Modsel

What Modsel does

Modsel Pty Ltd is an Australian-headquartered medical device manufacturer founded in 2004 that designs, manufactures, and supplies patient transport stretchers and medical procedure chairs for healthcare facilities globally. The company's product portfolio centers on the proprietary VSM (Versatile System of Mobility) range, comprising nine core models: VSM-10 series stretchers (Transfer, Trauma, Eye & ENT, Endo) and VSM-20/VSM-30 series chairs (Transfer, Eye & ENT, Endo, Ortho, Transport). All models share a proprietary twin square column design that the company describes as 'the first and only system of its kind,' providing a 400kg/880lb lift capacity, class-leading 15-year structural warranty, and differentiated stability for procedures including CPR. Specialized features include the InfineX x-ray tracking system on the trauma stretcher, patented push handles, powered drive systems, and multi-layer memory foam mattresses.

The business operates on a B2B hardware sales model, selling directly to hospitals, outpatient surgery centers, and specialist care facilities (including eye hospitals, ENT clinics, endoscopy units, and bariatric facilities) through quote-based pricing and dedicated consultant networks. Manufacturing is split between the global headquarters in Maryborough, Queensland, Australia (54-56 Industrial Avenue) and a US regional facility in Pembina, North Dakota (632 Hwy 59), enabling direct North American sales alongside Australian and global distribution. The company holds FDA Class I medical device registration for the US market and Australian Register of Therapeutic Goods (ARTG) entries for key products, and displays QMS, SMS, and EMS certification marks on its website.

Modsel is a privately held, founder/owner-operated business with no disclosed venture capital, private equity backing, or public market presence. With 11-50 employees and 20+ years of operating history, it functions as a specialist mid-market manufacturer competing in a niche segment of the medical equipment industry, differentiated by engineering depth rather than scale or technology platform breadth.

Name

Modsel

Legal name

Modsel Pty Ltd

Website

https://modsel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Modsel designs and manufactures the proprietary VSM range of patient transport stretchers and medical procedure chairs for hospitals, outpatient surgery centers, and specialist care facilities across Australia, the USA, and global markets.

Ownership category

akta.pro rank

Product category

Medical Equipment Manufacturing

NAICS

Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

Keywords

• Patient transport stretchers
• Medical procedure chairs
• Healthcare equipment manufacturing
• Stretcher chair systems
• Medical device design

Headquarters

HQ city

Maryborough

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Equipment Sales: Modsel designs and manufactures patient transport stretchers and stretcher chairs for healthcare facilities. Products are sold directly to hospitals, outpatient surgery centers, and specialist care facilities. Revenue is generated through one-time hardware sales of medical equipment including stretchers, chairs, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Modsel designs, manufactures, and supplies patient transport stretchers and medical procedure chairs (its VSM product range) for hospitals, outpatient surgery centers, and specialist care facilities. Products are configured from a core VSM stretcher and chair family, with additional modular accessories, sold direct to healthcare facilities through an enquiry-based B2B sales model in Australia and the United States.

Product overview

Modsel offers the VSM (Versatile System of Mobility) product range of patient transport stretchers and procedure chairs designed for healthcare settings. The portfolio consists of four stretcher models (VSM-10 Transfer, VSM-10X Trauma, VSM-10V Eye/ENT, VSM-10E Endo) and four chair models (VSM-20 Transfer, VSM-20V Eye/ENT, VSM-20E Endo, VSM-20M Ortho, VSM-30 Transport), all featuring twin square column design with 400kg/880lb lift capacity. The stretchers range from general-purpose transfer stretchers to specialized models for trauma/X-ray imaging and endoscopy procedures with sliding tops. The chairs cover patient transfer, ophthalmic/ENT procedures, endoscopy, orthopedic procedures, and powered transport for bariatric patients. Both product lines share common features including multi-layer memory foam mattresses, electric positioning controls, CPR emergency releases, and modular accessory systems. Modsel manufactures in Australia and the USA with over 20 years of experience serving hospitals, outpatient surgery centers, and specialist care facilities.

