Hollow Tree Self Storage

What Hollow Tree Self Storage does

Hollow Tree Self Storage & Wine Vault operates a single, fully gated self-storage facility at 131 Hollow Tree Ridge Road in Darien, Connecticut, serving residents and businesses across Fairfield County (Darien, Greenwich, New Canaan, Norwalk, Stamford, Weston, Westport, Wilton). Founded in 2019 by four partners—Robert Wood, Tim Wood, John Hertz, and Paul Hertz—with prior storage industry experience dating to 1990 through Affordable Storage in Norwalk, CT, the company offers over 30 climate-controlled interior unit sizes (5x5 to 10x30), garage-style drive-up units (10x15 to 20x42), outdoor vehicle/RV/boat parking, commuter parking adjacent to the Noroton Heights Train Station, and a 5,000-square-foot subterranean wine vault with 100+ individually alarmed units across 12 sizes plus a private 14-person tasting/conference room.

The facility is distinguished by a 298-panel rooftop solar array with backup generator, individually alarmed units as a standard feature (not a paid add-on), 24/7 camera surveillance, keypad access, and a mobile app for tenant alarm notifications. Climate control is maintained at 67–74°F with humidity monitoring, and the subterranean wine vault provides UV protection, vibration isolation, and tenant-only access. The business runs a direct-to-consumer subscription model with month-to-month billing — storage units priced $65–$475/month, wine vault units $70–$365+/month, vehicle parking ~$280/month — supplemented by transactional revenue from packing supplies and truck rentals. The customer base spans homeowners, renters, downsizers, small businesses (retailers, contractors, real estate, medical/legal, event planners), wine collectors, recreational vehicle owners, and train commuters. The company is privately held by its four founders with no venture capital, private equity, or parent company involvement, and operates with 1-10 employees.

Name

Hollow Tree Self Storage

Legal name

Hollow Tree Self Storage & Wine Vault

Website

https://hollowtreestorage.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hollow Tree Self Storage & Wine Vault operates a single solar-powered, climate-controlled self-storage facility in Darien, CT, offering 30+ unit sizes, a subterranean wine vault with private tasting room, and vehicle and commuter parking, serving residents, small businesses, and wine collectors across Fairfield County.

Ownership category

akta.pro rank

Product category

Self Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Public Warehousing & Storage (4220)

akta.pro industry

PRIMARYHSAKAGAA

Climate-Controlled Self-Storage

Home & Personal Services/Moving, Storage & Relocation Services/Short-Term & Long-Term Self-Storage Services

SECONDARYHSAKAGAF

Specialty Storage (Wine, Art, Document Vaults)

Home & Personal Services/Moving, Storage & Relocation Services/Short-Term & Long-Term Self-Storage Services

SECONDARYHSAKAGAB

Standard/Non-Climate Self-Storage

Home & Personal Services/Moving, Storage & Relocation Services/Short-Term & Long-Term Self-Storage Services

Keywords

• Self storage services
• Climate controlled storage
• Wine vault storage
• Vehicle storage parking
• Moving supplies retail

Headquarters

HQ city

Darien

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Self Storage Unit Rentals: Monthly rental of climate-controlled and drive-up storage units ranging from 5x5 to 10x30 sizes. Month-to-month billing with proration available. Late fees of $25 after the 5th and additional $35 after the 20th of the month.
2. Wine Vault Storage: Premium wine storage rental with units ranging from approximately 190 to over 9,900 bottle capacity. Includes complimentary steel wine racks for larger units and receipt of wine shipments.
3. Vehicle Storage (RV/Boat): Outdoor parking spaces for boats, RVs, and trailers, including dedicated spaces for non-commercial recreational vehicles. Some units include electrical outlets for trickle chargers.
4. Commuter Parking: Parking spaces available across from Noroton Heights Train Station for commuters.
5. Packing Supplies Sales: Sale of moving and packing supplies including boxes, tape, bubble wrap, moving blankets, and locks for customer convenience.
6. Truck Rental: Complimentary 10-foot box truck available for new tenants moving in within 30 days of lease date with 20-mile limit. Additional use available at cost.
7. Nonprofit Discounts and Tasting Room: Nonprofit organizations receive discounted rates with complimentary usage of the tasting/conference room. Tasting room available to non-tenants at cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Hollow Tree Self Storage & Wine Vault operates a fully gated, solar-powered self-storage facility in Darien, CT, providing climate-controlled interior units in 30+ sizes, garage-style drive-up units, outdoor vehicle and RV/boat storage, a 5,000 sq. ft. subterranean wine vault with private tasting room, and commuter parking. The facility serves personal, business, vehicle, and wine collection storage needs on month-to-month leases with individually alarmed units, 24/7 surveillance, and complimentary truck rental for new move-ins.

