Conger Toyotalift

What Conger Toyotalift does

Conger Industries Inc. (operating as Conger Toyotalift) is a third-generation, family-owned material handling equipment dealer and solutions integrator headquartered in Green Bay, Wisconsin, with additional branches in Neenah and Wausau. Founded in 1955 by Lloyd and Dorothy Conger as Lift Parts Service Co. and renamed in 1965, the company has been an authorized Toyota forklift dealer since 1970 and currently holds authorized relationships with 18+ equipment manufacturers across forklifts, aerial lifts, industrial cleaning equipment, utility vehicles, and attachments. It serves industrial, manufacturing, warehousing/distribution, construction, and e-commerce customers across Wisconsin and Upper Michigan, with enterprise engagements that include Schneider National, Essity, Winona Foods, and Kolbe Windows and Doors.

The company's core product surface is organized into three layers: (1) Equipment — new and used forklifts, aerial lifts, scrubbers/sweepers, utility vehicles, and attachments, sourced from Toyota, Clark, Combilift, Flexi, Tora-Max, JLG, Genie, Snorkel, Aichi, Factory Cat, Advance, Cascade, Columbia, Motrec, Nilfisk, and Viper; (2) Services — repair, rentals, parts, OSHA/ANSI safety training, and fleet management with consolidated dashboards and Toyota MyBusiness telematics integration; and (3) Systems — CAD-based warehouse design and layout consulting, pallet racking, conveyor/sortation, warehouse automation (AGV/AMR, AS/RS, cobots, pick-to-light, voice picking), and e-commerce fulfillment optimization. The technology stack is largely composed of partner OEM hardware and software rather than proprietary IP, with Conger's differentiation lying in integration, service, and consulting.

Revenue mechanics are diversified across one-time equipment sales (used forklifts $12,900–$47,981; new units from $20,000+), rental programs, parts and service T&M, training courses, and project-based systems integration. Go-to-market is predominantly enterprise field sales through territory account managers at each of the three branches, supplemented by inside sales, online catalog/quote requests, and a content marketing engine (insights blog, YouTube, LinkedIn, email). The company is privately held by the Conger family (President Anika Conger is third-generation), has no external funding or parent company, and is WBENC-certified as a woman-owned business, supporting supplier diversity procurement channels.

Name

Conger Toyotalift

Legal name

Conger Industries Inc.

Website

https://conger.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Conger Industries Inc. (Conger Toyotalift) is a third-generation, family-owned authorized dealer of material handling equipment — forklifts, aerial lifts, cleaning equipment, and warehouse automation systems — serving industrial, manufacturing, warehousing, and e-commerce customers across Wisconsin and Upper Michigan from three branch locations.

Ownership category

akta.pro rank

Product category

Material Handling Equipment & Solutions

NAICS

Industrial Machinery and Equipment Merchant Wholesalers (42383), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG)

Keywords

• Material handling equipment
• Forklift sales service
• Warehouse automation solutions
• Aerial lift equipment
• Fleet management services

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sales of new and used forklifts, aerial lifts, industrial cleaning equipment, utility vehicles, and forklift attachments. Authorized dealer for Toyota, Clark, Combilift, Flexi, Tora-Max, JLG, Genie, Snorkel, Aichi, Factory Cat, Advance, Cascade, Columbia, Motrec, Nilfisk, and Viper brands. Used equipment typically priced $12,900-$47,981 with 60-day parts and labor warranty.
2. Equipment Rentals: Flexible rental options for forklifts, boom lifts, scissor lifts, sweeper scrubbers, utility vehicles, and forklift attachments. Short-term and long-term rental programs available.
3. Equipment Repair & Maintenance: Service department providing repair, maintenance, and tire replacement for all makes and models of material handling equipment. Includes sweeper scrubber repair, scissor lift maintenance, boom lift service, and forklift repair.
4. Equipment Parts: Full inventory of industrial equipment parts for all makes and models, including brand-specific parts departments for Toyota, JLG, Genie, Advance, and Factory Cat equipment.
5. Safety Training: OSHA and ANSI compliant operator safety training including forklift operator certification, MEWP operator training, train-the-trainer certification courses, and supervisor training programs.
6. Warehouse Systems & Consulting: Warehouse design and layout consulting, pallet racking installation, conveyor and sortation systems, e-commerce fulfillment optimization, and custom automation solutions.
7. Fleet Management Services: Ongoing fleet management including asset tracking, invoice consolidation, maintenance scheduling, rental/lease visibility, and cost trend analysis dashboards.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Conger Industries is a material handling equipment dealer and solutions provider offering new and used forklifts, aerial lifts, industrial cleaning equipment, utility vehicles, and forklift attachments as an authorized dealer for 18+ manufacturers including Toyota, Clark, JLG, Genie, and Factory Cat. The company sells, rents, repairs, and supplies parts for this equipment while providing OSHA/ANSI safety training, fleet management, warehouse design consulting, pallet racking, automation, and conveyor/sortation system integration to businesses across Wisconsin and Upper Michigan.

