFinder Systems: German maker of high-resolution dermoscopy and skin imaging systems with AI-powered analysis (e.g., for dermatology and aesthetics). Closely comparable in deploying AI-augmented image analysis for skin diagnostics in clinical and professional settings.
• Bomtech: Korean manufacturer of skin/hair diagnostic analyzers. Directly competes head-to-head with AramHuvis in Korean and Asian markets with portable skin/scalp diagnostic devices for dermatology clinics and beauty retailers.
• Dermalog: German biometrics and skin analysis technology company. Comparable in providing AI-powered image analysis solutions, though with a stronger identity/biometrics focus alongside dermatology applications.
• Courage + Khazaka electronic: German manufacturer of skin and hair measurement devices (e.g., Corneometer, Sebumeter, MoistureMeter). Directly competes with AramHuvis in professional-grade scalp/skin diagnostic hardware for cosmetics brands and clinical research applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCawVZamGToFwrwvs1MNM_pg
• LinkedInlinkedin.com/company/aramhuvis
• Instagraminstagram.com/aramhuvis
• Xx.com/aramhuvis

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AramHuvis