Generations Recruitment

What Generations Recruitment does

Generations Recruitment sprl is a Belgian boutique recruitment firm founded in 2009 by Yoni Szpiro, headquartered in Brussels with a secondary office in Boom, Flanders. The firm specializes exclusively in Sales & Marketing talent acquisition, serving enterprise and mid-market B2B clients in Belgium with international reach delivered through the Talentor International network (33+ countries, 52 offices, 270+ consultants). Its service portfolio spans four core lines: Executive Search, Permanent Recruitment, Recruitment Process Outsourcing (RPO), and Interim Management, supplemented by add-on Employer Branding services including custom videos and Employee Value Proposition (EVP) workshops.

The firm's central proprietary technology is the G.R.A.M. (Generations Recruitment Aspirational Model), a trademarked candidate motivation profiling questionnaire that categorizes individuals into five profiles (Harmonizer, Emancipator, Achiever, Committer, Sustainer) and is used across all service lines to improve cultural fit between candidates and employers. A transparent online recruitment portal enables clients and candidates to follow the progression of each search in real time, differentiating the firm's process visibility against typical opaque agency practice.

Commercially, the firm operates on a transaction-fee model for permanent and executive search placements, managed-services pricing for RPO mandates, and professional-services pricing for interim management and EVP/video engagements. It markets through a consultative, sales-led motion combining its website, blog content (including annual Salary & Job Market Trends reports), LinkedIn, Instagram, Facebook, and email newsletter distribution. Named clients include Barilla, Toyota, Nespresso, Brown-Forman, Spadel, Groupe SEB, Dr. Oetker, Haier, Medi-Market, Fairtrade Belgium, Vemedia, Coopers, and CheckHub. The company reports a 93% client and candidate satisfaction rate, 3-year-8-month average placement retention, and a 5.0 Google Reviews rating, and was recognized as Agency of the Year 2025 by Talentor Business Awards.

Name

Generations Recruitment

Legal name

Generations Recruitment sprl

Website

https://generationsrecruitment.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Generations Recruitment is a Belgian boutique recruitment firm founded in 2009 that specializes exclusively in Sales & Marketing talent acquisition for enterprise B2B clients, delivering Executive Search, Permanent Recruitment, RPO, and Interim Management services supported by its proprietary G.R.A.M. candidate assessment tool and Talentor International network reach.

Ownership category

akta.pro rank

Product category

Sales & Marketing Recruitment Services

NAICS

Employment Placement Agencies (561311), Executive Search Services (561312)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

akta.pro secondary industries

Hybrid / Selective RPO (Partial Outsourcing) (BPACABAC), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

Keywords

• Sales recruitment services
• Marketing talent acquisition
• Executive search services
• Recruitment process outsourcing
• Interim management staffing

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Permanent Recruitment: Contingency-based or retained search placement for permanent Sales & Marketing positions. The company recruits high-performing sales and marketing talent to fuel client growth.
2. Executive Search: Identification and attraction of senior leaders who drive strategy, performance, and long-term impact for client organizations.
3. Recruitment Process Outsourcing (RPO): Acting as an extension of client teams, managing all or part of recruitment processes to scale hiring efficiently and consistently. Can be structured as managed services.
4. Interim Management: Connecting clients with experienced interim experts ready to deliver immediate impact and lead through change.
5. Employer Branding Services: Custom employer branding videos and Employee Value Proposition (EVP) workshops to help companies attract and retain talent.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Generations Recruitment is a Belgian boutique talent acquisition firm specializing in Sales & Marketing hiring, offering four core service lines — Executive Search, Permanent Recruitment, Recruitment Process Outsourcing (RPO), and Interim Management — together with employer-branding add-ons such as hiring videos, EVP workshops, and team assessments. All engagements are underpinned by G.R.A.M., the firm's proprietary values- and aspirations-based candidate matching tool, and delivered through direct consultant-led engagements with B2B clients in Belgium and via the Talentor International network internationally.