Product overview

Conger Industries is a third-generation, family-owned material handling equipment dealer and solutions provider offering a comprehensive portfolio of products and services across Wisconsin and Upper Michigan from three locations. The core equipment offerings include new and used forklifts (Toyota, Clark, Combilift, Flexi, Tora-Max), aerial lifts (JLG, Genie, Snorkel, Aichi), industrial cleaning equipment (Factory Cat, Advance, Nilfisk, Viper), utility vehicles (Columbia, Motrec, Toyota, Snorkel), and forklift attachments (Cascade). These products are supported by a full-service ecosystem including equipment repair, rental programs, parts supply, safety training, and fleet management consulting. The company also provides warehouse systems integration including design and layout consulting, pallet racking, warehouse automation (AGV/AMR, AS/RS, cobots), conveyor and sortation systems, and e-commerce order fulfillment optimization. Technology offerings include Toyota telematics for forklift fleet monitoring. This multi-tiered approach enables the company to serve as a single-source provider for businesses seeking equipment sales, operational services, or complete warehouse system implementations.

Differentiator

Problem solved

Functional benefit

Products and services

• New & Used Forklifts Authorized dealer sales of new and pre-owned forklifts from Toyota, Clark, Combilift, Flexi, and Tora-Max brands, with capacities from 3,000 lbs to over 70,000 lbs. Used units priced approximately $12,900–$47,981 with 60-day parts and labor warranty.
• New & Used Aerial Lifts Authorized dealer sales of aerial work platforms including articulating, telescopic, and trailer-mounted boom lifts, scissor lifts, vertical mast lifts, and telehandlers from JLG, Genie, Snorkel, Aichi, and AXCS brands.
• Industrial Cleaning Equipment Sales of floor scrubbers, sweepers, and combination sweeper-scrubbers from Factory Cat, Advance, Nilfisk, and Viper brands for commercial and industrial cleaning applications.
• Industrial Utility Vehicles Sales of personnel carriers, burden carriers, payloaders, tow tractors, and stockchasers from Columbia, Motrec, Toyota, and Snorkel brands for industrial transportation and hauling tasks.
• Forklift Attachments Specialized forklift attachments including paper roll clamps, push/pull units, fork extensions, telescopic forks, agricultural rotators, and rollerforks from Cascade.
• Equipment Repair Services On-site and in-shop repair services for forklifts, aerial lifts, boom lifts, scissor lifts, and industrial cleaning equipment with mobile technicians covering all makes and models.
• Equipment Rentals Short-term and long-term rental programs for forklifts, boom lifts, scissor lifts, sweeper-scrubbers, utility vehicles, and forklift attachments priced per day/week/month.
• Equipment Parts Full inventory of replacement parts for all makes and models of material handling equipment, including dedicated brand-specific parts departments for Toyota, JLG, Genie, Factory Cat, and Advance.
• Safety Training Programs OSHA and ANSI compliant operator certification training covering forklift operator certification, MEWP (Mobile Elevated Work Platform) operator training, train-the-trainer courses, and supervisor training programs.
• Fleet Management Services Ongoing fleet management including on-site fleet surveys, asset documentation, centralized fleet tracking, service history tracking, invoice consolidation, maintenance scheduling, rental/lease visibility, and cost trend analysis dashboards.
• Warehouse Design & Layout Consulting Warehouse optimization services including space analysis, CAD-based layout scenarios, storage density improvement, equipment needs assessment, and project management through implementation.
• Pallet Racking Storage racking solutions including pallet flow, push-back, drive-thru, drive-in, cantilever, and selective racking systems for warehouse storage optimization.
• Warehouse Automation Warehouse automation technologies including autonomous vehicles (AGV/AMR), automated storage and retrieval systems (AS/RS), collaborative robots (cobots), pick-to-light systems, voice picking, and conveyor integration.
• Conveyor & Sortation Systems Material handling conveyor systems and sortation solutions including transport conveyors, sortation conveyors, accumulation conveyors, and ancillary equipment with custom system design services.
• E-Commerce/Order Fulfillment Solutions E-commerce fulfillment optimization services including infrastructure setup, receiving and shipping workflow optimization, picking and packing technology integration, and automation assessment.

