Deposit Sense

What Deposit Sense does

Deposit Sense Ltd is a UK-based financial technology company operating a whole-of-market cash management platform for financial advisers, headquartered in Stoke-on-Trent. The platform aggregates deposit account rates from the entire UK banking market, enabling advisers to build bespoke cash deposit portfolios for clients in approximately 30 seconds while automatically calculating maximum Financial Services Compensation Scheme (FSCS) protection across qualifying institutions (up to £120,000 per institution from December 2025). Core product functionality includes automated personalised client report generation, application form issuance, and maturing account notifications. A bundled feature, the Trusted Financial Adviser Register (trustedfinancialadviser.co.uk), supplies advisers with a public profile and acts as a lead-generation channel drawing cash-rich individuals, businesses, and referrals from accountants and solicitors.

The company operates a subscription-based, freemium business model targeting UK independent financial advisers, financial planners, and wealth managers, with a free trial offered prior to paid subscription. Pricing tiers and amounts are not publicly disclosed. Distribution is sales-led, combining direct website sales with telephone-based conversion and the Trusted Financial Adviser Register partnership. Marketing emphasises regulatory expertise around FSCS protection, the ability to differentiate an adviser's proposition, and the generation of referrals from professional introducers.

Deposit Sense Ltd was founded in 2014 (per the company's own website copyright), is a privately held UK limited company, employs 1-10 people, has no disclosed external funding, and serves the UK market exclusively. It carries no patents, trademarks, or certifications in the source material and has no disclosed institutional investors or management team beyond what is on its public-facing site.

Name

Deposit Sense

Legal name

Deposit Sense Ltd

Website

https://depositsense.co.uk/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Deposit Sense Ltd is a UK-based B2B fintech platform that aggregates whole-of-market cash deposit rates, enabling financial advisers to build FSCS-optimised client cash portfolios and generate reports automatically on a subscription basis.

Ownership category

akta.pro rank

Product category

Financial Adviser Cash Management Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Functions Related To Depository Banking, Nec (6099), Finance Services (6199)

akta.pro primary industry

Treasury, Cash Management & Liquidity Tools (Sweeps, Cash Concentration) (FSAGAAAG)

akta.pro secondary industries

Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD), Liquidity & Cash Concentration (Sweeping, pooling, notional pooling) (FSABAIAC)

Keywords

• Cash management platform
• Financial adviser software
• Deposit account aggregation
• FSCS protection tools
• Wealth management technology

Headquarters

HQ city

Radway Green

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription for Financial Advisers: Financial advisers pay for access to the platform to manage their clients' cash deposits. The platform is offered with a free trial allowing advisers to evaluate before subscribing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Deposit Sense provides a whole-of-market cash management platform that enables UK financial advisers to create bespoke cash deposit portfolios for their clients in 30 seconds. The platform aggregates deposit account rates from across the UK banking market, automatically generates personalised client reports, issues application forms, and calculates maximum Financial Services Compensation Scheme (FSCS) protection for client deposits.

Product overview

Deposit Sense offers a single unified platform: the UK's only Whole of Market Cash Management Platform. This core platform enables financial advisers to identify optimal cash deposit opportunities, create bespoke client portfolios in 30 seconds, generate personalised reports, automate application form issuance, and monitor maturing accounts. The platform is complemented by the Trusted Financial Adviser Register module, which provides lead generation and client introduction services. Together, these offerings help advisers maximise FSCS-protected returns for clients holding cash deposits.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole of Market Cash Management Platform A SaaS platform for UK financial advisers that aggregates deposit account information from the entire UK banking market to identify best interest rates, build bespoke client cash deposit portfolios in 30 seconds, automatically generate personalised reports, and ensure maximum FSCS protection up to £120,000 per qualifying deposit per institution.
• Trusted Financial Adviser Register A complementary lead generation service bundled with the cash management platform that provides advisers with a free profile on the Trusted Financial Adviser Register and promotes their services to cash-rich individuals, businesses, accountants, and solicitors to drive client introductions.

Quantifiable outcome

• Create bespoke client portfolios in 30 seconds
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Trusted Financial Adviser RegistercoreGTM or Marketing PartnerDeposit Sense partners with Trusted Financial Adviser Register (trustedfinancialadviser.co.uk) to provide advisers with a free profile on the register as part of their platform subscription. This partnership helps advisers generate more client introductions from cash-rich individuals and businesses, as well as referrals from accountants and solicitors. The register serves as a lead generation channel bringing potential clients seeking cash management expertise.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Flagstone: UK cash deposit aggregation platform that connects advisers and individual clients to multiple banks in a single account, with FSCS-aware structuring. Directly comparable to Deposit Sense on whole-of-market cash aggregation for advisers.
• Insignis Cash Solutions: UK cash management platform that helps advisers and clients place deposits across multiple banks to maximise FSCS protection and interest. Closely overlaps Deposit Sense's value proposition on multi-bank cash structuring.
• Raisin UK: Deposit-aggregation marketplace offering access to multiple UK and European savings accounts through a single platform. Comparable to Deposit Sense in aggregating best-buy rates and FSCS-aware deposits, though oriented more to direct consumers than advisers.

Broad incumbents

• Moneyfacts: Established UK financial data and comparison provider publishing best-buy savings, mortgage, and investment data. Overlaps with Deposit Sense on rate aggregation and FSCS commentary but operates as a broad comparison business rather than an adviser workflow tool.
• True Potential: Large UK wealth management and technology platform serving advisers with portfolio, platform, and back-office tools. Adjacent to Deposit Sense as an adviser-facing technology provider with broader wealth proposition.
• British Savings Bonds / NS&I: State-backed UK savings provider offering fully protected deposit products up to the FSCS-equivalent limit. Competes indirectly with Deposit Sense by offering a 'safe' single-institution alternative to multi-bank structuring.
• AJ Bell: UK investment platform and adviser technology provider offering cash, ISA, and pension workflows. Adjacent to Deposit Sense as a broader adviser-facing platform that includes cash management alongside investment products.

Emerging players

• Intelliflo: UK SaaS provider of back-office and practice management software for financial advisers. Comparable as an adviser workflow SaaS player, though focused on practice management and paraplanning rather than cash aggregation specifically.
• Moola: UK savings comparison and cash management platform helping consumers and advisers find competitive deposit rates. Partially overlaps with Deposit Sense on cash rate aggregation for the UK market.
• Verve Money: UK cash savings platform offering access to multiple bank accounts and FSCS-aware structuring through a single interface. Comparable to Deposit Sense on multi-bank cash aggregation for advisers and individual savers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DepositSense1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deposit Sense