What Stone Comunications does

Stone Communications is a Belmont, Massachusetts-based communications consulting practice founded in 1989 by Greg Stone, a former journalist (Time Inc.; TV reporter in Minneapolis, Boston, and PBS) who holds an AB from Harvard College and two master's degrees from Columbia University. The firm operates as a solo practitioner model (1-10 employees) delivering executive coaching, media training, branding consulting, presentation skills training, and crisis communications to enterprise, government, and academic clients. Its core methodology is the proprietary 'Villains, Victims, and Heroes' storytelling framework, which Greg Stone codified in a 2015 Harvard Business Review article and a subsequent book, Branding with Powerful Stories. The firm also sells three business books (Branding with Powerful Stories; Artful Business; Defining Hybrid Heroes) and a three-novel mystery fiction series (the Ronan Mezini mysteries) through Amazon, functioning as a content and IP layer over the consulting practice.

Revenue is generated almost entirely through project-based professional services engagements — half-day and full-day media/presentation workshops, multi-month executive coaching retainers with 360-degree assessments, custom branding audits, ongoing crisis advisory, and keynote speaking fees. Pricing is not publicly disclosed and is structured on a quote basis; corporate sessions are described as multi-year engagements but no standard rate card is available. Approximately 170 past and present client logos span Healthcare (Mass General, Brigham & Women's, Dana-Farber, Eli Lilly, Merck), Technology (IBM, Microsoft, iRobot), Financial Services (Fidelity, State Street, Eaton Vance, Citizens Bank), Education (Harvard, MIT, Wharton, Tuck), Consumer/Sports (Coca-Cola, Hasbro, Boston Red Sox), Law Firms (Choate, Fish & Richardson), and Political clients (Governors Patrick and Wolf; Rep. Mikie Sherrill). Go-to-market is sales-led and reputation-driven: Greg Stone's three Emmy nominations, HBR byline, conference circuit (Harvard Business School executive programs, CEO Club of Boston, SMPS, LMA, PRSA), published books, and referral network from Fortune 500 and government clients are the primary demand-generation channels. Distribution is direct — no resellers, intermediaries, or partners — delivered onsite at client locations or online, with geographic concentration in the US Northeast.

The firm has no disclosed external funding, no parent company, no subsidiaries, no M&A activity, and no known institutional investors; ownership is founder-controlled. Geographic presence is described as regional (Boston metro), with occasional international speaking engagements in Slovenia and Britain. Source: gregstone.com website content and aggregated profiles.

Name

Stone Comunications

Legal name

Stone Communications

Website

https://gregstone.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Stone Communications is a Belmont, Massachusetts-based solo consulting practice founded in 1989 by Greg Stone, providing executive coaching, media training, branding, presentation skills, and crisis communications to Fortune 500 companies, government officials, and academic institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Belmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Executive Coaching Services: One-on-one coaching engagements with executives and rising leaders. Engagements include 360-degree assessments through confidential interviews with direct reports, managers, and key customers. Project-based work coaching Fortune 20 managers on executive presence.
2. Media Training Workshops: Half-day or full-day workshop format where executives are videotaped responding to targeted questions. Greg critiques style and content based on extensive journalism experience. Includes playback analysis and leave-behind manual.
3. Branding and Messaging Consulting: Strategic branding audits conducted through interviews with employees, clients, competitors, vendors, suppliers, reporters, and bloggers. Generates key messages and actionable branding tactics.
4. Presentation Skills Training: Onsite or online training with video recording and critique. Includes 'mobile studio' setup with broadcast equipment, PowerPoint guidance, and comprehensive leave-behind manual. Offered as half-day or full-day sessions.
5. Crisis Communications Consulting: Ongoing advisory services for board members and executives facing reputational crises. Includes spokesperson training and media management guidance.
6. Book Sales: Sales of Greg Stone's business books published through Amazon: 'Branding with Powerful Stories', 'Artful Business', and 'Defining Hybrid Heroes'. Also mystery novels in the Ronan Mezini series.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Stone Communications is a solo-practitioner communications consulting firm that provides executive coaching, media training, branding/messaging strategy, presentation skills training, and crisis communications advisory services to corporate, government, and academic clients. The firm also sells business and mystery books authored by founder Greg Stone via Amazon.

