Boid
Boid is a Gothenburg-based product design studio founded in 2009, employing 11–50 people and offering UX research, external analysis, and impact mapping services to organizations seeking user-experience and product strategy support.
- Company typePrivate
- Founded2009
- HeadquartersGothenburg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Boid does
Boid is a privately held product design studio based in Gothenburg, Sweden, operating since 2009 with a headcount of 11–50 employees. The firm provides three core services: UX research, external analysis, and impact mapping, positioning it within the Scandinavian product design and user-experience consulting market. Its value proposition centers on helping organizations understand user needs, evaluate external market or product conditions, and map the intended impact of design or product decisions.
The business model appears to be service-based consulting revenue typical of boutique design studios, with billable hours or project-based engagements; however, no pricing structure, go-to-motion details, named customers, or revenue figures are available in the source data. Boid has no disclosed funding rounds, investors, subsidiaries, or parent company, and no management team is named in the available material. The corporate website (boid.se) resolves but renders only a loader/verification placeholder rather than substantive content, which limits further verification of the operating footprint, service depth, or current activity level.
In terms of positioning, Boid sits in a crowded Nordic UX/research market alongside larger consultancies (e.g., Usability Partners, North Kingdom-adjacent firms) and smaller boutique studios. Its competitive differentiators are not articulated in the source data, and there is no evidence of proprietary technology, IP, or AI capabilities that would distinguish it on a technical basis. The investment-relevant signal is the combination of long operating history (suggesting survival and repeat business) with extremely limited public visibility, which together imply a small, likely stable but not rapidly scaling service business.
Boid firmographics
Firmographics- Name
- Boid
- Website
- https://boid.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boid is a Gothenburg-based product design studio founded in 2009, employing 11–50 people and offering UX research, external analysis, and impact mapping services to organizations seeking user-experience and product strategy support.
- Ownership category
- akta.pro rank
Where Boid is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Boid business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Boid product offering
Product offeringCore offering
Boid is a product design studio that provides UX research, external analysis, and impact mapping services to client organizations. The studio conducts user experience research and translates findings into product design direction through workshops, analysis, and impact-mapping exercises for business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- UX Research User experience research engagements delivered to client organizations to gather insights about users and inform product design decisions.
- External Analysis Independent external analysis service provided to client organizations, leveraging an outside-in perspective to evaluate products, designs, or strategies.
- Impact Mapping Impact mapping workshops or engagements that help client teams connect business goals with product deliverables and prioritize design work by measurable impact.
Companies that use Boid
Customer profileIdeal customer profiles1 record
Boid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boid partnerships and signals
Strategic signalRecent moves1 record
Boid competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses1 record
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Boid social profiles
Digital presenceBoid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boid leadership team
Management profileNumber of profiles
Boid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boid
What does Boid do?
Boid is a product design studio that provides UX research, external analysis, and impact mapping services to client organizations. The studio conducts user experience research and translates findings into product design direction through workshops, analysis, and impact-mapping exercises for business customers.
When was Boid founded?
Boid was founded in 2009. It employs 11 to 50 people.
Where is Boid based?
Boid is headquartered in Gothenburg, Sweden, in the Europe region.
Does Boid have an API?
No public API is recorded for Boid.