Product overview

Hollow Tree Self Storage & Wine Vault operates as a multi-product self-storage facility offering three primary service lines: climate-controlled interior self-storage units in over 30 sizes for personal and business use, outdoor garage-style drive-up units for vehicles and bulky items, and a premium subterranean wine vault with private tasting room for wine collectors. The facility is powered by solar energy and features individual unit alarms, 24/7 surveillance, and flexible month-to-month leasing. Complimentary amenities include truck rental for moving and packing supplies. All services share the same gated, secure facility infrastructure with online payment capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Climate-Controlled Self Storage Units Interior storage units maintained between 67-74°F year-round with humidity monitoring, individually alarmed, and accessible seven days per week including holidays. Available in over 30 different sizes from 5x5 to 10x30, designed for personal and business customers needing protected storage for household items, business inventory, or documents.
• Garage-Style Drive-Up Units Ground-level outdoor units with wide garage-style roll-up doors allowing direct vehicle access for loading and unloading. Available in 10x15, 10x20, 10x25, 10x30, and 20x42 (climate controlled) sizes. Well insulated but not climate controlled, suitable for vehicles, tools, and items not affected by temperature.
• Vehicle Storage (Boat, RV, Trailer, Motorcycle)
• Subterranean Wine Vault Storage
• Private Wine Tasting Room
• Packing and Moving Supplies
• Commuter Parking
• Truck Rental

Quantifiable outcome

• Facility opened in 2019 with over 30 unit sizes and 100+ wine units, indicating significant scale investment.
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Public Storage: Largest publicly traded self-storage REIT in the U.S., operating thousands of facilities including locations throughout Connecticut. Comparable on core climate-controlled self-storage, but operates at institutional scale with no wine vault or tasting-room differentiation.
• National Storage Affiliates: Public REIT aggregating regional self-storage operators. Relevant peer for unit-mix and pricing benchmark; operates at much larger scale via a participating-operator model.
• Extra Space Storage: Major self-storage REIT with a national footprint and several Connecticut locations. Overlapping offering in climate-controlled and drive-up units, though it is a broad-line operator without specialty wine vault services.
• CubeSmart: Public self-storage REIT with multiple Northeast sites. Competes directly on standard and climate-controlled storage but does not offer a specialized wine vault with tasting room.
• Life Storage: Self-storage REIT with regional Northeast presence and direct overlap on climate-controlled unit offerings. Comparable from a unit-economics perspective but lacks specialty storage verticals.

Direct peers

• StorageMart: Privately held self-storage operator with sites across the U.S. and Canada, including Northeast locations. Closest peer in operating model — multi-size, climate-controlled, vehicle, and business storage — though not a wine-vault specialist.

Regional players

• Stop & Stor: Family-owned self-storage operator serving the NYC metro and parts of the tri-state area. Comparable operator scale and independent-ownership profile to Hollow Tree but in a different sub-market.
• Storage Pros: Regional self-storage operator serving parts of the Northeast with comparable product mix. Geographic overlap is partial rather than head-to-head in Fairfield County.

Emerging players

• The Wine Cellar: Northeast-based wine storage specialist offering temperature-controlled wine cellars and storage memberships. Direct comparable for the wine vault component of Hollow Tree's offering, though on a different geography.
• CubeHub Self Storage: Independent and franchise self-storage operator with sites in the Northeast. Comparable on multi-size climate-controlled storage model and SMB/inventory use-cases, but does not match the wine vault / tasting-room differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HollowTreeSelfStorage
• LinkedInlinkedin.com/company/hollow-tree-self-storage

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollow Tree Self Storage