Differentiator

Problem solved

Functional benefit

Brands

• VSM: Core product range of patient transport stretchers and stretcher chairs including VSM-10, VSM-20, and VSM-30 series with specifications like 400kg/880lb lift capacity and twin column design.
• Contour
• InfineX Tracking System

Products and services

• Transfer Stretcher | VSM-10 General-purpose patient transfer stretcher with twin square column design, 400kg/880lb lift capacity, and 420mm-800mm height range, intended for use in admissions, radiology, theatre, and recovery departments of hospitals and healthcare facilities.
• Trauma Stretcher | VSM-10X Emergency and trauma stretcher with InfineX Tracking System for full-body X-ray imaging, unobstructed X-ray tunnel from head to toe, electric height and backrest controls, and a 500mm-800mm height range for emergency departments and trauma centers.
• Eye & ENT Stretcher | VSM-10V Specialized stretcher for eye, ENT, and dental surgery with fine head and upper-body positioning, adjustable electric headrest controls, and a 460mm-840mm height range, intended for ophthalmology, ENT, and dental specialists.
• Endo Stretcher | VSM-10E Endoscopy and colonoscopy stretcher with a unique sliding top system for C-arm X-ray camera clearance, extra-low slim base, lateral tilt, and height adjustment for fast, accurate positioning in endoscopy suites and day surgery units.
• Transfer Chair | VSM-20 Patient transfer and recovery chair with twin column design, 400kg/880lb lift capacity, ergonomic push handles, central steer wheel, and multi-layer memory foam cushion system for hospitals and medical centers.
• Eye & ENT Chair | VSM-20V Ophthalmic and ENT examination chair with touch-button electric adjustments for precise positioning, electric headrest control, and a stable platform built for high-turnover eye and ENT specialty environments.
• Endo Chair | VSM-20E Endoscopy and colonoscopy procedure chair with wide surface for bariatric support, twin dropside system for easier patient handling and procedural access, and fluid-resistant seamless surfaces for infection control.
• Ortho Chair | VSM-20M Orthopedic procedure chair with extra-wide 100mm option, 480mm-860mm height range, and positioning flexibility intended for orthopedic and procedural applications.
• Transport Chair | VSM-30 Powered patient transport chair with electric rotating drive wheel, touch-sensitive drive controls, 400kg/880lb safe working load, and central steering designed to move heavy patients over long distances without physical effort from carers.
• Stretcher Accessories Configurable add-on range for VSM stretchers including dropsides, foot boards, IV poles, monitor boards, and accessory sockets to adapt the stretcher platform to specific facility and department needs.
• Chair Accessories Configurable add-on range for VSM chairs including IV pole, oxy storage, defib tray, document storage, footrest options, and color customization options to adapt chairs for specific clinical and branding requirements.

Quantifiable outcome

• 400kg / 880lb lift and hold capacity - class-leading compared to industry standards
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stryker: Stryker is a global medical device leader with a direct, large-scale stretcher and hospital bed business (Stryker Emergency Care) that competes head-to-head with Modsel's VSM range in acute care and emergency departments.
• Linet Group: Linet Group produces hospital beds, stretchers, and birthing solutions globally and competes with Modsel on adjustable medical transport and procedure platforms in acute care.
• Midmark: Midmark manufactures medical procedure chairs and equipment for outpatient and exam settings, competing with Modsel's specialized Eye, ENT, and procedure chair offerings.
• Ferno: Ferno is a global manufacturer of patient transport, emergency, and mortuary equipment, overlapping directly with Modsel's trauma and emergency stretcher lines in EMS and ED channels.
• Arjo: Arjo specializes in patient handling and transfer equipment including stretchers, transfer chairs, and bariatric solutions, closely overlapping Modsel's VSM Transfer Chair and VSM-30 Transport Chair product positioning.
• Hillrom (Baxter): Hillrom, now part of Baxter, manufactures hospital beds, stretchers, and patient handling equipment under brands such as Hillrom and Allen Medical, directly competing with Modsel across inpatient and procedural settings.

Broad incumbents

• Trumpf Medical: Trumpf Medical (part of TRUMPF) offers a broad portfolio including operating tables, surgical lighting, and treatment furniture, sitting as a broader incumbent whose patient positioning and procedure equipment overlaps with Modsel's specialty chairs.

Emerging players

• Spencer Italia: Spencer Italia is an Italian manufacturer of emergency medical equipment and patient transport devices, with overlapping stretcher and chair offerings aimed at European healthcare markets where Modsel is still building presence.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modsel