SafetyNet Credit
SafetyNet Credit is a UK-based consumer lender founded in 2011 in High Wycombe, historically offering revolving credit lines of up to £500 to retail borrowers through a small (1–10 employee) operation; its primary web domain is currently parked and inactive.
- Company typePrivate
- Founded2011
- HeadquartersHigh Wycombe, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
SafetyNet Credit firmographics
Firmographics- Name
- SafetyNet Credit
- Website
- https://safetynetcredit.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SafetyNet Credit is a UK-based consumer lender founded in 2011 in High Wycombe, historically offering revolving credit lines of up to £500 to retail borrowers through a small (1–10 employee) operation; its primary web domain is currently parked and inactive.
- Ownership category
- akta.pro rank
SafetyNet Credit industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Bridge Loans & Emergency Short-Term Credit (FSAKAMAJ)
Keywords
Where SafetyNet Credit is headquartered
LocationHeadquarters
- HQ city
- High Wycombe
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
SafetyNet Credit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
SafetyNet Credit product offering
Product offeringCore offering
SafetyNet Credit is a UK consumer lender that provides a reusable personal credit line of up to £500, available for borrowers to draw on when they need funds. The product is structured as a flexible line of credit rather than a single one-off loan, targeting consumers seeking small-sum, on-demand borrowing.
Differentiator
Problem solved
Functional benefit
Products and services
- SafetyNet Credit Line Reusable personal credit line of up to £500 that UK consumers can draw on whenever they need funds, functioning as a flexible alternative to a single one-off short-term loan.
Companies that use SafetyNet Credit
Customer profileIdeal customer profiles1 record
SafetyNet Credit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SafetyNet Credit competitors and assessment
Company assessmentDirect peers
- Sunny: UK short-term instalment lender regulated by the FCA, serving near-prime and sub-prime consumers with small-sum loans — direct competitor in the same regulatory and product category.
- Drafty (formerly Lending Works' line-of-credit business, acquired by Vanilla): UK online line-of-credit product offering revolving consumer credit up to a fixed limit — a structurally close analogue to SafetyNet Credit's reusable £500 limit.
- Lending Stream: UK mobile-first short-term lender providing small-sum, fast-decisioned credit to UK consumers — comparable in target customer and ticket size.
- Oakam: UK sub-prime consumer lender providing small instalment loans and a reusable credit line to borrowers typically underserved by mainstream banks, directly comparable in product shape to SafetyNet Credit.
- Cashfloat: UK FCA-authorised online short-term and instalment lender offering small-ticket credit to UK consumers — the closest direct comparable to SafetyNet Credit's £500 revolving-style credit product.
- MyJar: UK FCA-regulated short-term instalment lender offering small-sum credit to UK consumers, operating in the same High-Cost Short-Term Credit regulatory perimeter as SafetyNet Credit.
Broad incumbents
- Atom Bank: UK-regulated digital bank offering personal loans, mortgages and savings — a broader incumbent that competes for the same end-customer demand for accessible UK consumer credit, though at materially larger scale and ticket sizes.
- Zopa: UK digital bank and consumer lender offering credit cards, personal loans and savings; broader incumbent that competes for the same UK consumer-credit demand but at larger ticket sizes and a more diversified product set.
- Wonga: Historically the dominant UK short-term online lender; collapsed into administration in 2018/2019 and subsequently relaunched under new ownership. Highly comparable in product and target market, and useful as a cautionary peer given the same regulatory pressures.
Emerging players
- Salary Finance: UK employer-integrated salary-deducted credit and savings platform targeting the same under-served near-prime / sub-prime segment, but distributed via workplace partnerships rather than direct-to-consumer.
Market position
Customer concentration
SafetyNet Credit social profiles
Digital presenceSafetyNet Credit financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafetyNet Credit leadership team
Management profileNumber of profiles
SafetyNet Credit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafetyNet Credit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafetyNet Credit
What does SafetyNet Credit do?
SafetyNet Credit is a UK consumer lender that provides a reusable personal credit line of up to £500, available for borrowers to draw on when they need funds. The product is structured as a flexible line of credit rather than a single one-off loan, targeting consumers seeking small-sum, on-demand borrowing.
When was SafetyNet Credit founded?
SafetyNet Credit was founded in 2011. It employs 1 to 10 people.
Where is SafetyNet Credit based?
SafetyNet Credit is headquartered in High Wycombe, United Kingdom, in the Europe region.
Who are SafetyNet Credit's main competitors?
Direct peers on record are Sunny, Drafty (formerly Lending Works' line-of-credit business, acquired by Vanilla), Lending Stream, Oakam, Cashfloat and MyJar. Broad incumbents are Atom Bank, Zopa and Wonga. Salary Finance is listed as an emerging player.
Does SafetyNet Credit have an API?
No public API is recorded for SafetyNet Credit.
What industry is SafetyNet Credit in?
SafetyNet Credit's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAMAJ, Bridge Loans & Emergency Short-Term Credit. Its NAICS code is 522 and its SIC code is 6141.