Prospect

What Prospect does

Prospect is a London-based talent consultancy founded in 2002 by Colette Brown and Emma Dale that specializes exclusively in the public relations and corporate communications industry. The firm operates through three legal entities (Prospect Resourcing Ltd in the UK, Prospect Resourcing (Asia) Ltd in Hong Kong, and Prospect Resourcing (Asia) PTE Ltd in Singapore) and runs regional offices in London, Hong Kong, Singapore, and Dubai, serving clients and candidates across the UK, Greater China, Southeast Asia, and the Middle East.

Prospect's core offering is executive search and placement, structured as retained and contingency recruitment fees typically calculated as a percentage of placed candidate annual salary, covering entry-level through executive roles across agency and in-house communications functions. Beyond recruitment, the firm has expanded into adjacent professional services: an executive coaching practice (launched 2021) delivered one-on-one, through group workshops such as the Female Confidence Booster Workshop, and via corporate seminars; an annual Mentoring Scheme operating since 2021 across UK, Singapore, Hong Kong, and Mainland China; and structured Trainee Recruitment Schemes for graduate-level placements. A defining intangible asset is the State of the Industry Review, an annual proprietary research report published for more than a decade that aggregates survey data from 570+ communications practitioners and functions as a thought-leadership and lead-generation engine.

The go-to-market model is relationship-led and event-driven rather than technology-mediated: Prospect generates demand through industry roundtables, panel appearances at events such as PRCA, contributions to PRWeek and Telum Media, podcast appearances, and direct outreach, with no digital self-serve platform or productized distribution. The firm is privately held by its two co-founders with no evidence of external investment, operates with 11-50 employees, and maintains GDPR-compliant data practices. Pricing is not publicly disclosed and there are no signs of AI, automation, or proprietary technology underpinning the service delivery model.

Name

Prospect

Legal name

Prospect Resourcing Ltd

Website

https://prospectresourcing.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Prospect is a boutique, founder-owned talent consultancy that places PR and communications professionals across the UK and Asia, and additionally offers executive coaching, a structured mentoring scheme, trainee recruitment, and an annual industry research report.

Ownership category

akta.pro rank

Product category

PR & Communications Recruitment Services

NAICS

Employment Placement Agencies (561311), Human Resources Consulting Services (541612), Executive Search Services (561312)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPACAFAD

Sales, Marketing & Customer Success Direct Hire

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

SECONDARYBPAHAGAA

Talent Management & Workforce Planning Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPACAFAA

General Permanent Placement (Multi-Industry)

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

Keywords

• PR recruitment services
• Communications executive search
• Career coaching services
• Industry mentoring programmes
• Trainee recruitment schemes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Recruitment/Executive Search: Retained and contingency search fees for placing PR and communications professionals in agency and in-house roles at all career levels from graduate to executive.
2. Executive Coaching: One-on-one coaching services and group workshops including the Female Confidence Booster Workshop for career development and leadership empowerment.
3. Mentoring Program: Free mentoring scheme connecting industry mentors with mentees across UK and Asia markets. Serves as talent pipeline and community builder.
4. Trainee Recruitment Schemes: Placement services for entry-level talent into organizations.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Prospect is a specialist recruitment and talent consultancy exclusively serving the public relations and communications industry. Its core offering comprises executive search and placement of PR and communications professionals into agency and in-house roles, augmented by executive coaching, an annual mentoring scheme, and graduate/trainee recruitment schemes. The firm operates across the UK, Greater China, Southeast Asia, and the Middle East, supported by its proprietary annual State of the Industry Review used as a market intelligence and salary benchmarking tool.

Product overview

Prospect is a global talent consultancy exclusively serving the PR and communications industry. The company offers an integrated portfolio of services: Recruitment (executive search and placement), Coaching (executive development programmes), Mentoring (structured mentorship scheme), and Trainee Recruitment Schemes. Supporting these core services is the annual State of the Industry Review, a proprietary research report providing market intelligence and salary benchmarks across Asia and the UK. Together, these services form a holistic approach to building and growing careers for PR and communications professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruitment Services Executive search and placement services for PR and communications professionals, connecting candidates with in-house and agency opportunities across all experience levels from graduate to executive. Served by dedicated consultants in London, Hong Kong, Singapore and Dubai.
• Coaching Programmes Executive coaching services designed to identify and overcome barriers to professional success, including one-on-one coaching, small group workshops, and the Female Confidence Booster Workshop for leadership development.
• Prospect Mentoring Scheme Annual structured mentorship programme partnering industry leaders with professionals at all career levels across the UK, Singapore, Hong Kong and Mainland China; participants meet monthly for career guidance and support.
• Trainee Recruitment Schemes Structured graduate and trainee recruitment programmes placing entry-level talent into PR and communications organisations to build early-career pipelines.
• State of the Industry Review Annual industry report providing market intelligence, salary benchmarks, and insights on staff retention, talent acquisition and employee motivation in the PR and communications industry across Asia and the UK; published for 14+ consecutive years.

Quantifiable outcome

• 60% of live roles don't appear on job boards - accessing hidden job market through recruiter relationships
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SandpiperminorStrategic or Co-development Partner · 1 November 2022Prospect partnered with Sandpiper to host a breakfast roundtable on digital trends in Singapore. Sandpiper's Director of Strategy and Innovation, Rob van Alphen, shared insights on major digital trends, shifting consumer habits, and top takeaways for communicators. The event was attended by more than 15 in-house communications professionals.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hays plc: Hays is a global publicly listed recruitment group with broad sector coverage including marketing/PR; represents the incumbent scale threat and benchmark professionalization curve for an SMB like Prospect.
• Robert Walters: Robert Walters is a large global recruitment firm with a communications & marketing practice that competes for the same candidates and clients but as one of many verticals rather than a niche specialist.

Direct peers

• Hanson Search: Hanson Search is a global executive search and recruitment firm exclusively focused on communications, public affairs, and marketing — directly overlapping with Prospect's PR & communications niche across UK, Asia, and MENA.
• Henley Chase: Henley Chase is a specialist recruitment firm for marketing, communications, and digital roles, with comparable mid-senior focus and presence in EMEA and Asia.
• VMA Group: VMA Group is a specialist recruiter for marketing, communications, sales, and HR roles across multiple regions, with a comparable mid-to-senior level offering to Prospect.
• Cripps Sears: Cripps Sears is a communications and marketing executive search firm active in APAC and EMEA; comparable in vertical focus, regional footprint, and mid-to-senior placement model.
• EMR | Executive Management Resources: EMR is a specialist communications recruitment firm operating in Europe and Asia, with overlapping client base of agencies and in-house corporate communications teams.
• Carter Murray: Carter Murray is a specialist recruiter for marketing, communications, and digital talent, operating in the UK and globally. Comparable in vertical specialization and mid-to-senior placement focus.
• Reuben Sinclair: Reuben Sinclair is a UK-based boutique recruitment firm focused exclusively on PR, corporate communications, and investor relations — the tightest direct competitor to Prospect's UK practice.

Others

• PRCA (Public Relations and Communications Association): PRCA is the professional industry body for PR and communications — not a recruiter but a community, events, and standards partner that Prospect interacts with at panels and roundtables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PRProspect_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prospect