Barnes

What Barnes does

Barnes Products Australia (Barnes Products Pty Ltd Barnes Trust) is a privately held Australian supplier of moulding, casting, and sculpting materials, founded in 1986 by patternmaker Kevin Barnes and headquartered in Moorebank, NSW. The company sells silicones (including its proprietary Pinkysil brand, positioned as the original pink silicone), epoxy and polyurethane casting resins, alginates, plasters, gypsums, low-melt alloys, specialty pigments (Hero Resin Pigments), metal paints, patinas, and related accessories. Its proprietary features also include modular 3D-printed Mould Box Systems and concentrated flesh-tone silicone pigments, with in-house product testing and formulation development reportedly conducted by its 18-person team that claims 200 years of combined industry experience.

Barnes operates a multi-channel distribution model spanning four physical retail stores (Moorebank NSW as warehouse plus trade counter, Carlton North VIC, Labrador QLD, and Henderson, Auckland NZ), an Australia-wide e-commerce storefront at barnes.com.au, and direct trade sales through the Moorebank warehouse. Its end customers span five segments — artists and hobbyists (primary), special effects and film professionals (primary), manufacturing and engineering, education (TAFEs and universities), and entertainment/cosplay — with no named enterprise anchors and pricing predominantly transactional at unit level under $50 AUD. The company monetizes almost entirely through one-time product sales across moulding materials, casting materials, sculpting supplies, finishing products, ready-to-use moulds, starter packs, and branded merchandise.

The business carries no disclosed external funding, no acquisitions, and operates as a family-trust-owned entity. Recent strategic activity is concentrated in organic product launches (Hero Resin Pigments, Speedcure Countertop PRO, Monster Gel CSF Regular, Silicone Pigment Flesh Range, ZipMixer) and international expansion into New Zealand, alongside an evolving ecosystem of starter packs and DIY tutorial content on YouTube and social channels. No AI/ML capabilities, patents, regulatory milestones, or third-party certifications are disclosed in the available data.

Name

Barnes

Legal name

Barnes Products Pty Ltd Barnes Trust

Website

https://barnes.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Barnes Products Australia supplies moulding, casting, and sculpting materials — including silicone rubbers, epoxy resins, polyurethanes, and specialty pigments — to artists, special effects professionals, manufacturers, and educators across Australia and New Zealand via retail stores and e-commerce since 1986.

Ownership category

akta.pro rank

Product category

Moulding & Casting Materials

NAICS

Plastics Material and Resin Manufacturing (325211)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industries

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC), Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)

Keywords

• Mould making materials
• Casting resins supplies
• Silicone rubber products
• Sculpting clays materials
• Special effects materials

Headquarters

HQ city

Bathurst

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Moulding Materials: Sale of silicone rubbers, polyurethane moulding rubbers, latex, alginate, and related moulding supplies to artists, prop makers, and industrial customers for one-time and production mould making applications.
2. Product Sales - Casting Materials: Sale of epoxy resins, polyurethane casting resins, polyester systems, UV resins, plaster, gypsum, and metal casting materials for creative and industrial casting applications.
3. Product Sales - Sculpting Supplies: Sale of clay, sculpting tools, wax, and related materials for sculpting and model making across creative and educational applications.
4. Product Sales - Finishing & Specialty: Sale of adhesives, metal paints, patinas, sealants, and polishing products for finishing and specialty applications.
5. Ready-to-Use Products: Sale of pre-made silicone moulds for jewellery, bangles, rings, and homewares, as well as starter packs and Barnes merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Barnes Products Australia supplies professional moulding, casting, and sculpting materials, including proprietary silicone rubbers (Pinkysil), epoxy and polyurethane casting resins (Epoxycast, Easycast), alginate life-casting powders (Monster Gel CSF), plasters, gypsums, sculpting clays, low-melt alloys, pigments, patinas, and specialty finishing products. The portfolio is sold to artists, makers, special effects professionals, and industrial customers across Australia and New Zealand via physical retail stores, an e-commerce website, and a dedicated trade counter.