Quantifiable outcome

• 30% reduction in fleet spending, 40% reduction in maintenance costs, 98% reduction in rental expenses
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• ToyotacoreChannel Partner/ Reseller/ DistributorAuthorized Toyota forklift dealer since 1970. Selling Toyota forklifts, parts, and providing repair services. Toyota has been ranked #1 forklift brand in the industry for 18 consecutive years. Primary equipment supplier partnership.
• ClarkcoreChannel Partner/ Reseller/ DistributorAuthorized Clark forklift dealer offering Clark electric forklifts and IC cushion/pneumatic forklifts.
• CombiliftcoreChannel Partner/ Reseller/ DistributorAuthorized Combilift dealer for multi-directional forklifts and material handling solutions.
• Tora-MaxcoreChannel Partner/ Reseller/ DistributorAuthorized Tora-Max dealer for warehouse equipment.
• FlexicoreChannel Partner/ Reseller/ DistributorAuthorized Flexi forklift dealer for narrow aisle and articulated solutions.
• JLGcoreChannel Partner/ Reseller/ DistributorAuthorized JLG dealer for aerial lifts including scissor lifts, boom lifts, mast lifts, telehandlers, and MEWPs. Sells equipment, parts, and provides repair services.
• GeniecoreChannel Partner/ Reseller/ DistributorAuthorized Genie dealer for telehandlers and aerial lift equipment. Provides sales, parts, and repair services.
• SnorkelcoreChannel Partner/ Reseller/ DistributorAuthorized Snorkel dealer for aerial lifts, mast lifts, and telehandlers. Also offers Snorkel burden carriers and personnel carriers.
• AichiminorChannel Partner/ Reseller/ DistributorAuthorized Aichi dealer for aerial lift equipment.
• AXCSminorChannel Partner/ Reseller/ DistributorAuthorized AXCS dealer for material handling equipment.
• Factory CatcoreChannel Partner/ Reseller/ DistributorAuthorized Factory Cat dealer for industrial floor scrubbers and sweepers. Sells equipment and parts.
• AdvancecoreChannel Partner/ Reseller/ DistributorAuthorized Advance dealer for industrial cleaning equipment including scrubbers, sweepers, and sweeper-scrubbers. Provides sales and parts.
• NilfiskminorChannel Partner/ Reseller/ DistributorAuthorized Nilfisk dealer for industrial cleaning equipment.
• ViperminorChannel Partner/ Reseller/ DistributorAuthorized Viper dealer for industrial sweepers and scrubbers.
• CascadecoreChannel Partner/ Reseller/ DistributorAuthorized Cascade dealer for forklift attachments including paper roll clamps, push-pull attachments, fork extensions, telescopic forks, and agricultural rotators.
• ColumbiacoreChannel Partner/ Reseller/ DistributorAuthorized Columbia dealer for utility vehicles including payloaders, burden carriers, and personnel carriers.
• MotreccoreChannel Partner/ Reseller/ DistributorAuthorized Motrec dealer for industrial utility vehicles including tow tractors, personnel carriers, and stockchasers.
• CBUSAminorStrategic or Co-development PartnerMember of CBUSA buying consortium for purchasing leverage and group buying programs.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MH Equipment: Large Midwest-based material handling equipment dealer offering forklifts, aerial lifts, and warehouse solutions across multiple states. Closest direct competitor to Conger in business model, customer segments, and OEM dealer relationships.
• Big Joe Forklifts: U.S. manufacturer of forklifts, pallet jacks, and material handling equipment sold through dealer networks. Comparable product category to Conger's forklift offering and an alternative OEM option for the same end customers.
• Material Handling Systems (MHS): Major North American integrator of warehouse automation, conveyor, sortation, and order fulfillment systems. Directly comparable to Conger's emerging warehouse automation and e-commerce fulfillment practice, but at significantly larger scale.

Broad incumbents

• KION North America / Linde Material Handling: North American operation of the global KION Group (Linde, STILL, Baoli brands). Competes through both direct sales and dealer channels in the same warehouse forklift and intralogistics space as Conger.
• Crown Equipment Corporation: Major U.S. forklift and intralogistics manufacturer with its own direct dealer/service network. Competes with Conger for forklift fleet customers across the Midwest and beyond.
• The Raymond Corporation: Material handling and intralogistics manufacturer known for warehouse forklifts and fleet management solutions. Competes with Conger's forklift and fleet management practice, particularly for warehouse customers.
• Toyota Material Handling USA: U.S. subsidiary of Toyota Industries and the OEM whose products Conger distributes. Largest forklift brand in North America; sets the dealer economics and competes for direct national accounts that bypass regional dealers.
• Hyster-Yale Materials Handling: Manufacturer of Hyster and Yale lift trucks with broad North American dealer networks. Directly comparable product portfolio to what Conger distributes; competes on the same enterprise forklift RFPs.

Emerging players

• Kardex Group: Provider of automated storage, retrieval, and material handling solutions (vertical lift modules, carousels, AS/RS). Adjacent competitor in the warehouse automation space where Conger is building out capability.
• Swisslog Healthcare & Logistics: Global warehouse automation and AS/RS integrator (KUKA subsidiary). Overlaps with Conger's warehouse automation practice but typically serves larger greenfield distribution center deployments than Conger's regional footprint supports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@congerindustriesinc
• Facebookfacebook.com/congerindustrie
• LinkedInlinkedin.com/company/conger-industries
• Xx.com/Conger1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conger Toyotalift