Product overview

Stone Communications is a communications coaching and consulting firm offering professional services including executive coaching, media training, branding, presentation skills training, and crisis communications. The company also publishes mystery novels (the Ronan Mezini Mystery series) and management books (Branding with Powerful Stories, Artful Business, and Defining Hybrid Heroes). The core offerings are training and coaching services designed to help executives and organizations improve their communication, messaging, and public presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching
• Media Training Videotaped interview workshops that train executives to deliver newsworthy messages, with playback critique of style and content; half-day or full-day workshops with a leave-behind manual on press relations.
• Branding and Messaging Consulting Strategic branding services including messaging audits, narrative development, and implementation of the Villains, Victims, and Heroes model to craft compelling business stories; includes AI startup and enterprise tech engagements.
• Presentation Skills Training Onsite or online training with video recording and critique, PowerPoint guidance, and half-day or full-day sessions; includes mobile studio with broadcast equipment and a comprehensive leave-behind manual.
• Crisis Communications Consulting Reputation preservation consulting for board members and executives facing crises, including spokesperson training, media management, and rules of engagement; includes coaching four spokespeople for 60 Minutes appearances.
• Speaking Engagements Keynote and conference presentations on messaging, storytelling, branding, and the intersection of art and business, including 'Messaging is a Verb' and 'The Art of Business' topics delivered at Harvard Business School executive programs and industry conferences.
• Branding with Powerful Stories: The Villains, Victims, and Heroes Model Business book teaching how to craft compelling brand narratives using the Villains, Victims, and Heroes storytelling model, applicable to colleagues, suppliers, and press; sold via Amazon.
• Artful Business: 50 Lessons from Creative Geniuses Business book featuring color masterpieces and lessons from creative geniuses like Michelangelo and Botticelli to help managers with strategy and messaging; sold via Amazon.
• Defining Hybrid Heroes: The Leadership Spectrum from Scoundrel to Saint Co-authored book redefining heroism as ongoing acts, profiling Steve Jobs, Elizabeth Holmes, and convicts who resurrected themselves; sold via Amazon.
• Deadline on Arrival (Ronan Mezini Mystery, Book 1) Mystery novel featuring literate Detective Ronan Mezini with synesthesia who investigates murders connected to a Boston newspaper; sold via Amazon.
• Dangerous Inspiration (Ronan Mezini Mystery, Book 2) Mystery novel featuring private detective Ronan Mezini investigating murders at an artist's colony in Vermont's Northeast Kingdom; sold via Amazon.
• To Have and To Share (Ronan Mezini Mystery, Book 3) Mystery novel featuring Ronan Mezini investigating murders in a polyamory community; sold via Amazon.

Quantifiable outcome

• Trained 100 professors and staff at Harvard Business School
• +2 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Climate CreativesminorOthersGreg Stone serves as an advisory board member for Climate Creatives, an organization focused on climate change initiatives through creative approaches.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Communispond: Long-established presentation and communication skills training firm serving Fortune 500 clients worldwide. Directly comparable in offering executive presentation and communication training via workshops and corporate programs.
• The Humphrey Group: Canadian-based leadership communication and presentation skills firm offering executive coaching, media training, and presentation programs to Fortune 500 clients. Directly comparable as a specialist communication coaching practice serving senior executives and enterprise clients.
• Carter Group: Executive presentation and communication coaching firm working with Fortune 500 leaders on keynotes and high-stakes speeches. Comparable methodology and target executive buyer.
• Goodman Communications Partners: Boutique PR and media training consultancy founded by a former news producer. Closely comparable in offering media training and communications coaching to executives and high-profile individuals.
• Exec|Comm: New York-based communication consulting firm specializing in presentation skills, media training, and executive presence for corporate clients. Closely comparable service mix, target buyer (senior executives), and workshop-based delivery model.
• Dannemiller Tyson Associates: Presentation skills training and consulting firm serving corporate and government clients. Comparable as a specialist communication training provider targeting executives and professional speakers.

Emerging players

• Ragan Communications: Communications industry media, training, and events company providing media training, PR, and executive communication workshops. Comparable training content and target audience of communicators and executives.
• Lighthouse Media Center: Boutique media training consultancy serving corporate executives and spokespeople on interview preparation and on-camera coaching. Directly comparable specialized media training focus.

Broad incumbents

• Edelman: Global communications and PR giant whose executive coaching, media training, and crisis communications practices overlap directly with Stone Communications' offerings, though as part of a much larger portfolio serving global enterprise.
• BCW (Burson Cohn & Wolfe): Major global PR firm offering crisis communications, executive media training, and corporate positioning services. Comparable service categories though delivered as part of a large agency platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/stoneidea
• Facebookfacebook.com/stonecommunications
• LinkedInlinkedin.com/company/stone-comunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone Comunications