Atlanta Fire Cricket

What Atlanta Fire Cricket does

Atlanta Fire Cricket is a professional cricket franchise founded in 2018 in Tucker, Georgia, competing in the U.S. Minor League Cricket Championship (MiLC). The team won the 2021 MiLC Division Championship, the 2022 Conference Championship, and the 2025 Minor League Cricket Champions title, establishing it as one of the most recognized cricket brands in the United States. Operationally, the franchise is anchored at Atlanta Cricket Fields in Cumming, GA — the first dedicated seven-field cricket facility in the country — where it hosts home fixtures and the annual Atlanta Open T20 Tournament. The roster blends U.S. national team players (Aaron Jones, Steven Taylor) with international signings from South Africa (Corne Dry, captain; Rahkeem Cornwall), the West Indies (Jahmar Hamilton), Sri Lanka, and Bangladesh, supplemented by local Georgia talent.

The business operates a three-stream revenue model. First, direct-to-consumer merchandise sales via a WooCommerce e-commerce storefront spanning ~35 SKUs across men's, women's, youth, toddler, caps, and outerwear categories at $15-$75 price points. Second, tournament organization revenue, headlined by the Atlanta Open T20 — a 16-team event with a $75,000 first-place prize and 100,000 viewers across 40+ countries in 2022. Third, sponsorship revenue from 10+ named corporate partners (Tarek, Top Dollar, HRA, Rahim, T-Lines, T-Sports, Great Care, Eastside Pediatric, Ace Properties, and the international Rangpur Riders). Distribution is a hybrid of physical event attendance at home games and e-commerce merchandise shipping within the U.S.

The franchise is founder-owned and operated by CEO Mohammed Hasan Tarek, a Georgia State University B.B.A. '99 graduate and former IBM employee, with no disclosed external private equity or venture capital involvement. Strategically, the most material forward-looking move is the partnership with Bangladesh Premier League's Rangpur Riders to co-purchase a team in the U.S. Major League Cricket — a planned upward migration from the MiLC tier to the top-tier American professional cricket league. The organization is not a technology company: the technology footprint is limited to standard e-commerce, content management, and event operations, with no disclosed AI/ML, data, or proprietary software capabilities.

Name

Atlanta Fire Cricket

Legal name

Atlanta Fire Cricket

Website

https://atlantafirecricket.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta Fire Cricket is a professional cricket franchise founded in 2018 and based in Tucker, Georgia, competing in the U.S. Minor League Cricket Championship. The organization generates revenue from branded merchandise e-commerce, tournament organization (Atlanta Open T20), and corporate sponsorships, and serves cricket fans, youth players, and amateur athletes across the Southeast U.S.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

akta.pro secondary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

Keywords

• Professional cricket franchise
• Cricket tournament hosting
• Branded sports merchandise
• Minor league cricket
• Youth cricket development

Headquarters

HQ city

Tucker

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Merchandise Sales: E-commerce sales of branded apparel including t-shirts, hoodies, caps, and outerwear for men, women, youth, and toddlers through the official online store at atlantafirecricket.com/shop
2. Tournament Organization: Revenue generated from hosting tournaments including the Atlanta Open T20 Tournament which featured 16 teams competing for prize money, with the 2022 edition offering $75k first-place prize
3. Sponsorship: Corporate sponsorship from multiple companies including Tarek, Top Dollar, HRA, Rahim, T-Lines, T-Sports, Great Care, Eastside Pediatric, Ace Properties, and Rangpur Riders

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Atlanta Fire Cricket is a professional cricket franchise that competes in the Minor League Cricket Championship and hosts the annual Atlanta Open T20 Tournament. The organization generates revenue through branded merchandise sales (apparel, caps, and outerwear) via its e-commerce shop, corporate sponsorships, and tournament hosting at the Atlanta Cricket Fields facility in Cumming, Georgia.

Product overview

Atlanta Fire Cricket operates an e-commerce merchandise shop offering apparel across multiple categories including Men's, Women's, Youth, Toddler, Caps, and Outerwear. The product portfolio consists primarily of branded t-shirts, hoodies, jackets, and caps featuring team logos and designs such as Fire, Phoenix, Diamond Phoenix, Sunset, and ATL Fire script patterns. Most items are priced between $15-$75, with outerwear commanding higher prices. The shop also serves as the official marketplace for team merchandise, including the Wind Breaker Zip-Up Jacket ($75), Gradient Fire Hoodie, Color Block Logo Hoodie, and various cap styles in multiple colors.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlanta Fire Branded Apparel Shop Official online merchandise store offering Atlanta Fire Cricket branded apparel including t-shirts, dri-fit shirts, hoodies, caps, and outerwear across men's, women's, youth, and toddler categories. Targets individual cricket fans in the U.S. who want to support the team.
• Atlanta Open T20 Tournament Annual T20 cricket tournament hosted by Atlanta Fire Cricket at the Atlanta Cricket Fields in Cumming, Georgia. The 2022 edition featured 16 teams competing for a $75,000 first-place prize, drew 100,000 viewers across 40+ countries, and was the first fully ICC-sanctioned tournament in Georgia. Targets cricket teams and spectators nationwide.
• Minor League Cricket Championship Team Participation Atlanta Fire's competitive participation in the Minor League Cricket Championship, the premier professional T20 cricket league in the United States, providing home match entertainment and championship-caliber play to fans in the Southeast.

Quantifiable outcome

• 2025 Minor League Cricket Champions, back-to-back 2021 Division Championship and 2022 Conference Championship
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rangpur RiderscoreStrategic or Co-development Partner · 1 October 2022Rangpur Riders, BPL 2017-18 champions, extended their partnership with Atlanta Fire. The franchise became the first BPL team to be directly associated with a global organization. Rangpur Riders is planning to co-purchase a team in the US Major League Cricket alongside Atlanta Fire, indicating long-term strategic alliance focused on expanding into American cricket markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USA Cricket: National governing body for cricket in the United States. Not a direct competitor but the broader incumbent that sets the regulatory framework, sanctions tournaments like the Atlanta Open, and governs the development pathways Atlanta Fire depends on for player recruitment and league structure.

Direct peers

• Morrisville Unity Cricket Club: MiLC franchise based in North Carolina. Direct league peer competing in the same Minor League Cricket Championship with comparable team size, merchandise operations, and Southeast/Mid-Atlantic market focus.
• Hollywood Master Blasters: Florida-based MiLC franchise. Direct peer in Minor League Cricket with similar community-driven model, regional sponsorship strategy, and diaspora-focused fanbase.
• LA Knight Riders (MLC): Major League Cricket franchise co-owned by Knight Riders Group. US cricket peer with comparable international franchise affiliation model to Atlanta Fire's Rangpur Riders partnership; represents both a competitor for talent and a model for MLC expansion.
• San Francisco Unicorns (MLC): Major League Cricket franchise competing in the US professional cricket market. Higher-tier peer in the same cricket ecosystem that competes for sponsorship dollars, player talent, and viewership in the broader US cricket audience.
• East Bay Blazers: California-based MiLC franchise. Direct peer in Minor League Cricket Championship with comparable operational structure, tournament participation, and merchandise-driven revenue mix.
• New Jersey Somerset Cavaliers: A fellow Minor League Cricket Championship franchise in the Northeast. Direct competitor in the same league with similar operational model, tournament participation, and talent acquisition approach.
• MI New York (MLC): Major League Cricket franchise owned by Mumbai Indians (IPL). Higher-tier US cricket peer operating in the same US cricket ecosystem with shared player talent pool and overlapping fan base; represents the aspirational ceiling for MiLC franchises like Atlanta Fire.
• Texas Super Kings (MLC): Major League Cricket franchise owned by Chennai Super Kings (IPL). Higher-tier US cricket peer that competes for talent, sponsorships, and fan attention in the same US professional cricket market, but with substantially greater capital and IPL brand backing.

Emerging players

• Rangpur Riders (BPL): Bangladesh Premier League franchise and Atlanta Fire's strategic partner since 2022. Comparable franchise model (single-team T20 with merchandise and tournament revenue), and joint plans to co-purchase an MLC team position them as aligned emerging players in global cricket franchising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fireatlanta
• Facebookfacebook.com/AtlantaFireCricket
• LinkedInlinkedin.com/company/atlanta-fire-cricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Fire Cricket