Product overview

Generations Recruitment operates as a talent acquisition and recruitment services firm specializing in Sales & Marketing sectors. The company offers four core service lines — Executive Search, Permanent Recruitment, Recruitment Process Outsourcing (RPO), and Interim Management — supported by the G.R.A.M. (Generations Recruitment Aspirational Model), a proprietary candidate assessment and matching tool. Additional enabling services include Employer Branding Videos, Employer Value Proposition (EVP) Workshops, and Team Scan assessments. The portfolio is delivered as a unified set of human-centered consulting services rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Search Identification and attraction of senior leaders who drive strategy, performance, and long-term impact for client organizations. Targeted at enterprise clients requiring C-suite and senior management placements in Belgium and internationally.
• Permanent Recruitment (Sales & Marketing) Contingency or retained-search permanent placement of high-performing Sales & Marketing talent to strengthen client teams and fuel growth. Targeted at mid-to-large B2B companies in Belgium.
• Recruitment Process Outsourcing (RPO) Acts as an extension of the client's internal recruitment team, managing all or part of the hiring process to scale hiring efficiently and consistently. Structured as managed services for ongoing engagements.
• Interim Management
• G.R.A.M. (Generations Recruitment Aspirational Model) Proprietary candidate assessment and matching questionnaire that identifies candidates' professional motivations and matches them with employers based on values, expectations, and aspirations rather than skills alone. Used across all recruitment service lines.
• Employer Branding Videos Custom professional video production service highlighting job opportunities and company culture to increase candidate engagement during the recruitment process. Targeted at B2B clients seeking to strengthen their employer brand.
• Employer Value Proposition (EVP) Workshops Workshop-based consulting service that helps companies articulate and communicate their unique employer strengths to attract and retain talent more effectively. Targeted at HR and employer-brand leaders.
• Team Scan

Quantifiable outcome

• 93% client and candidate satisfaction rate
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Talentor InternationalcoreStrategic or Co-development Partner · 1 January 2021International partnership with Talentor International, a global network of independent recruitment agencies. Provides local expertise for search assignments in 33+ countries with 52 offices across 5 continents and 270+ consultants worldwide. Enables Generations Recruitment to offer international placement capabilities while maintaining local market expertise in Belgium.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Harvey Nash Belgium: Harvey Nash is an international recruitment and talent solutions firm with Belgium coverage across technology, executive search and project services. It competes for the same enterprise permanent and RPO mandates in the broader Belgian market.
• Randstad Belgium: Randstad is a global staffing incumbent with broad Belgium coverage, including sales and marketing hiring, plus RPO and managed services. It competes for the same enterprise RPO and high-volume mandates Generations targets, but as part of a wider portfolio.
• Spencer Stuart Belgium: Spencer Stuart is a global executive search incumbent with a Brussels office serving multinational clients. It competes with Generations' Executive Search practice at the senior leadership end of the market.
• LinkedIn Talent Solutions: LinkedIn Talent Solutions is a broad incumbent platform providing sourcing, job postings and employer branding tools used by enterprise sales & marketing hiring teams. It competes indirectly by enabling in-house teams to bypass boutique recruiters like Generations.

Others

• Talentor International: Talentor International is the global network of independent recruitment agencies of which Generations is a partner member. It is comparable as the network enabling Generations' international placements and as a sibling set of member agencies competing in adjacent local markets.

Direct peers

• Sales Talents: Sales Talents is a Belgium-based boutique specialized in sales and marketing recruitment, the closest vertical and geographic peer to Generations. Both target the same candidate profiles and Belgium enterprise clients.
• Robert Half Belgium: Robert Half has a Belgian presence with strong marketing and sales recruitment practices, competing for permanent and contract commercial placements. It is a comparable direct competitor, though much larger and broader than Generations.
• Mercuri Urval: Mercuri Urval is an international executive search and talent advisory firm with a Belgian practice, directly comparable to Generations' newly launched Executive Search line. Both target senior commercial leadership placements for enterprise clients.
• Michael Page Belgium: Michael Page operates a dedicated Belgium practice placing sales, marketing and commercial roles, directly overlapping Generations' core service. Both firms run contingency and retained search for similar enterprise and mid-market clients in Belgium.
• Hays Belgium: Hays is a global staffing group with a Belgian office that places across multiple functions including Sales & Marketing. It competes for the same mid-to-large Belgium employer mandates that Generations serves, though Hays is far broader in scope and less vertically specialized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/generationsrecruitment
• LinkedInlinkedin.com/company/generationsrecruitment
• Instagraminstagram.com/generations.recruitment
• Xx.com/gr_brussels

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generations Recruitment