Product overview

Barnes Products Australia is a supplier of professional moulding, casting, and sculpting materials operating since 1986. The product portfolio centers on four core categories: (1) Moulding materials including silicone rubber (Pinkysil, Transil, Vario, RTV3428, M-series), condensation cure and addition cure systems, polyurethane moulding rubber (Flexicast), latex supplies, alginate (Monster Gel CSF), plasters and gypsums, Forton MG, and mould boxes; (2) Casting materials encompassing epoxy resins (Epoxycast, Epoxyglass, Ultrapour), polyurethane resins (Easycast, TC-series, F-series, WC-series), UV resins, Stone Coat countertop systems, water clear polyurethanes, foams, wax products, low melt alloys, and fillers; (3) Sculpting supplies covering clay (air dry, epoxy, oil-based, polymer), tools, and wax; (4) Effects/finishing products including adhesives, metal paints, patinas (Sculpt Nouveau), sealants, polishing compounds, and SPFX materials. The company also offers proprietary colorants (Hero Resin Pigments, Pearl Ex, Pinata Alcohol Inks), ready-to-use silicone moulds for jewellery and homewares, mixing/measuring equipment, safety supplies, and Barnes-branded merchandise. Starter packs bundle products for beginners.

Differentiator

Problem solved

Functional benefit

Products and services

• Hero Resin Pigments Australian Made ultra-concentrated liquid colourants developed specifically for epoxy resin systems, providing vibrant pigmentation with smooth dispersion and consistent results. Designed for resin artists and makers.
• Pinkysil Silicone Rubber

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Smooth-On: Smooth-On is a leading US manufacturer of mouldmaking and casting materials (rubbers, plastics, foams) for art, prototyping and industrial use. Most direct global comp to Barnes across silicone, polyurethane, epoxy and alginate products.
• Alumilite: Alumilite makes moulding/casting resins and silicones popular with hobbyists and small-scale resin artists. Closely competes with Barnes in epoxy casting, pigments and starter kits for makers.
• Special FX Supplies: UK-based supplier of silicone, latex, prosthetics and SPFX materials. Closest direct comp in the special-effects/mould-making niche outside Australia, sharing product category and trade-counter/online motion.
• Sculpt Nouveau: Sculpt Nouveau produces patinas, metal paints and finishing products for sculpture and cold casting — directly matching Barnes' Sculpt Nouveau patina and metal paints finishing subcategory.
• Castaldo: Castaldo manufactures moulding rubber and related jewellery-making mould supplies. Overlaps with Barnes' ready-to-use silicone moulds, bangle moulds, ring moulds and jewellery casting category.
• Monster Makers: Monster Makers supplies foam latex, silicone and special-effects materials to SFX professionals, with deep overlap on prosthetic/life-casting/animatronics products. Notably both companies offer Monster-branded alginate (Monster Gel vs Monster Mud), making them close competitors in this niche.
• Environmental Technology Inc (ETI) / Amazing Casting Products: ETI produces Amazing Clear Cast, AlumaLite mould-making silicones and Alumilite pigments directly competing with Barnes' Epoxycast and Pinkysil lines for both craft and industrial moulding/casting buyers.

Broad incumbents

• Spotlight (Spotlight Retail Group): Australia's largest specialty retail chain for craft, fabric and hobby. Competes with Barnes more broadly on general arts/crafts merchandise and store footprint; relevant for share-of-wallet comparisons in ANZ.
• Wacker Chemie (ELASTOSIL silicones): Global chemicals major producing silicone rubber, resins and polymer systems. Indirect competitor and upstream supplier-side benchmark for Barnes' Pinkysil, Transil and other silicone product lines.

Emerging players

• ComposiMold: ComposiMold specialises in reusable mould-making materials for hobbyist and educational use. Overlaps Barnes' moulding starter-pack and reusable Mould Box System category at the small-scale maker entry point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BarnesDIYVideos
• Facebookfacebook.com/BarnesProducts
• Instagraminstagram.com/barnesproductsaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnes